Bus Advertising in Mullenspond

Get in touch

Bus Marketing in Mullenspond

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Mullenspond - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Mullenspond - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Mullenspond- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Mullenspond - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Mullenspond (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Kingsclere Woodlands West End East Stratton Hillhead Wilsom Bramley St Denys Hilsea Martin Romsey Weavers Down Lower Burgate Dibden Purlieu Durns Town Sandford Shalden Brook Titchfield Park Stoke Newtown Boldre Bucklers Hard Hammond's Green Calmore Pheonix Green Langley Linford Furzey Lodge West Tytherley Crawley Penton Grafton Pound Green Montgomery Lines Bransgore Ropley Dean Charlton Vernham Dean Purbrook Heath Wildern Stanswood Alton Langrish Headley Ibthorpe Cowplain Waterditch Segensworth Gilbury Hard Oakley Blackwater Godshill Wood Fleetend Hazeley Lea Ragged Appleshaw Hollywater Daneshill North Hayling Andover Exbury Upper Clatford North Sydmonton Minstead Elvetham Lower Ratley Halterworth Lymington North Fareham Highfield Odiham Wolverton The Hangers Monk Sherborne Emery Down Lower Farringdon Amport Weston Corbett Baybridge Hatherden Crampmoor Forton East Tytherley Upton Grey Farnborough Street Frostlane Pitt Silchester Warren Corner West Town Warnford Ladwell Itchen Stoke Stony Heath Timsbury Brighton Hill Barford Highways Thorney Hill Highbridge Bevois Valley Bentworth Fleet Wonston Hipley Somers Town West End Green Cold Ash Hill Godshill Port Solent Cocksford Down Church Crookham Tipner Exton Powntley Copse East Martin Merry Oak Titchfield Mount Pleasant South Down Sholing Common East Dean Bucket Corner Crookham Village Upper Slackstead Bidden Mapledurwell Micheldever Chidden Pooksgreen North End Ann's Hill Hoe Gate Bowling Alley Tadley Bottom Langstone Awbridge Southington Wigley Chapel Brickhill Buriton Leckford Axford Lyde Green Kingston Latchmere Green Oakshott Upton West End Northfields Soberton Heath Hamble-le-Rice North Poulner Horndean Hillyfields Eastleigh Bitterne Park Farlington Northbrook Kilmeston Peel Common Standford Laverstoke Stoke Charity Springvale Lee Ground Hardley Beech Hill Warren Corner Wivelrod Medstead Shootash Bashley Clanfield Privett Chilbolton Brockenhurst Woodside Beech Potbridge Southsea Totton Bishop's Waltham Martyr Worthy Newtown Common Shirley holms Purbrook Lord's Wood Hangersley Canada Church Oakley Hinton Hawthorn Mortimer West End Bisterne Upper Common Brown Candover Foxdown Nichols Town Long Sutton Red Rice Kings Furlong Baughurst Common Dora's Green Shirley Southwick Bishop's Sutton Broad Oak Stockheath Copythorne Kent's Oak Camdentown Court Corner Old Milton Nutley Lindford Preston Candover Bailey's Hard Spearywell Crockerhill Neacroft Fairdown Newfound Regents Park Sparsholt Lowford Widley Anstey Stockbridge Chandlers Green Lockerley The Holdings Ibsley Ower Stoner Hill Sarisbury Petersfield West Common West Worldham Bedhampton North Kingston Pamber End Palestine Ropley Buckland Ramsdean Plastow Green Wherwell Stonyford Middle Wallop Ashford Litchfield Woodcott Horris Hill Hill Top North Stoneham Wittensford Park Weston Redlands Tadley Bartley Lyndhurst Fareham Eversley Cross Newtown South Warnborough The Close Fritham Hill Grove Goose Green The Withies Bradley Balmerlawn Fox Lane Compton End Monkwood Shipton Bellinger Wootton St Lawrence Littleton Houghton West Hill Upper Burgate Sprat's Down Birchy Hill Locks Heath Hoe Michelmersh Aldershot Lynch Calshot Clanville South Town Clatford Oakcuts Southwood Newgrounds Nashes Green Brown Heath Hambledon Sheet Belbins Brockhurst Tangley Axmansford Liss Forest Shirley Park Ramsdell East Hill Burghclere Quidhampton Portchester East Woodhay Lopcombe Canada Common Butlocks Heath Emsworth Highcliffe Conford Netherton Binley Farnborough Park Worting Rockford Fratton Little Hoddington Little Ann Newton Valence Boyatt Wood Bull Hill Colt Hill Herriard Abbotts Barton Tye Portswood Botley Ocean Village Thornhill Park Mount Pleasant Portsea Island Paulsgrove Sherborne St John Woodfalls Beckley Lower Froyle Bedenham Dummer Foxhills Abbots Worthy Leagreen Compton Stoke Hill Head Old Basing West Heath Itchen Newtown Hatch Broadmere Hillstreet Shalden Green Ashe Stubbington Thorns Beach Racedown Whitsbury Tichborne Kentsboro Woodgreen Andwell Penwood Lordswood Fisher's Pond Shedfield Mill Green Rowner Enham Alamein Braishfield Rownhams Crookhorn Upper Pennington Lower Green Little Somborne Totford Winklebury Dundridge Redbrook Knights Enham North Town Hartley Wintney Broadgate Alverstoke Hyde Faccombe Dean Warblington Bitterne Mockbeggar Blackfield St John's Church Crosshouse Wadwick Waltham Chase Burley Street Lane End Lower Common Upper Canterton Tote Hill Crux Easton Portsea Malshanger Hursley Stonehills Silkstead Foxcotte Whitehill Wallington Spitalhatch Hyde Damerham The Frenches Polygon Rye Common Bisterne Close Woolston Empshott Wymering Holt Westwood Park North End Ewshot Upham Brook Hill Nob's Crook Park Gate Eastland Gate Newbridge Wimble Hill Burridge Woodend Norleywood Chilworth Drayton Upper Kingston Portsmouth Newtown Eastrop Egbury Woolton Hill Polhampton East Oakley Ashley Vernham Row Peartree Green Steep Marsh Winchfield Hurst Stamshaw Chilworth Old Village Winslade Mengham Monxton Hound Green Park Corner Pamber Green Picket Hill Hawley Chilbolton Down Selborne Ogdens Filmore Hill Holybourne Bramshaw The Mint Shorley Hook Park Estate South Gorley Bleak Hill Buckskin Gunville Copnor Boarhunt Over Wallop Pamber Heath Waterlooville Viables Ashley Hound Ashton Shirrell Heath Heath End Nutburn Hook Warnborough Green Compton Ridge Common Pound Street Farnborough Green Coxford Newtown Old Netley Buddle Bossington Wyck Newtown Rowlands Castle Hampton Park Bashley Park Great Shoddesden Anchorage Park Otterbourne Fair Cross Durley Street Hensting Hazeley Bottom Burgates Oakridge Roughdown Heathfield Ashfield Turmer Moulsham Green Pennington Bailey Green Standon Rotherwick Burley Lawn Swarraton Kingsmead Hawkley Fleet Meonstoke Greywell Marchwood Sleepers' Hill Winchester Broad Layings Hannington Fair Oak Upper Swanmore Ecchinswell Brock's Green Kent Ossemsley Hatchet Green Lower Brook Penton Mewsey Toothill Hordle Upper Wield Little Shoddesden Walhampton Steep Blackmoor Newton Stacey East Anton Winnall North Gorley Dipley Bramshott Chase Catherington Warsash Applemore Phoenix Green Criddlestyle Longparish Ovington Tidpit Grayshott Up Somborne Bransbury Lasham East Liss Fordingbridge Swanwick Summerlug Southrope Abbotstone North Weirs Golden Pot Abshot Bramley Green Blackhill Street End Bassett Green Upper Ratley Ropley Soke Ower Ashurst Bridge East Cholderton Frithend Blashford Lower Upham Freemantle Forest Corner Banister's Park Hearn Tilly Down Weston Colley St Cross Finchdean Denmead Bighton Holt Pound St Austins Earlstone Common Upton Fawley Upper Shirley Netley Pikeshill Fair Oak Green Longstock Tapnage Netley Marsh Cliddesden Elson Bentley Little London Bishopstoke Hook Yateley New Town Hightown Hightown Worlds End Ellisfield Hartfordbridge Hook Park Hill Park Gable Head Four Marks New Brighton West Dean Linkenholt Shamblehurst Leigh Park Heathfield Frenchmoor Hatch Bottom South Wonston Cosham Gritnam Ripley Ball Hill Brook Winchfield Steventon Farleigh Wallop New Cheriton Deadwater South Baddesley Neatham Stroud Bassett Highbury Frost Hill High Cross North Waltham Southampton Headbourne Worthy Picket Piece Egypt Hurstbourne Priors Vernham Bank Winsor Bramshill Setley Lower Bordean Soberton Oak Hill Sladen Green Greatham Thedden Isington Spanish Green Sandleheath Sea View Stratfield Saye Ridgeway Parade Lynch Hill Blendworth Lee-on-the-Solent Soake St Mary's Highclere Ibworth Brokenford Heckfield Hounsdown Kitwood Westfield Cuckoo Bushes Baughurst Fair Oak Harestock St Giles's Hill Allum Green Dean Privett West Stratton Everton Cadnam Anthill Common Morestead Shobley Chandler's Ford Hatt Hill Battramsley Cross Chilcomb Ampfield West End Lower Slackstead Corhampton Upper Bullington Swaythling Netley Hill Bedford Place Appleshaw Woodlands Mullenspond Oakhanger Chalton Havant Knapp Grateley Swampton Prince's Marsh Well Tot Hill Popham Froxfield Green North Camp Furzedown Martin Drove End Bitterne Manor Chawton Hiltingbury Seafield Arford Breamore Elvetham Heath Abbotts Ann Pondtail Lower Daggons Lower Buckland Oliver's Battery Burley Beacon London Minstead Old Portsmouth Bramshott Hythe Up Green East End Coombe Hedge End Redenham Dunbridge Wishanger Common Picket Post Outwick East Worldham Stratfield Turgis Stoke Common Burkham Little London Bunstead Tufton Custards Easton Hale Shortheath Ringwood Freefolk Sydmonton Allbrook Nether Wallop Avington Quarley Wharf Hill Bickton Little Holbury Rushington Adbury Lower Canterton Sherfield on Loddon Eastney Empshott Green Linwood Wintershill Bagmore Swanmore Hawley Lane Pilley Walton Heath Ashe Warren Buttsash Kempshott Wheatley Redbridge Passfield Horsebridge Bridgemary Eling Frogmore Little Posbrook New Milton Warborne Ratlake Blissford Bagnum Dowd's Farm The Soke Upper Enham Liss South Hayling Fullerton Northington Lee Blounce West Leigh Thruxton Hocombe Bramley Corner Milford on Sea Swelling Hill Water End Thornhill Drayton Ashford Hill Durrants Sherfield English Newnham Newtown Dibden Hundred Acres Woodington Downton North Ripley Ellingham Hill Brow Crowdhill Ashmansworth Holt End Bowyer's Common Dogmersfield Bar End Buckland Beauworth Three Ashes Crondall Critchell's Green Gilbert Street Meon Hunton Darby Green Wheat Hold Durley Lower Common West Green Liphook Little Basing Funtley Black Dam Goodworth Clatford Newtown Curbridge Dunley Headley Crow North Charford Weston Patrick Tunworth West Meon Woodlands Wecock Whitway Foxhall Barton Stacey Furzeley Corner Rotten Green Houndmills Stonymarsh North Houghton Mellishes Bottom Heather Row Sopley The Butts Bramdean South Farnborough Browninghill Green South Weirs Charlwood Turkey Island Lower Green Hungerford Minley Basingstoke West Tisted Bishop's Green Beaulieu Weeke Middleton Sandy Down Foulford Lower Bullington Nately Scures Hazeley Hillpound Sholing Rockbourne Westley Charter Alley Heath End South Ham Woodside Hill Wildhern Shawford Kings Worthy Anna Valley South View New Alresford Forton Otterwood Smannell Horseport Clarken Green Hartley Wespall Sway Rafborough The Hummicks Boorley Green Itchen Abbas Cheriton Whiteley Northbrook Northam Gobley Hole Turgis Green Rake Common Furzley Kingsley Lovedean Binsted East Boldre East Tisted Southend Hurstbourne Tarrant Gundleton Knowle Wellow Wood Pilley Bailey Old Burghclere Fleetlands Salters Heath Murrell Green Droxford Danebury Sutton Scotney Avon Lord's Hill Battramsley Hatchet Gate Portmore Harefield Popley Colden Common West Heath Bevois Mount Weston Causeway Frogham Shirley Warren Sleaford Newtown Eversley Centre Newtown North Warnborough Wickham West Liss Chilton Candover Townsend Holbury Harefield Wolverton Common Denvilles East Aston Bank Aldermoor Clayhall The Common Carter's Clay West Meon Kimbridge Catisfield Bellevue Broughton Townhill Park Titchfield Common Chineham King's Somborne Stone Kingsland Place Tinkers Cross Lower Turmer Whale Island Harbridge Testwood Upper Froyle Colbury North Baddesley Inhurst Lower Pennington North End Penton Corner Wildmoor Overton Tiptoe Hazeley Heath Mattingley Lymore Stanmore Hammer Bottom Plaitford Green Hartley Mauditt Gosport Bursledon West Wellow Wootton Barton on Sea Millbrook Church End Stuckton Andover Down East Wellow Bucks Horn Oak Poulner Soldridge Hattingley Weyhill Woodcot Baffins Mislingford Blacknest Hatch Warren Pardown Hollington Cole Henley Dilton Little Down Midanbury Kimpton West Ham Sandy Balls Ashlett Cricket Hill Old Alresford Deane Landport Cove Old Shirley Hinton Ampner Northney Stoney Cross Fulflood Bevois Town Bulbery Pucknall North Street Maybush Burley Tadley Hill Headley Down Cupernham Godwinscroft Wimpson Vernham Street Horton Heath Twyford Goose Hill Ramridge Park Frogmore St Mary Bourne Furze Hill Cottonworth Keyhaven Gore End Brockbridge Badger Farm Woodmancott Brockhampton Kingsclere Newtown Kingston North End Lower Wield Lower Swanwick Wickham Common Owslebury Whitenap Hollington Cross Milton Up Nately Harbridge Green North Boarhunt Cuckoo's Corner Brambridge Anmore Duck Street Valley Park Cufaude Newtown Ashurst Upper Street Row Ash Downend North Street Abbotswood Fryern Hill Stakes Selsmore Farnborough Lepe Moortown Woodlands Woodley Bordon Eastoke North Oakley Worthy Down Mead End Curdridge Glebe Burghclere Common Keeping Upper Wootton Mill Lane Nursling Mottisfont Griggs Green East End Stony Batter East Meon Flood Street Upper Farringdon Fyfield Couch Green Colemore Lower Exbury Whitchurch