Bus Advertising in Vernham Dean

Get in touch

Bus Marketing in Vernham Dean

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Vernham Dean - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Vernham Dean - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Vernham Dean- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Vernham Dean - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

Other locations available for bus advertising
Copythorne Pound Green Black Dam Silchester North Street Crondall Ashe Warren Crawley Gable Head Bevois Valley Godshill Wood Hammond's Green Hawley Lower Upham Thorney Hill Newtown Ogdens Newtown Middle Wallop Lower Common Dilton Testwood Frost Hill Buriton Nutley Newtown Colemore Upper Street Peartree Green Ampfield South Down Empshott Green East Martin Palestine Newtown Blacknest Westfield Fisher's Pond Newtown Woodington Sprat's Down West Ham Botley Bagnum Cosham Merry Oak Pilley Bentley Bramley Heckfield Worting Ashford Fareham Worlds End Stoke Common Kempshott Yateley Kings Furlong Barford Park Corner Abshot Bisterne Close Headbourne Worthy Heathfield Bucket Corner Frogmore Bevois Town Woodcot Boldre Murrell Green Hounsdown North Fareham Highbridge Sutton Scotney Upper Farringdon Laverstoke Neatham Lynch Shipton Bellinger Wildhern Morestead Picket Hill South Ham Kingsland Place Clanfield Burghclere Common Awbridge Halterworth Northbrook Bitterne Manor Crowdhill Street End Lordswood Whale Island Durns Town Wickham South Warnborough Vernham Bank Woodlands Swanwick New Alresford Rockbourne Rowlands Castle Newtown Old Netley Plastow Green West Hill Swanmore Privett Funtley Pheonix Green Hardley Cliddesden North Gorley Rownhams Swaythling Rake Common Ossemsley Netherton Stubbington Andwell Woodley St Denys Grateley Greywell Lynch Hill Woodside Newnham Bishopstoke Bramdean Holt End Upper Burgate Rye Common Hook Burghclere Sladen Green Andover Down Egypt Knapp Stuckton Stonehills Hipley Badger Farm Viables Bucklers Hard Pitt Bulbery Bedhampton Ower Fleetlands Keyhaven Little Hoddington Brockhampton Milton Weeke Kent Brockenhurst Hyde Curbridge Romsey Tilly Down West End Furzedown Woolston Setley Cold Ash Hill Hordle Woodcott Harefield Old Milton Battramsley Swarraton Wickham Common Finchdean Horndean Blackwater Stratfield Saye Charter Alley Stonymarsh North Boarhunt Tadley Hill Hurstbourne Tarrant Andover Greatham Vernham Dean Sandy Balls Colbury Holbury Godwinscroft Ringwood Bramley Green West Tytherley Hazeley Heath Shawford Hinton Burgates Ashmansworth Fryern Hill East Stratton Lepe Drayton Hill Top Buckskin Sleepers' Hill East Tisted Beauworth Hazeley Bottom Warblington Foxhills Poulner Anmore Mortimer West End Heath End Lasham Dibden Purlieu Linford Wigley Westwood Park Eling East Liss Kingsclere Southwood Turkey Island East Woodhay Stoke Charity Holt Cuckoo Bushes North Kingston Axford Hook Park Estate Horsebridge Hatchet Green Bedenham East Worldham Droxford Upper Kingston Fair Oak Green Newton Valence Bellevue Shamblehurst Stony Heath Lower Pennington North Ripley Hunton Hartley Wespall Hatt Hill Heath End Bailey Green Micheldever Lower Bordean Drayton Lower Exbury Custards Whitsbury Shedfield Portsmouth Ellisfield Bar End Kingsley Breamore Cheriton Upper Ratley Soake Coombe Hawthorn Eastrop Otterbourne Hearn Anchorage Park The Common Wolverton Hatch Forton Crow Buttsash West Meon Frogmore Netley Colden Common Baybridge Woodgreen Ibsley Exton Glebe Owslebury Brockhurst Walhampton Filmore Hill Spitalhatch East Wellow Wherwell Compton End Netley Hill Fulflood Lower Green Lower Swanwick West Dean Thorns Beach West Liss Bowyer's Common Sparsholt Brook Fratton Tichborne Midanbury Bramshaw Upton Medstead Phoenix Green Coxford Water End Rowner Hook Park Sandford Waterlooville Aldermoor Bramshott Battramsley Cross Upper Enham West End Hollywater Hedge End Brook East Anton Ball Hill Emery Down Hale Summerlug Hensting Chilton Candover Woodmancott Horton Heath Dean Compton Weston Broughton Shalden Green Linkenholt Mattingley Gilbert Street Nichols Town Inhurst Exbury Potbridge Plaitford Green Pooksgreen The Butts North End Sholing Common Grayshott Weston Newtown Tye Lower Bullington Lower Farringdon Tadley Bottom Ibworth Lopcombe Long Sutton Wyck Ridgeway Parade Applemore Ramsdean Highfield Wimble Hill Nether Wallop Stratfield Turgis Hazeley Lea Mount Pleasant Quarley North Sydmonton North Camp Headley Down North Houghton Ashley Burley Headley Upper Bullington Wildern Durley Street Hillhead Ashurst Faccombe New Brighton Minstead Privett Chilcomb Langstone Selsmore Ann's Hill Ragged Appleshaw Rotherwick Horris Hill Highcliffe West Wellow Fleet Bridgemary Marchwood Park Gate Brokenford North End Lyndhurst Bedford Place Kitwood Eastoke Wintershill West Heath Tinkers Cross Warnford East Tytherley Crookham Village Hill Head Pucknall Standford Lower Turmer Sherborne St John Causeway Newtown Kent's Oak Buckland Fawley Middleton Waterditch East Oakley Keeping Bighton Southwick Blounce Crampmoor Langley Vernham Street Titchfield Chandler's Ford Freemantle Wonston North End Wildmoor Lockerley West Common Frostlane Malshanger Woodfalls Row Ash West Leigh Moortown Wymering Mislingford Little London Newfound Chilworth Old Village Avon Little Shoddesden Clarken Green Blissford Liss Forest Warren Corner East End Boorley Green Bashley Emsworth West Meon Woodlands Southampton Brickhill Hollington Cross Springvale Ibthorpe Broadgate Hamble-le-Rice Bidden Spearywell Baffins Pamber End Banister's Park Tiptoe Clatford Oakcuts Neacroft Ecchinswell Abbots Worthy East Cholderton Turmer Hillstreet Dunbridge Stanmore Little London Wheat Hold Gilbury Hard Knowle The Close West Green Warnborough Green Blackhill Highways Sandy Down Eversley Cross Upper Shirley Ashley Oliver's Battery Stamshaw Portswood Durrants Forton St Mary's Woodlands East Hill Southsea Farnborough Green Leigh Park Winchester Hatch Bottom Goodworth Clatford Wittensford Furze Hill Fordingbridge Eversley Centre Upper Common Ladwell Hammer Bottom Gunville Lane End Portchester Pilley Bailey Stockheath Chilworth Balmerlawn Ridge Common Abbotts Barton Elson Whitenap Little Basing Kingston Swampton Foulford Headley Liss Bull Hill Hatch Warren Oak Hill Upper Slackstead Powntley Copse Winslade Bisterne Oakshott Stroud Tufton Camdentown Canada Common Egbury Bowling Alley Duck Street Outwick Wimpson Northney New Cheriton Thornhill Park Denmead Braishfield Shirrell Heath Upper Froyle Pennington Hill Brow East Boldre Brighton Hill Langrish Alverstoke Broad Oak Blackfield Red Rice Warren Corner Kimbridge Newtown Basingstoke Pound Street Selborne Standon West Stratton Deane Winklebury Wheatley Hatchet Gate St Giles's Hill Oakhanger Chidden Turgis Green North Stoneham Brambridge Twyford Picket Post Wivelrod Houghton Warsash Shootash Sway Rafborough Penton Mewsey North Poulner Lee Brockbridge Fairdown Ramridge Park Clanville Lower Burgate Salters Heath Wadwick Hambledon Furzley Bursledon Widley South Gorley Stony Batter New Town Polygon Wharf Hill Sydmonton Kings Worthy Chawton Lindford Popham Redenham Heather Row Old Basing Weston Colley Picket Piece Dipley Beckley Newgrounds Waltham Chase Lymington New Milton Passfield Shirley holms Wellow Wood Hill Upton Grey Ellingham Kentsboro Old Burghclere Knights Enham Isington Weavers Down Highbury Fox Lane Brown Candover Polhampton Pamber Heath South View Dowd's Farm Northam Little Holbury Bartley Hilsea Upper Pennington Winchfield Hurst Woodend Ashton Arford Oakridge North Town North Baddesley Leagreen Houndmills Broad Layings Hazeley Netley Marsh Vernham Row Anna Valley Bransgore Foxcotte Hartley Wintney South Town Furzey Lodge West End Green Bentworth Thruxton Empshott Canada Newtown Common Kilmeston East Meon Hollington Hangersley Montgomery Lines Herriard Tot Hill Upper Wield Stanswood Tidpit Southend Deadwater Itchen Stoke Warborne Elvetham Lord's Hill Hundred Acres Upper Canterton Harbridge Green Binley Bishop's Sutton Highclere Gritnam Lower Daggons Sheet Weston Patrick Litchfield Lord's Wood Anthill Common Titchfield Common Wolverton Common Elvetham Heath Church Oakley Farleigh Wallop Hillyfields Chineham East Dean Holybourne Beech Port Solent Hurstbourne Priors Ropley Soke Bradley Carter's Clay Brook Hill St Cross Silkstead Monxton Fleetend Eastleigh Boarhunt Avington Liphook Freefolk Couch Green Farnborough Park Dunley Worthy Down Southington Stoke Woolton Hill Ocean Village Heathfield Broadmere Sarisbury Mill Lane Buckland Downton Lower Slackstead Lee Ground Leckford Portsea Upper Clatford Bagmore Gundleton Hursley Stone Stoner Hill Meonstoke Easton Lower Ratley South Wonston Wallington Lower Buckland Steep Amport Totford Blackmoor Lower Brook Bassett Cowplain Belbins Nately Scures Church End West Tisted Downend East Aston Shorley Lyde Green Penton Corner Dogmersfield Ropley Dean Upton Lee-on-the-Solent Barton on Sea St Austins Frogham The Frenches Old Shirley Rockford Mottisfont Whiteley Cove Rushington Barton Stacey Fleet Crux Easton Harestock Westley Harefield Mengham Chalton Wilsom Mill Green Bank Blashford Hound Woodside Appleshaw Sea View Little Down Crosshouse The Mint Catisfield Thornhill Beech Hill Sleaford Newtown Prince's Marsh Bucks Horn Oak Dora's Green Little Posbrook Calmore Catherington Newbridge Lower Canterton Old Alresford Segensworth Hatherden Kingsclere Woodlands Sopley South Weirs Nob's Crook Hampton Park Hook Soberton Heath Ower Aldershot Ashlett Upper Wootton Curdridge Buddle Upper Swanmore North Warnborough Petersfield Kimpton Somers Town Paulsgrove Criddlestyle Copnor Birchy Hill Hawkley Quidhampton Longstock Abbotts Ann Fritham Ewshot Axmansford Ashe Monk Sherborne Hannington Lymore Meon Shalden Racedown Minley Charlwood London Minstead Norleywood Cole Henley Cottonworth Hoe Gate Whitchurch Valley Park Gosport Smannell Stockbridge Whitway Redbridge Crookhorn Hill Grove Wootton Bevois Mount Burley Street Bishop's Waltham Monkwood Walton Heath Butlocks Heath Dummer Flood Street Nursling South Hayling Ashford Hill Fullerton The Hangers Abbotswood Foxhall Dundridge Winchfield Mullenspond Beaulieu Frithend Furzeley Corner Kingston Chilbolton Down Tunworth Tadley Griggs Green Odiham Golden Pot North Oakley Rotten Green The Withies Oakley Well Winnall Chandlers Green Longparish Lower Green Sandleheath Conford Portmore Sherfield on Loddon Hungerford Shortheath Purbrook Alton Baughurst Common St Mary Bourne Everton Allbrook Hill Park Corhampton Lovedean Bramshill Brock's Green Ashfield Popley Mead End North End Bordon Preston Candover Abbotstone Eastney Critchell's Green Redlands Compton Bassett Green Hartley Mauditt Northington Otterwood Lower Froyle King's Somborne Portsea Island The Holdings Little Somborne West Town Up Nately Shirley Warren Martyr Worthy Newtown The Hummicks Goose Green Allum Green Bitterne Durley South Baddesley Weston Corbett Hocombe Bitterne Park Chapel East End Farnborough Farnborough Street Hawley Lane Townsend Penwood Little Ann Bramley Corner Northfields Hoe Charlton South Farnborough Hightown Chilbolton High Cross Itchen Abbas Wootton St Lawrence St John's Church Froxfield Green Nutburn Overton Clayhall North Charford Southrope Three Ashes Colt Hill Moulsham Green Blendworth Thedden Burkham Denvilles Gore End Newtown Bransbury Goose Hill Soberton Boyatt Wood Tangley Darby Green Adbury Steventon Shobley Cadnam North Waltham Bickton West Heath Havant Up Somborne Cocksford Down Tipner Crockerhill Shirley Park Wishanger Common Stoney Cross Bossington Foxdown Fair Cross Mapledurwell Linwood Mellishes Bottom Kingsmead West Worldham Church Crookham Cuckoo's Corner Penton Grafton Hattingley North Street Tote Hill Itchen Binsted Newton Stacey Northbrook Peel Common Bunstead Fair Oak Forest Corner Pikeshill Over Wallop Earlstone Common Court Corner Ripley Fyfield Anstey Great Shoddesden Ashurst Bridge Damerham Latchmere Green Hyde Calshot North Hayling Seafield Hinton Ampner Baughurst Ropley Dean Stakes Brown Heath Hound Green Enham Alamein Pardown Lowford Lower Common Tapnage Hythe Townhill Park Ratlake Millbrook Totton Maybush Gobley Hole Farlington Bashley Park Burley Lawn Cufaude Daneshill Danebury Bramshott Chase West End Mount Pleasant Purbrook Heath Upham Winsor Roughdown Shirley Cricket Hill Timsbury Pamber Green Landport Weyhill Toothill Hightown Redbrook Titchfield Park Burridge Stonyford Wecock Bishop's Green Dibden Spanish Green Godshill Martin Drove End Harbridge Hillpound Park Browninghill Green Swelling Hill Up Green Nashes Green Ramsdell Frenchmoor Hiltingbury Steep Marsh Horseport Sherfield English Ovington Littleton Hartfordbridge The Soke Pondtail Locks Heath Burley Beacon Soldridge Michelmersh Mockbeggar Regents Park Whitehill Fair Oak Bailey's Hard Eastland Gate Four Marks Old Portsmouth Bleak Hill Sholing Holt Pound North Weirs Cupernham Lower Wield Martin Milford on Sea Stoke