Bus Advertising in Lower Burton

Get in touch

Bus Marketing in Lower Burton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Burton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Burton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Burton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Burton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Lower Burton (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Callowside Stoke Lacy Hoarwithy Streamford Cross Llyde Stowe Pikestye Hawkersland Cross Sarnesfield Aymestrey The Leys Sollers Dilwyn Old Forge Crocker's Ash Pembridge Elmdale Perrystone Hill Mathon Upper Maes-coed Hurstley Stagbatch Brick End Dorstone Canon Bridge Upper Lyde Baron's Cross Pencraig Urishay Common Claytons Eaton Bishop High Lane Urdimarsh Hunderton Pontshill Marsh Wellington Heath Pentre-Jack Tidnor Pixley Bartonsham Greenhill Marstow / Llanmartin Burcher Netherton Leysters Lower Bullingham Walker's Green Leysters Pole Widemarsh Sapey Common Lower Southfield Preston Wynne Lea Line Upper Grove Common Huntington Parkway Stretton Sugwas Nunnington Hereford Hillhampton Preston on Wye Headbrook Letton Stansbatch Jug's Green Marston Stannett Byford Marden Veldo Hill Hole Upper Sapey Eau Withington Grafton St Margarets Prior's Frome Litmarsh Stapleton Ladyridge Bredenbury Catley Southfield Hill Gate Sapey Bridge Goodrich Rodd Hurst Pudleston Upper Hamnish Hom Green Welsh Newton Common Preston Marsh Yarkhill Tillington Logaston Peterstow Golder Field Crozen Twyford Common Weston Even Pits St Owen's Cross Lower Lye Bellamore Dilwyn Adley Moor Linley Green Stoke Lane Clehonger Pict's Cross Limebrook Linton Withington Marsh Crick's Green Archenfield Chickward Baysham Munstone Bradnor Green Dormington Sandyway Grendon Bishop Three Ashes Bearwood Panks Bridge Pow Green Orcop Hill Red Hill Buckton Lea Hatfield Burrington Lower Todding Hales Wood Lower Wootton Goodrich Cross Stocking Newman's Place Broomy Hill Bagwyllydiart Bodenham Weobley Marsh Walford Hyde Ash Byton Hand Aston New Town Brilley Mountain Luntley Sellack Brookfield Hill of Eaton Putley Common Stretton Grandison Leinthall Starkes Crow Hill Birchall Wilson Michaelchurch Byford Common Elton Howton Hamnish Clifford Rushall Bailey Lane End Holywell Monkhide Portfields Birley Mansell Gamage Ocle Pychard Little Common Kenchester Yazor Vowchurch Lower Kinsham Newton Portway Flaggoners Green Felton Upper Dormington Symonds Yat Brockmanton Bacton Franklands Gate Vowchurch Common Colwall Green Hungerstone Holme Lacy Staplow Moreton on Lugg Ledicot Weston Beggard Shutton Wormelow Tump Tedstone Delamere Hope's Rough Lower Egleton Tretire Dukes Whyle Monkland Newtown Whitney-on-Wye Upper Kinsham Mahollam King's Pyon Abbey Dore Lawton Ullingswick Moccas Lower Grove Common Old Gore Upper Hergest Kington Priory Wood Lyne Down Welsh Newton Wilton Becknell White Stone Wolferlow Venn's Green Haven Welsh Bicknor Lugwardine Old Wharf Linton Hill Broad Green Upton Bishop Ryelands Foxley Park Gate Wormbridge Rhydspence Newton The Bage Falcon Lower Broxwood Upper Hardwick Acton Green Whitchurch Lucton Little Cowarne Wormsley Clifford Stretford Ebnall Nokelane Head Aylestone Hill Lewis Wych Cold Green Bodenham Moor Humber Lower Bearwood Wood End Wetmore Longtown Almeley Wootton College Hill Lower Hergest Dinedor Cross Credenhill King's Thorn Buckcastle Hill Checkley Moreton Westhide Aulden Edvin Loach Beavan's Hill Pontrilas Brampton Bryan Sunset Kinnersley Letton Combe Docklow Grantsfield Gorsley Common Combe Moor Loxter Pool Head Horseway Head Millhalf Trumpet Bodenham Bank Eaton Woolhope Cockshoot Lower Rabber Leinthall Earls Winnal Headland Upton Crews Winnal Common Grendon Green Beggars Ash Archenfield Brelston Green Ganarew Whitton Calver Hill Ford Bycross Durlow Common Leys Hill Ashperton Tudorville Llanwarne Upper Hill Westhope Westfields The Riddle Tillington Common Upper Lye Upper Welson Michaelchurch Escley Bredward Middleton Pen-y-Park Foy Ruxton Green Welshman's Lane Belmont Stanley Hill Little Garway Moorcot Covender Grittlesend Amberley Sellack Boat Cobhall Common The Moors Wynds Point Ryeford Birtley Halmond's Frome Dinedor Camp Parkway Elms Green The Vauld Turkey Tump Hendre Moorhampton Tupsley Walterstone Common Eastnor Blackmarstone Shelwick Green Bromsash Ashley Moor Green Lane Barton Court Colwall Newlands Coughton Poolpardon Llandinabo Munderfield Stocks Monnington on Wye Ballsgate Common Garway Hill Eardisley Downton on the Rock Ballingham Bowley Bishopstone Lower Burton Little Merthyr Bull's Hill Tarrington West Hill Flintsham Glewstone Ridge Hill New Street Bowley Town Munderfield Row Newton Hope under Dinmore Ludstock Luston Lingen Kymin Sutton St Michael Cusop Bolstone Rowland's Green Bobblestock Lyonshall Woonton Ash The Heath Norton Canon Greytree Chance's Pitch Norton Wood Middleton on the Hill Much Birch How Caple Walterstone Wacton Garway Bircher Sutton Lakes Upper Town Upcott Eardisland Little Hill Crowmoor Middle Maes-coed Tarrington Common Kerry's Gate Clencher's Mill Meer Common Woonton Great Brampton Pen-pwll-sond Knill The Parks Allensmore Wigmore Five Bridges King's Caple Aconbury Moorfields Stockton Trelough Brimfieldcross Field's Place Brampton Abbotts Red Rail Howle Hill Lugg Green Arrow Green Brierley Rotherwas Willersley Leominster Wyson Brockhampton Little Birch Westfield Goose Pool Wynn's Green Portway West Town Rodd Pencombe Alder's End The Forge Little Brampton Bowley Lane The Wymm Pipe and Lyde Bromyard Bromyard Downs Moor Park Little Gorsley Stony Cross Bishon Common Aylton Green Crize Lower Buckenhill West Lydiatt Bosbury Risbury Broad Oak Tedstone Wafer Carey Adforton Stockingfield Whitbourne Cobnash Pontshill Kerne Bridge Evesbatch Sutton Marsh Brimfield Hagley Mordiford Stowfield Ashfield Stretford Court Wormbridge Common Symonds Yat West Cornett Shawl Common Bach Woodbrook Portway Holmer Cradley Kingsland Monmarsh Great Doward Huntington Fiddler's Green Mortimer's Cross Kimbolton Bishops Frome Todding Marlbrook Orcop Waterloo Kingsfield Coddington Orleton Common Lower Breinton Evendine Stretford Coldharbour Little Hereford Dancing Green Cabal Elton's Marsh Treaddow Lower Town Little Tarrington Llangarron Holme Marsh Shenmore Kingswood Much Marcle Meadow Green Stony Cross Stoke Prior Ashton Bridstow Crizeley Wellington Marsh Altbough Brinkley Hill Collington Harewood End Cholstrey Merbach Canon Pyon Norbridge Kingstone Putley King's Acre Weobley Rushock Stanford Bishop Broadmoor Common Fownhope Ham Green Sutton St Nicholas Little London Larport Thruxton Much Cowarne Ongar Street The Knapp Nutfield Hinton Dorstone Poolmill Upper Wootton Woolhope Biddlestone Kivernoll Pen-allt Hegdon Hill Bradlow Ivington Enmore Field Weirend White Rocks Woonton Llanrosser Waller's Green Knapton Green Woods Eaves Sugwas Pool Comberton Snodhill Whitechurch Maund The Broad Putson Upper Egleton Ewyas Harold Byton Bartestree Pencoyd Madley Saffron's Cross Newtown Steen's Bridge Cock Gate Callow Rudhall Moorend Cross Barrelhill Green Floodgates Hopley's Green Ross-on-Wye Deerfold Strangford Brilley Easthampton Marlas Ballingham Hill Trereece Edwyn Ralph Gilfach Titley Westmoor Marston Nupton Perton Coxall St Weonards Ailscroft Bullinghope White Cross Dodmarsh Brinsop Upper Colwall Lower Green The Fording Bleak Acre Bicton Burghill Auberrow Upper Wellington Hales Bank The Cleaver Sollers Hope Hill-field Crossway Colwall Stone Ridgeway Cross Lulham Lower Harpton Winter's Cross Trolway Fromington Birchend Shucknall Westbrook Ledbury Orleton Overross Upper Marston Leintwardine Dulas Blakemere Three Crosses Fawley Chapel Lower Welson Llanrothal Swinmore Common Scotland Bank Fine Street Hole-in-the Wall Yarpole Wellington Hartleton Winforton Newton Farm Craswall Kentchurch The Hundred Bredwardine Moreton Jeffries Kilpeck Isle of Rhea Batchfields Merrivale Callow Marsh Weston under Penyard Putley Green Little Doward Clouds Eign Hill Nash Burley Gate Munsley Shelwick Hardwicke Brobury Wylde Bringsty Common Richards Castle Ruckhall Sallys Rowlestone Newton Didley Aston Crews The Marsh Turnastone Peterchurch Aston Ingham Llancloudy Phocle Green Hampton Bishop Yarsop Cophill Ruxton Staunton on Wye Uphampton Fromes Hill Donnington Bringewood Forge Hope Mansell Trewen Eyton Withington Little Marcle Stoke Cross Lower Hardwick Tyberton Wharton Totnor Staunton on Arrow Upper Buckenhill Kynaston Ryelands Old Country Stony Cross Upper Breinton Penguithal Netherton Penrhos Tumpy Lakes Brinsop Common Broadway Lands Wayend Street Newton Wofferwood Common Ledgemoor Kingstone Upper Broxwood Maund Bryan Eastwood Llangrove Lower Maes-coed Marlow Stoke Edith Munsley Green Bridge Sollers Storridge Kinton Walford Burmarsh Lyde Cross Canon Frome Upperton Crossway Much Dewchurch Shobdon Dinedor Pipe Aston Clodock Common Hill Little Dewchurch Crumpton Hill Wootton Haven Nextend Thornbury Bush Bank Llanveynoe The Weaven Yatton Clock Mills Hildersley Castle Frome Newtown Swainshill Stoneyard Green Breinton Common Cockyard Acton Beauchamp Mansel Lacy Portway Almeley Shirl Heath