Bus Advertising in Crow Hill

Get in touch

Bus Marketing in Crow Hill

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Crow Hill - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Crow Hill - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Crow Hill- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Crow Hill - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Crow Hill (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Garway Shelwick Aston Crews Crumpton Hill Colwall Stone The Riddle King's Caple Barrelhill Green Whitney-on-Wye Upper Hardwick Archenfield Newton Tupsley Monkhide Tudorville Deerfold Winnal Common Upper Lye Stoke Cross Dilwyn Wellington Marsh Hole-in-the Wall Cophill Stowe Callowside Ridge Hill Putley Eign Hill Preston on Wye Haven Adley Moor Vowchurch Common Baron's Cross Ashton Lower Egleton Kerry's Gate Munderfield Row Upper Breinton Birchend Aconbury Buckcastle Hill Goodrich Cross Walterstone Lower Hergest Glewstone Moccas Lower Rabber Upper Maes-coed Stretton Grandison Hendre Cornett Docklow Upper Hergest Brinsop Hillhampton Lyde Cross Colwall Ocle Pychard Little Marcle Dodmarsh Hamnish Clifford Callow Marsh Coxall Rudhall Thruxton Parkway Hales Wood Clouds Three Ashes Lower Hardwick Stretton Sugwas Lower Maes-coed Penguithal Upper Colwall Batchfields Shutton Peterchurch Leysters Pole Hagley Waller's Green Dulas Stagbatch Byford Common Byford Old Wharf Bradnor Green Llangarron Rodd Hurst Upper Grove Common Aymestrey Downton on the Rock Tarrington Common Brilley Mountain Upper Town Upper Dormington Richards Castle Staunton on Wye Orcop Hill Beggars Ash Callow Sugwas Pool Pudleston White Stone Cockyard Stoke Prior Westfield Howton Lower Lye Wayend Street Logaston Stockton Edvin Loach Pikestye Aston Ingham Adforton The Knapp Red Rail Eaton Bishop College Hill Wofferwood Common Upcott Little Dewchurch Bodenham Moor Claytons Turnastone Hunderton Holmer Elton's Marsh Shucknall Wetmore Sandyway Hatfield Broomy Hill Headbrook Donnington Lyne Down Leysters Tretire Beavan's Hill Wellington Heath Orleton Merbach Archenfield Lower Town Garway Hill Broadway Lands Luntley The Leys Comberton Falcon Ashperton Little Doward Swinmore Common Crow Hill Byton Bull's Hill Kilpeck Wormbridge Burmarsh Bringsty Common Broadmoor Common Burrington Cross Llyde Meer Common Newtown Welsh Newton Bredward Parkway Upper Marston Loxter Nupton Shawl Newton Stockingfield Staplow Great Doward Hill of Eaton Didley Saffron's Cross Woolhope Kinnersley Sapey Common Wilson St Margarets Pipe and Lyde Dinedor Camp Coughton Swainshill Little Hereford Isle of Rhea Crizeley Lower Bearwood Moor Park Marlow Treaddow Shirl Heath Leominster Upper Kinsham Flintsham Eastwood The Bage Baysham Llanrosser Kington Lower Broxwood Ford Lewis Wych The Weaven Upper Welson Bodenham Burghill Brierley Overross Brobury Breinton Common Pencraig Poolmill Ganarew St Weonards Yazor Fownhope Symonds Yat Pencombe Easthampton Maund Bryan Dukes Upper Hill Upper Egleton Munderfield Stocks Trewen Bradlow Little Hill Rotherwas Hardwicke Old Gore Wacton Merrivale Hampton Bishop Collington Goodrich Lower Buckenhill Ludstock Ashley Moor Much Marcle Ewyas Harold Humber Ballingham Hill Withington Marsh Almeley Wootton Ryeford Upper Wellington Stoke Lane Goose Pool Brick End Bridge Sollers Ross-on-Wye West Hill Tarrington Munsley Westhope Kinton Newlands Pen-allt Westmoor Leinthall Starkes King's Pyon Bagwyllydiart Old Country Hom Green Marston Monnington on Wye Nutfield Upper Wootton Little Brampton Upper Lyde Portway Weston Beggard Bredenbury Kingswood Grafton Common Hill Urdimarsh Pow Green Birtley The Heath Sallys Whyle Grendon Green Venn's Green Shelwick Green Hopley's Green Walford Little Common Eaton Foy Brilley Crocker's Ash St Owen's Cross Hope Mansell Larport Kingstone Grantsfield Ballingham Prior's Frome Elms Green The Parks Ballsgate Common Stretford Court Kingsland Park Gate Cock Gate Rodd Bartonsham Lulham Portway Lower Welson Bolstone Newtown New Street Tillington Common Veldo Bush Bank Brimfield Sutton Lakes Mortimer's Cross Enmore Field Phocle Green Hinton Dorstone Pencoyd Hope under Dinmore Coddington Whitbourne Brelston Green The Cleaver The Broad Craswall New Town Linton Green Crize Bishopstone Colwall Green Little Birch Upper Buckenhill Leintwardine Bicton Combe Moor Rushock Fromington Hawkersland Cross Linton Hill Hill-field Hoarwithy Dinedor Fine Street Old Forge Ruxton Lower Harpton Gorsley Common Blakemere Ivington Elton Wylde Bycross Bullinghope King's Thorn Pict's Cross Coldharbour Headland Broad Green Moreton on Lugg Lower Wootton Wormelow Tump Hill Gate Bringewood Forge Lingen Fawley Chapel Stoke Lacy Green Lane Golder Field Stretford Pontrilas Streamford Lea Elmdale Bromyard Downs Wood End Newton Uphampton Kingstone Moreton Pentre-Jack Little Garway Winnal The Marsh Rhydspence Rowland's Green Mansell Gamage Stony Cross Poolpardon Bromyard Canon Bridge Llancloudy Nokelane Head Kymin Greytree Brinkley Hill Wynn's Green Cradley Llandinabo Grittlesend Netherton Llanrothal Newtown Acton Beauchamp Peterstow Mahollam Bircher Acton Green Moorfields Bowley Lane Blackmarstone Broad Oak Belmont Birchall Orleton Common Greenhill Nash Hyde Ash Letton Welsh Bicknor Burcher Harewood End Winter's Cross Sollers Dilwyn Bosbury Middleton Cobhall Common Shobdon Hereford Credenhill Linley Green Biddlestone Woodbrook Common Bach Wormsley Woonton Ash Lucton Tedstone Delamere Wynds Point Leys Hill Ebnall Cusop Waterloo Crick's Green Burley Gate Allensmore Evendine Eardisley Birley Tedstone Wafer Stanford Bishop Mathon Eau Withington Horseway Head Meadow Green Marlbrook Pool Head Clodock Wormbridge Common Whitechurch Maund Eastnor Ongar Street Almeley Lower Green Jug's Green Aston Cobnash Mansel Lacy Todding Pen-pwll-sond Monmarsh Upton Crews Brampton Abbotts Vowchurch Amberley Dormington Panks Bridge Durlow Common Lyonshall Much Birch Barton Court Turkey Tump Foxley Bridstow Bleak Acre Kynaston Yatton Clencher's Mill Cholstrey Bowley Portway Knill Canon Pyon Yarsop Woonton Middle Maes-coed West Lydiatt Dorstone Ladyridge Scotland Bank Upper Hamnish Fromes Hill Weston Rowlestone Kerne Bridge Auberrow Stoneyard Green Crowmoor Newman's Place Welsh Newton Common Whitton West Town Holme Marsh Pontshill Sellack Boat Byton Hand Ham Green Chance's Pitch Lea Line Madley Little Tarrington Combe Preston Wynne Marden Bromsash Chickward Stapleton Norbridge Stoke Edith Steen's Bridge Woonton Upper Broxwood Trelough Stanley Hill Altbough King's Acre Pipe Aston Buckton Longtown The Wymm Luston Kenchester Willersley Ledgemoor High Lane Sellack Brinsop Common Leinthall Earls Even Pits Red Hill Woods Eaves Flaggoners Green Sapey Bridge White Cross Aylestone Hill Munsley Green Upperton Weston under Penyard Dinedor Cross Millhalf Brimfieldcross Cold Green Holme Lacy Sunset Ullingswick Lower Bullingham Brockhampton Carey Trumpet Munstone Westhide Tillington Crossway Holywell Grendon Bishop Norton Wood Stansbatch Kentchurch Ryelands Lugg Green Titley Moorhampton Weobley Whitchurch Howle Hill Bellamore Ailscroft Ashfield Widemarsh Portfields Welshman's Lane Wharton Halmond's Frome Putley Common Bodenham Bank Alder's End Ledicot Bowley Town Pembridge Little London Clifford Wootton Orcop Tidnor Moorcot Wolferlow Withington Crozen Ridgeway Cross Walker's Green Tumpy Lakes Wigmore Ruckhall Preston Marsh Castle Frome Eyton Field's Place Five Bridges Clehonger Totnor Newton Farm Stowfield Sutton Marsh Westfields Catley Southfield Much Dewchurch Symonds Yat West Cabal Lower Todding Bobblestock Mordiford Winforton Putley Green Canon Frome The Hundred Brampton Bryan Thornbury Newton Putson Weobley Marsh Lower Kinsham The Vauld The Fording Little Cowarne Letton Priory Wood Lower Burton Kimbolton Woolhope Cockshoot Sarnesfield Trereece Hurstley Newton Arrow Green Three Crosses Aylton Weirend Twyford Common Felton White Rocks Tyberton Shenmore Upper Sapey Hales Bank Crossway Great Brampton Penrhos Bailey Lane End Hungerstone Bishops Frome Yarpole Kingsfield Edwyn Ralph Hill Hole Fiddler's Green Pen-y-Park Stony Cross Sutton St Michael Middleton on the Hill Abbey Dore Urishay Common Hegdon Hill Wilton Nunnington Wyson Eardisland Evesbatch Ryelands Haven Michaelchurch Escley Huntington Marstow / Llanmartin Llangrove Hope's Rough Storridge Llanveynoe Yarkhill Knapton Green Huntington Gilfach Calver Hill How Caple Trolway Perrystone Hill Becknell Lawton Pixley Bacton Upton Bishop Hildersley Brookfield Pontshill Marsh Bartestree Monkland Rushall Westbrook Ruxton Green Marlas Lugwardine Walterstone Common Little Gorsley Staunton on Arrow Much Cowarne Covender Aulden Limebrook Checkley Wellington Dancing Green Ledbury Franklands Gate Michaelchurch Litmarsh Sollers Hope Risbury Nextend Snodhill Portway Stretford Perton Stocking Llanwarne Hartleton Bredwardine Norton Canon Kivernoll Little Merthyr Stony Cross Sutton St Nicholas The Moors Marston Stannett The Forge Netherton Bearwood Walford Moorend Cross Lower Breinton Lower Grove Common Bishon Common Brockmanton Strangford Clock Mills Floodgates Lower Southfield Moreton Jeffries