Bus Advertising in Bordon

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Bus Marketing in Bordon

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bordon - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bordon - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bordon- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bordon - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Bordon (Hampshire)

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Other locations available for bus advertising
Brokenford Lower Swanwick Kimpton Boyatt Wood Townsend Wildmoor North End Hillyfields Lower Bullington Earlstone Common Fareham Charlwood Ecchinswell Wintershill Denvilles Rye Common Knights Enham Tunworth Upper Burgate Buttsash Havant Nichols Town Bellevue Fryern Hill Beech Hill Heathfield Phoenix Green Water End Damerham Horton Heath Thornhill Forton Aldermoor Passfield Cowplain Andwell Bedenham Pennington Hordle Steventon Purbrook St John's Church Picket Piece Eastrop North Warnborough Heathfield Testwood Newtown Long Sutton Gilbury Hard East Woodhay Hoe Gate East Anton Westwood Park East Dean Marchwood Netley Hill Catherington South Hayling Chidden Sydmonton Red Rice Upper Common Wimpson Old Basing Sheet Chalton Stockheath Elvetham Heath The Hummicks Upper Shirley Ashley Townhill Park Grateley Somers Town Durley Street Spanish Green Newbridge Awbridge Knowle Ower Daneshill Blendworth Chilcomb Upper Swanmore Plaitford Green Black Dam Kent Harefield Gore End Bleak Hill Longparish Compton Wootton West Green Lord's Hill Exton Abshot Portchester Walton Heath Bassett Carter's Clay Baffins Merry Oak Horris Hill Tilly Down Middle Wallop Applemore Upper Farringdon Compton End Hill Grove Hook Lower Green Monkwood Hatch Bottom Wolverton Common South Wonston Shortheath South Ham Morestead Sherborne St John Farleigh Wallop Blashford Pound Street Keeping Park West Tytherley The Withies Broad Oak Sandleheath Winchfield Hurst Sandy Balls Shirley Wittensford Holbury Wigley Oakhanger Westley Springvale Lower Ratley Heckfield Anna Valley Three Ashes Woodlands Drayton Little Holbury Little Ann Lower Farringdon Oakshott Newtown South Farnborough Mortimer West End Freefolk Cocksford Down Itchen Abbas Brockbridge Toothill Canada Common Chilworth Old Village Hawkley Blissford Lower Common Cuckoo Bushes North Ripley South Town Criddlestyle Lower Turmer Midanbury Moortown Lynch Hill Polygon Street End Well Newton Valence Ball Hill Bidden Hocombe Crondall Petersfield Bradley Bitterne Park Mead End Colden Common Bishop's Sutton Tapnage Old Alresford Murrell Green Soake Custards Dean Shalden Green Sandford Ashurst Netherton Bevois Mount North Weirs Sleepers' Hill Swaythling St Denys Kingsclere Woodlands Soldridge Stone Faccombe Crow Hazeley Heath Allum Green West Heath Bevois Town Cold Ash Hill Hollington Cross Kings Furlong Hursley East Cholderton Bramdean Ashe Woodend Bishopstoke St Cross Romsey Wharf Hill Bashley Durley Chilton Candover Bull Hill Dilton Hurstbourne Priors Abbotts Ann Harefield West Worldham Ropley Peel Common Burley Lawn Bishop's Green Lindford Worting Nether Wallop Harbridge Green North Oakley North Kingston Monxton Neatham Warnborough Green Quidhampton Bossington Portsea North Boarhunt Hartfordbridge New Alresford Badger Farm Frostlane East Aston Hammond's Green Wootton St Lawrence Shobley Abbots Worthy Viables Ower Bashley Park Bentworth Little Posbrook Martin Drove End Balmerlawn Little Down Penton Mewsey St Giles's Hill Lee Otterwood Bordon Wishanger Common Headley Down Kingsclere Northbrook Baybridge Wildhern Cupernham Warnford Lymore Weston Shipton Bellinger Salters Heath Conford Shirley Park Sladen Green Filmore Hill Nutburn Lopcombe Kingston Ewshot East Hill Lower Bordean Holybourne Bramshill Hunton Ogdens Headbourne Worthy East End Halterworth Appleshaw Stuckton Sholing Common Ringwood Wherwell Newnham Sandy Down Old Netley Mapledurwell Cole Henley London Minstead Furzley St Austins Tadley Hill King's Somborne Curdridge Bramshaw Nob's Crook Upper Wootton South Baddesley Cove Great Shoddesden Thorney Hill Rushington Flood Street Lower Slackstead Buckland Silkstead Lower Burgate Swanwick Lower Daggons Selborne Fleet Empshott Hearn Newtown Headley Popham Tinkers Cross Norleywood Thornhill Park Stratfield Turgis Fleetend Woodfalls Burghclere Furzeley Corner Brockhampton Browninghill Green Fulflood Steep Lower Froyle Stoke Amport Cricket Hill New Milton Bransgore Neacroft Warsash Montgomery Lines Rake Common Hillstreet 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Ashfield Colt Hill Burley Beacon Frost Hill Dipley Ashton Wolverton Curbridge North Fareham Walhampton Tidpit Lower Canterton Highfield Stonyford Hinton Isington Thorns Beach Botley Bevois Valley Chilbolton Down Hensting Fair Oak Newtown Totford Cadnam Easton Wyck Sherfield English Lymington Wellow Wood Hiltingbury Headley Locks Heath Kings Worthy Monk Sherborne Kingsland Place Gobley Hole Anthill Common Upton Grey Dowd's Farm Bunstead Newtown Bramley Clatford Oakcuts Binley Wymering Crux Easton Ocean Village Spearywell Newgrounds Lord's Wood Blackhill Clarken Green Hightown Oakridge New Cheriton Ashley The Frenches Privett Hurstbourne Tarrant Sprat's Down Kingston East Worldham Ellingham Northington Upper Kingston Beech Stony Batter Houndmills Eversley Centre Bramshott Vernham Street St Mary's North Baddesley Up Green Gilbert Street Ropley Dean Stratfield Saye West Hill Bramshott Chase Shirley Warren Boldre Fullerton Broad Layings Compton Pamber End Totton Court Corner Beaulieu Lane End Hyde Rownhams Adbury Bitterne Pucknall Whitsbury Upton Gosport Hale Highcliffe Itchen Eastland Gate Newtown The Common Thruxton Bickton Cuckoo's Corner Old Portsmouth Clanfield Keyhaven Martin Brockhurst North Stoneham Liss Southwood Blounce Michelmersh Paulsgrove Chineham Greywell Brock's Green Bishop's Waltham Newtown West Heath Mount Pleasant Hartley Wintney Pooksgreen Broadmere Bedford Place North Hayling Emery Down Linford North Charford Fordingbridge Landport Brown Candover Pheonix Green Portmore North Gorley Highbury Stamshaw Winchester Upper Wield Kent's Oak Copythorne Sea View Highbridge West End Leckford South Gorley Portswood Hampton Park Gritnam South Down Burgates St Mary Bourne Shirrell Heath Farnborough Row Ash Hollington Tipner Church End Over Wallop Darby Green Inhurst Hound Green Brambridge Foxdown Lee-on-the-Solent Hill West Meon Kingsley Hawthorn Camdentown Bailey's Hard Upper Pennington Fairdown Bramley Corner Oliver's Battery Woodside Minley Fritham Lower Brook Hill Brow The Close Brook Woodcot Pamber Heath Netley Warren Corner Lowford Godshill Wood Canada Frogham Shootash Lower Common Waltham Chase Wallington Worthy Down Upper Froyle Hyde Tadley Basingstoke Park Gate Crampmoor Dundridge Beckley Crookhorn Selsmore Woodcott Southrope Brown Heath Hedge End Butlocks Heath Denmead Bucks Horn Oak South Weirs Golden Pot Clanville Regents Park Farlington Westfield Pikeshill Redlands Penton Corner West Liss Frogmore Milford on Sea Woodmancott Tadley Bottom Park Corner Beauworth Sholing Broadgate Waterditch Wickham Common Old Shirley Litchfield Rockford Horseport Stoney Cross Pound Green Griggs Green Tangley West Tisted West Common The Mint Liphook Wecock Portsea Island Pitt East Wellow Church Oakley Little London Lyde Green Liss Forest Ropley Soke Ragged Appleshaw Deane Hatchet Gate Wimble Hill Crookham Village Soberton Heath Little London Plastow Green Eastleigh Winsor Twyford Downton Fair Cross Redenham Newtown Common Poulner Millbrook Vernham Dean Four Marks Bowyer's Common Freemantle Overton Soberton Langrish Picket Hill Lower Green Frithend Eversley Cross Birchy Hill Newtown Hook Park Hounsdown Danebury Woodlands Eastney Fleetlands Upper Street Greatham Chawton Godwinscroft East Liss Ashlett Abbotswood Lee Ground Newtown Rowlands Castle Pilley Bailey Fair Oak Green Battramsley Cross Anmore Bucklers Hard Titchfield Park Hattingley Upham Ridgeway Parade Mockbeggar Sway Upper Enham Vernham Row Bentley Forest Corner Winklebury Longstock Hythe Northam Couch Green Hawley Durrants Eastoke Bank Banister's Park Knapp Ridge Common Axmansford Barford Woodington Stoke Common Newtown Ashurst Bridge North Waltham Frenchmoor Netley Marsh Rowner Stockbridge Alverstoke Brook Rotten Green Winslade East End Turgis Green Leigh Park Prince's Marsh West Wellow Allbrook West End Medstead Wheat Hold Kempshott Hatch Warren Sherfield on Loddon Calshot West Leigh Buddle Rotherwick Finchdean Hipley Tiptoe Stony Heath Hatchet Green Lasham Swarraton Odiham Hoe Burridge Titchfield Common Farnborough Park Minstead Ibthorpe Whitchurch Mount Pleasant Dora's Green Hamble-le-Rice Langstone Ramsdean Dummer Fleet Ashford Hill Holt Pound Stanswood Hound Martyr Worthy Andover Silchester Ovington Wildern Ramridge Park Whiteley Ibworth Stoke Charity New Brighton The Butts Crockerhill Charter Alley Tot Hill Southend Turmer Shedfield Weavers Down Smannell Burkham Foulford Mengham Lordswood Hardley Oak Hill West Dean Chilworth Breamore North Sydmonton Ann's Hill Hatt Hill Woolton Hill Nursling Aldershot Littleton West Ham Micheldever North Poulner Swampton Malshanger Heath End Fisher's Pond Upton Lower Upham Whale Island Harestock Tote Hill Otterbourne Exbury Weston Leagreen Baughurst Thedden Northney Egbury Penwood Stanmore Whitehill Upper Bullington Harbridge Nately Scures Charlton Holt End Eling Durns Town Gundleton Northbrook Laverstoke Pamber Green Hinton Ampner Kitwood The Soke North Town Hook Park Estate East Tisted Upper Canterton Hook Weeke Mill Lane Penton Grafton Crawley Polhampton Fair Oak Langley Woodley Lower Exbury Braishfield Forton Lower Pennington Ratlake Barton on Sea Bisterne Close Brook Hill Tufton Hartley Mauditt Purbrook Heath Causeway Vernham Bank Valley Park Wadwick Weston Corbett Egypt Belbins Brickhill Bailey Green Battramsley Bassett Green Dean South Warnborough Everton Potbridge Meon Old Burghclere Redbrook Brighton Hill Bagmore Palestine Furzey Lodge Sopley Critchell's Green Colemore Ellisfield Fyfield Bucket Corner Linwood Clayhall North Camp The Hangers Andover Down Preston Candover Powntley Copse Lyndhurst Frogmore Blackwater Stoner Hill Horndean Worlds End Alton Fawley Redbridge Warblington Farnborough Green Hundred Acres Copnor Lepe Bisterne Nashes Green South View Newtown Tye Up Somborne Enham Alamein Bridgemary Seafield Bulbery Drayton Bagnum Outwick Wheatley Burley Street Linkenholt West Meon Woodlands Ampfield Dibden Purlieu Kilmeston Ossemsley Hammer Bottom Shawford Avington Foxcotte Weyhill Pilley Stonehills Hill Park Shamblehurst Duck Street Buckskin Hangersley Hannington North End Upper Clatford Woolston Hilsea Stroud Furze Hill Elson Droxford Yateley Woodside Fox Lane Privett Hambledon Buckland Owslebury Lovedean Hawley Lane Port Solent Mattingley Chandler's Ford Weston Colley Baughurst Common Rafborough Bitterne Manor Hazeley Swanmore Glebe Woodgreen Meonstoke Coombe Swelling Hill The Holdings Barton Stacey Kimbridge Lower Buckland Burley Rockbourne Colbury Hightown Buriton Shirley holms Heath End West End Green Anchorage Park Sarisbury Quarley Hillhead Little Basing Sparsholt Bransbury Cliddesden Goodworth Clatford Cufaude Setley Winnall Lockerley Blackfield Ashmansworth Bursledon Froxfield Green Dunbridge Ibsley Newfound Little Somborne Southington Up Nately Elvetham West End Old Milton Emsworth Shorley East Meon North Street Warborne Chapel Southampton Mislingford Newtown Goose Green Wivelrod Hazeley Lea Sutton Scotney Cottonworth Segensworth Mellishes Bottom Titchfield Tichborne Empshott Green Burghclere Common Southsea Crosshouse Grayshott East Boldre Dunley Nutley Downend Lynch North End Ashford Corhampton Horsebridge Boarhunt Binsted Widley Milton West Town East Stratton Hazeley Bottom Broughton Calmore North Houghton Warren Corner Stubbington Foxhall Steep Marsh Goose Hill East Tytherley Crowdhill Farnborough Street Shalden Church Crookham Highclere Cheriton Arford Ashe Warren Popley Catisfield Abbotstone