Bus Advertising in Woolston

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Bus Marketing in Woolston

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Woolston - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Woolston - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Woolston- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Woolston - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
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Weavers Down Hawthorn Bulbery Barford Coombe Pennington Ramsdean Netley Warnford Little Posbrook Woodside West Tisted Bisterne Close Sparsholt Bradley Causeway Warren Corner Foulford Overton Lopcombe Bitterne Manor Holt Old Basing Whitenap Filmore Hill North Town Tunworth North Ripley Headley Down Paulsgrove Holbury Dunley Hartfordbridge Powntley Copse Keyhaven East Stratton Crosshouse Polhampton Clarken Green Hunton Hungerford Springvale Hampton Park Fleet Penton Grafton East Worldham Lower Froyle West Ham Winchfield Church End Shalden Green Bramshott Kent Buckland Smannell Hollywater Upper Swanmore Highbridge Lowford Holt End Northington Mount Pleasant Horris Hill Hightown Hardley Nately Scures Newtown High Cross Ashley Hatch Bottom Hale Mengham Mill Lane Heath End Woodington Stony Heath Nutley The Hangers Newtown Hatchet Gate Wishanger Common Vernham Row Conford North Kingston Laverstoke Mill Green Pilley Liss Rotherwick Soberton Silchester North Gorley Mellishes Bottom Battramsley Cross Holybourne Oliver's Battery Stratfield Turgis The Common West End Green North Waltham Kimbridge Fullerton Stanmore Hyde North Poulner Hollington Cross Upper Wootton Criddlestyle Hook Park Estate Dogmersfield Lee Ground Crampmoor Ragged Appleshaw Charter Alley Pamber End Furze Hill Golden Pot Itchen Stoke Harestock Dipley Little Holbury Hillhead West Heath Bossington Fawley South Baddesley Leckford Stakes Newtown Crondall Little Shoddesden Abbotswood Ower Titchfield Park Wigley Cliddesden Tot Hill East Oakley Bramshott Chase Warren Corner Yateley Cricket Hill Buttsash Hursley Medstead Greywell Ashlett Swaythling Meon Woodcott Nob's Crook Newtown Chandlers Green Tye Sherfield on Loddon East End Brockenhurst Critchell's Green Downton East Meon Soberton Heath Droxford Valley Park Clatford Oakcuts Stone Southend Havant St Austins Moulsham Green Chilbolton Plaitford Green Compton Crookham Village Widley Blacknest North Boarhunt Sholing Red Rice Milton Lindford North Oakley Weston 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Pucknall Blissford Woodcot Neacroft Forton Shootash Hound Green Hawkley Upper Burgate Forest Corner Curdridge Litchfield Ashmansworth Minley Wildhern Upper Common Blackfield South Down Selsmore Avon Littleton Martyr Worthy Portmore Colt Hill Ibworth Bowling Alley Bramley Corner Egbury South Town Eastland Gate West Liss Custards Clanville Lordswood Sway North Fareham Little Down Church Crookham Clayhall Headbourne Worthy Boarhunt Landport East Tytherley Bidden Owslebury Charlwood North Sydmonton Battramsley Warnborough Green Lockerley Lynch Hill Upper Slackstead Hill Otterwood The Close Sprat's Down Lee-on-the-Solent Highcliffe Martin Drove End Hattingley Goose Green Sandy Balls Kings Worthy Privett Andover Down Basingstoke Southrope Binsted Durley Hurstbourne Tarrant South Hayling Chilbolton Down Over Wallop Anmore Bowyer's Common West Common Ladwell Heath End West End Durns Town Sherfield English The Soke West Meon Woodlands Silkstead Blounce Bishop's Sutton Beaulieu Popham Bevois Town Horsebridge Bedenham East Wellow Gritnam Adbury Woodend Lymore Stockbridge Newtown Bevois Valley North Houghton St Mary Bourne Longparish West Meon Little Ann Marchwood Southwood Oakley South Farnborough Farnborough Park Bagmore Eastrop Belbins Lower Upham North End Nether Wallop Hatch Furzedown Wheatley Hook Crow South Ham Bramley Fox Lane Itchen Abbas Compton Lynch Bentworth Carter's Clay Maybush Rowner Little Basing Cosham Tufton Totford Colemore Toothill Oakshott Breamore Ocean Village Woodside Eastoke Hoe Norleywood East End St Mary's Crux Easton Ibsley Millbrook Regents Park Kentsboro Denmead Beauworth Oakhanger Stoke Charity Canada Common Blashford Lower Green Whitehill Brock's Green Grayshott Empshott Green Stonymarsh Banister's Park Crowdhill Newtown Beckley Wittensford Horton Heath Worthy Down Dowd's Farm Oak Hill Longstock Griggs Green Pondtail Shobley Ashe Hiltingbury Waterditch Sarisbury Abbotts Barton Sandleheath Outwick Fareham Upton Ripley Brown Candover Fair Cross New Alresford Street End Hollington Foxdown Middle Wallop Charlton Fryern Hill Clanfield North Camp Chapel Timsbury Hyde Chineham Bassett Green Romsey Blackwater Winklebury Newton Stacey Redbrook South View Quidhampton Fratton Netley Hill Goose Hill Duck Street Burghclere Common Hazeley Lea North End Newtown Mount Pleasant Hinton Ampner South Wonston Bighton Deadwater North Charford Selborne Warborne Hazeley Bottom Applemore Farnborough Street Wadwick Blackhill Newfound Well Sutton Scotney Kent's Oak Finchdean Heckfield Peartree Green Ogdens Lower Turmer Black Dam Crawley Rowlands Castle West End Farnborough Stanswood Avington Awbridge Portsea Wildmoor Sydmonton Turgis Green Bailey's Hard Hazeley Heath Hillpound West Worldham Old Portsmouth Mead End Tichborne Stony Batter Faccombe Burley Lawn Walton Heath Salters Heath Long Sutton North Weirs Upton Lower Swanwick The Withies Upper Ratley Plastow Green Stratfield Saye Hangersley Warblington Boorley Green Nashes Green Pamber Green Dummer Whitway Ossemsley Mislingford Thornhill Hartley Mauditt Broughton Brockhurst Knapp Tapnage Setley Redbridge Shortheath Wivelrod Broadgate Ann's Hill Brook Hill Ashurst Bridge Titchfield Park Corner Birchy Hill Hill Head Ashurst Ratlake Cove Cadnam Cheriton Farlington Earlstone Common Ringwood Linwood Hightown Little London Lord's Wood Mottisfont Twyford Woolston Whitchurch Hill Brow Copnor Worlds End Stroud Buddle Swanmore Allbrook Eversley Centre North Stoneham Daneshill