Bus Advertising in Hawthorn

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Bus Marketing in Hawthorn

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hawthorn - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hawthorn - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hawthorn- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hawthorn - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Hawthorn (Hampshire)

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North Oakley Fair Oak Little London Highbury Tot Hill Tapnage Durley Street Poulner Lyde Green Four Marks Harestock Forest Corner Browninghill Green Wyck Stone Woodlands Little Hoddington Upper Enham Headley Plaitford Green Wadwick Cosham Brook Racedown Micheldever Hangersley Keyhaven Litchfield Alverstoke Park Corner Ripley Ampfield Keeping Swelling Hill Heathfield Gore End Woodcot Bagnum Dibden Purlieu Farnborough Godwinscroft Fair Oak Green Crosshouse Swarraton Brokenford Furzeley Corner Hillpound Pamber End Tufton Warblington Colbury Sladen Green East Wellow Lee Isington Hawley Broad Oak Polygon Winchfield Hurst Wildern Hordle Newnham Hampton Park Hill Head Meon Woodgreen Brock's Green West End Mount Pleasant Fairdown Worthy Down Lymington Tiptoe Popley Weston Colley Ower Mortimer West End South Warnborough Amport Pound Green Newtown East Meon Ropley Dean Bitterne Ovington East Tisted Upper Ratley Catherington Charter Alley Old Milton Setley Hook Cufaude Brockhurst Hensting Mapledurwell Swanmore East Hill Blackwater Criddlestyle Lovedean Chapel Dibden Goodworth Clatford North Charford Preston Candover Kempshott Lee-on-the-Solent Bishop's Waltham Sandleheath Wootton Tadley Summerlug Martin Greywell Crondall Boarhunt The Holdings Shedfield Nutburn Liss Durley West Wellow Bashley Park Dora's Green Easton Lord's Hill New Milton Steventon Northfields Sopley Walton Heath Woodlands Linwood Anmore Battramsley Bowling Alley Lower Canterton Pondtail Michelmersh Upper Common Binley North Sydmonton Chilbolton Hunton Hungerford Gobley Hole Martyr Worthy Brockhampton Frogham Ladwell Hounsdown Wecock Buddle Hyde North Street Fyfield Lower Pennington Old Basing Farnborough Street Knowle Monk Sherborne Elvetham Canada Common West Town Sherfield on Loddon Allbrook Old Shirley Silkstead Charlwood Danebury Woodfalls Ann's Hill Salters Heath East Boldre Ridgeway Parade Oakley Leigh Park Ashley Stockheath Milton Hatch Warren Cadnam Hightown Freefolk Glebe Lower Daggons Lower Swanwick Foxhall East Worldham Calmore Elvetham Heath Bar End Rotherwick North Ripley Ashurst Phoenix Green Headley Down Coxford Kings Worthy Houghton South Ham Wharf Hill Gritnam St Denys Laverstoke North Warnborough Godshill Upper Slackstead North Waltham Headbourne Worthy Wigley Dunley Elson Bridgemary North Houghton Tye Camdentown Brockenhurst Tote Hill Mattingley Vernham Bank Holt Pound Sarisbury Finchdean Nashes Green Quidhampton Montgomery Lines Bisterne Close Winchester Avon Pheonix Green Swampton Kingston Long Sutton Portswood Hill Brow Dean Bidden Upper Clatford Buttsash West End Warnborough Green Lockerley Belbins Seafield Hocombe Newtown Kent's Oak Ecchinswell North Fareham Foxhills Vernham Street St Austins Lower Burgate Upham Harefield New Alresford Burley Lawn Bevois Mount Ibworth Selborne Foulford Badger Farm Tichborne Pilley Bailey Port Solent Woodend Peel Common Burley Street Nursling Aldermoor Landport Darby Green Bransgore Picket Hill Hoe Gate Sydmonton West Meon Woodlands Kitwood Hill Park Halterworth Banister's Park Church Oakley Droxford Baffins Upper Street The Withies Blackfield Crowdhill Wootton St Lawrence Langley Rockford Weyhill Purbrook North Camp Dogmersfield Ashurst Bridge Abshot Penton Corner Hursley Conford Bowyer's Common Compton End Stamshaw South Farnborough Ellisfield Sprat's Down Fulflood Outwick Bossington Ower Leckford Hill Top Wivelrod Romsey Newtown Brockbridge Burghclere Portmore Tidpit Crow Bedenham Mead End Grayshott Portsea Holbury Stonehills Hedge End Frithend Ogdens Soldridge Fullerton Ashford Neacroft Hatch Bottom Blackhill Thruxton Heather Row Plastow Green Butlocks Heath Titchfield Park Kingsclere Woodlands Spanish Green Bransbury Griggs Green Duck Street Axmansford Whitway Bisterne Andover Church End Burley Beacon Sutton Scotney Longparish West Heath Shorley Colt Hill Weston Stubbington Lower Brook Breamore Wickham Common Anchorage Park Lymore Heathfield West Tytherley Sandford West Liss Walhampton Headley South Down Winnall Bellevue North End Lower Bordean Potbridge Flood Street Pardown North End Boorley Green Hightown Egypt East Dean Calshot Middle Wallop Court Corner Broadmere Mill Green Hawley Lane Clanfield Old Netley Lynch St Giles's Hill Chilcomb Chilbolton Down West Ham Furzedown Millbrook Causeway Stoner Hill St John's Church Warsash Standon North Weirs Heath End East Cholderton Hammer Bottom Gunville Couch Green Itchen Stoke Hyde Hipley Chilworth Ocean Village Roughdown Bramley Westfield Buckskin Redbridge Wherwell Lower Froyle Horsebridge Turmer Emery Down Northam Lower Ratley Eversley Cross Forton Stanswood Froxfield Green Ellingham Norleywood Empshott Pound Street Titchfield Foxcotte Crockerhill Latchmere Green Horris Hill Nichols Town Deadwater Polhampton Enham Alamein Lord's Wood Battramsley Cross Dipley Crookham Village Warren Corner Hartfordbridge Somers Town Kent Fratton Ibthorpe Fordingbridge Eastrop Middleton Hythe Frostlane Park Adbury Stuckton Lower Common Eastleigh Bassett Green Three Ashes Stoke Great Shoddesden North Hayling Pamber Heath Moortown Kimbridge Street End Southampton Itchen Mottisfont Netley Hill Toothill Bramshott Chase East Liss Steep Marsh Woolton Hill Filmore Hill Axford Lower Farringdon Ridge Common Lower Turmer Townhill Park Bramdean Hammond's Green Holt End Earlstone Common Warnford Curdridge Hardley Chidden Old Portsmouth Ratlake Crux Easton Cuckoo Bushes Southwick Southend Heckfield Worting Oliver's Battery Wilsom Lee Ground Up Nately Pooksgreen Bleak Hill Stratfield Turgis Hamble-le-Rice Lower Slackstead Copythorne Vernham Dean Hill Grove North End Twyford Little Shoddesden East Tytherley Farlington Lepe Horton Heath Northbrook Townsend Newtown Turkey Island Hound Redenham Newtown Common Milford on Sea Brighton Hill Shirley holms Sea View Rowlands Castle Liss Forest Heath End West Tisted Odiham Bailey's Hard Stony Batter Hillstreet Ashe Hartley Wespall Whitehill Upton Sholing Cottonworth Harbridge Green Winslade Martin Drove End The Close Wallington Burridge Winsor Cocksford Down Netley Marsh Little Posbrook Hollywater Kingsmead Privett Wolverton Common Wheat Hold Ringwood Hollington Cross Kilmeston Appleshaw Penwood Mellishes Bottom Overton Nob's Crook Wonston Hundred Acres West Hill Broughton Little London Wishanger Common Durrants Frenchmoor Cricket Hill Horndean Redbrook Little Holbury Mengham Row Ash Bull Hill Sparsholt Coombe Godshill Wood Bailey Green Waltham Chase Bishop's Green Hill Abbotstone The Butts Woodside Ashton The Hangers Hawthorn West Common Little Down Winchfield North Boarhunt Chandlers Green Hinton Ampner Pucknall Wildmoor Kingsland Place Hazeley Lea Eastland Gate Beaulieu Gosport Warren Corner The Mint Upper Burgate Shootash Little Basing Hazeley Bottom Broad Layings Rafborough Shobley Lopcombe Burgates Blashford Bramley Corner Buckland Goose Hill Bramshaw Beckley Midanbury Bagmore Up Green Beech Prince's Marsh Wittensford Portsea Island London Minstead New Brighton Newtown Rake Common Silchester Ashford Hill Kimpton Hatchet Gate Goose Green Paulsgrove Maybush Andover Down Nately Scures Lower Green Shirley Beech Hill Grateley Upper Bullington Ropley Stoke Sandy Balls Birchy Hill Lower Exbury Chalton Upper Froyle Baughurst Lower Buckland Bulbery Sandy Down Newton Valence Shalden Waterditch Bramshott Otterbourne St Mary's Egbury East End Basingstoke Hook Park Estate Arford Freemantle Cove Mullenspond Kingsclere Colemore Shamblehurst Owslebury Awbridge Timsbury Sheet Stoke Common Herriard Otterwood Ramsdell Fox Lane Kingston Red Rice Ashe Warren Hartley Wintney Woodmancott Whitsbury East Anton Upper Wootton Weavers Down King's Somborne Blendworth Kingsley Sway Widley Hazeley Highcliffe Ashfield Hatch Shirley Park Tadley Hill Standford Nether Wallop Wimble Hill Colden Common Mill Lane Downend West Leigh North Poulner Gable Head Westwood Park West Meon Hambledon Ragged Appleshaw Bramley Green Bassett Blacknest Wickham Funtley Westley Hawkley Golden Pot 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Compton Knapp Vernham Row Langstone Havant Houndmills Catisfield Newtown Burghclere Common Eastoke Barton Stacey Monkwood Little Ann North End Thornhill Park Shirley Warren Neatham Highclere Segensworth Upper Farringdon St Mary Bourne North Baddesley Northbrook Braishfield Clarken Green Woodley Bishopstoke Littleton Pilley South Weirs Springvale Baughurst Common Bedhampton Fleetlands Upper Wield Emsworth West Stratton Wildhern Shirrell Heath Fleet Dummer Blissford Weston Patrick Bevois Valley Balmerlawn Church Crookham Wymering Bursledon Cold Ash Hill Everton Gilbert Street Farleigh Wallop Burley Netherton Leagreen Furzey Lodge Fritham Highbridge Stonymarsh Hinton Hiltingbury Palestine Meonstoke Abbots Worthy Rotten Green Curbridge Hearn Lower Green The Soke Hurstbourne Tarrant Lynch Hill Empshott Green Fareham Tangley Downton Fair Cross Oakshott Chilworth Old Village Anthill Common Picket Post Botley Ossemsley Tadley Bottom Stockbridge Whale Island Peartree Green South Town Northney Sleaford Broadgate Pennington Binsted Lane End Avington Dowd's Farm Fleetend Highways Murrell Green Weston Monxton Sholing Common Buriton Copnor East Aston Shipton Bellinger Redlands Privett Farnborough Green Cliddesden Clatford Oakcuts Cupernham Sleepers' Hill Fair Oak Frogmore Weeke Rye Common Denvilles Eastney Bunstead Bentworth Pikeshill Furze Hill Ashmansworth Wimpson Chineham Rowner Longstock Crawley Brickhill Tunworth Upton Little Somborne Hound Green Hook Bitterne Manor Allum Green Highfield Moulsham Green Hazeley Heath Burkham West Worldham Beauworth East Oakley Dunbridge Valley Park Ball Hill Locks Heath The Frenches Newgrounds Clayhall Nutley Custards Brown Candover Oakridge Upper Pennington Hatt Hill Bordon Lyndhurst Bramshill Bartley Newtown Chandler's Ford Abbotts Ann Ashley Penton Mewsey Bishop's Sutton Foxdown Knights Enham Netley Lindford Spitalhatch East Woodhay Woodington Hatherden Swanwick Hale Crampmoor Dean East Martin Barford Up Somborne Blounce Warborne Ramsdean Newtown The Common Woodside Eling Minley New Cheriton Frost Hill Corhampton Southrope Cuckoo's Corner Water End Forton Popham South Hayling Gilbury Hard Stanmore Charlton Upper Shirley Totton South View Thedden Bitterne Park Stakes Shortheath Langrish Bucks Horn Oak Newtown Brook Hill Hillyfields Cole Henley Dilton Oakhanger Thornhill Carter's Clay Stoney Cross Southington Wellow Wood North Street Pamber Green Lasham Bradley Linford Hurstbourne Priors Farnborough Park Mount Pleasant North Town Ramridge Park West Dean Minstead Thorns Beach Whitchurch Ibsley Itchen Abbas Brambridge North Stoneham Penton Grafton Malshanger Whitenap Boldre Thorney Hill Critchell's Green Hartley Mauditt Viables Dundridge Daneshill Damerham Boyatt Wood Petersfield High Cross Canada Pitt Faccombe Bucket Corner Soake Inhurst Lordswood Bighton Mislingford Clanville Hannington Stratfield Saye Baybridge Bentley Newton Stacey North Gorley Selsmore Lower Common Park Gate Tinkers Cross Stony Heath Newtown Upper Canterton Abbotts Barton Worlds End St Cross Fawley Andwell Applemore Linkenholt Ashlett Aldershot Oak Hill Wheatley Hatchet Green Hook Park The Hummicks Rushington Fleet Hoe East End Gundleton Newtown Swaythling Bank Exton Shawford Holt North Kingston Portsmouth Exbury Black Dam Turgis Green Chawton Tipner West End Steep Lower Wield South Gorley Cowplain Denmead Brook Lower Bullington Weston Corbett South Wonston Drayton Wintershill Lowford Mockbeggar Woolston Old Alresford