Bus Advertising in Chilworth

Get in touch

Bus Marketing in Chilworth

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Chilworth - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Chilworth - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Chilworth- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Chilworth - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Chilworth (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Stonyford Axford Elson Canada Common Winchfield Old Milton North Waltham Lepe Daneshill Selsmore Fyfield Frostlane Copythorne Bucklers Hard Ossemsley Burgates Blackmoor Picket Piece West Town Bisterne East Anton Curdridge Viables Weavers Down Fareham Inhurst South Hayling Dunbridge East End Rockbourne Horndean Newtown Camdentown Beckley Gundleton Old Burghclere Shirley North Kingston Abbotts Barton Bitterne Manor Hatchet Green Hillhead Blashford Passfield Up Somborne Ashmansworth Abbotstone Bramdean Ann's Hill Romsey Winslade Wymering Kingston Powntley Copse Minstead Meonstoke Privett Upper Shirley East Stratton Balmerlawn Axmansford Bentworth Hawthorn St Mary's Ashton Kent Stone East Dean Broughton Pennington Browninghill Green Upper Clatford Rake Common Mockbeggar Netherton Holt Pound East Tisted Hook Warren Corner Godwinscroft Newtown Eastrop North End Ibworth West End Steep Marsh Port Solent South Farnborough Tadley Hill Shipton Bellinger Brockbridge Sway Andwell Fritham Pamber End Bitterne Park Titchfield Park St Austins Church Oakley Weston Corbett Hale Crookhorn Stoke Newgrounds Ecchinswell North Town Dipley West Stratton Hartley Wintney Popham Droxford Kingsland Place Southington Horsebridge Penwood Micheldever Easton Cricket Hill Criddlestyle Ower Binley Cuckoo's Corner Highways Gritnam Wickham Oakley Chilworth Old Village Phoenix Green Hearn West Tytherley Ladwell Ower Winnall Northam Old Shirley Boyatt Wood Shedfield Medstead Hamble-le-Rice Hatch Warren Aldermoor Newtown Empshott Ovington Chineham Dibden Purlieu Ratlake Amport Thedden Redbrook Lower Burgate Mellishes Bottom Liss Chandlers Green Soberton Heath Whiteley Sholing Common Anmore Hursley Long Sutton Deane Dunley Mottisfont Lower Froyle Deadwater Kingsley Up Green Bisterne Close Smannell Sladen Green Three Ashes Hiltingbury Crux Easton Fair Oak Fisher's Pond Newtown Mead End West Ham Northington Bramshaw Beauworth Stratfield Saye Redenham Little Down Montgomery Lines Wigley Totford Fulflood West Liss Lower Canterton Little Shoddesden Tye Moulsham Green Prince's Marsh Chilbolton Brockhampton Baughurst Bramshill Hatch East Tytherley Peel Common Ashurst Lee Whitway Burley Street Binsted Ashford Bramley Corner Woodington Heathfield Buckland Wittensford Dowd's Farm Little Hoddington Mortimer West End Upper Ratley Westwood Park Bagnum Southwick Critchell's Green Hounsdown Stoke Charity Lord's Hill Warnborough Green Alton Meon Thornhill Crow Downend North End East Meon Church End Houndmills Kitwood Chilcomb Hatt Hill Abshot Heather Row Portsea Island Eversley Cross Mullenspond The Withies Wildhern Silchester Elvetham Heath Netley Marsh Townsend Kent's Oak Shirley Warren Pooksgreen Pamber Heath Rotten Green Damerham Water End Rowlands Castle Woodend Woodgreen Well Dummer Hill Grove Brown Candover Highbridge Stamshaw Twyford Compton Eastland Gate Northbrook Coxford Weston Hardley Ridgeway Parade North Gorley The Soke Horris Hill Rowner Conford Ripley Whitchurch Colbury Southampton Calshot Dean Four Marks Mislingford Lower Slackstead Cocksford Down Baffins The Holdings Neatham Hartley Mauditt Brook Upham Couch Green Hazeley Lea Otterwood Setley Woodlands Frost Hill Battramsley North Hayling Shalden Colemore Drayton Wildmoor Owslebury Ridge Common Linwood Preston Candover St Mary Bourne Bursledon Wolverton Common Nichols Town Morestead Litchfield Shirrell Heath Picket Hill Weston Patrick Bowling Alley Bedford Place London Minstead Foxhills Upper Bullington Furzeley Corner Bull Hill Picket Post Quidhampton Ashlett Badger Farm Langstone Newfound Brighton Hill Froxfield Green Hound Cove Lymington Woodmancott Worting Wintershill South Baddesley Grayshott Wecock Dilton Crampmoor Tadley Poulner Turgis Green Burley Broad Oak Blackfield Chawton West Green Sopley Hoe Heathfield Burkham Black Dam Hythe Hungerford East Oakley Oak Hill Awbridge Stockheath Itchen Abbas South View Nursling Church Crookham Segensworth Bashley Park Stanmore Mengham North Charford Upper Street Eastleigh Swarraton Andover Blacknest Titchfield Pondtail Glebe Sea View Fratton Bedhampton Newtown Highfield Petersfield Hoe Gate Pikeshill Bartley Lower Turmer Landport Hazeley Park Corner Hyde Pitt Hatchet Gate East Aston Totton Upper Common Hinton Ampner Ocean Village Regents Park Ropley Soke Clayhall Warborne Bashley South Warnborough Broad Layings Brook Hill Lyde Green Stoner Hill Hill Brow Allum Green Hillpound Fawley Finchdean Bleak Hill Winchfield Hurst Thorney Hill Hill Park Lymore Sheet Bramshott Chase Vernham Street Whitehill Shortheath North Oakley Bramshott Nutley Exbury Empshott Green Woodcott Hambledon Stuckton Hollywater Hundred Acres Martyr Worthy Liphook Sparsholt Bowyer's Common Little London Weston Colley Bagmore Westley Ringwood Cosham Itchen Stoke Battramsley Cross Bickton Sherfield English Gobley Hole Woolton Hill Neacroft Swaythling Freefolk Lower Wield Tangley New Town Mount Pleasant Hocombe Spanish Green Itchen Clarken Green Redlands Harefield Enham Alamein Lane End Pilley Bailey Kingsclere Middleton Midanbury Fryern Hill Durley Denmead Bishopstoke Brockhurst Andover Down Beech Hill Belbins Park Gate Lower Swanwick Hunton Southrope Canada Lower Common North Boarhunt Harefield Chilton Candover Stony Batter Weeke Rockford South Wonston Frogmore Buttsash Gilbury Hard Leckford Pheonix Green East Cholderton Lordswood Fox Lane Chidden North End Coombe Walton Heath Wallington Lovedean Monxton Park Bradley Causeway Street End Elvetham Dundridge Butlocks Heath Broadgate Sprat's Down North Street Ewshot New Cheriton Hannington Woolston Mapledurwell West Worldham Sherfield on Loddon New Alresford Keyhaven Harbridge Hook Seafield Bevois Valley Vernham Dean Custards Colt Hill Hollington Cross Otterbourne Kingsmead Bramley Bailey's Hard Copnor Warsash Cold Ash Hill Little Holbury Malshanger Wimpson Nutburn Sandy Balls Hammer Bottom Downton Kings Worthy Wonston Tipner Kimpton Chilworth Newtown Valley Park Bucket Corner Sandy Down Buddle Broadmere Hurstbourne Priors Lower Pennington Brockenhurst Mount Pleasant Charlwood Eversley Centre Polygon Upper Froyle Wimble Hill Charlton North Sydmonton Lower Upham Lower Green Oakhanger Nashes Green Newtown Common Hartfordbridge Stoke Pamber Green Hill Head Sutton Scotney Newtown Barton Stacey Anna Valley Stockbridge Lower Brook Newtown Sherborne St John Sydmonton Farnborough Hattingley Breamore Wivelrod Lee-on-the-Solent West Wellow Emsworth Potbridge Lower Bullington Redbridge Lowford Hampton Park The Butts Lasham Longparish Hillyfields Red Rice Ashley Hatherden Buckland Basingstoke The Hangers Compton Rownhams Ogdens Roughdown Brokenford Tufton Knights Enham Gable Head Funtley Shalden Green Lopcombe Bishop's Green Upper Swanmore Spitalhatch Bucks Horn Oak Warren Corner Stoke Common Warblington Holt End Southwood Hill Holt Liss Forest Hill Top Bransgore Michelmersh Linford Bulbery Portsmouth Mattingley Plaitford Green Chilbolton Down Bramley Green Goose Hill Catisfield Allbrook Norleywood Lord's Wood Testwood Curbridge Waltham Chase West End Green Furze Hill Greatham Brock's Green Forton Shorley Maybush Exton Flood Street Woodcot Bevois Mount Lower Bordean Hazeley Bottom Appleshaw Dogmersfield Nately Scures Hatch Bottom Old Portsmouth Blissford West End Cupernham Chandler's Ford Burley Beacon Anthill Common Turkey Island Ashe Warren Dora's Green Chalton North Street Crookham Village Upper Enham Earlstone Common Godshill Wood Boarhunt Nether Wallop Blackhill Compton End North Houghton Horton Heath Frenchmoor Fair Cross Eastney Bidden Oakridge Golden Pot West Leigh Beaulieu Selborne Durley Street Hangersley Lower Common New Milton St Cross West Dean Kingsclere Woodlands Monk Sherborne Newbridge Peartree Green Whitsbury Colden Common Gilbert Street Kilmeston Denvilles Fullerton Blackwater Whitenap Lee Ground East Hill Court Corner Shirley Park Houghton Stanswood Cole Henley Banister's Park Buckskin Hound Green Birchy Hill Weston Locks Heath Everton Tote Hill Wootton Abbotswood Cowplain Pardown Upton Sandleheath Oakshott Farnborough Park Murrell Green Frogmore Widley Bevois Town Forest Corner Frithend Knapp Springvale Bassett Green Hordle West Common Ashe Langrish Bassett Northfields Gosport Tichborne Sholing Eling Grateley Ropley Dean Farnborough Street Foxhall New Brighton Bishop's Waltham Merry Oak Faccombe Wilsom Leagreen Pucknall West End The Mint Kimbridge Foxdown East Wellow Botley West Tisted Applemore Blounce Portmore Hightown Plastow Green Cliddesden Little Posbrook Standon Weyhill Cheriton West Meon Newton Valence Standford Bossington South Ham Bedenham Minley Stonymarsh Barford Bar End The Hummicks Upper Wield Millbrook Corhampton Greywell Fleet Baughurst Common Littleton Shobley Headley Crosshouse Highbury Latchmere Green Polhampton Swampton Northney East Boldre Bitterne Upper Slackstead Duck Street Leigh Park Stoney Cross Ashurst Bridge Fair Oak Green Overton Barton on Sea Crockerhill Newnham North Weirs Stonehills Clatford Oakcuts Penton Mewsey Rafborough Ashley Hook Park Estate Moortown Lower Daggons Old Basing Waterditch Ramsdell Netley Mill Lane Wheat Hold St Denys Hillstreet Worlds End North End Calmore Holybourne Bransbury Danebury Stony Heath Woodlands Drayton Furzey Lodge Longstock Swelling Hill Little Ann Blendworth Knowle Spearywell Harestock Hightown South Town Shawford Anstey North Warnborough Goodworth Clatford Portswood Tapnage Anchorage Park Upton Tidpit Durns Town Buriton South Down Carter's Clay St John's Church Emery Down Little London Ellingham Newton Stacey Catherington Clanville Privett Somers Town Woodside Hartley Wespall East Woodhay Milton Bunstead Burghclere Bighton Horseport Dean Fleetend Vernham Bank Cufaude Kings Furlong Lynch Hill South Gorley Ibthorpe Foulford Stratfield Turgis Aldershot The Frenches Wyck Dibden Hazeley Heath Monkwood Highclere Westfield North Poulner Martin Drove End Headley Shootash Crawley Southsea Bishop's Sutton Lower Buckland Holbury Cadnam Penton Corner Clanfield North Camp Ramridge Park Up Nately Middle Wallop Tinkers Cross Eastoke Bailey Green Kempshott Steventon Burghclere Common Wishanger Common Herriard Lower Exbury Upper Wootton Titchfield Common East Martin Egbury Egypt Tilly Down North Stoneham Milford on Sea Thruxton Popley Penton Grafton Stakes Wheatley Portchester Farnborough Green Furzedown Ramsdean Quarley Bellevue Griggs Green Darby Green Fair Oak Gunville St Giles's Hill Little Somborne Soldridge North Ripley Portsea Marchwood Ragged Appleshaw Furzley Winklebury Upper Farringdon West Meon Woodlands Braishfield Over Wallop Steep Timsbury Ellisfield Townhill Park Gore End West Hill South Weirs Heath End Old Alresford Swanwick Rotherwick Avon Fordingbridge King's Somborne Wellow Wood Martin Southend Stroud Shamblehurst Great Shoddesden Upton Grey Arford Nob's Crook Hyde Highcliffe Little Basing West Heath Oliver's Battery Newtown Foxcotte Netley Hill East Worldham Kentsboro Winchester Walhampton Newtown Soake Cottonworth Sandford Sleaford Upper Kingston Havant Beech Winsor Pilley Forton Ball Hill Yateley Headbourne Worthy Isington Hipley Filmore Hill Outwick West Heath Farlington Worthy Down Rushington The Close Headley Down Northbrook Woodley Bordon Frogham Brickhill Bank Bentley Racedown Lindford Cuckoo Bushes Old Netley Wootton St Lawrence Brambridge Harbridge Green Alverstoke Lower Farringdon Odiham Thornhill Park Newtown Hawkley Rye Common Kingston Halterworth Summerlug Baybridge Salters Heath Warnford East End Waterlooville Lower Ratley Lockerley Hilsea Wharf Hill Boldre Wildern Crondall Shirley holms Ibsley Paulsgrove Wherwell Boorley Green Vernham Row Laverstoke Woodside Hawley Charter Alley Brown Heath Hensting Tiptoe Godshill Adbury Freemantle North Baddesley Mill Green Crowdhill Goose Green Purbrook Heath Wolverton Hurstbourne Tarrant Heath End Ropley Newtown Soberton Row Ash Lyndhurst Sleepers' Hill Silkstead East Liss Burridge Upper Burgate Hinton Brook Ashford Hill Durrants The Common Fleet Abbots Worthy Tot Hill Langley Upper Pennington Hollington Palestine Toothill Tunworth Sarisbury Fleetlands Ampfield Linkenholt Lynch Hedge End Woodfalls Pound Green Hawley Lane Heckfield Chapel Burley Lawn Thorns Beach Hammond's Green Purbrook Hook Park Ashfield Fairdown Lower Green Whale Island Abbotts Ann Wadwick Wickham Common Swanmore North Fareham Upper Canterton Farleigh Wallop High Cross Turmer Avington Tadley Bottom Keeping Stubbington Pound Street Bridgemary