Bus Advertising in Westmoor

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Bus Marketing in Westmoor

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Westmoor - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Westmoor - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Westmoor- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Westmoor - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Westmoor (Herefordshire)

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Broomy Hill Red Rail Pembridge Wormbridge Common Ocle Pychard Weobley Park Gate Holywell Crowmoor Harewood End Brimfield Yazor Little Hereford Rudhall Lower Bullingham Kimbolton Withington Fownhope Waller's Green St Owen's Cross Nash Greytree Old Country Lyde Cross Colwall Callow Callowside Chance's Pitch Brinsop Middle Maes-coed Yarkhill Cophill Tudorville Belmont Venn's Green Sugwas Pool Newton Farm Totnor Bowley Lane Rodd Cold Green Trolway Upper Lyde Byton Hand Dinedor Cross Birtley Pipe and Lyde Dorstone Crozen The Knapp Merbach Marlbrook Bridstow Barrelhill Green Goodrich Great Doward Ryelands Portway Upper Wellington Green Crize Stoke Lane Westhope Ham Green Cholstrey Linton Huntington Cobnash Rushall The Leys Bradnor Green Covender Comberton Pencraig Lea Upper Dormington Ullingswick Pen-allt Newtown Great Brampton Kingsfield Logaston Pencoyd Kingswood Ailscroft Even Pits Hales Bank Common Bach King's Pyon Goose Pool Bearwood Floodgates Lower Hergest Ballingham Hill Kingstone Rhydspence Wormbridge Old Forge White Stone Wigmore Much Birch Llandinabo Hill-field Fromes Hill Colwall Green Flaggoners Green Todding Stony Cross Canon Pyon Upper Maes-coed Stoke Prior Haven Claytons Lower Lye Craswall Brampton Abbotts Bishon Common Bishopstone Penguithal Orcop Stanford Bishop Dancing Green Glewstone Little Garway Hildersley Bullinghope Whitney-on-Wye Marston Stannett Bodenham Wacton Withington Marsh Baron's Cross Ryelands Newton Cradley Wolferlow Moorhampton Adforton Kingstone Lucton Elms Green Brick End Sutton St Nicholas Blackmarstone Grendon Green West Hill Greenhill Hill Gate Merrivale Brelston Green Staplow Kington Much Dewchurch Eardisley Moor Park Garway Hill Kivernoll Isle of Rhea Walford Hartleton Steen's Bridge Vowchurch Common Orleton Common Monmarsh Crossway Pen-y-Park Bagwyllydiart Lower Grove Common Shucknall Hope Mansell Lower Breinton Upper Town King's Caple Westmoor Edvin Loach Eign Hill Stretford Lea Line Credenhill Ladyridge Dulas Stretford The Marsh Moccas Howle Hill Moorcot Upper Hill Linley Green Uphampton Bailey Lane End Lower Hardwick Bowley Elton's Marsh Rotherwas Breinton Common Woonton Orleton Mansell Gamage How Caple Aylestone Hill Hom Green Wormsley Stagbatch Hurstley Norton Canon Fine Street Lulham Upper Hardwick Lyonshall Coddington Westhide Lower Green Birchend Burmarsh Upper Lye Little Cowarne Sellack Boat Almeley Lyne Down Overross Barton Court Vowchurch Combe Newton Common Hill Kymin Old Wharf Felton Wyson Wylde Buckcastle Hill Lower Broxwood Ridgeway Cross The Weaven Clifford Winnal Common Maund Bryan Upper Colwall Byton Hungerstone Luston Wilton Norton Wood Durlow Common Clock Mills Stapleton Pipe Aston Newton Weston Beggard Archenfield Mathon Hope's Rough Much Cowarne Burcher Preston on Wye Bridge Sollers Putley Green Adley Moor Norbridge Pixley Crow Hill Sarnesfield Knill Swinmore Common Ruckhall Holme Marsh Sutton Marsh The Wymm Peterchurch Munsley Green Widemarsh Tyberton Crumpton Hill Trelough White Cross Sellack Waterloo Newton Foy Bicton Orcop Hill Marston Tupsley Portway Canon Bridge The Heath Snodhill Sallys Shobdon Stoke Edith Upper Kinsham Shawl Tarrington Common Hampton Bishop Lingen Clouds Brimfieldcross Aston Newtown Elmdale Eyton Moreton Jeffries Bodenham Bank Swainshill Weston under Penyard Dormington Munderfield Row Bodenham Moor Bredward Westfields Litmarsh Yarpole Jug's Green Sapey Common Ganarew Woods Eaves Broad Oak Humber Pow Green Aconbury Weston Kinton Whitton Walterstone Huntington Birley Letton The Broad Buckton Cornett Munstone Tedstone Wafer Little Brampton Rushock Hinton Brierley Munsley Kynaston Monkland Cockyard Stoneyard Green Stretford Court Howton Stretton Grandison Little Doward The Hundred Lower Welson Cross Llyde Ludstock Clehonger Cusop Stoke Lacy Blakemere Grafton Tarrington The Cleaver Eau Withington Urishay Common Brampton Bryan Castle Frome The Forge Staunton on Wye Pict's Cross Stoke Cross Pen-pwll-sond Docklow Leysters Westbrook Headbrook 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Crews Ruxton Green Edwyn Ralph Checkley Ryeford Moreton on Lugg Becknell Hales Wood Ross-on-Wye Hoarwithy Longtown Risbury Little Hill Alder's End Kinnersley New Town Bowley Town Lower Bearwood Evesbatch Symonds Yat West Upper Wootton Richards Castle Holmer Sutton Lakes Burley Gate Poolpardon Upper Hergest Ashfield Allensmore Upper Egleton Grendon Bishop Dilwyn Grittlesend Lower Wootton Ridge Hill Stockton Marlas Hardwicke Bleak Acre Lugg Green Monkhide Fawley Chapel Newlands Trewen Franklands Gate Green Lane Letton Woodbrook Stony Cross Ewyas Harold Dinedor Camp Canon Frome Red Hill Leinthall Earls Leysters Pole Newtown Streamford Bircher Parkway Little Dewchurch Bycross Willersley Auberrow Nextend Abbey Dore Llanwarne Upper Breinton King's Acre Wormelow Tump Lower Southfield Strangford Wood End Clodock St Margarets Yatton Wynds Point Horseway Head Mahollam Bartonsham Nutfield Brockhampton Whitbourne Michaelchurch Marden Goodrich Cross Wellington Marsh Woolhope Cockshoot Garway Veldo Portway Tillington Upton Bishop The Parks Donnington Bredwardine Ashperton Little Marcle Kerry's Gate Holme Lacy Stony Cross Ashton Pikestye Foxley Collington Byford New Street Hole-in-the Wall Tretire Crick's Green Hopley's Green Thruxton Calver Hill Hunderton Lower Todding Eastwood Dinedor Preston Marsh Peterstow Pontrilas Sollers Hope Flintsham Lower Egleton Stocking The Vauld Arrow Green Bosbury Little Birch Aylton Newman's Place Welsh Newton Common Little Merthyr Clencher's Mill Llanveynoe Llanrosser Putson Shelwick Green Hamnish Clifford Weirend Wofferwood Common Meer Common Linton Hill Parkway Nunnington Shenmore Bredenbury Crocker's Ash The Riddle Upper Grove Common Sollers Dilwyn Storridge Lower Burton Elton Lawton Bringsty Common Fromington Moreton Marstow / Llanmartin Ruxton Yarsop Thornbury Crizeley Chickward Field's Place Penrhos Panks Bridge Carey Bolstone Bringewood Forge Monnington on Wye Upper Welson Middleton on the Hill Mortimer's Cross Leinthall Starkes Lower Buckenhill Bradlow Nupton Aston Crews Middleton Knapton Green Combe Moor Upper Buckenhill Whitchurch Didley Hawkersland Cross Aston Ingham Ongar Street Wellington Ledicot Bobblestock Loxter Kilpeck Altbough Michaelchurch Escley Aymestrey Wellington Heath Luntley Eardisland Brinsop Common White Rocks Three Ashes Lugwardine Winnal Ledbury Brilley Eastnor Callow Marsh Urdimarsh Sutton St Michael Downton on the Rock Three Crosses Newton Stretton Sugwas Poolmill Acton Green Cobhall Common Aulden Dorstone Haven Headland Wilson Bush Bank Moorend Cross Twyford Common Mansel Lacy Hereford Welsh Newton Wharton Woonton Ash Stowe Limebrook Pool Head Kerne Bridge Leys Hill Coughton Upper Marston Sapey Bridge Catley Southfield Portway The Moors Eaton Bishop Larport Kingsland Little London Hegdon Hill Coxall Bromyard Weobley Marsh West Lydiatt Crossway Little Common Tumpy Lakes Brilley Mountain Ashley Moor Upper Hamnish Lower Kinsham Bartestree King's Thorn Treaddow Walterstone Common Walker's Green Hendre Ballsgate Common Welsh Bicknor Golder Field Munderfield Stocks Netherton Burghill Brookfield St Weonards Upper Sapey Saffron's Cross Hope under Dinmore Bacton West Town Trereece Cock Gate Kenchester Whitechurch Maund Enmore Field Beggars Ash Winforton Wayend Street Hatfield Dukes The Fording Gilfach Falcon Tidnor Archenfield Lewis Wych Leintwardine Shelwick Putley Common Woolhope Turnastone Llanrothal Bromsash Perton Stanley Hill Bellamore Five Bridges Winter's Cross Llangarron Sandyway Beavan's Hill Much Marcle Evendine Lower Maes-coed Broad Green Hyde Ash Hagley Ivington Upperton Eaton Priory Wood Shutton Brockmanton Turkey Tump Staunton on Arrow Dodmarsh Acton Beauchamp Hill Hole