Bus Advertising in Holt

Get in touch

Bus Marketing in Holt

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Holt - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Holt - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Holt- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Holt - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Holt (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Abbotstone Wilsom Tye Tangley West Stratton Rake Common Curdridge Ibsley Somers Town Goose Green Tote Hill Hawthorn St Austins Farnborough Bramley Old Shirley Holbury Penwood Monk Sherborne Critchell's Green West Tisted South Warnborough Lee Houghton Malshanger Hatherden Broughton Ratlake Turkey Island Upper Burgate Viables Baughurst Common Butlocks Heath Shawford Goose Hill Heath End Mill Green Oakley Hocombe Hatch Bottom Sheet Upper Canterton Axmansford High Cross Alverstoke Fox Lane Adbury Weston Colley Kimpton Horndean Bowling Alley Waterlooville Bucket Corner The Butts Weyhill West Heath Andwell Monxton Fleetlands Quarley Blashford Blackwater Broadmere South View Blackfield Kentsboro Lower Pennington Ovington Merry Oak Carter's Clay Harbridge Itchen Foulford Downend Blacknest Abbotts Barton Knowle Wolverton Hook Park Estate Woodcot Cole Henley Martin Drove End Tiptoe West Town Horton Heath Hedge End Halterworth Vernham Street South Town Battramsley Grayshott Highways Farleigh Wallop Hursley Hartfordbridge Nether Wallop Liphook Street End North Oakley Broadgate Oakhanger Standon Brockbridge Bleak Hill Fratton Crow Ringwood Gore End Duck Street Milford on Sea Rownhams Lane End East Woodhay East Dean Stanmore North Street Upper Clatford Ower London Minstead Beaulieu Anstey Avington Holt Pound Browninghill Green Purbrook Hatchet Green Horseport Row Ash Danebury Hightown Pheonix Green Banister's Park Gritnam Mount Pleasant Boarhunt Hythe Andover Timsbury Fyfield Tapnage Mill Lane Bitterne Park Aldershot Hiltingbury Ropley Soke Hook Dora's Green The Close Penton Mewsey Lymore Sleaford Binley Martyr Worthy Burley Newtown Common East Hill New Milton Ashford Emery Down Allbrook Fleet Little Basing Shobley Heathfield Boyatt Wood Buckland Axford Oakridge Hungerford Godwinscroft West End Ramsdell East End Clarken Green Stoke Charity Hundred Acres Binsted Newnham Gobley Hole Chineham Horsebridge Newtown Eastland Gate Newfound Southington Pound Street Frostlane Keeping Hazeley Heath Lovedean Hamble-le-Rice Stoke Common Basingstoke Upton Herriard Leckford Mockbeggar Ashfield Ramridge Park Toothill Hazeley Lea Selsmore Bighton Exton Turmer Walton Heath Newtown Segensworth Lower Slackstead Water End Criddlestyle Sholing Common Newtown The Frenches Inhurst Murrell Green Swanwick The Hangers West Ham Shirley Warren Chilbolton Down St Mary's Hillhead Ann's Hill Pardown Gilbury Hard Buckskin Chandler's Ford Romsey Rushington Mengham Breamore Hinton Ampner Brambridge Calshot Bordon Stoke Ibworth Peel Common Clatford Oakcuts Ashford Hill Ocean Village Sway Enham Alamein Stoner Hill Baybridge Sutton Scotney Ewshot North Camp Kitwood Shirley Park Dilton Brook Hill Hatchet Gate Portsmouth Upham Meon Hollington Cross Up Green Ridge Common Ropley Bramley Green Lower Burgate Locks Heath Privett Upton Wigley Crookham Village Bramshott West Common Farlington Ower Wherwell Hollington Preston Candover Bradley Bucklers Hard St Cross Horris Hill Old Burghclere Warblington Chandlers Green Cove St Denys Burley Lawn Pondtail Lower Exbury Kingsclere Woodlands Westwood Park Fritham Awbridge Stockbridge Ashe Frenchmoor Widley Crookhorn Thornhill Stanswood Empshott Coxford Lower Brook Bitterne Manor South Wonston Bidden Bartley Smannell Elson Chidden Dunbridge Newtown Hurstbourne Tarrant Woodlands Amport Boorley Green Burley Street Newtown Rockford Andover Down Bossington Newtown Summerlug Conford Abbotts Ann Privett Dibden Purlieu Farnborough Green Oliver's Battery Setley Dowd's Farm Hound Green Pilley Sandford Walhampton Dipley Bramshott Chase Hale Morestead Swampton Turgis Green Potbridge Winchester Maybush Blounce Stratfield Turgis Hatch Mislingford Applemore Pilley Bailey Titchfield Park Picket Hill Durns Town Sherborne St John Dummer Hunton Mapledurwell Baffins Egbury Bull Hill Whale Island Itchen Abbas North Ripley Lower Turmer Bishop's Waltham Springvale Wimble Hill Greywell North Gorley Cricket Hill Church End Weston Patrick Sandy Down Isington West Tytherley Crondall Titchfield North Street Hoe Salters Heath Newtown Durrants Barton on Sea Burghclere Common Goodworth Clatford Tipner Laverstoke Sleepers' Hill Soake Burley Beacon Bedenham Egypt Linford Langrish Bailey Green Little Somborne Blendworth Daneshill Anmore Rowlands Castle Bailey's Hard Kingsley Shirrell Heath Hattingley Havant Litchfield Bevois Town Newtown Hill New Brighton Long Sutton Picket Piece Gundleton Northington Stonymarsh Upper Swanmore Bishopstoke Pucknall Upper Froyle Battramsley Cross Redlands Gilbert Street Exbury Plaitford Green Weston Lockerley Allum Green Brown Candover West Dean Park Corner Foxcotte Bickton Liss Forest Charlwood North Kingston Bursledon Tot Hill Otterbourne East Tisted Freefolk Darby Green Southrope Headley Silkstead Pikeshill Farnborough Street Shorley Headley Down Hartley Mauditt Red Rice North Waltham Bitterne Eastrop Cosham Chilbolton Newton Stacey Stone Nichols Town North Town Lepe Wolverton Common Ladwell Prince's Marsh Froxfield Green Couch Green Woodington West Hill Brickhill Dibden Kings Worthy Headbourne Worthy Griggs Green Bridgemary Pamber Heath Godshill Wood Eastney Birchy Hill Itchen Stoke Downton Three Ashes Forton Fulflood Bashley Keyhaven Dunley North Boarhunt Passfield Weston Gosport Rowner Alton Calmore Eastleigh Lower Wield Chilworth Old Village Mottisfont Netley Hill The Holdings Leigh Park Furzeley Corner Townhill Park Overton Abshot Heather Row Bassett Belbins Cuckoo Bushes Harefield West Wellow Upper Farringdon Swaythling Dundridge Southend Southsea Polhampton New Cheriton Minstead North End Ossemsley Farnborough Park Eversley Centre Sherfield on Loddon Upper Common Standford Newbridge Titchfield Common Fordingbridge Stony Heath Brockhampton Newtown Hollywater Elvetham Lower Buckland Charlton Sladen Green Wildern Whitchurch Mortimer West End Lower Ratley Blissford Hammer Bottom Abbots Worthy Fairdown Upper Pennington Tidpit Brook Crockerhill Colbury Soberton Heath Canada Heathfield Lyde Green South Down Stubbington Winslade The Withies Spearywell Wheat Hold Purbrook Heath Sherfield English Little Holbury Hambledon Gunville Little Posbrook Totford Hatt Hill Up Nately Eastoke Dean Stratfield Saye Nashes Green Little London The Soke Wharf Hill Stonehills North Houghton Sandleheath Popley St John's Church Cupernham Ashton Bashley Park Curbridge Court Corner Cliddesden Woodlands Hartley Wintney Causeway Funtley Hurstbourne Priors Monkwood Elvetham Heath Highcliffe Bisterne Montgomery Lines North Baddesley Newton Valence Mullenspond Park Gate Kent's Oak Thornhill Park Upper Kingston Flood Street Portsea Drayton Fair Oak Medstead Polygon Sydmonton Totton North End Cottonworth Denmead Hillpound Lower Bullington Whiteley Southwood Frithend Headley Lee Ground East End Fryern Hill Liss Steep Marchwood Nutburn Newgrounds Port Solent Lynch Hill Netley Rotten Green North Sydmonton Lopcombe Tinkers Cross Brockenhurst Crux Easton Bagmore Mattingley Stroud Hyde East Oakley Wildmoor Tichborne Custards Selborne Gable Head Woolton Hill Meonstoke Lowford Fullerton Westley Hannington Portsea Island Sandy Balls Worthy Down Woodside Ridgeway Parade Winchfield Golden Pot Charter Alley Hounsdown Swarraton Emsworth Church Crookham Colden Common Waltham Chase Swelling Hill Ropley Dean Hill Brow Lower Common Holt End Crosshouse Poulner Blackhill Nob's Crook Lordswood Lower Swanwick Nursling Kent Whitehill Bisterne Close Fair Oak Old Portsmouth Wildhern Hawley Holt Fair Cross Cocksford Down Eversley Cross Netley Marsh Compton End Lynch Redbridge Ashe Warren The Hummicks Sparsholt Cold Ash Hill Denvilles Cuckoo's Corner Lower Green Copnor Everton Linkenholt Thedden Hoe Gate Weavers Down Otterwood Lee-on-the-Solent Catherington The Common Shortheath Ashley Southwick Milton Kilmeston Spitalhatch Bank Middle Wallop Kingston Shedfield King's Somborne Bentworth Northbrook Paulsgrove Harbridge Green Kempshott Micheldever Dean Bishop's Green Woolston Baughurst Neacroft Portchester Fawley Wellow Wood Petersfield Sprat's Down Upper Street Worlds End Fleet Colemore Vernham Dean Clayhall Pamber Green Netherton Wivelrod Leagreen Lord's Hill Highfield Bevois Mount Wishanger Common Old Netley Broad Oak South Baddesley Hordle New Alresford Chapel Chilton Candover Burridge Little Ann Ibthorpe Woodmancott Hill Top Cadnam Lower Green East Liss The Mint Woodend Waterditch Anna Valley Cheriton Wimpson Cufaude Bramshill Minley Townsend Stoke Hilsea Pitt Oak Hill East Aston Palestine Lower Canterton Middleton Whitway Wymering Millbrook South Ham Warren Corner Fisher's Pond Hampton Park Chawton Brockhurst Balmerlawn Barford Chilworth Upper Shirley Over Wallop Bramshaw Deane Portmore Hensting Ashlett Badger Farm Bassett Green Soldridge Moortown Harestock Kingsland Place Testwood Stockheath Freemantle Hightown Abbotswood Latchmere Green Norleywood West End Upper Bullington Warsash Kings Furlong Foxhills Wickham Common North Hayling Pennington Coombe Yateley Stoney Cross Bar End Neatham Upton Grey Lasham Buddle Mount Pleasant West Green Tilly Down Furzley Warborne Frogmore Lindford Hill Head Lymington Four Marks Wittensford Northam Shalden Green Avon Hillyfields East Stratton Hinton North Charford Ashley West End Green Brook Fareham Droxford Newtown Boldre Hawkley Martin Sholing Stamshaw Bramdean Phoenix Green Wickham Weeke Kingsmead Rockbourne Hartley Wespall Stakes Clanfield Great Shoddesden Oakshott Stuckton Pooksgreen Burgates Durley Street Ball Hill Roughdown Ecchinswell Hawley Lane Damerham Earlstone Common Blackmoor Bransbury Forest Corner Upper Wootton Longstock Appleshaw Thruxton Crowdhill Easton Woodcott Bedford Place Kimbridge Eling Westfield Valley Park Botley Hazeley Warnborough Green Hill Grove East Anton New Town Foxdown East Cholderton Lower Daggons Vernham Bank Thorns Beach North Weirs Vernham Row Anchorage Park Bucks Horn Oak Braishfield Penton Corner Greatham Quidhampton Owslebury Bagnum Shootash Rye Common North Warnborough Old Basing Warnford Park North End Beech Hill Moulsham Green Furze Hill Ripley Durley Furzey Lodge Burkham Cowplain Little Hoddington Dogmersfield Sea View Foxhall East Worldham Hammond's Green Nately Scures Stony Batter Upper Ratley Peartree Green East Tytherley Hearn Longparish Crawley Northbrook Bentley West Meon Woodlands Swanmore Redenham Camdentown Frost Hill Bellevue Faccombe South Hayling Bedhampton South Gorley Shamblehurst Spanish Green Tunworth Corhampton South Farnborough Wintershill Newtown Highclere St Giles's Hill Silchester Hillstreet Aldermoor Winnall Bishop's Sutton Outwick Brown Heath Northney Winsor Harefield Bowyer's Common Bramley Corner Shipton Bellinger Buckland Little Down Chilcomb Holybourne Racedown Wonston Frogham Fair Oak Green Ellingham Woodgreen North Stoneham Woodside Beech East Meon Beauworth Ashmansworth Catisfield Furzedown Whitsbury Broad Layings Landport Hound Wootton St Lawrence North Fareham Forton Brighton Hill Wadwick Empshott Green Kingsclere Hatch Warren Grateley Ampfield Hyde Clanville Wyck Brokenford Lower Upham Old Milton Littleton Ashurst Bulbery Weston Corbett Mead End Whitenap Barton Stacey Regents Park Lower Froyle Highbridge Houndmills Black Dam Up Somborne Compton Wallington Heath End Kingston Canada Common Bevois Valley Woodley Hook Park Picket Post Tadley Heckfield Soberton Bransgore Highbury Rafborough Steep Marsh Fleetend Lower Common Midanbury Wootton Hazeley Bottom Penton Grafton Finchdean Steventon Wecock Shirley Worting East Wellow Arford Hangersley West Meon Burghclere Twyford West Liss Plastow Green North Poulner Southampton Redbrook Shalden Old Alresford Winklebury Winchfield Hurst Pamber End Crampmoor Odiham Copythorne Lyndhurst Anthill Common Tadley Bottom South Weirs Upper Slackstead Langley Newtown Hill Park West Heath Deadwater Lower Farringdon Knapp St Mary Bourne Wheatley Ogdens Hipley Bunstead Warren Corner Thorney Hill Ragged Appleshaw Nutley North End Hook Buttsash Hardley Popham Church Oakley Ramsdean Chalton Langstone Ashurst Bridge Michelmersh Seafield East Boldre Tadley Hill Mellishes Bottom Powntley Copse Filmore Hill Little Shoddesden West End West Leigh Compton Drayton Tufton Lower Bordean Woodfalls East Martin Upper Enham Glebe Buriton West Worldham Well Ellisfield Colt Hill Knights Enham Upper Wield Brock's Green Linwood Stonyford Pound Green Lord's Wood Portswood Little London Beckley Northfields Sopley Godshill Sarisbury Frogmore Shirley holms Rotherwick