Bus Advertising in Pooksgreen

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Bus Marketing in Pooksgreen

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Pooksgreen - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Pooksgreen - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Pooksgreen- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Pooksgreen - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Widley Hillyfields Heath End Martin Redbridge Kingsclere West Worldham Hocombe North Ripley Dibden Cupernham Hensting Shedfield Thornhill Chilworth Old Village Anmore Blashford Weston Anchorage Park Ann's Hill Ossemsley Lower Canterton Whitehill Picket Post Sarisbury Southington Furzedown Steventon Lower Green Redlands Shalden Green Freefolk Upper Ratley Stony Batter Dunbridge Rockbourne Bevois Mount Headley Down Newtown Newtown Gobley Hole Ashford Mengham Woodside Holybourne Frostlane Headley Lasham Tichborne Testwood Baughurst Fisher's Pond Lower Exbury Woodgreen Nutley Bunstead Foxhall Lopcombe Lower Slackstead Quidhampton St Giles's Hill Milford on Sea Northington Horton Heath Battramsley Cross Lower Bullington Keeping Hatch Bottom Soberton Heath Newnham Baughurst Common Dilton Compton Mount Pleasant Portsea Up Green Regents Park Meonstoke Newbridge Bridgemary Wigley Critchell's Green Lower Bordean Blackmoor Gritnam London Minstead Fleetlands Winklebury Chilbolton Townhill Park Mislingford Crondall Cold Ash Hill Curdridge Lovedean Selborne Frogmore Old Burghclere Stone Rushington Newtown Common Cadnam Whitway Fulflood Bentworth Egbury Mill Lane Bedford Place Kitwood Newtown Northbrook Warblington Hook Park Estate Andwell Palestine Langstone Bedhampton Sway Quarley Swanwick Lower Brook Burley Street Lord's Wood Bursledon Wherwell Weston Colley Southampton Minley Well Sandford Bramley Corner Carter's Clay Winsor Sheet Thruxton Abbots Worthy Hammer Bottom Stroud Crosshouse Stamshaw Mellishes Bottom Penton Grafton Hartley Wintney Hundred Acres Peel Common Headbourne Worthy St Denys Hill Park Long Sutton Glebe Port Solent Alverstoke East Woodhay West Heath North End Fair Oak Green Pamber Heath Boyatt Wood Botley Denmead Sea View Upper Wootton Mullenspond Shalden Newtown Chidden Row Ash St John's Church Wallington Pennington Buckland Havant East Worldham Lordswood Langrish Freemantle Eastland Gate Bucks Horn Oak Baybridge Bitterne Dean Oakshott Brown Heath East Meon Dundridge Longparish Peartree Green Smannell Bransgore Sparsholt St Mary's Rye Common Burghclere Gunville Danebury The Hummicks Wildhern Ashley Upper Enham Farlington Binley Itchen Stoke Oak Hill Heathfield Lower Daggons Horseport Netley Damerham Lane End Fawley West Hill Beauworth Shirley holms Totford Spitalhatch Woodcot Avington Ibthorpe Upton Compton End Medstead Hipley Ocean Village North Poulner Littleton Hilsea Eversley Cross West Town Mill Green Totton Hazeley Lea Farleigh Wallop Winchester Highways Southend Popham Nutburn Litchfield Winchfield Hurst Cliddesden Burkham Gable Head Newtown Broughton Anthill Common Cheriton Fleet Little Down Oliver's Battery West Tisted Beech Burley Lawn Goodworth Clatford Stonymarsh Harbridge Grayshott Bitterne Park Setley Badger Farm Heath End Fair Cross North Boarhunt Stoney Cross North Camp Lower Pennington Hightown Toothill Turkey Island Turmer Little Basing Walton Heath Froxfield Green Park Gate Hawkley South Ham Griggs Green Stockbridge Braishfield Roughdown Chapel Up Nately Woodlands Fair Oak Tilly Down Ropley Dean Rotherwick Kimpton Polygon Farnborough Pucknall Over Wallop Old Netley Sprat's Down New Cheriton Camdentown Halterworth Weston Brockenhurst Warsash Shobley Dowd's Farm Hungerford Itchen Abbas Godwinscroft Weeke Forton Upper Clatford Bar End Stonehills Bramshaw Tangley Hazeley Bottom Bashley Crampmoor Houndmills New Town Ower Beckley Swanmore Emery Down Burgates Brickhill Harefield Millbrook Lower Upham Stoke Charity Lower Buckland Lowford Wildern Eling Bagmore North Oakley Privett Thornhill Park Copythorne Daneshill Wootton St Lawrence Moulsham Green Bellevue Appleshaw Nursling Malshanger Selsmore Stratfield Saye Wilsom Soake Kings Worthy Elson Tadley Bottom West Tytherley Allbrook Buddle Cottonworth Vernham Row Popley Ecchinswell Church Crookham Purbrook Newtown Crux Easton Penton Corner Bassett Soldridge Neacroft Hatt Hill Lower Green Highbury Michelmersh Little Posbrook Little Hoddington Colemore The Hangers West End Green Powntley Copse Bull Hill Liss Forest Stoke Blacknest Bisterne Close Outwick Waltham Chase Broad Oak The Withies Clatford Oakcuts Street End Dean Abbotstone Liphook Bransbury Dummer Monk Sherborne Midanbury Thorns Beach Downend Boorley Green Cricket Hill North Sydmonton Hook Park Pamber Green Keyhaven Lindford North End Bishop's Sutton Causeway Elvetham Kingsley Upper Swanmore Somers Town Highfield Pitt Leagreen Pheonix Green North End Emsworth East Martin Linford Ellisfield Kingsclere Woodlands Ashmansworth Upper Street Hill Grove Great Shoddesden Furzeley Corner Amport Redbrook East Cholderton Kimbridge Upper Common Bartley Stoke Common Furzey Lodge Foxhills Shirley Mount Pleasant Ropley Soke Golden Pot Bailey Green Hawthorn Boldre East Dean Holt Pound Durley Street Petersfield Chalton Newtown Greatham Hillhead Chandlers Green Ridge Common North Waltham Worthy Down Broadgate Blackwater Dipley Wolverton Cocksford Down Northney Titchfield Common Blissford Aldermoor Hordle Ashfield Lower Swanwick Barton on Sea Summerlug Sholing Common Weavers Down North Weirs Hyde Stuckton Exton Laverstoke Blackfield Swaythling Bickton Landport Hyde Blendworth Woodcott Twyford Odiham Woolston Broad Layings Poulner Martyr Worthy Sholing Buriton Conford Silkstead Ower Wintershill Bevois Valley Church Oakley Filmore Hill Warren Corner The Common Lower Burgate Clanville Stoke The Close Heather Row Catisfield Pound Green Titchfield South Gorley Brock's Green Bagnum Knights Enham Kentsboro Lepe Worlds End Waterlooville Murrell Green Upper Bullington Crow Farnborough Street Goose Hill Lee-on-the-Solent Colbury Ramridge Park Lee Sherborne St John Heathfield South View Southsea Eversley Centre Hursley Liss Bank West Dean Hampton Park Tye Church End Compton Netley Hill Ripley Brockhurst Sandy Balls Everton Harbridge Green Hill Brow Denvilles Cowplain Fritham New Brighton Woodmancott Shortheath Sandy Down Furze Hill Martin Drove End Whitenap Park Charter Alley Old Milton Lyde Green Woodlands Norleywood Bramshott Chase Lower Froyle Lynch Hill Arford Chilcomb Ashurst Sherfield on Loddon Egypt East Stratton Leckford Fleetend Oakridge Bordon St Mary Bourne Longstock Bramley Green Southwood Salters Heath Timsbury Whiteley Gilbury Hard Upper Kingston Upper Pennington Beaulieu South Weirs Brighton Hill Picket Piece Pamber End Langley Spearywell Grateley Monkwood Bassett Green Boarhunt Harefield Stonyford Bossington Paulsgrove Otterbourne West Liss Kingsmead Kingston Tadley Court Corner Knapp North Stoneham Coxford Duck Street Buckskin Rafborough Funtley Rowner Hoe Stubbington East Liss Pikeshill Bashley Park Monxton Shorley Hartley Mauditt Awbridge Potbridge Romsey Hartley Wespall Hammond's Green Ratlake Lyndhurst Fullerton West Common Stony Heath Eastoke Hurstbourne Tarrant Neatham Vernham Street Cuckoo's Corner Wimble Hill Frogmore South Town Pardown Horris Hill Mead End Horsebridge Newton Stacey Frenchmoor North Fareham Shipton Bellinger South Warnborough Ropley Bailey's Hard Mortimer West End Upper Shirley East Anton Phoenix Green Otterwood Hazeley Heath Hillstreet Weston Patrick Ramsdell Ogdens West Stratton Bishopstoke Cosham Upper Burgate Ashlett Knowle Portsmouth Colt Hill Thorney Hill Tiptoe North Hayling Wolverton Common Plastow Green South Wonston Little London Tunworth Upper Canterton Turgis Green Foxdown Hinton Ampner Woodend Water End Calmore Avon Lower Wield Privett Hatchet Gate Brook Dunley Hound Stockheath Crawley Abbotswood Dibden Purlieu The Holdings Cove Hinton Burley Beacon Worting Stakes Nichols Town Wharf Hill Coombe Eastney Bowyer's Common Old Basing Ovington West Ham Montgomery Lines South Down Red Rice King's Somborne Upper Farringdon West End Morestead Ashe Sleaford Holt End Mattingley Upper Wield Burley Brockhampton Binsted Old Shirley Seafield Penton Mewsey Warren Corner Ladwell Hangersley Wickham Cole Henley Wootton Middle Wallop Abbotts Ann Durley Anstey Frost Hill Shawford Shirley Park Lymington Warnborough Green Oakhanger North Street Hearn Chilton Candover Brook Hill Foxcotte Ashe Warren Standford Blackhill Fratton North Street Hawley Pilley Springvale Greywell Old Portsmouth Finchdean Little Somborne Pilley Bailey Gundleton Chineham Swarraton Frithend Itchen Hawley Lane Farnborough Green Hollington Cross Old Alresford West Leigh North Town Upper Froyle Hoe Gate Titchfield Park Couch Green Banister's Park East Oakley Empshott Green Winslade Faccombe Segensworth Steep Marsh Crookhorn Beech Hill Ibworth Bramshill Empshott Hedge End Upton Cuckoo Bushes Wecock Northfields Fyfield Farnborough Park Newfound Abshot East Tisted Adbury Brook West Heath Harestock Wymering Bishop's Green Bucklers Hard Woodside Enham Alamein Mockbeggar Ibsley Bighton Deane Up Somborne Canada Pondtail Isington Bradley Bramshott Little Shoddesden Newton Valence Bitterne Manor Easton Locks Heath Linwood Lower Farringdon Birchy Hill Swampton Battramsley North End Drayton Kingsland Place Stanswood Rockford Middleton Plaitford Green Hatch Warren Micheldever South Hayling Hartfordbridge Ashurst Bridge Spanish Green Northbrook Hale North Gorley Park Corner Mapledurwell Breamore Rownhams Cufaude North Charford Clanfield Shamblehurst Ball Hill Wheat Hold Blounce North Baddesley Forest Corner Valley Park Houghton Allum Green Shootash Tapnage Horndean Westwood Park Kent Fox Lane Linkenholt Kings Furlong Weyhill West End Lee Ground Furzley Nether Wallop Newtown Bedenham North Houghton Ringwood Holbury Walhampton Wellow Wood Portmore Hounsdown Preston Candover Yateley Woodfalls Weston Corbett Shirley Warren Winnall Kingston Silchester Crookham Village Portswood Merry Oak Warborne Sladen Green Kempshott Whale Island Bentley Droxford Westfield Lymore Hythe Hurstbourne Priors Brokenford Exbury Sutton Scotney Eastleigh Ridgeway Parade Hardley Ramsdean Bidden Wonston Woodley Sydmonton Oakley Drayton Wivelrod Lower Common Durrants Purbrook Heath Newgrounds Hollington Chilworth Black Dam Townsend Andover Down Tufton Gosport Godshill Goose Green Flood Street Steep Polhampton Hattingley East End Swelling Hill Sleepers' Hill Gilbert Street Calshot Criddlestyle Heckfield Fleet Anna Valley East Wellow Bisterne Three Ashes Hound Green Barford St Austins Curbridge Tadley Hill Upper Slackstead East Boldre Deadwater Hannington Rake Common Headley Hiltingbury Wishanger Common Sopley Dogmersfield Redenham Copnor Southwick Clayhall Meon Passfield Gore End Hunton Ellingham Fordingbridge Stratfield Turgis Overton Charlwood Bulbery Brockbridge Butlocks Heath Ewshot High Cross Newtown Vernham Bank Canada Common Marchwood Tipner Northam Lockerley Highbridge Crockerhill Lord's Hill Picket Hill Moortown Thedden Wittensford Elvetham Heath Hill Head Whitchurch Penwood Waterditch Pooksgreen Hook Tidpit Nashes Green Milton Browninghill Green Wheatley Netley Marsh Woodington Newtown Belbins Minstead Nob's Crook Custards Burridge Alton Hatch Tinkers Cross East End Upham Kilmeston Hazeley Corhampton Ragged Appleshaw New Milton Netherton The Mint Barton Stacey Bleak Hill Maybush Lower Turmer Newtown Four Marks Charlton Hatherden Aldershot Little London Bevois Town Latchmere Green Fareham Southrope Wadwick North Kingston Lower Common The Butts Whitsbury West Meon Shirrell Heath Chandler's Ford Wyck East Aston Westley Hatchet Green St Cross Bucket Corner Broadmere Bishop's Waltham Frogham North Warnborough Viables Ashton Fairdown Prince's Marsh Brambridge Buttsash West End Warnford Holt Clarken Green West Wellow Pound Street Abbotts Barton Lower Ratley Crowdhill Forton Tot Hill Portchester Godshill Wood Chawton Darby Green Newtown Racedown Axford New Alresford Eastrop Kent's Oak Hambledon Stanmore Ashford Hill Chilbolton Down Foulford Brown Candover Winchfield Fryern Hill Ampfield Downton Dora's Green Catherington Wildmoor Little Ann Bramdean West Meon Woodlands Hill Top Portsea Island East Hill Tote Hill Sandleheath Highcliffe Hightown Inhurst Leigh Park Ashley Little Holbury Vernham Dean Upton Grey Applemore Owslebury Colden Common Andover Lynch Baffins Sherfield English Burghclere Common Highclere Wimpson The Frenches Buckland Herriard Rotten Green Soberton Nately Scures Woolton Hill Hamble-le-Rice South Baddesley East Tytherley Rowlands Castle Balmerlawn Standon Hillpound Stoner Hill Basingstoke Wickham Common Bramley Hollywater Hook Durns Town South Farnborough Earlstone Common Bowling Alley Fair Oak West Green The Soke Axmansford Hill Mottisfont