Bus Advertising in The Vauld

Get in touch

Bus Marketing in The Vauld

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in The Vauld - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in The Vauld - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in The Vauld- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in The Vauld - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover The Vauld (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Greenhill Brampton Abbotts The Vauld Tyberton Yarpole Monnington on Wye Winnal Common Swinmore Common Ross-on-Wye The Cleaver Ledgemoor Moreton on Lugg Even Pits Cholstrey Upper Lye Woolhope Cockshoot Stretford Birley Leintwardine Little Brampton Downton on the Rock Welshman's Lane Tupsley Almeley Brimfieldcross Wilson Upper Egleton Bleak Acre Ullingswick Lyne Down Chance's Pitch Marstow / Llanmartin Nextend Garway Little London Brinsop Common Ashfield Welsh Newton Common Pool Head College Hill Cornett Comberton Upper Town Bridstow Brierley Stretford Court Lower Maes-coed Fromington Much Dewchurch Storridge Ladyridge The Weaven Crowmoor Ham Green Old Country Bridge Sollers Bromsash Sarnesfield Todding Putson Rodd Hope's Rough Bromyard Downs Leysters Pole Stagbatch Pencoyd Five Bridges Upper Maes-coed Little Gorsley Little Doward Deerfold Staplow Pencombe Wolferlow Common Bach Moccas Tillington Common Lower Town Adley Moor Priory Wood Pentre-Jack The Bage Brick End Dukes Perton Poolmill Hales Wood Carey Monkhide Lugg Green Brilley Pen-allt Orleton Common Stanford Bishop Bellamore Nutfield Leinthall Earls Old Gore Thornbury Great Doward Collington Hinton Pencraig Holme Marsh Bearwood Brelston Green Canon Bridge Upper Dormington Bagwyllydiart Beavan's Hill Hill of Eaton Fine Street Colwall Stone Waller's Green Floodgates Kentchurch Biddlestone Jug's Green Grafton Upcott Upton Crews Stapleton Lower Bullingham Hereford Harewood End Barton Court Trumpet Upper Wellington Marston Stannett Newtown Aconbury Burrington Tidnor Brockmanton Isle of Rhea Huntington Baysham Wootton Bolstone Little Marcle Howle Hill Hegdon Hill Wellington Marsh Burmarsh Felton Stretton Grandison The Hundred Kymin Little Common Hope under Dinmore Brampton Bryan Knill Moorcot Stockton Lower Burton Field's Place Adforton Wormsley Wynn's Green Lower Hergest Woods Eaves Newton Swainshill Prior's Frome Wigmore Hoarwithy Bartonsham Park Gate Headbrook Gilfach Parkway Checkley Vowchurch Common Linley Green Stansbatch Clouds Yarkhill Rudhall Lewis Wych Wellington Lea Wayend Street Burley Gate Strangford Marden Nupton Snodhill Upper Kinsham Whitney-on-Wye Cock Gate Crocker's Ash Ledicot Cobnash Brockhampton Mansell Gamage Symonds Yat West Aylton Middle Maes-coed Common Hill Marston Ganarew Tudorville Lower Southfield Orcop Broad Oak Sellack Boat Llanrosser Hampton Bishop Upper Sapey Monkland Ashperton Aston Ingham Stony Cross Eaton Bishop Newton New Town The Broad Portway The Wymm Orleton Llangrove Bush Bank Weston Munderfield Row Lower Grove Common Eastnor Halmond's Frome Panks Bridge Canon Frome Hill Gate Ashley Moor Becknell Kington Red Rail West Hill The Leys Ledbury Bowley Town Birchend Sunset Hyde Ash Michaelchurch Sandyway Tedstone Delamere Much Marcle Acton Green Blakemere Lower Bearwood Bobblestock Upper Marston Red Hill Hildersley The Fording The Heath Lower Wootton Rushock Claytons Llanwarne Kerry's Gate Stanley Hill Arrow Green Pixley Yazor West Town Tillington White Cross Meer Common Rowlestone Burghill Kynaston Poolpardon Weobley Catley Southfield Portfields Dinedor Larport Preston on Wye Much Cowarne The Riddle Falcon Scotland Bank Weston Beggard Merrivale Almeley Wootton Turnastone Woonton King's Thorn Dinedor Camp Brobury Portway Nunnington Withington Marsh Cross Llyde Fromes Hill Ryeford Putley Green Upper Lyde Brilley Mountain Clencher's Mill Aston Tarrington Common Linton Hill Dorstone Pict's Cross Wood End Lingen Dulas Eign Hill Bishopstone Ridgeway Cross Withington Hawkersland Cross Lulham Clifford Lower Broxwood Upperton Wyson Sutton St Michael Peterchurch Coxall Bodenham Coughton Loxter Whitchurch Meadow Green Eardisland Pontshill Marsh Wormelow Tump Penguithal Sutton Marsh Hope Mansell Llandinabo Combe Moor Marlbrook Callow Yarsop Whitbourne Evendine Stoke Edith Tedstone Wafer Archenfield Stoke Cross Hartleton Letton Walford Tretire Orcop Hill Hales Bank Birtley Green Lane Newton Eardisley Munstone Lower Kinsham Llancloudy Aylestone Hill Marlas Brimfield Vowchurch Westbrook Haven Michaelchurch Escley Ashton Parkway Nokelane Head Dilwyn Munsley Green Kinton Bishops Frome Bringsty Common Brinkley Hill Steen's Bridge Byford The Forge Lawton Eaton Sellack Holywell Staunton on Wye Burcher Colwall Clehonger Cockyard Symonds Yat Merbach Lower Lye Llanrothal Aston Crews Titley Netherton Foy Grantsfield Garway Hill Lower Hardwick Hillhampton Blackmarstone Shobdon Streamford Pembridge Munderfield Stocks Weobley Marsh Winter's Cross Mordiford Letton Cold Green Byton Hand Norton Wood Durlow Common Dodmarsh Hamnish Clifford Treaddow Rhydspence Crumpton Hill Leominster Archenfield White Rocks Little Dewchurch The Marsh Welsh Bicknor Lower Egleton Hill Hole Kingswood Maund Bryan Whitton Limebrook Bowley Woodbrook Ballingham Hill Stockingfield King's Caple Lower Harpton Hatfield Goose Pool Lyde Cross Docklow Castle Frome Haven Rotherwas Upper Colwall Wynds Point Upper Breinton Llanveynoe Peterstow Pen-pwll-sond Humber Penrhos Kimbolton White Stone Netherton Putley Common Pow Green Franklands Gate Walford Walterstone Common Batchfields Upper Wootton Golder Field Ewyas Harold Walker's Green Wormbridge Common Lower Todding Stony Cross Altbough Bowley Lane Shelwick Green Dorstone Coddington Munsley Bircher Kivernoll Rowland's Green Bicton Stowe Elms Green Knapton Green Belmont Ludstock Broad Green Luntley Craswall Grittlesend Foxley Old Wharf Uphampton Phocle Green Rushall Ryelands How Caple Bodenham Moor Upper Hill Woonton Lyonshall Longtown Upper Welson Ongar Street Aulden Flintsham Leysters Holme Lacy Bradnor Green Callow Marsh Wofferwood Common Goodrich Cross Trelough Richards Castle Welsh Newton Fawley Chapel King's Acre Hill-field Hagley Preston Wynne Glewstone King's Pyon Byford Common Shelwick Westfield Bull's Hill Hole-in-the Wall Three Crosses Portway Urishay Common Stoke Lane Lower Breinton Ridge Hill Mansel Lacy Little Birch Eastwood Trereece Leys Hill Bailey Lane End Sutton St Nicholas Westmoor Cusop Old Forge Broomy Hill Upper Hardwick Mahollam Abbey Dore Newlands Hunderton Edvin Loach West Lydiatt Little Merthyr Edwyn Ralph Huntington Little Hill The Moors Marlow Llangarron Whitechurch Maund Stretford Bredwardine Bradlow Perrystone Hill Barrelhill Green Kilpeck Norton Canon Covender Hopley's Green Clodock Coldharbour Moreton Jeffries Stretton Sugwas Ruxton Green Kingsfield Dinedor Cross Lower Welson Elton Overross Credenhill Ruxton St Owen's Cross Mathon Willersley Elmdale Lugwardine Cradley Litmarsh Hungerstone Gorsley Common Newtown Stoneyard Green Shutton Sollers Hope Acton Beauchamp Grendon Green Tumpy Lakes Hurstley Kingstone Kingstone Nash Winforton Clock Mills Widemarsh Millhalf New Street Holmer Pipe and Lyde Stoke Lacy Wellington Heath Cabal Greytree Newton Pontrilas Brookfield Waterloo Veldo Weirend Little Hereford Hardwicke Upper Grove Common Calver Hill Crow Hill Pen-y-Park Lea Line Putley Stocking Three Ashes Broadmoor Common Upper Hamnish Wacton Wormbridge Little Cowarne Pudleston Tarrington Dancing Green Urdimarsh Broadway Lands Sallys Amberley Thruxton Crick's Green St Margarets Wylde Elton's Marsh Ailscroft Westhide Risbury Fownhope Moreton Dormington Ruckhall Shucknall Trolway Breinton Common Upper Buckenhill Shirl Heath Rodd Hurst Bycross Lower Buckenhill Bartestree Sutton Lakes Ford Wharton Kinnersley Moor Park Bromyard Sugwas Pool Winnal Much Birch Luston Goodrich Donnington Whyle Little Garway Weston under Penyard Brinsop Bredward Baron's Cross Auberrow Green Crize The Parks Leinthall Starkes Shawl Lower Rabber Stowfield Byton Ocle Pychard Alder's End Bredenbury Turkey Tump Ballsgate Common Sollers Dilwyn Little Tarrington Upper Broxwood Yatton Ebnall Madley Stony Cross Easthampton Colwall Green Moorend Cross Ballingham Westhope Logaston Great Brampton Bringewood Forge Middleton on the Hill Shenmore Kenchester Portway Bullinghope Pipe Aston Ivington Upper Hergest Woolhope Evesbatch Middleton Moorfields Hendre Moorhampton Bishon Common Callowside Chickward Didley Saffron's Cross Eau Withington Staunton on Arrow Crozen Allensmore Birchall Stoke Prior Totnor Horseway Head Crizeley Newton Lucton Fiddler's Green Bodenham Bank Pontshill Aymestrey Kerne Bridge Ryelands Hom Green High Lane Westfields Kingsland Venn's Green Cophill Monmarsh Newton Farm Newman's Place Crossway Combe Headland Wetmore Lower Green The Knapp Upton Bishop Pikestye Flaggoners Green Wilton Sapey Bridge Enmore Field Cobhall Common Buckton Mortimer's Cross Canon Pyon Beggars Ash Bacton Walterstone Woonton Ash Grendon Bishop St Weonards Norbridge Preston Marsh Crossway Linton Buckcastle Hill Sapey Common Bosbury Eyton Twyford Common Newtown Howton Trewen