Bus Advertising in Crick's Green

Get in touch

Bus Marketing in Crick's Green

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Crick's Green - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Crick's Green - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Crick's Green- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Crick's Green - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Crick's Green (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Weirend The Heath Goose Pool Claytons Bridge Sollers Michaelchurch Ludstock Lawton Brinsop Common Bartestree Cock Gate Callow Kingsland Tidnor Brockhampton Pen-y-Park Putley Common Leintwardine Linton Hill Grendon Bishop Rowland's Green Upper Kinsham Upper Hardwick Hopley's Green Munsley Green Bowley Dinedor Camp Wylde Acton Beauchamp Trereece Stoke Prior Mortimer's Cross King's Acre Bodenham Birchall Pontshill Hill of Eaton Woonton Ash Marlbrook Lulham Middleton on the Hill Ledbury Wellington Heath Wayend Street Fromes Hill King's Pyon Pipe Aston Nokelane Head Stowe Wormelow Tump Lower Buckenhill Pow Green Foy Mordiford West Hill Loxter Shelwick Green Portway The Moors Dorstone Clodock Prior's Frome Welsh Newton Upper Wootton Calver Hill New Town Bradnor Green Wynn's Green Lugg Green Woonton Peterchurch Weston Auberrow Felton Hales Bank Headland Park Gate Brinsop Scotland Bank Sutton Lakes Bromyard Downs Linton Stoke Lane The Cleaver Bolstone Hillhampton Bagwyllydiart Headbrook Bircher New Street Ford Moorhampton Aconbury Cusop Rowlestone Great Doward Hatfield Merbach Hegdon Hill Upper Broxwood The Vauld Moreton on Lugg Upper Marston Aylton Upper Welson Eardisland Pencraig Whitchurch Little Merthyr Lower Todding Cornett Bodenham Bank Steen's Bridge Aston Shobdon Overross Trumpet Hardwicke Madley Woods Eaves Portway Pencoyd Ebnall Welsh Bicknor Withington Hyde Ash Withington Marsh Biddlestone Brinkley Hill Hinton Ashperton Storridge Bringewood Forge Lower Bullingham Stoke Lacy Lower Town Upper Lyde Clouds Much Marcle Dormington Beavan's Hill Sellack The Marsh Little Brampton Birtley Ham Green Lyonshall Lower Southfield Meadow Green Horseway Head Elmdale Kingswood Marston Cross Llyde Tarrington Common Kymin Tarrington Newton Bacton Pixley Luston Garway Hill Kington St Weonards Stockingfield Newton Farm Brick End Coxall Sandyway Moreton Jeffries Holmer Elton Bromyard Coddington Moorcot Cockyard Breinton Common Humber Clehonger Franklands Gate Penguithal Cobnash Colwall Green Lane Little Hereford Nextend Moorfields Pikestye Grantsfield Little Cowarne Alder's End Leysters Clencher's Mill Buckcastle Hill Orcop Hill Mahollam Hamnish Clifford Trewen Newton Turkey Tump Letton Bellamore Canon Frome Crumpton Hill Baron's Cross Bridstow Sollers Dilwyn Brilley Mountain King's Thorn Stanley Hill Kingstone Crossway Newton Leysters Pole Yazor Wigmore Stretton Grandison Stony Cross Dilwyn Lower Green Norton Wood Crowmoor Marden Didley Llancloudy Winnal Symonds Yat Kynaston Howle Hill Whyle Byford Common Millhalf Welshman's Lane Hill Gate Little Doward Lower Maes-coed Old Wharf Swainshill Grendon Green Lower Egleton Llandinabo Three Ashes Flintsham Upper Grove Common Sutton St Michael Kingsfield Sapey Bridge Sutton Marsh Newton Aymestrey Ledgemoor Lower Kinsham Brimfieldcross Michaelchurch Escley Flaggoners Green Eau Withington Hunderton Bobblestock Lower Hergest Rodd Allensmore College Hill Hope Mansell Byton Hand Netherton Upper Buckenhill Burghill Stretford Court Little Garway Wetmore Pipe and Lyde Crow Hill Netherton Adley Moor White Rocks Maund Bryan Llanveynoe Bromsash Ocle Pychard Upper Colwall Penrhos High Lane Monkhide Totnor Kilpeck Burrington Yatton Thornbury Brobury Brelston Green Eardisley Dukes Chance's Pitch Ryeford Bishopstone Broadmoor Common Goodrich Cross Clock Mills Moorend Cross Ullingswick Dinedor Cross Castle Frome Ashley Moor Lewis Wych Archenfield Garway Woodbrook Hurstley Pontshill Marsh Eastnor Ruxton Green Wofferwood Common Eaton Risbury Tyberton Little Dewchurch Ross-on-Wye Stretton Sugwas Walford Bush Bank Newton Pentre-Jack Checkley Waterloo Greenhill Hendre Westfield Trelough Stocking Kimbolton Welsh Newton Common Crozen Stony Cross Titley Nutfield Tedstone Delamere Wormsley Newman's Place Letton Holme Lacy Shucknall Upper Town Batchfields Woolhope Munderfield Stocks Collington Lugwardine Westhide Evendine Durlow Common Moccas Pen-allt Shirl Heath Woonton Red Rail Munsley Tudorville Bosbury Wood End Weston under Penyard Aylestone Hill Vowchurch Brierley Turnastone Whitechurch Maund Common Hill Harewood End Marston Stannett Crizeley Upton Crews Haven Rodd Hurst Buckton Three Crosses Rushall Thruxton Poolmill Lower Welson Hill-field Cold Green Nash Kinnersley Bearwood Llanrosser Canon Bridge Yarkhill Burmarsh Monmarsh Newtown Wacton Bartonsham Becknell Lingen Lower Breinton Combe Moor Stansbatch Llangrove Easthampton Saffron's Cross Eaton Bishop Holme Marsh Hawkersland Cross Catley Southfield Snodhill Panks Bridge Lyde Cross The Bage Veldo Longtown Linley Green Monkland Eastwood Wolferlow Ledicot Bradlow Bowley Town Weobley Marsh Staunton on Arrow Parkway Brilley Ryelands Weston Beggard Mathon Norbridge Fromington Fine Street Ballingham Lower Grove Common Ballsgate Common Belmont Ruxton Dodmarsh Old Country Arrow Green Tillington Tedstone Wafer Craswall Twyford Common Wharton Winter's Cross Hales Wood Cholstrey Greytree Blackmarstone Halmond's Frome Great Brampton Dinedor Hole-in-the Wall Priory Wood Aston Ingham Vowchurch Common Ridgeway Cross Putley Green Mansell Gamage Altbough Norton Canon Fiddler's Green Callow Marsh Knill Much Cowarne Falcon Waller's Green Kenchester Munderfield Row Venn's Green Portway Ganarew Uphampton Lower Bearwood Aston Crews Kingstone Ashfield Stoke Edith Floodgates Bredwardine Bredward Urdimarsh Combe Huntington Symonds Yat West Wormbridge Common Lower Rabber Bullinghope Howton Lucton Stoke Cross Clifford Lea Line Hope under Dinmore Middleton Westmoor Upper Hill Birchend The Leys Byford Cradley Rotherwas Golder Field Swinmore Common Stowfield Poolpardon Broadway Lands Sutton St Nicholas The Weaven Ruckhall Byton Stanford Bishop Field's Place Coughton Leominster Lower Lye Evesbatch Goodrich Sellack Boat Ailscroft Stagbatch Hom Green Yarpole Logaston Broad Green Eyton Urishay Common Limebrook Holywell The Forge Leinthall Earls Almeley Wootton Hill Hole Kivernoll Little Marcle The Knapp Little Birch Comberton Moreton Stapleton Jug's Green The Riddle Llangarron Leys Hill Walterstone Barton Court Isle of Rhea Burcher Newlands Foxley Walterstone Common Wormbridge Little Hill Munstone Treaddow Burley Gate Pudleston Old Forge Birley Lower Broxwood West Lydiatt Bull's Hill Newtown Cophill Bodenham Moor Bowley Lane Lea Blakemere Hildersley Dulas Adforton Wilton Middle Maes-coed Hereford Shenmore Hope's Rough Much Birch Todding Upper Hergest Litmarsh Ryelands Ashton Westfields Sunset Downton on the Rock Aulden Little Tarrington Little London West Town Deerfold Upcott Acton Green Larport Whitney-on-Wye Coldharbour Cobhall Common Woolhope Cockshoot St Owen's Cross Eign Hill Barrelhill Green Nunnington Baysham Walker's Green Whitbourne Elms Green Shutton Gorsley Common Shawl Lower Burton Perrystone Hill The Parks Orleton Common Walford Marlas Sarnesfield Dorstone Upper Breinton Much Dewchurch Upperton Five Bridges Upper Hamnish Marstow / Llanmartin Hampton Bishop Trolway Wellington Lower Harpton Bishops Frome Portfields The Fording Rushock Westbrook Even Pits Leinthall Starkes Stoneyard Green Preston Marsh Cabal Upper Dormington Pembridge Fownhope Brampton Abbotts Tillington Common Pen-pwll-sond Orcop Hoarwithy Putley Archenfield Dancing Green Kerry's Gate Wynds Point Peterstow Kinton Bredenbury Enmore Field Crick's Green Brimfield Carey Covender Stretford Ridge Hill Red Hill Ballingham Hill Newtown Upper Sapey Widemarsh Crossway Brampton Bryan Rhydspence Brookfield Stockton Wellington Marsh Little Gorsley Marlow The Wymm Luntley Preston on Wye Tretire Glewstone Brockmanton Shelwick Yarsop Edwyn Ralph Colwall Stone Bishon Common Tumpy Lakes Edvin Loach Richards Castle Mansel Lacy Abbey Dore Merrivale Perton King's Caple Sugwas Pool Old Gore Moor Park Rudhall Lower Hardwick Phocle Green Winforton Upper Wellington Winnal Common Bleak Acre Common Bach Gilfach Sollers Hope Credenhill Upper Lye Lower Wootton Elton's Marsh Grafton Pencombe Huntington Amberley Hartleton Staplow Wilson Putson Whitton Orleton Knapton Green Colwall Green The Hundred Kerne Bridge Crocker's Ash Ewyas Harold Preston Wynne The Broad Canon Pyon Ladyridge Pontrilas Upton Bishop Grittlesend Almeley Kentchurch Pool Head Nupton Monnington on Wye Wyson Bringsty Common Upper Egleton Lyne Down Meer Common Sapey Common Docklow Stretford Staunton on Wye Sallys Ivington Llanwarne Ongar Street Beggars Ash Willersley White Cross Portway Wootton Broad Oak Weobley Green Crize Parkway Callowside Broomy Hill Chickward White Stone Little Common Stony Cross Upper Maes-coed Llanrothal Bicton Donnington Fawley Chapel Streamford Bycross Haven Tupsley Westhope Hagley St Margarets Bailey Lane End Strangford Pict's Cross Hungerstone How Caple