Bus Advertising in Tupsley

Get in touch

Bus Marketing in Tupsley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tupsley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tupsley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tupsley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tupsley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Tupsley (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Adley Moor Newton Weston under Penyard College Hill Ashfield Mansel Lacy Lower Maes-coed Sunset Rodd Hurst Upper Hardwick Welsh Newton Common Sallys Cholstrey Newman's Place Dinedor Pudleston Peterstow Little Merthyr Steen's Bridge Eign Hill Whitney-on-Wye Walford Broomy Hill Bodenham Moor Trolway Stony Cross The Cleaver Sutton St Nicholas Hawkersland Cross Ham Green Michaelchurch Escley Colwall Stone Orcop Ridgeway Cross Longtown Strangford Welsh Bicknor Woonton Ash Bridge Sollers Shelwick Green Dilwyn Coughton Grantsfield Aulden Ballingham Ullingswick Cradley Bowley Stoke Lane Sandyway Llangrove Welshman's Lane Brockhampton Crossway Thornbury Canon Frome Moreton Jeffries Newlands Lower Wootton Westhide Munstone Hopley's Green Bishops Frome Aylton Bearwood Clodock Newton The Weaven Lower Green Maund Bryan Clencher's Mill Ashley Moor Upper Lye Crumpton Hill Wormbridge Wilton Moorcot Upper Wootton Rodd Twyford Common Broad Green Tarrington Howle Hill Much Dewchurch Holme Marsh Lyne Down Willersley Tillington Common Little Gorsley Walterstone Common Meer Common Beggars Ash Brookfield Yarkhill Stoneyard Green Widemarsh Woolhope Red Rail Little Garway Wayend Street Netherton Holywell Hamnish Clifford Greytree Bailey Lane End White Stone Batchfields Kingswood Linton Stoke Cross Little Cowarne West Hill West Lydiatt Rowlestone Urdimarsh Sutton Lakes Eaton Nupton Stoke Lacy Kington Great Doward Perrystone Hill Stanford Bishop Archenfield Edwyn Ralph Bleak Acre Moorhampton Ryelands Downton on the Rock Mortimer's Cross Little Doward Hatfield Hillhampton Pen-allt Upper Buckenhill Archenfield King's Acre Whitechurch Maund The Forge Walker's Green Kymin Netherton Broadway Lands Panks Bridge The Heath Dorstone Bacton Leintwardine Green Lane Marstow / Llanmartin Little Hereford Pencombe Yarpole Clifford Uphampton Marlbrook Wormsley Ballsgate Common Pipe Aston Lower Harpton Brick End The Moors Upper Sapey Haven Isle of Rhea Tillington Kingsfield Brimfieldcross Bycross Stowfield White Cross Broad Oak Much Marcle Comberton Parkway Eau Withington Whitbourne Sarnesfield Kingsland Bobblestock Westmoor Upper Lyde Clouds Putley Common Cusop Welsh Newton Lower Egleton Putley Green Franklands Gate The Fording Leysters Lawton Kynaston Huntington Portway Venn's Green Green Crize Michaelchurch Madley Hungerstone Lower Town Much Birch Almeley Norbridge Monmarsh Portfields Coddington Durlow Common Munsley Stockton Ashton Orcop Hill Bredwardine Todding Lucton Newtown Nash Hegdon Hill Millhalf Woods Eaves Holmer Dodmarsh Wigmore Wylde Kerry's Gate Fownhope Arrow Green Lea Orleton Pool Head Loxter Ongar Street Coxall Crossway Belmont Broadmoor Common Lower Kinsham Tumpy Lakes Marston Byford Crow Hill Checkley Bradlow Weobley Monkland Eastnor Tidnor Lower Southfield Sapey Bridge Allensmore Bellamore Callow Marsh Llandinabo Brobury Munderfield Stocks Evendine Beavan's Hill Trereece Bolstone Birchend Castle Frome Felton Stagbatch Almeley Wootton Bartonsham Brelston Green Bredenbury Haven Halmond's Frome Foxley Llancloudy Upper Hergest Bishopstone Pontrilas St Owen's Cross Cross Llyde Ledicot Lower Buckenhill Poolpardon Callow Phocle Green Bowley Town Lower Welson Linley Green Leinthall Starkes Monnington on Wye Vowchurch Common Munsley Green Goose Pool Lower Burton Ford Brockmanton Even Pits Burcher Pontshill Jug's Green Luntley Five Bridges Norton Wood Fine Street Upton Crews Moorend Cross Bromyard Bull's Hill Withington Easthampton Kinnersley Golder Field Wynn's Green Ivington Stockingfield Shutton Brinsop Common Staplow Middle Maes-coed Ruxton Green Staunton on Arrow The Riddle Aston Crews Upper Egleton Gilfach Upper Breinton The Marsh Crozen Merrivale Becknell Pipe and Lyde Eastwood Woonton Lugwardine Vowchurch Kivernoll Bartestree Baron's Cross Shucknall Craswall Clehonger The Hundred Norton Canon Ryelands Overross Sapey Common Whyle Wood End Common Bach Sellack Prior's Frome Ruckhall Winforton Garway Hill Upper Colwall Birtley Wyson Elton The Wymm Colwall Thruxton Priory Wood Tyberton Eardisland Brilley Little Tarrington Sutton St Michael Portway Brampton Abbotts Llanrothal Ryeford Bradnor Green Pencoyd Marlas Upper Broxwood Aymestrey Covender Collington Lower Hardwick Symonds Yat Cabal Limebrook Moreton Hardwicke Lower Breinton King's Pyon Penrhos Ashperton Bowley Lane Lyonshall Wellington Treaddow Canon Bridge Hartleton Blackmarstone Westhope Kingstone Ebnall Barton Court Donnington Lower Bearwood Kinton St Margarets Cophill Moccas Ludstock Upper Welson Swinmore Common Little Birch Headbrook Combe West Town Bullinghope Putson Llanrosser Ewyas Harold Mathon Eaton Bishop Newtown Dinedor Cross Barrelhill Green Blakemere Floodgates Auberrow Bagwyllydiart Crick's Green Winnal Common Bicton Preston Marsh Ailscroft Shelwick Aston Ingham Hole-in-the Wall Hyde Ash White Rocks Ganarew Streamford Eardisley Combe Moor Logaston Callowside Kentchurch Peterchurch Pembridge Shenmore Newton Knapton Green Birchall Whitchurch Hales Wood Common Hill Weobley Marsh Elmdale Fawley Chapel Crocker's Ash Lingen Wormbridge Common Trelough Headland Withington Marsh Shawl Knill Weirend Hampton Bishop Wormelow Tump Marlow Rotherwas The Knapp Lower Hergest Amberley High Lane Burley Gate Llanwarne Bridstow Stocking St Weonards Kerne Bridge Bodenham Bank Preston Wynne The Bage Stretton Grandison Tedstone Delamere Grendon Green Llangarron Perton Little Common Bosbury Urishay Common Veldo Wacton Linton Hill Old Gore Garway Sollers Dilwyn Dukes Dulas Hope Mansell Nokelane Head The Leys Nextend Newtown Richards Castle Ocle Pychard Humber Little Brampton Middleton on the Hill Portway Grendon Bishop Storridge Wootton Lower Todding Aylestone Hill Leysters Pole Putley Brinsop Bodenham Larport Kimbolton Saffron's Cross Lower Rabber Orleton Common Nunnington The Vauld Moorfields Crowmoor Totnor Penguithal Little Hill Yarsop Stansbatch Litmarsh Rushall Stretton Sugwas Three Crosses Tedstone Wafer Hoarwithy Ladyridge Lyde Cross Wilson Acton Green Turnastone Stretford Park Gate Hill Gate Wetmore Claytons Bishon Common Upper Kinsham Waterloo Fromes Hill Hill of Eaton Byton Whitton Baysham Weston Hildersley Lewis Wych Cock Gate Bromsash Newton Kilpeck Wofferwood Common Bringsty Common Burmarsh Byton Hand Wellington Marsh Ross-on-Wye Hendre Swainshill Upper Marston Shirl Heath Cold Green Fromington Glewstone Lulham Newton Old Country Clock Mills Brimfield Tupsley Marden Pen-y-Park Kenchester Lea Line Mansell Gamage Burghill Hereford Upper Hill Hope's Rough Didley Dormington Mahollam Dorstone Holme Lacy Lower Grove Common Westfields Woolhope Cockshoot Upper Dormington Hill-field Enmore Field Old Forge Buckton Buckcastle Hill Stretford Luston Snodhill Stony Cross Trewen Yatton Much Cowarne Little London Monkhide Portway Stretford Court Turkey Tump Flintsham Rowland's Green Lower Lye Tarrington Common Sellack Boat Catley Southfield Ridge Hill Sutton Marsh Flaggoners Green Stony Cross Chickward Howton Greenhill Pixley Alder's End Munderfield Row Trumpet Grafton Rhydspence Lugg Green Upper Maes-coed Hom Green Huntington Rudhall Winter's Cross Harewood End Llanveynoe Adforton The Parks Burrington Pict's Cross Weston Beggard Mordiford Wolferlow New Street Kingstone Nutfield Pencraig Scotland Bank Marston Stannett Upper Grove Common Elton's Marsh Brilley Mountain Horseway Head Old Wharf Coldharbour Hunderton Stanley Hill Goodrich Breinton Common Elms Green Canon Pyon Hales Bank Calver Hill Ledbury Crizeley Biddlestone Risbury Sollers Hope Hill Hole Aston Falcon New Town Brierley Preston on Wye Staunton on Wye Wellington Heath Upper Wellington Poolmill Pentre-Jack Stowe Grittlesend Wynds Point Parkway Wharton Foy Bromyard Downs Bredward Field's Place Yazor Hurstley Woonton Great Brampton Stoke Prior Hope under Dinmore Moor Park Little Marcle Ruxton King's Thorn Bringewood Forge Ballingham Hill Leys Hill Upcott Birley Cockyard Acton Beauchamp Hagley Moreton on Lugg Meadow Green Abbey Dore Stapleton Colwall Green Leinthall Earls Cobnash Letton Eyton Lower Bullingham Pontshill Marsh Upper Hamnish Aconbury Deerfold Leominster Westfield Pen-pwll-sond Waller's Green Upperton Dinedor Camp Upper Town Cobhall Common Letton Stoke Edith How Caple Shobdon Altbough Symonds Yat West Titley Westbrook Little Dewchurch Cornett Dancing Green Byford Common Bush Bank Chance's Pitch Evesbatch Upton Bishop Tudorville Red Hill Edvin Loach Hinton King's Caple Merbach Tretire Brampton Bryan Brinkley Hill Sugwas Pool The Broad Newton Farm Walterstone Credenhill Carey Pikestye Fiddler's Green Walford Ledgemoor Bircher Lower Broxwood Middleton Goodrich Cross Pow Green Rushock Woodbrook Three Ashes Winnal Docklow Gorsley Common