Bus Advertising in Kinnersley

Get in touch

Bus Marketing in Kinnersley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Kinnersley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Kinnersley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Kinnersley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Kinnersley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Kinnersley (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Eardisley Newtown Hales Bank Saffron's Cross Red Rail Hyde Ash Merrivale Hereford Peterstow Upper Breinton Grantsfield Burghill Upper Hergest Llangrove Elmdale Brick End Dulas Strangford Lower Breinton Netherton Aconbury Lawton Scotland Bank Yarsop Upper Marston Sutton Lakes Marlas Storridge Crizeley Westbrook Whitbourne Brinkley Hill Lower Maes-coed Yazor Bradnor Green The Knapp Ross-on-Wye Stanley Hill Hoarwithy Hildersley Cusop Ashley Moor Moorhampton Old Forge Venn's Green Newton Farm Hungerstone Cabal Canon Pyon Stapleton Clifford Lucton Stocking Upper Town The Riddle Moorcot Upperton Kingsfield Putley Green Parkway The Bage Brilley Pentre-Jack Longtown Dinedor Cross Cross Llyde Lugwardine Foxley Grafton Hartleton Sellack Goose Pool Pen-pwll-sond Sutton Marsh Ryelands Stagbatch College Hill Cophill Winnal Common Leinthall Starkes Greytree Fine Street Ruxton Bycross Halmond's Frome Pict's Cross Bicton Acton Green Rodd Stoneyard Green Fromes Hill Bringsty Common Shirl Heath Llangarron Upper Hardwick Eign Hill Newtown Brelston Green Little Dewchurch Upper Wellington Hope Mansell Tupsley Mortimer's Cross Burmarsh Eau Withington Lower Green Sapey Common Hagley Little Birch Almeley Wootton Pen-allt Dorstone Shobdon Letton West Town Stretford Shenmore Gilfach Buckcastle Hill Burcher The Marsh Bagwyllydiart Lower Grove Common Ewyas Harold Pow Green Kimbolton Turkey Tump Middleton on the Hill Walford Little Brampton Kenchester Ashton Portway Veldo Willersley Glewstone Yarkhill Harewood End Litmarsh Canon Bridge Shelwick Brimfield The Vauld Even Pits Staunton on Wye Priory Wood Bartestree Trewen Wootton Tedstone Delamere Rushall Stowe Kingsland Swainshill The Heath Newton Stoke Lane Tyberton Ryeford Westfield Foy Baron's Cross Stretton Sugwas Bearwood Chickward The Forge Checkley Holywell Trereece Bosbury Stoke Lacy Leominster Crumpton Hill Winforton Wilson Thruxton Meadow Green Howle Hill Crossway Wood End Eaton Bishop Tidnor Holmer Adforton Phocle Green West Hill Panks Bridge Ledbury Rowlestone Hegdon Hill Little Doward Linton Hill Old Country Brierley Bullinghope Ongar Street Huntington Clodock Munderfield Row Withington Marsh Dukes Lower Southfield Hardwicke Brinsop Common Upcott Sugwas Pool Bush Bank The Leys Loxter Lower Welson Wacton Whitney-on-Wye Headbrook Cold Green St Margarets Ballingham Preston Marsh Little Hereford Pembridge Sandyway Catley Southfield Woods Eaves Rodd Hurst Lower Rabber Common Bach Floodgates Marlow Cock Gate Green Lane Stoke Edith Monnington on Wye Almeley Coughton Clock Mills Pontshill Bowley Lane Ganarew Alder's End Portway Shutton Lower Town Putley Lower Bullingham Ruxton Green Little Marcle Byford Common Moor Park Evendine Calver Hill Falcon Dorstone Logaston Cornett Moorfields Humber White Cross Stony Cross Welshman's Lane Goodrich Cross The Hundred Elton's Marsh Lyonshall Tedstone Wafer Fromington Symonds Yat West Munderfield Stocks Brampton Abbotts Lower Harpton Comberton Colwall Linton Little Hill Bishopstone Clouds Sellack Boat Stoke Prior Little Gorsley Ailscroft Shucknall Ridge Hill Sutton St Michael Perton Byton Lower Burton Winnal Hom Green Birchall Wynn's Green Haven Weston Beggard Nextend Limebrook Donnington Lower Hardwick Sunset Hampton Bishop Pontshill Marsh White Rocks Wynds Point Wormsley Newlands Wetmore Broadmoor Common Tarrington Mordiford Kerne Bridge Crowmoor Mathon Durlow Common Becknell Little Common Common Hill Turnastone Thornbury Pen-y-Park Upper Broxwood Stretford Court Widemarsh The Parks Claytons Isle of Rhea Bellamore Upper Welson Beavan's Hill King's Caple Leysters Pole Golder Field Cholstrey Waller's Green Craswall Fownhope Crow Hill Rotherwas Bodenham Moor Whitechurch Maund Lower Todding Lower Wootton Sollers Dilwyn The Broad Welsh Newton Common Aston Symonds Yat Kingswood Much Cowarne Yatton Cradley Wharton Flaggoners Green Allensmore Dodmarsh Upper Sapey Acton Beauchamp Shawl Weston under Penyard Winter's Cross Sutton St Nicholas Hill of Eaton Crick's Green Upper Colwall Ladyridge Kington Monmarsh Lower Bearwood Enmore Field Little Cowarne Kingstone Callowside Sallys Snodhill Ashperton Combe Moor Upper Dormington Stanford Bishop Wofferwood Common West Lydiatt Meer Common Orcop Gorsley Common Stockton Tillington Twyford Common Lea Line Walker's Green Larport Welsh Newton Dormington Wormbridge Hinton Garway Park Gate Hope under Dinmore Ruckhall Bolstone Covender Edvin Loach Llancloudy Stowfield Fiddler's Green Upper Grove Common Wylde Trumpet Colwall Stone Colwall Green Green Crize Brookfield Upper Lye Bringewood Forge Goodrich Moorend Cross Totnor Ballingham Hill Felton Orleton Common Garway Hill Edwyn Ralph Llandinabo Upper Hamnish Dilwyn Breinton Common Poolpardon Knill Brampton Bryan Munstone Kinton Easthampton Shelwick Green Stony Cross Bartonsham Buckton Stockingfield Archenfield Blackmarstone Baysham Bromsash Bredward Birley Hurstley Old Gore Lugg Green Ludstock Moreton Jeffries Carey Aulden Uphampton Overross Ridgeway Cross Greenhill Kingstone Abbey Dore Ullingswick Hope's Rough Wilton Bull's Hill Portfields Old Wharf Lingen Weirend Eastwood Coxall Coldharbour Hill Hole Bowley Netherton Coddington Brockhampton Castle Frome Penguithal Kynaston Lower Hergest Walterstone Howton Leinthall Earls Putley Common Ashfield Kilpeck Swinmore Common Putson Bacton Wolferlow Aston Crews Woodbrook Chance's Pitch Trolway Jug's Green Peterchurch Dancing Green Luntley Barton Court Upper Kinsham Orcop Hill Three Crosses Pencraig Amberley Upper Wootton Bredenbury Hales Wood Mahollam Broad Green Bobblestock Bradlow Ham Green Llanrothal Nash Eastnor Prior's Frome The Weaven Burley Gate Pipe Aston Norbridge Didley Arrow Green Streamford Wyson Little Tarrington Middleton Woonton Ford Weobley Monkland The Wymm Brockmanton Tudorville Preston Wynne Sollers Hope Munsley Green Leys Hill Blakemere Penrhos Crozen Orleton New Town Marstow / Llanmartin Birtley Bircher Stretton Grandison Dinedor Poolmill Clencher's Mill Archenfield Tillington Common Brilley Mountain Merbach Hopley's Green Sarnesfield Moccas Fawley Chapel Middle Maes-coed Pontrilas King's Pyon New Street Whyle Whitton Bridstow Bowley Town Staunton on Arrow Leintwardine Kivernoll Perrystone Hill Parkway Ocle Pychard Welsh Bicknor Beggars Ash Bromyard Nupton Newton Lea Upton Crews Wayend Street Lower Buckenhill Aylton Bishops Frome Woolhope Richards Castle Elton Vowchurch Common Madley Byford Pixley Collington Bleak Acre Burrington Rudhall Downton on the Rock Rushock Ledgemoor Broomy Hill Upper Hill Credenhill Broadway Lands Luston Llanrosser Stoke Cross Nokelane Head Wellington Marsh Hendre Franklands Gate Grendon Bishop Five Bridges Wellington Ballsgate Common Rhydspence Bishon Common Bridge Sollers Portway Aston Ingham Trelough Barrelhill Green Walterstone Common Elms Green Risbury Lower Broxwood Brobury Steen's Bridge Tretire Newman's Place Woolhope Cockshoot Red Hill Stretford Much Birch Marden Nutfield Marston Westhide Weston Lulham Clehonger Vowchurch Staplow Wormelow Tump Hill-field Hunderton Brimfieldcross Newton Altbough Great Brampton Adley Moor Hole-in-the Wall Woonton Ash Headland St Owen's Cross Little Garway Urdimarsh Linley Green High Lane Lewis Wych Byton Hand Dinedor Camp Tumpy Lakes Hillhampton Pipe and Lyde Pikestye Batchfields Eardisland Bredwardine How Caple Millhalf Llanwarne Westhope Kymin Pencoyd Lyde Cross Westmoor Callow Lower Egleton The Cleaver Crocker's Ash Cobnash Hawkersland Cross Stansbatch Wormbridge Common Hill Gate Pencombe Much Dewchurch Bodenham Bank Hamnish Clifford Newton Ryelands Newtown Treaddow Tarrington Common Belmont Little London Grendon Green Wigmore Upper Lyde Maund Bryan White Stone Westfields Aylestone Hill Brinsop Marlbrook Holme Lacy Leysters Huntington Portway Grittlesend Cockyard Rowland's Green Crossway Deerfold Todding Preston on Wye Whitchurch Yarpole King's Thorn Little Merthyr Upper Maes-coed Canon Frome Withington Field's Place Flintsham Upton Bishop Urishay Common Hatfield Upper Buckenhill Knapton Green Bromyard Downs Nunnington Mansell Gamage Biddlestone Moreton Munsley Michaelchurch Escley Evesbatch Docklow Kerry's Gate Bailey Lane End The Fording Monkhide Birchend Llanveynoe Bodenham Woonton Aymestrey Lower Kinsham Eyton Pool Head Letton Three Ashes Moreton on Lugg Ledicot Much Marcle Ivington Mansel Lacy Auberrow Pudleston Lyne Down Broad Oak The Moors Kentchurch King's Acre St Weonards Cobhall Common Holme Marsh Norton Wood Ebnall Horseway Head Kinnersley Upper Egleton Haven Norton Canon Lower Lye Great Doward Titley Newton Walford Sapey Bridge Michaelchurch Eaton Callow Marsh Combe Marston Stannett Wellington Heath Waterloo Weobley Marsh Stony Cross