Bus Advertising in St Denys

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Bus Marketing in St Denys

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in St Denys - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in St Denys - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in St Denys- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in St Denys - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover St Denys (Hampshire)

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Weston Patrick Shirley Warren Hardley North End Cadnam Hipley Prince's Marsh Moulsham Green Sway Furzey Lodge Pondtail Spitalhatch Charlton Lymington North Poulner Liphook Hattingley Moortown Ashford Hatherden Fair Oak Green Stony Heath Worthy Down Brook Cricket Hill Powntley Copse Bramley Newtown Common Hook Lowford Wildern Couch Green Herriard Gable Head Pilley Battramsley St Austins Harbridge Newnham Salters Heath Whiteley Lower Swanwick Bank Park Brockhampton Thedden Lower Brook Sleaford North Charford Mead End Southwood Blackmoor East Stratton Headley Polhampton Sheet Pamber Green Warborne Wallington Buckland Hambledon Bevois Mount Baughurst Oakridge Warblington Kingsley Durrants Hook Park Newtown Middleton Up Green Barton Stacey Tadley Hartley Wintney Froxfield Green Minstead Hightown East Aston Soberton West Wellow Eversley Cross Wivelrod Plaitford Green Abbotswood South Farnborough Townhill Park Blashford Swanmore East End North End Frostlane Ewshot Ashley Litchfield Linkenholt Flood Street Sparsholt Blounce Ashmansworth Lower Buckland The Mint Lynch Hill Eastoke Lyndhurst Bitterne Manor Causeway Cold Ash Hill Ripley Chawton Goose Hill Wishanger Common Knapp Well Newtown Upper Wield Bramshaw Knights Enham Whitsbury Bransbury Norleywood Lower Common Fritham Hill Top Sleepers' Hill Catisfield Lee Calshot East Dean Row Ash Kings Furlong Thornhill Whitway Deane West Worldham Cufaude Wimble Hill North Gorley Holt Wimpson Hale Harestock Tichborne Bramley Corner Lower Green Little Holbury Lower Upham Sholing Tipner Littleton Golden Pot Southrope Widley East Anton Buriton Chineham Horseport Chilworth Burghclere Bedhampton Ropley Dean Hensting Anna Valley Empshott Downend Pucknall Grayshott Curbridge Nutburn Palestine West Green Woodington Clanville South Down Upton Grey Boarhunt Kimpton Vernham Row Warnborough Green Roughdown Bursledon Foulford Fryern Hill Fullerton Viables Dunley Upper Froyle Hollywater Furzley Purbrook Heath Chilton Candover Marchwood Heath End 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Andwell Earlstone Common Newtown Leckford Montgomery Lines Highcliffe Upton Springvale Ramsdean Crookham Village Eastland Gate Rotten Green Upper Common Lee-on-the-Solent Stony Batter Broad Oak Sandford Awbridge Keyhaven Kingsland Place East End Liss Forest Pound Street Compton End Itchen Stoke Wecock Woodfalls Midanbury Halterworth Mottisfont Hangersley Pitt Cuckoo's Corner Buckland Browninghill Green Malshanger Meon Aldershot Lane End Wyck Hythe Old Shirley Tunworth Stoney Cross Ladwell Sandleheath Bashley Foxdown Old Alresford Buddle Birchy Hill Long Sutton Bucklers Hard Warren Corner West Liss Chilworth Old Village Knowle Soake Chilbolton Down Sydmonton Durley Street Fleetend Harefield Shirrell Heath Hook Park Estate Maybush Netley Marsh West Stratton Shipton Bellinger Popley Abbotts Barton Burley Lawn St John's Church Easton Steventon Butlocks Heath Passfield Colbury West Meon Mockbeggar Pardown Lower Green Hatch Longparish Andover Down Shamblehurst Hillyfields Broadmere Bisterne Close West Tytherley Holybourne Eastleigh Furzeley Corner Millbrook Amport Mount Pleasant Bashley Park Enham Alamein Compton Upper Burgate Mill Green Lower Exbury Park Corner Ogdens Hill Head Belbins St Mary Bourne Newtown Freefolk Stockbridge Meonstoke Testwood Westfield Kentsboro Old Milton Winchester Woodlands Woodlands Warren Corner Totford Little Basing Thorney Hill Romsey Tadley Hill Forton Lymore Silchester Rushington Bidden Bucket Corner Dora's Green Weyhill Crampmoor Anmore Downton Hilsea Brown Heath Tangley Beauworth Shirley holms Barton on Sea Fordingbridge Kings Worthy Lower Common The Common Mengham Hightown Eling West End Nutley Durns Town Horndean Fareham Dipley Hungerford Eastrop Gore End Woodside Fleetlands Hook Blackfield Wickham West End Broadgate Medstead Kent Newtown Hillpound Bishop's Green East Meon Upper Kingston Egypt Bar End Shortheath Coombe Sladen Green Martin Balmerlawn Lower Bullington Preston Candover North Boarhunt Church Oakley Beckley Cowplain Newtown South View Leagreen Quarley Fratton Rockford Rotherwick Griggs Green Carter's Clay Fleet Stuckton Beech Brickhill Lockerley Kingston Abbotstone Polygon The Soke Stoke Woodside Four Marks Penton Corner Blendworth Conford Great Shoddesden Furzedown Breamore Anstey Wheat Hold Stratfield Turgis Linford Bishop's Waltham Crow North Town Colemore Brockbridge Upper Street Foxhills Winchfield Grateley Ridge Common St Giles's Hill New Brighton Brook Hillstreet Foxhall Shirley Otterwood Hordle Ower Liss Drayton East Woodhay Soldridge Lord's Hill Fair Cross Westwood Park Brockenhurst Crockerhill Titchfield Park Blissford Hatchet Green Clanfield Portmore North Street Oak Hill Walhampton Seafield Pilley Bailey Damerham Owslebury Binley Bowling Alley South Weirs Elvetham Heath Ashe Warren Chapel Penwood Langrish North Weirs Baffins High Cross Shawford Kingsclere Woodlands Dean Sherfield English Applemore North Oakley Shedfield Clayhall Tye Portswood Broad Layings Redlands Selborne Latchmere Green London Minstead Kilmeston Outwick Whitehill Crowdhill Boyatt Wood Pamber End Bassett Bramshott Wheatley Hatch Bottom Shalden Bunstead Stamshaw St Denys Dean Tadley Bottom Neatham North Camp Compton Newtown Farnborough Green Hurstbourne Tarrant Odiham Nursling North Fareham Heathfield Cosham Hartley Mauditt Oakhanger Langstone Wonston Crondall Old Basing Purbrook Phoenix Green Smannell Soberton Heath Whale Island Lower Daggons Emsworth Clarken Green South Warnborough Vernham Bank Greywell West Leigh Penton Mewsey Wymering Hawthorn Baughurst Common Stone South Town Woodcott Hollington Over Wallop Newtown Waterlooville Baybridge Ibworth Hamble-le-Rice Bramshill Old Netley Hammond's Green Bentley Stonyford Brown Candover Hannington Avon Stonymarsh Bowyer's Common Turkey Island Bitterne Park Stoke Charity West Dean Court Corner Martin Drove End Greatham Hill Brow Gritnam Upper Pennington Weeke Hatchet Gate Eastney Ramridge Park Wintershill Picket Post Hearn Havant Newtown Minley Ashton Hoe Wharf Hill Freemantle Middle Wallop Gilbert Street Crosshouse Northington Kingsmead Weston Colley Ashford Hill Peel Common Brokenford Farlington Northbrook Popham Custards Harefield Black Dam Ampfield Shobley Setley West Heath Wildhern Holbury Chilcomb Lyde Green Mullenspond Upper Wootton Quidhampton Otterbourne Colden Common Danebury Shirley Park Harbridge Green Bull Hill Port Solent Fleet Landport Botley West Tisted Tufton Calmore Rowner Ecchinswell Monk Sherborne Woolton Hill Northam Redenham Hammer Bottom Battramsley Cross Ratlake Rownhams Stoke Common Ropley Picket Hill Bartley Shootash Boldre Frogham Highclere Tot Hill Neacroft Spanish Green Titchfield Portsea Island Standford Banister's Park Little Shoddesden Lord's Wood Stakes Lower Turmer Winnall Plastow Green Spearywell Netley Hill Hillhead Swarraton Red Rice Little Hoddington Wickham Common Kent's Oak Langley West Hill Sopley Adbury Blacknest Park Gate Hill Grove Thornhill Park Ashley Deadwater Horris Hill Worting Bagnum Tilly Down Hunton South Hayling Appleshaw Netley Potbridge Hatch Warren Netherton Ramsdell Upper Swanmore Turgis Green Upper Bullington Brock's Green Chilbolton Finchdean Picket Piece Houghton Forest Corner Silkstead Headbourne Worthy Highfield Newfound Alton Frogmore East Hill Isington Dogmersfield Bramley Green Mislingford Ridgeway Parade Gundleton Leigh Park Bramdean Weston Emery Down Martyr Worthy Up Nately Foxcotte Hazeley Bottom Newbridge Hartley Wespall Ashurst Coxford Faccombe Bellevue Beech Hill Gosport North Houghton Abshot Heather Row Burghclere Common Mount Pleasant Little Ann The Hummicks Kingston Burgates Kimbridge Chidden Hocombe New Alresford Exton Upper Enham Lower Ratley Burkham Lindford Hinton Vernham Street Rafborough Fulflood North Stoneham Binsted Paulsgrove Upper Ratley Little Down Bentworth Keeping Dundridge Vernham Dean Sandy Balls Locks Heath Sherfield on Loddon Goose Green Peartree Green Waterditch Boorley Green Tote Hill Woolston North Ripley Bucks Horn Oak New Town Sutton Scotney Monxton Lower Bordean Daneshill Lepe Warnford Shalden Green Colt Hill Penton Grafton Steep Marsh Dibden Ocean Village East Oakley Ower Duck Street Burley Street Axford Durley Newtown Stoner Hill Hill Woodend Winslade Westley New Milton Glebe Old Burghclere Highways Swanwick Ann's Hill Standon Canada Common Upper Canterton Charlwood Houndmills Old Portsmouth Oakshott Segensworth Funtley Dilton West Meon Woodlands Southsea Bishopstoke Itchen Frithend Kingsclere Wadwick Ellingham Cuckoo Bushes Walton Heath Mill Lane Holt Pound Hundred Acres Lordswood Empshott Green Woodley Somers Town East Wellow Privett Portsea Criddlestyle South Ham South Gorley Allbrook Stanswood Little Somborne Tiptoe Michelmersh Tidpit East Cholderton Bagmore Up Somborne Milford on Sea Chandlers Green North Sydmonton Cove Pound Green Headley Highbridge Stratfield Saye Toothill Bedford Place Copnor Crawley West Heath Lower Pennington Twyford Frost Hill Mortimer West End Lower Burgate Sea View Andover Street End Hinton Ampner Lynch King's Somborne Northney Ball Hill Camdentown Little Posbrook Broughton Pennington Gunville Hawley Lane Whitchurch Canada Steep Kitwood North End Whitenap Forton East Martin Dowd's Farm North Baddesley Cole Henley Little London Hound Ellisfield Brambridge Northbrook Winklebury North Waltham West Ham Southwick The Holdings Filmore Hill Upper Farringdon Ashurst Bridge Everton Ibthorpe Ashe Hazeley Heath Dunbridge Bradley Little London Hoe Gate East Tytherley Lopcombe Stonehills Catherington Titchfield Common Newtown Crookhorn Farnborough Park Regents Park Wittensford St Mary's Sandy Down Braishfield The Hangers Mattingley Portchester Charter Alley Burridge Upper Slackstead Ashfield Yateley Hill Park Petersfield Wolverton Bridgemary Droxford Bordon Stroud Oakley Heckfield Farnborough Street Denvilles Chandler's Ford Lower Wield Tapnage Fawley Wigley Pamber Heath Bulbery Turmer Basingstoke Badger Farm Portsmouth Gilbury Hard Bassett Green Buckskin West End Green Cottonworth North End Wellow Wood Racedown Cupernham Bighton Rake Common Mellishes Bottom Hawley Fyfield Upper Clatford Kempshott Southend North Kingston Frogmore South Wonston Bramshott Chase Bevois Valley Itchen Abbas Heathfield Furze Hill St Cross Lee Ground The Withies Bisterne Hawkley Fisher's Pond Northfields Godshill Sherborne St John Cliddesden Pooksgreen Lovedean Fair Oak Alverstoke Nether Wallop Copythorne Church Crookham Bleak Hill