Bus Advertising in Prince's Marsh

Get in touch

Bus Marketing in Prince's Marsh

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Prince's Marsh - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Prince's Marsh - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Prince's Marsh- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Prince's Marsh - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Prince's Marsh (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Sutton Scotney Elvetham Heath Moulsham Green West Tytherley Cuckoo's Corner Breamore Longparish Canada Common Weston Ball Hill Fulflood Southington Emery Down Langley Ashley Ellingham New Cheriton Weston Colley Rowner Pondtail Highbury East Martin Bank Hardley Bisterne Canada Drayton Woodgreen Crookham Village Leigh Park Lord's Hill Lower Farringdon Forton Brockenhurst Pound Street Crockerhill Brighton Hill Headley Down Stubbington Keyhaven West Worldham Newtown Catisfield Littleton West Stratton Stanmore Eastney Langrish Bedhampton Dibden Purlieu East End North Oakley Stockbridge Old Burghclere Foxhills Empshott Greywell Kingsclere Pamber Heath Knowle Titchfield Tiptoe Warnborough Green Burley Street Andwell Lower Upham Brockhurst Redbridge North Poulner Shirley holms Whitehill Furzeley Corner Sholing Phoenix Green Testwood Bashley Park South Warnborough Summerlug Clarken Green Clayhall South Farnborough Burghclere Common Old Portsmouth Harbridge Green Minstead Winchfield North Warnborough Newtown Dora's Green Newtown Ashmansworth Swanmore Upper Swanmore Popley Well Northington Bevois Town Boyatt Wood Stanswood Colbury Poulner Sparsholt Hatch Bottom Whale Island Lee-on-the-Solent Four Marks Crawley Hillstreet Bishop's Green Dilton Balmerlawn Soberton Heath Hillpound Hightown East Anton South Town Ibsley Tichborne Soake Compton Highclere Titchfield Common Tidpit Swaythling Bashley Hedge End Buckland Harbridge Chineham Woodcott Durley Brook Woodlands Shortheath Wharf Hill Neacroft Westley Lower Burgate Waterditch East Tytherley Newtown Enham Alamein Wimble Hill Dowd's Farm Bucket Corner Shirley Warren Lower Green St Giles's Hill Wolverton Brown Candover Netley Marsh New Brighton Nately Scures North Ripley Lee Ground Upper Ratley Liphook East Tisted Lower Canterton Whitway Stoke Common North Town Sea View Odiham Gobley Hole Penton Grafton Shamblehurst West End Nursling Overton Fair Oak East End Mapledurwell Portchester Little Down Bramshott Chase Badger Farm Water End East Liss Lower Turmer Abbotts Ann Rockford Farnborough Street Wildern Anthill Common Ewshot Cole Henley Drayton Old Netley North Gorley Sleaford Hill Top South Gorley Cuckoo Bushes Stonyford Binsted Wintershill Woolston Hartley Wespall Chalton Hursley Easton Nether Wallop Portswood Lynch Blashford Cricket Hill Crosshouse Neatham Hurstbourne Tarrant Merry Oak Rockbourne Hound Turkey Island Hatch East Wellow Bailey Green West Wellow Wishanger Common Beckley Butlocks Heath Over Wallop Blackhill Selsmore Port Solent Langstone Braishfield Lower Exbury Portsea North Kingston Hatchet Green East Stratton New Town Crowdhill Lee Bishopstoke King's Somborne Winchfield Hurst Kentsboro Bagnum Fullerton Forton Kilmeston West Green Weston Thornhill Rownhams Southsea St Denys Anna Valley Upper Canterton Herriard Tinkers Cross Wecock Heckfield Custards Hound Green Nutley Thornhill Park Tilly Down Alton Charlwood Elson St Cross Bedenham North Street Pitt Nichols Town Empshott Green Silkstead Hipley Shorley Ropley Soke Burley Little Posbrook Newbridge Picket Post Fleet Bellevue Shedfield Baughurst St Mary's Hambledon Brockhampton Laverstoke Worlds End Kent Egypt East Worldham Houghton Frogmore Plastow Green Beauworth Little Somborne Woodington Kingston Burley Lawn Hook Upton South Wonston Upper Kingston Buttsash Brook West Leigh Great Shoddesden Coombe Stroud Mill Green Ellisfield Ratlake Chilworth Portsmouth Newtown Hinton Woodend Eastleigh Newtown Row Ash Southwick Wolverton Common Old Milton Netley Hollington Cross Lindford Abbotts Barton Calshot Fair Cross Fawley Horndean Shirrell Heath Romsey Hundred Acres Smannell Quarley Baughurst Common Halterworth Fleet Fryern Hill Ossemsley Upper Street Mellishes Bottom West End Aldershot Freemantle Hawley Upton Grey Battramsley Cross Headbourne Worthy Ragged Appleshaw Pamber Green Weston Patrick Townhill Park South Down North Charford Fordingbridge Hampton Park Wheatley Cheriton St Austins Hill Head Hiltingbury Sopley Buckland Worting Chandler's Ford Burgates Newgrounds Lord's Wood Hatch Warren Rye Common North End Brockbridge Hamble-le-Rice Hawkley Chilcomb Bailey's Hard Hartley Mauditt Stoner Hill Upton Binley Steep Marsh Cove North Fareham Buddle North End Bramshott Warren Corner Wickham Common Blounce Monkwood Faccombe Tadley Bottom Potbridge Bisterne Close Old Basing Cowplain New Alresford Liss Forest Walhampton Sprat's Down Pilley Highbridge Rotten Green Wheat Hold Kent's Oak Elvetham Godshill Wood Michelmersh Corhampton Hazeley Bottom Midanbury Harestock Headley Mislingford Minley Hangersley Lower Common Woodmancott Dipley Shalden Green Bidden Hurstbourne Priors Colden Common Monk Sherborne West Tisted Crow Ashford Hill Boldre Lower Pennington Lower Common Cosham East Oakley Compton Ocean Village Horseport Earlstone Common Upper Enham Titchfield Park Furzedown Pennington Cliddesden Middle Wallop Camdentown Portsea Island Sladen Green Vernham Row Sholing Common Blackwater Boorley Green Brown Heath Lower Ratley Horsebridge Hammond's Green Applemore Chilworth Old Village Tadley Kingsclere Woodlands Gritnam Little Shoddesden Burley Beacon Appleshaw Westfield Holt Gundleton Eversley Cross Vernham Street Winchester Southend Steep Locks Heath Winnall Stakes Pardown Fairdown Upper Farringdon Newtown Penton Mewsey Purbrook West End Rotherwick Hinton Ampner Greatham Pikeshill Harefield Little Basing Wittensford Downend North Houghton Wildhern Hilsea East Aston Norleywood Nob's Crook Kingsmead Steventon Ridge Common Blendworth Setley St John's Church Redenham Dogmersfield Havant Ashe Warren Tote Hill Bentley Ann's Hill Church Crookham Up Nately Andover Crondall Lymore Crampmoor Bentworth Broad Layings Duck Street Turgis Green Maybush West Heath London Minstead Northbrook Stuckton Hollywater Waterlooville Ramridge Park Little Holbury Upper Slackstead Upham Pilley Bailey Weyhill Soldridge Up Somborne Southwood Compton End Little London Landport Ampfield Penton Corner Browninghill Green Stratfield Saye Roughdown Thorns Beach Ashurst Farleigh Wallop Oakridge Meon Pound Green Mill Lane Shirley Park Highcliffe Rake Common Cupernham Banister's Park Hartfordbridge Boarhunt Froxfield Green Pamber End Fair Oak Green Andover Down Hungerford Ibworth Weston Corbett Bighton Abbotswood Wivelrod Bartley Mockbeggar Tangley Wherwell Newtown Stone Sandy Balls Bramshill Inhurst The Soke Hook Red Rice Spanish Green Ovington Ecchinswell Anstey Barton Stacey Bradley Brambridge Tadley Hill Purbrook Heath Cufaude Lower Bordean Gilbury Hard Flood Street Mottisfont Durns Town Hawley Lane Whitchurch Toothill New Milton Chidden Newton Stacey Lockerley Standford Copnor Broadgate Petersfield Farnborough Griggs Green Finchdean Polygon Hill Adbury Selborne Medstead Abbots Worthy Thedden Hunton Goose Hill Hythe Redbrook Farnborough Park Shalden Allbrook Ladwell North Street Cold Ash Hill Houndmills Barford Martyr Worthy Nashes Green Outwick Black Dam Mount Pleasant North Stoneham Leagreen Peartree Green Portmore Otterbourne Stoke Gosport Twyford Penwood Latchmere Green Mullenspond Itchen Ashton Morestead Bedford Place Foxhall Netherton Milton Burridge Winslade Oakshott Redlands Warnford Wickham Picket Hill Anchorage Park Clanville Godshill Bridgemary Daneshill Buriton East Woodhay Stockheath Wildmoor Keeping Colt Hill Highways Wilsom Hillhead Pooksgreen Winsor Newtown Common Salters Heath Bursledon Montgomery Lines Lyndhurst The Holdings West End Green Bitterne Durrants Kingsland Place Belbins Fareham Swarraton Warborne Lower Froyle East Cholderton Ropley Dean East Dean Holybourne Vernham Bank Ringwood Picket Piece Farlington Upper Pennington Upper Wield Burkham Knights Enham Critchell's Green Ripley Long Sutton Little Hoddington Grayshott Fair Oak Hillyfields Wellow Wood Brock's Green Highfield Up Green Warren Corner Burghclere Worthy Down Warblington Totford Newnham Beech Newtown Holt End Martin Drove End Thorney Hill Lyde Green Shirley West Town Buckskin The Withies Abbotstone Bagmore Fox Lane The Butts Turmer Gore End Dunbridge Baffins Wymering Paulsgrove East Meon Lynch Hill Danebury Mount Pleasant Ashley Broadmere Criddlestyle Bitterne Park Kingsley Northfields Hawthorn Moortown Chilbolton Hollington Foxcotte Three Ashes Swelling Hill Upper Wootton Cocksford Down Chilton Candover Chilbolton Down Stoke The Common Hazeley Owslebury Lower Daggons Heath End North End Southrope Bucklers Hard Downton Clatford Oakcuts Eastoke The Frenches Lymington Church Oakley Heathfield Goose Green North End Spitalhatch Chawton Ogdens Horton Heath Rafborough Bramley Green Lower Buckland Charter Alley Shipton Bellinger Ashurst Bridge Calmore South Ham Everton Shootash Beaulieu West Dean Stony Batter Lane End Newfound Racedown Middleton Wootton Springvale North Weirs Palestine Frostlane Woodside Soberton Heathfield Coxford Cadnam Hook Park West Common Valley Park South Baddesley South Weirs Blackmoor Bramshaw Gable Head Bishop's Sutton St Mary Bourne Baybridge Hazeley Lea Bransgore The Hangers Wyck Weavers Down Oak Hill Newton Valence West Hill Dibden Meonstoke Standon Itchen Abbas Fleetend Eastland Gate Blissford Southampton Bar End Longstock North Camp Hale Upper Burgate Stoney Cross Kitwood Linford Whitsbury Glebe Avon Fleetlands Northney The Hummicks Axmansford Hoe Gate Nutburn Dean Frogmore Battramsley Curdridge Tipner Ramsdell Shawford Egbury Hazeley Heath Woodside Tot Hill Street End Kings Furlong Townsend Dundridge Hatt Hill Bickton Hearn Stoke Charity Bassett Ashe Eversley Centre Court Corner Blackfield Popham Lopcombe Allum Green Sleepers' Hill Wallington Deane Bulbery East Boldre Mead End Ridgeway Parade Copythorne Lower Green Broughton Woodcot Kingston East Hill Timsbury Regents Park Gunville Micheldever Cottonworth Brokenford Amport Exton Arford Plaitford Green Barton on Sea Dummer Church End Catherington Netley Hill Litchfield Newtown Droxford Segensworth Powntley Copse Peel Common Bleak Hill Lower Wield Bordon Hill Park Lowford Bassett Green Upper Bullington Whiteley Winklebury Bevois Valley South Hayling Thruxton Awbridge Mattingley Upper Common Wigley Milford on Sea Furzey Lodge Headley Farnborough Green Lower Slackstead Park Charlton Stonymarsh Ramsdean Walton Heath Frogham Ashlett Colemore Freefolk Warsash Couch Green Swampton Stratfield Turgis Linkenholt Waltham Chase Northbrook Vernham Dean West Heath Alverstoke Lower Bullington Northam Lasham Viables Mortimer West End Denmead Curbridge Whitenap Otterwood Axford Hannington Hyde Lower Brook Murrell Green Furze Hill Pucknall Newtown Old Shirley Bransbury Broad Oak Denvilles Hill Grove Martin Horris Hill Sandleheath Grateley Woolton Hill Tye Hordle Polhampton Tufton Ower Ashfield Wootton St Lawrence Bull Hill Fyfield Crookhorn Damerham West Liss Preston Candover Furzley Bossington Sydmonton Passfield Exbury Mengham Ower Marchwood Hammer Bottom Causeway Old Alresford Park Corner Abshot Filmore Hill Monxton Stony Heath Bitterne Manor Woodlands Lepe Oakhanger Dunley Sandy Down North Baddesley Bramley Corner South View Bevois Mount Bramdean Hill Brow Hyde Anmore Beech Hill Lordswood Holt Pound Ropley Lovedean Upper Froyle North Boarhunt Upper Clatford West Ham Foxdown Kings Worthy Blacknest Park Gate Hatchet Gate Hoe Harefield Deadwater Tapnage Prince's Marsh The Close Bramley West Meon Quidhampton Sherfield on Loddon Botley Clanfield North Waltham Totton Brook Hill Sandford Hensting Bucks Horn Oak Hocombe Wonston Little London Darby Green Brickhill Silchester Oakley Gilbert Street Pheonix Green Kimbridge Lower Swanwick Conford Heather Row Sarisbury Linwood Westwood Park Privett Goodworth Clatford Newtown Privett Birchy Hill Sheet Somers Town Bishop's Waltham Hattingley Hatherden The Mint Fratton Millbrook Bowling Alley Stamshaw Itchen Stoke West Meon Woodlands North Sydmonton Frithend Eling Hartley Wintney Foulford Chapel Avington Weeke Sherborne St John Eastrop Sherfield English Stonehills Knapp Liss Fisher's Pond Little Ann Wimpson Widley Ibthorpe Crux Easton Oliver's Battery Leckford Emsworth Wadwick Carter's Clay Kimpton Rowlands Castle Woodfalls Frenchmoor Aldermoor Holbury Sway Swanwick Fritham Hounsdown Chandlers Green Durley Street Heath End Bunstead Malshanger Upper Shirley Hightown Shobley Frost Hill Bowyer's Common Ashford Hook Park Estate Seafield Golden Pot Forest Corner Kempshott Spearywell North Hayling Rushington Yateley Basingstoke Woodley Tunworth Dean High Cross Godwinscroft Funtley Isington