Bus Advertising in Townfield

Get in touch

Bus Marketing in Townfield

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Townfield - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Townfield - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Townfield- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Townfield - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Townfield (Greater Manchester)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Ringley Fold Pickley Green Four Lane Ends Clover Hall Bury Cold Hurst Burrs Stone Breaks Brooklands Hyde Haugh Boothstown Lower Broughton Heaton Mersey Newton Heath Tunshill Sedgley Park Hooley Hill Buckton Vale Moss Nook Marylebone Cockey Moor Woodgate Hill Leesfield Harpurhey Wingates Peel West Didsbury Luzley Brook Lakes Terrace The Bell Carrbrook Barrack Hill Wallgate Brindle Heath Haughton Green Spring Bank Bamfurlong Infirmary Bowlee Westwood Park Limehurst Sale Shore Edge Moston Standish Lower Ground Springhead Wilderswood Hollinwood Honresfeld Ellenbrook Nangreaves Broadheath Johnson Fold Ordsall Newtown Oldfield Brow Little Clegg Wolstenholme Hindsford White Gate End Delph Hill Harper Green Moorside Davyhulme Swinton Brinnington Orrell Post Bank Top Highfield Didsbury Woods End Moorhey Tonge Fold Lamberhead Green Egerton Aspull Eagley Bank Mossley Kirkhams Seedley Longshoot Bamford Whitefield Hazel Grove Dukinfield Birtle Trub Holt Lane End Hollingworth Pownall Green Chadkirk Torkington Quick Stoneclough Greenheys Newtown Lowton Common Calderbrook Strines Eccles Roaches Hooley Brow Oozewood Norley Altrincham Lately Common Portwood Broughton Park Barlow Moor Hawk Green Fletcher Bank Lady House Burnedge Higher Ince High Crompton Cheetham Hill Deane Prestolee Pocket Bramhall Moor Free Town Mill Hill Pennington Green Charlestown St George's Lower Arthurs Park Lane Mossley Brow Thornham Fold Withington Weakey Quick Edge Tang Shakerley The Hague Mudd Worthington Summerseat Eagley South Reddish Belfield Unsworth Bevis Green Hollins Lily Hill Stamford Park Abram Street Gate Smallbridge Nether Lees Greengate Blackmoor Woodford Bottom o' th' Moor Calder Bank Roe Cross Debdale Tanners Failsworth Whelley Siddow Common Roe Green Marple Woods Moor Darn Hill Smithills Holcombe Gorse Hill Broad Carr Whalley Range Broadbottom Town Head Stalybridge Long Sight Carr Bank Cote Green Newhey Slattocks Crofts Bank Lark Hill Woolley Bridge Hurstead Cheadle Heath Heywood Delph Denton Grasscroft Hillend Sun Green The Edge Kearsley Monton Brooksbottoms Warhill Top-o-th' Hill Old Trafford Hathershaw Kersal Dale Heaton Norris Hale Newall Green Black Clough Hurst Knoll Pennington Elton Buckley Wood Bentgate Moss Grove Cheadle Hulme Nuttall Durn Buckley Bredbury Green New Houses Higher Ogden Top of Hebers Stand Copley Running Hill Head Walkden Gatley Red Rock Waterside Grains Bar Fitton Hill Castle Hill Atherton Strangeways Hollingworth Top O Th' Knowl Small Brook Ashton upon Mersey Rhodes Green Cockbrook Dacres Rose Hill Hazelhurst Rose Hill Hindley Green Ellesmere Park Firgrove Stock Brook Thorp Farnworth Shaw Side Windlehurst Springfield Crankwood Wash End Ashton-in-Makerfield Horrocks Fold Shaw Heath Broadbent Summit Sholver Wardley Ringley Blackrod Cheadle Fernhill Bottom o' the Moor Park Bridge Lane Ends Braeside Bramhall Urmston Horwich Woodfields Ley Hey Park Hulton Lane Ends Greenacres Fold Ramsbottom Goats Bolholt Chorlton-cum-hardy Lostock Junction Sharston Gravel Hole Mitchell Hey Brownlow Dangerous Corner Matley Rhodes Dunham Town Heald Green Salford Quays Springfield Tyldesley Chadderton Broad Oak Millbrook Godley Hattersley Northenden Hawkshaw Cross Bank Bagslate Moor Bower Fold Middleton Junction Bank Lane Bank Top Beech Hill Lower Summerseat Mottram in Longdendale Ashley Heath Old Tame Lancashire Hill Wall Hill New Springs Cherry Tree Pendleton Bunkers Lime Side Breightmet Salford Hag Fold Buersil Uppermill Micklehurst Cocker Hill Ardwick Rain Shore Ainsworth Ancoats Leesbrook Rosehill Dunscar Doffcocker Linnyshaw Windy Arbour Acres East Didsbury Nob End Prestwich Engine Fold Tagg Wood Bottom of Woodhouses Marland Reddish Vale Dove Bank Lostock Chapel Field Carrington Prettywood Pobgreen Whittle Brook Oaken Bottom Plank Lane Offerton Green Buckley Wells Wood Road Fishpool Greenside Wallsuches Tamer Lane End Side of the Moor Wardle Heaviley Davenport Green Beswick Pemberton Ince-in-Makerfield Astley Bridge Alt Hill Glodwick Lows Dobcross Middle Healey Higher Folds Hall i' th' Wood Newton Birks Holden Fold Broadfield Low Crompton Ashton-under-Lyne Romiley Seedfield Dimple Mills Hill Balderstone Mill Brow Oak Bank Victory Montcliffe Edge Fold Austerlands Hazelhurst Outwood Compstall Simister Royley Top of Cragg Hindley Higher End Watersheddings Royton Dobb Brow Heaton Moor Hill Top Wood End Worsley Primrose Bank New Moston Broadhalgh Bradshaw Deans Abbey Hey Cowlishaw Holts Alder Root Higher Hurst Baldingstone Scot Lane End Marsh Green Chadderton Heights Hodgefold Fern Bank Jubilee Townfield Greave Harrop Green Stubshaw Cross Stanycliffe Greave Town Lane Red Lumb Taunton Reddish Green Quickwood Castle Hall Thatch Leach Goose Green North Moor Hollins Green Lower Bredbury Trafford Park Foggbrook Mossley Cross Salem Carr Green Arden Park Topping Fold Gale Woodlands Astley Green Abram Brow Northern Moor Coppice Poolstock Prestwich Bank Bottoms Manchester Brushes Oldham Edge Bardsley Top of Heap Pendlebury Stoneyfield Daubhill Toppings Moorend Sudden Butler Green Heyheads Bradley Fold Hurst Smithy Green Land Gate Rose Bridge Town Green Bedford Newbold Brow Stretford Barlow Fold Benchill Lower Moor Shevington Walshaw Cox Green Over Hulton Heaton Chapel Woodhill Timperley Marslands Irlams o' th' Height Hawkley Fern Grove Narrow Gate Brow Hurst Nook Rough Bank Delph Greave West Gorton Spotland Bridge Far Moor Norbury Moor Blackley Gathurst Mayfield Shevington Vale Kingston Caldershaw Howarth Cross Woodhouse Green Higginshaw Pimhole Sharples Sandbed Near Barrowshaw Platt Bridge Rusholme Top Lock Higher Blackley Heights Haggate Clough Cheesden Frank Hill Landslow Green Gorton Winton Markland Hill Warburton Green Cooper Turning Swinley Lower Fold Rochdale Lane Side Roebuck Low Redwood Flowery Field Dales Brow Gidlow Marsland Green Catley Lane Head Crumpsall Marpleridge Kirklees Boarshurst Cope Bank Hilton House Cowhill Shaw Edge Halliwell Kitt's Moss Grange HIgher Broughton Brook Bottom Holcombe Brook Bramhall Green New Earth Peel Green Alkrington Garden Village Swinton Park Spindle Point Back o' th' Moss Lever Edge Burnage Pleasant View Clayton Moss Side Aspull Common Mosley Common Chew Moor Shaws Smithy Bridge Besses o' th' Barn Bryn Gates Little Hulton Rakewood Bryn Heady Hill Top o' th' Brow Lowton Woodhill Fold Westleigh Bickershaw Slackcote Backbower Mottram Rise Well Green Affetside Heathfields New Manchester Great Lever Hey Alt Orrell Newbold Hilton Park Starling Nimble Nook Lowton Heath Middleton Lower Place The Cliff Egerton Park Top o' th' Meadows Birch Chapel Fields Crompton Fold Lilford Crooke Captain Fold Ashton Heath Greenfield Westhoughton Hollywood End Brook Bottom Wythenshawe Gee Cross Hart Common Kitt Green Burnley Brow Laithwaite Willows Denshaw Bottling Wood Carr Reddish Heyrod Linfitts Wallness Four Gates Hollins Hosker's Nook Dog Hill Higher Woodhill Chadderton Park New Bury Hopwood Partington Lower Rushcroft Kearsley Moss Howe Bridge Clarksfield Whitley Light Bourne Green Offerton Milnrow Greenacres Moor Doctor Lane Head Bradford Roundthorn Little Scotland Worsley Mesnes Lower Ince Crowhill Sun Hill Gilnow Bull Hey West Hulme Firswood Diggle Peel Brow Lower Roe Cross Oldham Carr Bradshaw Chapel Hartshead Pike Water Hayes North Ashton Higher Green Clifton Junction Greenmount Copster Hill Charlestown Guide Bridge Golborne Souracre Top of Lane Hooten Gardens Healds Green Godley Hill Miles Platting Werneth Far Souracre Holly Grove Buersil Head Standish Moss Hey Woolfold Moses Gate Barton upon Irwell Barrow Bridge Mid Reddish Kirkholt Luzley Hanging Chadder Lane Ends Heap Bridge Shore Owler Barrow Brownlow Fold Town of Lowton Grotton Bolton Haigh Patricroft Street End Tontine Tunstead Spring Hill Little Bolton Smallshaw Hollins Mellor Summit Spring Gardens Tentersfield Belle Vue Tonge Moor Lydgate Mile End Cutgate Bowgreen Crimble Bottom o' th' Moor Pitses Worsley Hall Stepping Hill Ridge Hill Flixton Mossbrow Heaton Park Weaste Woolroad Hale Barns Fallowfield Newton Wood Fernhill Gate Harwood Lee Shevington Moor Scholes Darcy Lever University Wood Brook Highfield Warburton Marple Bridge Fletcher Fold Moorclose Waterhead Woodhouses Syke Edge Green Wigan Rhodes Bank Peel Hall Audenshaw County End Lower Ogden Longshaw Old Birtle Droylsden Hooley Bridge Taylor Green Astley Heyside Parr Fold Werneth Low Black Lane Higher Boarshaw Parr Brow Shuttleworth Moorside White Gate Cale Green Dunham Woodhouses Spring View Kersal Timbercliffe Collyhurst Tame Water Redvales Bramhall Park Castleton Openshaw Daisy Nook Yew Tree Bank Heath Busk Scouthead Hulme Bottom o' th' Brow Hunger Hill Littleborough Baguley High Lane Bleak Hey Nook Heaton Limefield Lower Healey Higher Summerseat Chadderton Fold Longsight Roundthorn Broadley Fold Woodhouse Park Gillbent Back o' th' Bank Harrop Dale Shaw Mumps Winstanleys Rough Knarr Fox Platt Firs Lane Alder Forest Blackford Bridge Dearnley Glodwick Hazelhurst Firwood Fold Levenshulme Great Howarth Stanley Green Clifton Green Spotland Fold Dumplington Royton Moss Rowlands Littlemoss Edgeley Irlam Bromley Cross Roughtown Ealees Martland Mill Summit Green Gate Jericho Gigg Nook Brownlow Chesham Daisy Hill Lower Kersal Thurston Clough Lime Field North Reddish Hatherlow New Delph Turf Hill Rainsough Lees Lowton St Mary's Dixon Green Greenacres Fenny Hill Walmersley Cadishead Sunny Bank Chequerbent Hartshead Green Adswood Clifton Norden Tottington Spout Green Hurst Brook Clough Stubley Stockport New Windsor Stake Hill Little Moor Radcliffe Wharfside Outwood Gate Little Lever Brunswick Bowdon Burymewick Top of Moor Acre Caldermoor Bredbury Cold Hurst Hollow Middle Hulton Stockport Great Moor Woodley Lane Head Fur Lane Passmonds Broadoak Park Knott Lanes Westwood Lydgate Woodend Water's Nook Sinderland Green Davenport Higher Barrowshaw Burnden Waterloo Winstanley Leigh Bury Ground Langley