Bus Advertising in Catherington

Get in touch

Bus Marketing in Catherington

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Catherington - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Catherington - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Catherington- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Catherington - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Catherington (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
North Street Tichborne West Leigh Farnborough Park Foxcotte Southsea Chilworth Cove Eastoke Blissford Shobley Hatherden Adbury Buttsash St Austins Stuckton Lower Wield Hillyfields Oliver's Battery Thorns Beach Tilly Down Beech Hill Knapp Hinton Ampner Lee Bramshott Chase Lower Common Catherington Longstock Swampton Faccombe Wootton Buckskin Winslade Tiptoe Holt Stubbington West Common Compton North Gorley Nutburn Binsted Crowdhill Hawthorn Bisterne Close North End Lynch Pitt Lower Exbury Anmore Setley South Wonston Sleaford Shortheath Kingston Bramshott Newtown Common Murrell Green Moulsham Green Froxfield Green Paulsgrove Highways Upper Canterton Cole Henley Gable Head Ragged Appleshaw Itchen Stoke West End Fair Oak Green Thornhill Buriton Weavers Down Chilcomb Lordswood Downend Pondtail Kitwood Whitsbury St Giles's Hill Curbridge Ossemsley Dogmersfield Stonyford Vernham Row Pardown Tadley Hill Minstead Bramshill Kingsmead Stoner Hill Highbury Mill Lane Walhampton Malshanger Wharf Hill Shawford Stony Heath Ibsley Wallington West Heath Micheldever Whale Island East Dean Hannington Stoke Common Stony Batter Stoke Stanswood North Charford Elvetham Heath Upper Wield North Boarhunt Ramridge Park King's Somborne West Tisted Ibworth East Martin East Tytherley Titchfield Park Upper Swanmore Northbrook Bitterne Manor Hartfordbridge Sherfield English Hoe Gate Buckland Bramshaw Mattingley Corhampton Stockbridge Weyhill Bramley Silkstead Ewshot Soberton Heath Compton End Ashurst Bridge Keyhaven Mellishes Bottom Ampfield North Weirs Ramsdean Bassett The Hangers Upper Street Neacroft Gilbert Street Anna Valley Barford Hampton Park East Boldre Lower Ratley St Mary Bourne Danebury Water End Langstone Palestine Upper Froyle Beauworth Old Milton Ridgeway Parade Mullenspond Lower Daggons Little Ann Newtown Daneshill West Dean Bordon Wheat Hold Highfield Great Shoddesden Itchen Durley Street Purbrook Littleton Newtown East Oakley Privett Balmerlawn Fareham Bramley Green Deane Isington Liss Forest Woodgreen Critchell's Green Hatch Warren Godwinscroft Liss Bedford Place East Hill South Hayling Ower Horton Heath Newtown Woodley Cupernham Little Posbrook West Worldham Earlstone Common Wintershill Bisterne Hensting Hammer Bottom Highclere Lowford Newton Valence Gundleton Damerham Griggs Green Lepe Picket Post Warsash Ashlett Upper Wootton Bucket Corner West Liss West End Over Wallop Hatch Bottom Ladwell Sandford Woodside Sheet Glebe Kingsclere Woodlands Waltham Chase Wherwell Northfields Winchfield Hurst Beech Cocksford Down Ashe Heath End Baughurst Hiltingbury Crockerhill Outwick Ashford Hill Picket Hill Badger Farm Lower Swanwick Widley Hawley Lane Stonymarsh The Close Warblington Alverstoke Hook Chandlers Green Battramsley Cross Hurstbourne Priors Duck Street Canada Common Winnall Winchfield Portsea Island Lee-on-the-Solent Pamber Green Wittensford Wyck Colbury Monk Sherborne Awbridge Hounsdown Ellingham Mapledurwell Mount Pleasant Hyde Chilton Candover Hillpound Crookham Village Allbrook Fairdown Hollington Bramdean Lower Common Newtown Fritham Bellevue Boarhunt Silchester Chilbolton Lee Ground Westwood Park Standford Potbridge Clarken Green Calmore Ripley Mengham Shirley Warren Baffins Kingston Headley Down St John's Church Stakes Bunstead Buddle Elson Northington Durley Axmansford Portchester Headley Burley Beacon Denvilles North Waltham Rafborough Cuckoo's Corner Dipley Blacknest Powntley Copse South Baddesley Bulbery Browninghill Green Chilworth Old Village Lower Bullington Hightown Newtown Woodfalls Woodcott Dean Charlwood Houghton Deadwater Frost Hill Forton Lynch Hill Cowplain Shipton Bellinger Penwood Woolston Hedge End Ashley Martyr Worthy Langrish Itchen Abbas Redenham Hillhead Blackmoor Lower Bordean Upton Grey Oakley Sway Havant Dowd's Farm Ball Hill Swaythling Ashfield Old Burghclere Hook Park Estate Tinkers Cross Bevois Mount Penton Grafton Holt End Hill Chalton Bowyer's Common Old Shirley Lower Pennington Alton Port Solent Otterbourne Pucknall Litchfield Owslebury Up Green Wildmoor Portmore Sandy Down Shirley Warren Corner Hill Grove Eversley Cross Charlton Titchfield Middleton Redlands South Town Newfound Forest Corner Bedhampton Woodmancott Hook Park Ecchinswell Nichols Town Woodcot Bradley Sholing Gritnam Woodlands Darby Green Wolverton Common Sydmonton Hartley Wintney Popley Andwell North Street Arford The Withies Hawley Exbury Wootton St Lawrence Kingsland Place Netherton Chilbolton Down Oakridge Brokenford Odiham Knowle Winklebury Baybridge West Wellow South Farnborough Leigh Park Fullerton Tapnage Fleet Fulflood Headley Newtown Newbridge Newtown East Worldham Southend Fair Oak Stone North End Keeping Ramsdell Spitalhatch Foxdown Row Ash Downton Hamble-le-Rice Axford Park Corner Broad Layings Sarisbury Ashurst Church Crookham Lyndhurst Upper Shirley Weston Colley London Minstead Causeway Bickton Little Shoddesden Lockerley Baughurst Common Bevois Valley Weston Corbett Park Gate Up Nately Pilley Bailey Highbridge New Brighton Abbotts Barton Warnborough Green Kingsclere Ocean Village Eastland Gate Southwood Wickham Common West Ham North End Exton Newtown Coombe Durrants Blackhill Abbots Worthy Peel Common Copnor Everton Frogham Westfield Little Down Sandy Balls Golden Pot Frithend Kingsley Fratton Hocombe Farnborough Green Woodend North Ripley Dean Whitchurch Westley Linkenholt Twyford North Oakley Chandler's Ford Otterwood Hartley Wespall Linwood Kings Worthy Longparish Abshot Gobley Hole Hursley Colt Hill Winsor Kimbridge Heckfield Oakhanger Standon Hatch Blounce Chineham Chawton Bartley Cadnam Racedown Rake Common Foulford Belbins Empshott Redbridge Avington Hill Brow South Ham Aldershot Stoney Cross Binley Charter Alley Steep Marsh Bossington Forton Hazeley Bottom Crookhorn Little Somborne Newnham The Butts Filmore Hill Brockbridge North Camp Southington Upham Wonston Rockbourne Selborne Burgates Enham Alamein East End Northney Anstey Stanmore Wivelrod Heathfield Mockbeggar Bridgemary Hipley Shalden Green Harbridge Green Clayhall Blackwater Hangersley Preston Candover Dora's Green Segensworth Cottonworth Bedenham Fryern Hill Coxford Nutley Street End Hearn Gore End Holbury Hazeley Harefield Fawley Hatt Hill Locks Heath The Hummicks Foxhills Cold Ash Hill Cricket Hill Ratlake Park Shalden Colemore Gilbury Hard Whiteley Hythe Butlocks Heath Easton Harestock Hinton Mottisfont Sparsholt Weston North Hayling West Tytherley Greywell Laverstoke Bishopstoke Wheatley Mortimer West End Abbotts Ann Merry Oak Hill Head Brickhill Grateley Old Portsmouth Dibden Ropley Criddlestyle Sprat's Down Holt Pound Minley Emery Down Steep Wishanger Common Three Ashes East Liss Fleet Lord's Wood Milton Wimble Hill Eastleigh Petersfield Shirrell Heath South Warnborough Conford Turkey Island Anchorage Park Whitway Whitehill Fleetlands East Stratton Monxton Court Corner Rowlands Castle Hattingley Sleepers' Hill Bishop's Sutton North Houghton Burghclere Common Newtown Hordle Crondall Bucklers Hard Ann's Hill Springvale Bentworth Kent Nob's Crook Brook Andover Down Freemantle Linford Furzedown Woolton Hill Bagnum Latchmere Green Egbury Frostlane North Warnborough Hambledon Lovedean Upper Bullington Tipner Frenchmoor Netley Hill Burkham Soberton Southwick Portsmouth Worthy Down Hollywater Burghclere East Aston Cufaude Basingstoke Ogdens Pooksgreen Sandleheath North Town North Baddesley Broadmere Warnford Stamshaw Stratfield Turgis Bitterne Park Gosport Drayton Couch Green Hatchet Green Ashton Fair Oak Wickham Lower Canterton Titchfield Common Rockford Quarley Bull Hill East Anton Eastrop Godshill Brockhampton Vernham Street Rushington Kent's Oak Church End Upper Kingston East Wellow Bashley Park Abbotstone Wecock Hardley Ashford New Town Shootash Crosshouse Goodworth Clatford Lower Froyle Bitterne Hatchet Gate Winchester The Mint Crampmoor Pound Street Farleigh Wallop Stonehills Fleetend Wildern Toothill Pikeshill Northam Goose Hill Beaulieu Blashford Empshott Green Wildhern Penton Mewsey South Weirs Penton Corner The Soke Maybush Little London North Kingston Swelling Hill Hazeley Lea Wimpson Hollington Cross Boyatt Wood Quidhampton West Meon Prince's Marsh Pilley Timsbury North Fareham Hunton Up Somborne Compton Kentsboro Sopley Highcliffe Bagmore Mount Pleasant Northbrook Hoe Ropley Dean Tufton Monkwood Romsey Harefield Moortown Sea View Anthill Common Ovington Crawley Rowner Dummer Shedfield The Common Netley Stoke Charity Steventon Brambridge Aldermoor Lower Burgate Upper Farringdon Farnborough Street Brock's Green West End Brook Hill Horsebridge Furze Hill Stroud Upper Ratley Wilsom South Gorley Morestead South View Brockhurst Peartree Green Totford Testwood Upper Pennington Tangley Newton Stacey Bransgore Fyfield Montgomery Lines Farnborough Sherfield on Loddon Lower Slackstead Tye Farlington Thruxton Wymering Pamber End Oak Hill Hundred Acres Newtown Smannell Hill Top Worlds End Sholing Common Brook Hammond's Green Redbrook Rownhams Carter's Clay Breamore West Green Funtley Dunley Mislingford Upper Common Kempshott Braishfield Heath End Plastow Green Brown Heath Poulner West Meon Woodlands North Poulner Swarraton East End Bar End Lower Farringdon Valley Park Black Dam Weston St Cross Eversley Centre Drayton Greatham Bleak Hill St Denys Wolverton West Town Kilmeston Walton Heath Bighton Picket Piece Upper Burgate Newtown Lower Brook Overton Hill Park Middle Wallop Holybourne Red Rice Boorley Green Wadwick Swanmore Ropley Soke Dunbridge Freefolk Birchy Hill Little Basing Phoenix Green Sutton Scotney Bishop's Green Fisher's Pond Hurstbourne Tarrant Long Sutton Dilton Shirley holms Upper Enham Broughton Beckley Tadley Crow Upton Broadgate Eling Roughdown Bidden Ellisfield Stoke Furzeley Corner Kings Furlong Spearywell Thedden Fox Lane Canada Medstead Old Netley Langley Tidpit Chapel Tot Hill Salters Heath Hook West End Green Lasham Worting Tunworth Crux Easton Fordingbridge Allum Green Houndmills Martin Drove End Godshill Wood Brockenhurst Bailey's Hard Dundridge Droxford Hazeley Heath Nashes Green Swanwick Warborne Burley Clanville Old Basing Purbrook Heath Brown Candover Little Hoddington Turmer Weston Patrick Little Holbury Heather Row Thorney Hill Curdridge Lindford New Alresford Polhampton Little London Privett Vernham Bank Popham Warren Corner Lower Green Rotherwick High Cross Thornhill Park Milford on Sea Somers Town Finchdean Woodlands Soldridge Furzey Lodge Barton on Sea Ower Hyde Portsea South Down Hilsea East Meon Michelmersh Portswood Frogmore Furzley Regents Park Bashley West Hill Lopcombe East Woodhay Passfield Andover Brighton Hill Clatford Oakcuts Stratfield Saye Blendworth Totton Horseport Rotten Green Broad Oak Hawkley Appleshaw Fair Cross Wigley Southampton Halterworth Abbotswood Bentley Cheriton Meonstoke Upper Slackstead West Heath Townsend Headbourne Worthy Ibthorpe Four Marks Banister's Park Bank Bevois Town Bassett Green Grayshott Barton Stacey Bursledon Norleywood Botley Copythorne Knights Enham New Milton Dibden Purlieu Sladen Green Nursling Emsworth Townhill Park Southrope Tadley Bottom Hillstreet Pheonix Green Catisfield Stockheath Inhurst Gunville Millbrook Lyde Green Horris Hill Selsmore Lane End Waterlooville Liphook Landport Flood Street Ashmansworth Oakshott East Cholderton The Frenches Boldre North End Hale Bramley Corner Leagreen St Mary's Egypt Polygon Goose Green New Cheriton West Stratton Vernham Dean Shamblehurst Bailey Green Martin Nately Scures Lower Buckland North Sydmonton Avon Marchwood Lower Turmer Camdentown Colden Common Shirley Park Horndean Lord's Hill Netley Marsh Old Alresford Whitenap Lymington Meon Tote Hill Viables North Stoneham Custards Foxhall Upton Blackfield Rye Common Calshot Ridge Common Hound Green Eastney Cuckoo Bushes Cliddesden Clanfield Waterditch Ringwood Sherborne St John Newtown Leckford Lower Green Pamber Heath Bucks Horn Oak Kimpton Hartley Mauditt Mill Green Harbridge Lower Upham Mead End Burridge Spanish Green Bransbury Denmead Neatham Bishop's Waltham Nether Wallop Summerlug Soake East Tisted Burley Lawn Ashley Lymore Hound Church Oakley Burley Street Chidden Frogmore Battramsley Woodington Plaitford Green Yateley Hungerford Seafield Cosham Weeke Midanbury Pound Green Durns Town Woodside Elvetham Newgrounds Buckland Upper Clatford Applemore Well Heathfield Hightown The Holdings Pennington Herriard Ashe Warren Amport Shorley Bowling Alley Wellow Wood Turgis Green