Bus Advertising in Ledicot

Get in touch

Bus Marketing in Ledicot

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ledicot - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ledicot - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ledicot- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ledicot - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ledicot (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Easthampton Goodrich Little Tarrington Ledbury Holme Lacy Trumpet Mansell Gamage Great Doward Great Brampton Ford The Heath Stony Cross Almeley Wootton Green Crize Lower Grove Common Flintsham Letton Wyson Colwall Green Shelwick Wellington Marsh Trolway Wormelow Tump Upton Crews Burmarsh Streamford Norton Wood Pontrilas Calver Hill Greenhill Burghill Moorhampton Madley Aston Ingham Wharton Whitbourne St Margarets Mortimer's Cross Wylde Moorfields Bellamore Whitney-on-Wye Fromington Llanrosser Ailscroft Vowchurch Upper Lye Stanford Bishop Upper Maes-coed Moor Park Upper Buckenhill Upper Hill Amberley Alder's End King's Acre Moorend Cross Prior's Frome Adley Moor Linton Dormington Pen-y-Park Combe Ledgemoor Lower Wootton Upper Hardwick Hill-field Bullinghope Brockhampton Callow Clencher's Mill Sollers Dilwyn Munstone Perrystone Hill Stanley Hill Felton Whitchurch Goose Pool Moorcot Buckcastle Hill Harewood End Dorstone The Cleaver Adforton Westhide Norton Canon Pontshill Marsh Middleton Hampton Bishop Byton Newtown Bringsty Common Enmore Field Portfields Upcott Upper Marston Cophill Pixley Putley Common Totnor Haven Pen-pwll-sond Penguithal Risbury Hope Mansell Bowley Town White Cross Cold Green Stoke Prior Portway Hales Bank Catley Southfield Cobhall Common Trereece Jug's Green Brilley Mountain Allensmore Elms Green Green Lane Bearwood Bailey Lane End New Street Norbridge Bacton Upper Egleton Sutton Marsh Newton Hungerstone Munsley Green Marlas Leysters Pole Mordiford Crowmoor Weobley Aulden Deerfold Lower Kinsham Tedstone Delamere Crozen Merrivale Portway Hill Gate Cock Gate Sandyway Sutton Lakes Brobury Kimbolton Putson Sellack Boat Wigmore Peterstow Shelwick Green Withington Marsh Wellington Heath Bridstow Lingen Orleton Luston Merbach College Hill Venn's Green Sollers Hope Widemarsh Cusop Bush Bank Covender Bredenbury Weston Beggard Upton Bishop Tarrington Perton Lower Rabber Mansel Lacy Wacton Lower Burton Ongar Street The Knapp Crow Hill Evesbatch Hom Green Blackmarstone Lower Todding Chickward Penrhos Cornett Callowside Munsley Luntley Tillington The Wymm Wormsley Sunset Stansbatch Brinkley Hill Arrow Green Chance's Pitch Marston Stannett Eaton Sutton St Michael Eastwood The Bage Lower Welson Michaelchurch Clodock Woolhope Hunderton Headbrook Little Hill Waterloo Durlow Common Lyde Cross Broadway Lands Meer Common Credenhill Dilwyn Llandinabo Llanveynoe Whitechurch Maund Poolpardon Marston Elmdale Barton Court Leintwardine Gilfach Lower Harpton Llanrothal Aston Millhalf Red Rail Kivernoll Willersley Putley Green Bartonsham Bircher Little London Wormbridge Common Nupton Staunton on Wye Orcop Hill Cobnash Shawl Lulham Eardisland Bagwyllydiart Ledicot Upper Kinsham Knapton Green Newlands Broomy Hill Shobdon Netherton Upper Broxwood Upper Colwall Munderfield Stocks Broad Green Linley Green Dinedor Cross Winter's Cross Stoke Edith Westfield Parkway The Moors Yarsop Glewstone Holmer The Fording Lower Broxwood Brimfieldcross Stretford Crumpton Hill Marstow / Llanmartin Linton Hill Bowley Lane Stoke Cross Walford Bishopstone Evendine Lower Breinton Ballingham Hill Bleak Acre Newtown Scotland Bank Byford The Broad Little Dewchurch Leinthall Earls Brampton Bryan Bartestree Upper Sapey Todding Hope under Dinmore Meadow Green Woonton Kingstone Woonton Broad Oak New Town Brick End Lower Town Trewen Woodbrook The Parks Monmarsh Overross Much Birch Bromyard Downs Saffron's Cross Bycross Fiddler's Green Fine Street Lower Lye Snodhill Symonds Yat Baron's Cross Upper Lyde Nextend Lawton The Forge Beavan's Hill Little Cowarne Lower Green Howton Newton Biddlestone Stretton Grandison Putley Archenfield Turnastone Floodgates Rodd Hurst Aylestone Hill Poolmill Bringewood Forge Upper Dormington Upper Town Netherton Aconbury Burley Gate Baysham Bicton Withington Yazor Hinton Wolferlow Marlbrook Swinmore Common Common Hill Marden Canon Frome Pow Green Breinton Common Combe Moor Treaddow Bradnor Green Monnington on Wye Haven Downton on the Rock Hole-in-the Wall Even Pits Little Birch Ebnall Eaton Bishop Auberrow Llancloudy Stockton Grafton Bolstone Craswall Buckton Upper Grove Common White Stone Dinedor Pen-allt Grendon Green The Leys Lower Bearwood Ashfield Lower Maes-coed Kynaston Rushock King's Thorn Bromyard Almeley Headland Llanwarne Preston Wynne Newtown Ballsgate Common Ludstock Colwall Litmarsh Ocle Pychard Edwyn Ralph Brookfield How Caple Upperton Old Gore Abbey Dore Canon Bridge Birchend Kymin The Vauld Barrelhill Green Pembridge Hereford West Town Huntington Hill Hole Wynn's Green Limebrook Yarkhill Wynds Point Brampton Abbotts Gorsley Common Pict's Cross Rhydspence Dinedor Camp Urdimarsh Donnington Moreton Jeffries Little Common Shirl Heath Cabal Bradlow Kingswood Lower Southfield Eau Withington Hyde Ash Stretford Byton Hand Edvin Loach Tupsley Brinsop Common Grendon Bishop Monkhide Aston Crews Staunton on Arrow Foy Stretton Sugwas West Lydiatt Yarpole Burcher Clehonger Twyford Common West Hill Wood End Upper Wellington Old Forge Stoke Lacy Thruxton Wofferwood Common Welsh Bicknor Becknell Little Doward Rudhall Lower Buckenhill Moreton Ridgeway Cross Hillhampton Strangford Clifford Aylton Westfields Ashton Acton Beauchamp Wootton Loxter Phocle Green Newman's Place Goodrich Cross Wellington Altbough Weston under Penyard Stowe Sapey Common Greytree Colwall Stone Hurstley Logaston Ullingswick Welsh Newton Common Shutton Uphampton Veldo Ridge Hill Byford Common Lea Ruxton Green Falcon Holywell Walterstone Park Gate Sarnesfield Hagley Bosbury Eastnor Little Hereford Upper Wootton Pencoyd Upper Hergest Dulas Canon Pyon Rowlestone Kingsfield Coxall Dorstone Bodenham Bank Sugwas Pool Urishay Common Welsh Newton Bridge Sollers Hales Wood Mahollam Stoneyard Green Little Gorsley Stowfield Three Ashes Kenchester Sallys Batchfields Westhope Vowchurch Common Ashley Moor Holme Marsh Ewyas Harold Longtown Hegdon Hill Newton Tyberton Symonds Yat West Grantsfield Tumpy Lakes St Weonards Upper Welson Pipe and Lyde Cradley Moccas Kington Callow Marsh Common Bach Garway Hill Knill Humber Portway Hatfield Parkway Grittlesend Winforton Newton Farm Coldharbour Kinton Ruckhall Field's Place Elton's Marsh Michaelchurch Escley Marlow Tillington Common Three Crosses Cholstrey Wetmore Garway Portway Lyne Down Stagbatch Sutton St Nicholas Winnal Common Hildersley Eyton Storridge Kerne Bridge Brelston Green Ham Green Pentre-Jack Ryeford Leysters Old Wharf Crizeley Brimfield Wayend Street Woonton Ash Birchall Fromes Hill Hoarwithy The Marsh Rodd Little Marcle The Weaven Eign Hill Ballingham Peterchurch Kinnersley Ryelands Kingstone White Rocks King's Caple Beggars Ash Walker's Green Coughton Winnal Bobblestock Clouds Lugwardine Leominster Cross Llyde Stony Cross Howle Hill Letton Little Brampton Checkley Weston Orcop Acton Green Larport Newton Munderfield Row Eardisley Hartleton Waller's Green Preston on Wye Steen's Bridge Bodenham Aymestrey Castle Frome Ryelands Golder Field Hill of Eaton Tidnor Lower Hergest Woods Eaves Much Cowarne Fownhope Collington Whitton Clock Mills Five Bridges Pencraig Ruxton Pencombe Old Country Bredwardine Shenmore Stretford Court Preston Marsh Woolhope Cockshoot Stocking Elton Ross-on-Wye Monkland Sapey Bridge Kerry's Gate Turkey Tump Wormbridge Priory Wood Pipe Aston Walterstone Common Pontshill Lewis Wych Newton Lyonshall Upper Breinton Ladyridge Brockmanton Bishops Frome Middle Maes-coed The Hundred Lugg Green Rowland's Green Sellack Little Merthyr Richards Castle Leys Hill Brinsop Crossway Rushall High Lane Burrington Much Dewchurch Bowley Maund Bryan Pikestye Staplow Hamnish Clifford Rotherwas Lower Hardwick Broadmoor Common Nokelane Head Lucton Thornbury Much Marcle Hardwicke Leinthall Starkes King's Pyon Nunnington Bredward Nutfield Yatton Bodenham Moor Welshman's Lane Cockyard Little Garway Trelough Flaggoners Green Dodmarsh Upper Hamnish Archenfield Weobley Marsh Franklands Gate Horseway Head Brierley Titley Crick's Green St Owen's Cross Westmoor Hendre Stapleton Belmont Middleton on the Hill Shucknall Wilton Hawkersland Cross Swainshill Ashperton Whyle Nash Kilpeck The Riddle Isle of Rhea Moreton on Lugg Pool Head Tudorville Hope's Rough Tedstone Wafer Halmond's Frome Kentchurch Dancing Green Didley Claytons Tarrington Common Carey Tretire Stony Cross Crossway Bishon Common Llangarron Coddington Panks Bridge Bull's Hill Red Hill Wilson Brilley Kingsland Ganarew Weirend Docklow Mathon Birley Birtley Stoke Lane Pudleston Lea Line Llangrove Stockingfield Orleton Common Ivington Walford Huntington Blakemere Fawley Chapel Hopley's Green Lower Bullingham Foxley Dukes Crocker's Ash Comberton Westbrook Lower Egleton Bromsash