Bus Advertising in Eastrop

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Bus Marketing in Eastrop

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Eastrop - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Eastrop - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Eastrop- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Eastrop - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
North Town Lower Slackstead West Heath Tilly Down Harefield Landport North Poulner Ashley North Oakley East End St Austins Botley Ashford Hill Blacknest North Ripley Quidhampton Hedge End Sherborne St John Spanish Green Highclere Chilcomb North End Gilbury Hard Funtley Cupernham Furzley Headley Montgomery Lines Nately Scures Ower Swanwick East Tisted Mead End Bashley Park Plaitford Green Portswood South Baddesley Anmore Freefolk Silchester Shirley holms Titchfield Common West End Downton Petersfield Merry Oak Overton West Tisted Fritham North Stoneham Crux Easton Kings Worthy North Baddesley St John's Church West Common Bedenham Nutburn Portsea Island Swampton Exbury Beckley Sway Old Shirley Dilton Heath End Hook North End Sandy Down West Meon Woodlands Bradley Axmansford Turgis Green Newgrounds Selsmore Ridgeway Parade Netherton Blackfield Somers Town Park Leigh Park Brook Pitt Testwood Shortheath Lee-on-the-Solent Warblington Kentsboro Cowplain Fair Oak Hazeley Lea Hythe Brockbridge Sherfield English Woodington Stratfield Turgis Bisterne Close East Worldham Hartley Mauditt Hatchet Green Redbridge Foxdown East Meon Bentworth Woodley Lower Daggons Frost Hill Anstey Bisterne Ashe Bagnum Foxcotte Waterditch Bedford Place Hightown Bridgemary Whitsbury Eastleigh Redenham South Town Lee Ground Stubbington Soberton Heath Seafield Badger Farm North Boarhunt Appleshaw Colemore Ower Custards Andwell Anthill Common Outwick Pilley Bailey Mengham Palestine Duck Street Mullenspond Little London Durley Street Ewshot Allbrook Sandleheath Middleton Knights Enham Viables Hatch Bottom Lower Green Ann's Hill Barton on Sea West Heath Weeke Godshill Pound Street West Meon Lepe Finchdean Bassett Green Quarley Nob's Crook Monxton Keyhaven Well Pamber End Mockbeggar Bishop's Waltham Four Marks The Hummicks Hursley Langrish Farnborough Park Bitterne Harbridge Pucknall The Frenches Emery Down Pardown Stony Heath Hawkley Brook New Town Old Netley Hartley Wintney Lee North Charford Crookhorn Enham Alamein Harbridge Green Foxhall Newtown Rake Common Basingstoke Frenchmoor Upper Wootton Hoe Battramsley Cross Anchorage Park Timsbury Brockenhurst Dogmersfield Blackmoor Turmer Langley Southend Bleak Hill Darby Green New Alresford Hipley Pilley Headley Thornhill Park Frogmore Pooksgreen Fleetlands Waterlooville St Cross North Sydmonton Otterwood Fox Lane Andover Down Upper Clatford Hannington Roughdown Little Holbury Lord's Hill Linkenholt Everton Beech Hill Denmead Holt Pound East Boldre Grateley Abbotts Ann Linwood Woodcot Burley Lawn Netley Marsh Langstone Charlton Bishopstoke Foulford Wolverton Penton Grafton Boorley Green Lower Bullington Hammond's Green Hazeley Upper Ratley Buckskin Gundleton Leagreen Whale Island The Mint Upper Canterton Tadley Fareham Passfield Lower Upham Lower Buckland Upper Slackstead Halterworth Newfound Boldre Hoe Gate Pondtail Ampfield Bossington Bailey Green Ringwood Soberton Wittensford Upper Pennington Purbrook Heath Littleton North Street Pamber Heath Easton Red Rice Alton Church Crookham Vernham Bank Penwood Woodmancott Wintershill Bursledon Totford Elson Dora's Green Beaulieu Cold Ash Hill Ecchinswell Southington East Aston Weston Corbett North Warnborough Peel Common Blissford Burley Street Lane End Popham Tufton Michelmersh Stroud Eling Kingsland Place North Gorley Rye Common Abshot North Camp Furze Hill Wharf Hill Winchfield Hurst Causeway Pikeshill Burley Beacon Wallington Stony Batter Freemantle Walton Heath Newton Stacey Worlds End Hangersley Salters Heath Lovedean Chilworth Old Village Little Somborne Frogmore Newnham Upper Swanmore East Cholderton West End Green Newbridge Springvale Hale Netley Hill Rafborough Blackhill Hill Hambledon Hyde Cadnam Row Ash South Farnborough Baughurst Chalton Shirley Park Thorns Beach Lymington Lower Common Bishop's Sutton Upper Common Walhampton Bramley Filmore Hill Pound Green Lower Brook Weston Colley Critchell's Green Applemore Upper Burgate Sleepers' Hill Wellow Wood 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Calmore Bank Wyck Lower Ratley Brighton Hill Kitwood Hundred Acres Stoke Common Froxfield Green Barton Stacey Townsend The Withies Tote Hill Blendworth Long Sutton Woodend Knapp Monk Sherborne Penton Corner Cuckoo's Corner Polhampton Newtown Pheonix Green Crawley Dean Leckford Gritnam Tunworth Broadmere Mill Green Cheriton Ellisfield Compton End Blackwater Heckfield Newtown Glebe Chandlers Green Northfields Setley Binley Ibsley Sea View Aldershot Copythorne Braishfield North Kingston Kingston Barford Kent Cliddesden Farnborough Green Hawley Stratfield Saye Bidden Sandford Greatham Lasham Winchfield Portchester The Common Hound Tichborne Mellishes Bottom North End Boyatt Wood Fyfield Hook Park Brockhampton Burridge Empshott Camdentown Farleigh Wallop Deadwater Ratlake Holbury Ladwell Southwood Birchy Hill Hatherden Isington Ibthorpe Up Nately Kempshott Crookham Village Clanville Downend Belbins Stonymarsh Ogdens Hattingley Dunbridge Bunstead Eversley Cross Droxford Coombe Ropley Soke 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Water End Hill Park Bevois Town Woodgreen Black Dam Inhurst Eastland Gate Street End Little Shoddesden Crampmoor West Green Fairdown Ashmansworth Tiptoe Clanfield Chilbolton Down Smannell Bransgore Warnford Gosport Frogham Elvetham Heath Prince's Marsh Wildmoor Abbotswood Cocksford Down Privett South Ham Bassett Bull Hill Tangley Clayhall Goose Green Westwood Park Netley Itchen Abbas South View Emsworth Church End Harestock Sopley Little Hoddington East Stratton Wadwick Little London Burkham Nutley Cuckoo Bushes Rotherwick Durns Town Westley Hamble-le-Rice Bucket Corner Lowford Hook Park Estate Highfield Valley Park Standon Minley Broad Oak Wildern Beauworth Eastoke Steventon Upton Charter Alley Daneshill Colt Hill Martyr Worthy Ashurst Bridge East Dean Hilsea Chawton Newtown East End Gobley Hole Lopcombe Midanbury Blashford Sladen Green Newtown Winnall Buckland Wivelrod Frithend Peartree Green Hyde Ashley Moulsham Green Chapel Stonehills Wishanger Common Shorley The Hangers Egypt Lynch West Stratton Wymering Nether Wallop Summerlug Woolton Hill Dummer Vernham Row East Hill Warren Corner Chineham Headley Down Baybridge Bailey's Hard Bitterne Park Cove Powntley Copse Steep Weavers Down Cottonworth Fisher's Pond Dibden Purlieu Couch Green Malshanger Upton Fryern Hill Rockbourne Stuckton West Worldham Holt End Martin Drove End Eastney Tinkers Cross Ossemsley Twyford New Brighton Laverstoke Heath End Flood Street Grayshott Townhill Park Thorney Hill Bar End Carter's Clay Hill Brow Calshot Chilworth Swanmore Upton Grey Lower Farringdon North End Northington Chilbolton North Weirs East Oakley Denvilles Anna Valley Bucklers Hard Stamshaw Pennington Furzeley Corner West End Wonston Gable Head Avon Ellingham South Down Meon Conford Hurstbourne Priors Tadley Bottom Ropley Binsted Stoner Hill Newtown Woodside North Fareham Lower Turmer Burgates Fleet Warren Corner St Denys Horton Heath Hurstbourne Tarrant Rowlands Castle Dipley West Liss Totton Nashes Green Colbury Soldridge Hatt Hill South Hayling North Houghton Rotten Green East Martin Eastrop Worthy Down Paulsgrove Hillpound Horsebridge Fullerton Sholing Hammer Bottom Sandy Balls Wherwell Newtown Winchester Old Basing Hollington Cross West Town Brokenford Vernham Dean Egbury Ripley St Mary Bourne Rownhams Odiham Upper Enham Over Wallop Clarken Green Catherington Lower Pennington Three Ashes Itchen Aldermoor Hook Nichols Town Little Basing South Gorley Linford Stockbridge Farnborough Longparish Weston Allum Green Sleaford Hazeley Heath Warnborough Green Wigley Park Corner Meonstoke Herriard Minstead Plastow Green Brook Hill Selborne Stakes Baughurst Common Kimbridge Otterbourne Itchen Stoke Exton Heathfield Swelling Hill Medstead Weyhill Andover Kings Furlong Southsea Cole Henley West Wellow Warsash Ashfield Hillyfields Kingston Milton Mount Pleasant Portmore East Tytherley Shootash West Leigh Bramshott Chase Tidpit Banister's Park Whitway Stoke Bowyer's Common Wimpson Norleywood Ocean Village Ashlett Boarhunt Amport Abbotts Barton Wimble Hill Stoney Cross Frostlane North Street Oakshott Heather Row Farnborough Street Polygon Burghclere Common Drayton Damerham Portsea Thedden Silkstead Shirley Chilton Candover Hordle Church Oakley London Minstead Compton The Close Upper Street Bramshaw Hill Top Mottisfont Rushington Browninghill Green Newtown Mapledurwell Coxford Catisfield Buddle Awbridge Wildhern Hiltingbury Crosshouse Locks Heath Brickhill Knowle Bevois Mount