Bus Advertising in Wormbridge

Get in touch

Bus Marketing in Wormbridge

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Wormbridge - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Wormbridge - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Wormbridge- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Wormbridge - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Wormbridge (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Peterchurch Lower Todding Red Hill Little Marcle Wynn's Green Putley Common Wharton Mordiford Lower Hergest The Cleaver Cornett Newton Lower Southfield Coldharbour Sugwas Pool Leysters Pole Hagley Marden Cusop Sellack Maund Bryan Rowlestone Penrhos Newman's Place Bircher Ullingswick Howton Bringewood Forge Brick End Limebrook Castle Frome Westmoor Crick's Green Hurstley Kymin Hamnish Clifford Woonton The Parks Willersley Tedstone Delamere Lower Grove Common Grantsfield Symonds Yat The Forge Sapey Common Newtown Clodock Hill Hole Portway Much Cowarne West Hill Llandinabo Nunnington Blakemere Marlbrook Fromington Lower Broxwood Trelough Wormbridge Upper Buckenhill Park Gate Haven Urdimarsh Pencombe Little Dewchurch Aymestrey Ludstock Walford Evesbatch Llanveynoe Stoke Prior How Caple St Owen's Cross Upper Welson Uphampton Little Hereford Llanwarne Winforton The Hundred Portway Field's Place Arrow Green Moorend Cross Wellington Old Country Poolmill Fawley Chapel Birley Colwall Stone Weobley Marsh Turnastone Hope's Rough Birchall Enmore Field Wellington Marsh Upper Sapey Old Gore Bodenham Moor Letton The Broad Catley Southfield Orcop Hill Brobury The Knapp Brilley Mountain Lea Callow Lingen Hampton Bishop Upperton Lower Maes-coed Wormsley Donnington Eyton Holme Lacy Coughton Merbach Sandyway Pen-allt Blackmarstone Crossway Whitbourne Stretford Court Kenchester Breinton Common Isle of Rhea Clifford Wacton Thruxton Sunset Bishon Common Wilton Twyford Common Stansbatch Middleton on the Hill Putley Green Rushall Beavan's Hill Hereford Tretire Bredenbury Tarrington Common Crow Hill Acton Green Moreton Loxter Rowland's Green Welsh Bicknor Baron's Cross Abbey Dore Newton New Street Phocle Green Haven Brinsop Hungerstone Ledicot Great Doward Upper Wellington Stagbatch Tillington Common Ashfield Marlas Brinsop Common Walterstone Symonds Yat West Logaston The Moors Wayend Street Westhope The Bage Burcher Munsley Green Elton's Marsh Docklow Ledbury Pembridge Brimfield Munderfield Stocks Lower Bullingham Stowe Stony Cross Woonton Bishopstone Swainshill Preston Wynne Canon Pyon Cockyard White Cross Nokelane Head Yarkhill Calver Hill Prior's Frome Bridstow Archenfield Hoarwithy Westfield Much Marcle Upper Lyde Ivington Walterstone Common Glewstone Floodgates Portway Howle Hill Red Rail Nextend Wilson Bradnor Green Ladyridge Bridge Sollers Marston Stannett Marston Cradley Kivernoll Bobblestock Newtown Kynaston Golder Field Burmarsh Pontshill Marsh Ewyas Harold Pipe and Lyde Sutton St Nicholas Aston Ingham Newton Upper Grove Common Lower Buckenhill Canon Frome Burley Gate Cophill Old Forge Waller's Green Trewen Moreton on Lugg Eau Withington Crozen Yarpole Green Lane Sapey Bridge Brelston Green Coxall Perrystone Hill Little Birch Lower Hardwick Kingstone Leinthall Earls Lower Burton Hildersley Rotherwas Lower Green Preston on Wye Pow Green Upper Town Wigmore Welsh Newton Kingswood Crossway Lucton Gilfach Rhydspence Norton Wood Panks Bridge Litmarsh Five Bridges Monmarsh Headbrook Meadow Green Headland Ruxton Orleton Common Elton Bagwyllydiart Stretford Bishops Frome Belmont Lower Lye Venn's Green Dancing Green Carey Swinmore Common Nupton Fownhope Nash New Town Weirend Netherton Staunton on Wye West Town Goodrich Cross Lower Breinton Woods Eaves Ashperton Dorstone Totnor Shelwick Cold Green Cabal Lyde Cross Brockmanton Weston Parkway Perton Hole-in-the Wall Woolhope Cockshoot Dilwyn Lower Harpton Bellamore Yazor Even Pits Stretton Sugwas Stoke Lacy Humber Sutton St Michael Burghill Ballsgate Common Tidnor Bartestree Stanley Hill Dinedor Cross Horseway Head Sarnesfield Canon Bridge Kingsfield Edwyn Ralph Bosbury Kingsland Newton Almeley Wootton Ashton Dinedor Shelwick Green Hill Gate Becknell Lyonshall Huntington Dukes Luntley Upper Dormington Walker's Green Brampton Bryan Three Ashes Adforton Middle Maes-coed The Leys Hom Green Green Crize Streamford Ailscroft Gorsley Common Kimbolton Lewis Wych Lugg Green Brierley Stockingfield Whyle Bycross Hendre The Heath Norbridge Lulham Shutton St Margarets Huntington Preston Marsh Craswall Hillhampton Eastnor Hales Wood Bullinghope Linton Hill Buckton Kentchurch Ridge Hill Batchfields Foy Grafton Pontrilas Garway Hill Tillington Credenhill Holywell Three Crosses Allensmore Cross Llyde Common Hill Sallys Much Dewchurch Westfields Wellington Heath Stoke Cross Amberley Brilley Tumpy Lakes Pencraig Stoneyard Green Downton on the Rock Didley Hales Bank Birtley Bearwood Larport Auberrow Newtown Upper Marston Tyberton Broad Green Clock Mills Upper Lye Pict's Cross Flaggoners Green Greenhill Little Brampton Checkley Beggars Ash Harewood End Stretford Little Tarrington Burrington Whitechurch Maund Llancloudy Eardisland Priory Wood Grittlesend White Stone Pipe Aston Lea Line Woonton Ash Widemarsh Wootton Cock Gate Ebnall Adley Moor Norton Canon King's Caple Leominster Strangford Withington Marsh Thornbury Eaton Marstow / Llanmartin Winnal Common Shirl Heath Upper Broxwood Broomy Hill Alder's End Flintsham Mahollam Rodd Hurst Stocking Nutfield Sutton Marsh Upper Breinton The Riddle Stockton Little Garway Mortimer's Cross Urishay Common Weobley Aylton Clehonger Ruckhall High Lane Sellack Boat Byton Hand Rushock Dulas Bailey Lane End Ledgemoor Welshman's Lane Lower Bearwood Crumpton Hill Orcop Eastwood Chance's Pitch Upper Kinsham Vowchurch Common Kinnersley Pool Head Hardwicke Ongar Street Waterloo Ballingham Hill Moorfields Monnington on Wye Bromsash Hope under Dinmore Brinkley Hill Bicton Moor Park Bowley Lane Callow Marsh Colwall Little Hill Barton Court Stanford Bishop Veldo The Fording Callowside Wetmore Linley Green Withington Coddington Holme Marsh Buckcastle Hill Ford Hinton Eign Hill Upper Hergest Meer Common St Weonards Staunton on Arrow Upcott Goodrich Aston Crews Franklands Gate Cholstrey Hopley's Green Bodenham Bank Brampton Abbotts Wood End Wylde Moccas Sollers Dilwyn Wyson Kingstone Llangrove Durlow Common White Rocks Newlands Stoke Lane Leintwardine Penguithal Combe Tupsley Linton Titley Ridgeway Cross Holmer Rodd Todding Little Common Parkway Tedstone Wafer Moorhampton Bredward Hope Mansell Bromyard Downs Garway Birchend Leysters Collington Aulden Aconbury Middleton Lower Rabber Stony Cross The Vauld Bodenham Stapleton Hegdon Hill Portfields Marlow Ham Green Claytons Whitney-on-Wye Storridge Eardisley Wormelow Tump The Marsh Little Merthyr Monkland Comberton Lyne Down Westhide Wolferlow Deerfold Kington Pen-y-Park Ryelands Brookfield Common Bach Bacton Upper Hamnish Portway Luston Monkhide Upper Colwall Fine Street Hatfield Lawton Weston under Penyard Lower Welson Bowley Town Trumpet Altbough Brimfieldcross Netherton Covender Letton Stony Cross Brockhampton Upper Hardwick Ocle Pychard Pentre-Jack Bolstone Crocker's Ash Stowfield Little London Bowley Saffron's Cross Yarsop The Weaven The Wymm Archenfield King's Acre Llangarron Weston Beggard Almeley Stretton Grandison Stoke Edith Newton Farm Clencher's Mill Crizeley Dorstone Rudhall Baysham Ryelands Jug's Green Llanrothal Wormbridge Common Wynds Point Munsley Hawkersland Cross Barrelhill Green Munderfield Row Fromes Hill Old Wharf Ross-on-Wye Pen-pwll-sond Whitchurch Leys Hill Snodhill Edvin Loach Ashley Moor Bush Bank Poolpardon Kinton Upper Maes-coed Clouds Munstone Kilpeck Pixley Michaelchurch Escley Sutton Lakes Cobnash Halmond's Frome Little Cowarne Shawl Turkey Tump Shucknall Sollers Hope Upper Wootton Elms Green Millhalf Treaddow Peterstow King's Pyon Chickward Byton Bredwardine Dormington Byford Scotland Bank Cobhall Common Lower Egleton Acton Beauchamp Longtown Winter's Cross Kerne Bridge Felton Hyde Ash Bartonsham Hartleton Ballingham Merrivale Wofferwood Common Lower Kinsham Hill-field Byford Common Overross Kerry's Gate Great Brampton Hunderton Greytree Michaelchurch Trereece Lower Wootton Upton Bishop Broadmoor Common Woolhope Richards Castle Shobdon Upper Hill Bromyard Bradlow Bleak Acre Goose Pool Pudleston Putson Foxley Upper Egleton Steen's Bridge Whitton Easthampton Welsh Newton Common Falcon Leinthall Starkes Newton Bull's Hill Westbrook Trolway Aylestone Hill Mansel Lacy Vowchurch Dinedor Camp Broad Oak Risbury Mathon Fiddler's Green Walford Combe Moor Yatton Ryeford Pontshill Bringsty Common Putley Staplow College Hill Lower Town Tudorville West Lydiatt Elmdale Llanrosser Pencoyd Upton Crews Orleton Woodbrook Much Birch Evendine Lugwardine Shenmore Grendon Green Mansell Gamage Little Gorsley Madley Knapton Green Little Doward King's Thorn Pikestye Hill of Eaton Winnal Dodmarsh Grendon Bishop Tarrington Aston Crowmoor Moreton Jeffries Ganarew Moorcot Knill Broadway Lands Eaton Bishop Biddlestone Colwall Green Ruxton Green