Bus Advertising in Coomb Hill

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Bus Marketing in Coomb Hill

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Coomb Hill - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Coomb Hill - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Coomb Hill- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Coomb Hill - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Bearsted Dartford Marshes Birling Hickmans Green Broomfield Gosmere Broom Street Linton Shadoxhurst Snave Farthingloe Queen Street Great Cheveney Lewson Street Highstreet Hawkenbury Adisham Lower Bitchet Parrock Farm Greatstone-on-Sea Staple Mundy Bois Grafty Green Plumford Underriver Leadingcross Green Durlock Hazel Street Under the Wood Tonbridge Herne Bay Great Chart Eastling Millhall Lower Heppington Chesley Finberry Hollingbourne London Beach Kingsdown South Ashford Eddington Reading Street Roughway Bredgar Cuxton Dean Street Kilndown Sittingbourne Nevill Park Stocker's Head Westwood Great Buckland Plucks Gutter Shelvingford Penenden Heath Hall's Green Postling Green Yalding Goose Green Wayfield Lower Stoke Shottenden Ashley The Bridge Yewhedges Trottiscliffe Margate Densole Heath Side Sheldwich Chiddingstone Lower Bush Winterbourne Great Bower Bridge Minster Sevington Leybourne Kings Farm Bircholt Forstal Coxheath Childsbridge Stonecrouch Carter's Hill Knockholt Pound Nackington Bredhurst Gold Street Wingham Well Gillingham Isle of Wight Bexon Smarden Singleton Ridley Ramslye Rushenden Paddock Wood Lower Halstow Brasted Chart Painter's Forstal Long Reach Park Wood Hook Green Upper Halling Longfield Bitchet Green Smarden Bell Postling Hampton Broadwater Down Wichling Fletcher's Green Small Hythe Eccles Peene Walter's Green Ramsgate Studd Hill Bicknor Nash Street Ratling South Street Hareplain Oversland Kemsing Orlestone Wormshill Birchington Blacketts Biddenden Kipping's Cross Paddock Tower Hill Bilsington Greenhithe Capel Cross High Halstow Mile Oak Bishopstone Calcott Riverview Park Crouch The Stocks Hoath Borden Hadlow Stair Round Street The Quarter Castle Hill Chestnut Street Offham Dene Park Aylesham Old Tree Boxley Lower Luddesdown Lamberhurst Quarter Smallbridge Burham Court Keycol Warren Street Appledore New Romney Coomb Hill The Brents Maypole Royal Tunbridge Wells Wrotham Westbere Dumpton Shirkoak Ebbsfleet Valley Conyer Swingfield Minnis Wilgate Green Little Mill Stocks Green Lidsing Cold Harbour Waltham Brooks End East Stourmouth Grove Green West Stourmouth Upper Harbledown Westgate-on-Sea Woolage Village Tubslake Knockhall Loose Clarendon Dargate Common St Dunstan's West Langdon Camer Swanscombe Hubbard's Hill Mill Hill Standen Well Street Hartley Hill Pettings Stowting Court Little Mongeham Chitty Tonge Corner Milton Regis Borstal Sholden Faversham Brooklands Throwley Stowting Chalk Satmar Great Stonar Bliby Wye Palmarsh Lower Twydall Brandfold East Peckham Honey Hill Kingswood Higham Hilden Park Grigg Shipbourne Twydall Gover Hill Park Side East Malling Heath Timberden Bottom Burrswood Darenth Sly Corner Christian Fields Otford Troy Town Potter's Forstal Lower Green Little Chart Sharnal Street Buckhurst Davington Nethercourt Upper Deal Romford Crouch Sissinghurst Newington Bybrook Sarre Brenzett Green Rabbit's Cross Marsh Green Darland Chislet Arpinge Fleeden Dargate Three Tees Higham Wood Kingsgate Stone Cross Ridge Row 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Street Dartford Appledore Heath Penshurst Patrixbourne Highstead Hoo Ringlestone Molash Westwell Leacon Eastwell Park Greatness Barham Snipeshill Stick Hill Crockham Hill Mile Town Hazel Street Grain Little Frith St Stephen's New Town Istead Rise Camden Hill Northfleet Ottinge Challock Hacklinge Tilmanstone Borden Hill Middle Deal Starvecrow Upper Hardres Eastwood Pullington Hildenborough Townland Green Haffenden Quarter Shuttlesfield Halling Perry Stone Corner Mockbeggar Hamptons Newnham Buttsole Broad Oak Harbledown Chislet Forstal Charcott Heaverham Brabourne Lees Flemings Leigh Green Tyler Hill Hocker Edge Four Throws Greenhill Boughton Aluph Kit's Coty Selson Loose Hill Luton Halfway Street Durlock Hunton Crundale Gain Hill Coolinge Luddenham Clapham Hill Allhallows Stone Cross Harvel Halstead Wickhambreaux Moorstock Romney Street Richborough Port Addlestead Snodland Payden Street New Town Mockbeggar Yew Tree Green Kempe's Corner Stoke Ringwould Pizien Well Leaveland Comp Old 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Tower Hamlets Rowling Potten Street Daniel's Water West Court West Cliffe Knowlton South Green Whitfield Mount Pleasant Aldington Frith Brookfield Chartham Boughton Malherbe Boughton under Blean Milebush Morehall Staplestreet Upper Fant Barrow Hill Goodnestone Newtown Woodside Green Chainhurst Moor Street Bonnington Iden Green Chart Sutton Ham Hill Sheerness Elms Vale Biddenden Green Chevening Market Heath Teston Cooper Street Lower Rainham Stubb's Cross Fawkham Green Poundsbridge Brissenden Green Chalkwell Broad Oak Otham Hole Broadstairs Barnsole Finglesham Wilsley Green Tenterden Selgrove Stone Statenborough Hucking Swanley Sandling Ospringe Styants Bottom Strood Lenham Forstal Brook Platt Elvington Bramling Roseacre Rodmersham Green Howt Green Coursehorn Dane Street Charing Heath Barrowhill Kingsnorth Hollow Street Bogden The Quarter Wittersham Thurnham Glassenbury Court-at-Street Rooting Street Herne Common Broad Tenterden Wetham Green Rolvenden Wateringbury Chillmill Cheriton Westenhanger Wombwell Park Shorne New House Markbeech Plaxtol Lamberhurst West Kingsdown Street End Deans Bottom High Halden Stonebridge Green Southernden Capel-le-Ferne Westerham Withersdane Eastchurch Horsalls Benover Westmarsh West Minster Curtisden Green Northwood East End Hinxhill Horselees Pittswood Ham Godmersham Sutton at Hone Fostall Dungeness Upper Postern Red Hill Boyden Gate Mill Street Sandway Hale Street Lower Upnor Matfield Donkey Street Betteshanger Canterbury Bedmonton Meopham Green Burham Upstreet Peening Quarter Green Hill Neames Forstal Badlesmere Bockhanger Riseden Marden Thorn Pembury Ware Street Dryhill Church Street Bogle Halfway Houses Stone in Oxney Kemsley Sevenscore Tudeley Platt's Heath Knave's Ash East Street Coppins Corner Perrywood Winkhurst Green Twitton Sellindge Sepham Heath Walmer Rochester Selling Ivy Hatch St Martin's Upper Bush Cranbrook Upper Rodmersham Twenties Sandhurst Westfield Sole Bossingham Culverstone Green Cop Street Flete Tong Green Tunstall Guilton Lympne Oakhurst Cliffe Woods Gore Street Stonestreet Green North Street New Barn Burmarsh Wouldham Pootings Weavering Street Broadstone Field Green Ram Lane Knockmill Herne Royal British Legion Village Cooling Hanging Bank Monkton Seabrook Middle Quarter Lade Shorne Ridgeway Farthing Corner Five Oak Green East Hill Knowles Hill The Quarter Stone Street Sherwood Chipstead West Hythe Petteridge Claygate Napchester Bishopsbourne Pepper Hill Lower Hardres South Tankerton Badgers Mount Thurston Park The Crook St Peter's Eynsford Whitehall Studdal Smeeth Ickham Lamberden Elham Chalksole St John's Larkfield Wheelbarrow Town Sandhurst Cross Little Conghurst Barnes Street Sandwich Cherry Orchard Newington Kennington Lees Scotland Hills Faversham Lakes Highgate Shalmsford Street Sandling Acol Stelling Minnis Hook Green Rough Common Doddington The Pinnock Loyterton Dunk's Green Swanton Street Hawkhurst Ashbank Etchinghill Winchet Hill Acton St Augustine's Otham Park Wood Boughton Monchelsea Detling Thong Hill Hoath Skeete Hockley Lydden Folkestone Branbridges Boughton Corner Brook Street Old Wives Lees Hothfield Weddington Lynsore Bottom Seacox Heath Pearson's Green Hoaden Exted Swanton Kings Hill Troy Town Dingleden French Street Allington Windmill Hill Martin Yopps Green Ightham Common Fordwich Acrise Little Betteshanger Charing Lenham Chatham Monk's Hill Lullingstone Hawthorn Corner Frittenden Bullockstone Leeds Knox Bridge Lydden Lower Hartlip Denton Little Chart Forstal Edenbridge Denny Bottom Eyhorne Street Hungershall Park Woolpack Corner Lenham Heath Fosten Green West Street Drellingore Chilmington Green Rhodes Minnis Beltring Knatts Valley North Halling Oare Shorne West Beaver Culmers Great Mongeham Betsham Newenden Chartham Hatch Bottom Pond Sutton Valence Hearts Delight Seed Bloodden Elmstone Marshborough Seal Otterden Place Nettlestead Green New Hythe Cranbrook Common Bethersden Nash Felderland Wyebanks Minster Wingham Green Weller's Town Allhallows-on-Sea Gun Green Marden Beech Woodsden Pye Corner Chequertree Livesey Street Cliffs End Waterman Quarter St Mary Hoo Sevenoaks Weald Farningham Charing Hill Joyden's Wood Westwood South Street Wallend Ulcombe Sherwood Park Five Wents Oldbury Meopham Pennypot Seasalter The Pound Temple Hill Garlinge River Broad Street South Street Lower Haysden Breach Horns Cross Farleigh Green Swingfield Street Dymchurch Ileden Goat Lees Slutshole Orchard Valley Seaton Priestwood Green Dunton Green Willesborough Lees Shelvin The Leacon Upton Clap Hill Sandwich Bay Estate Grove Standen Street Marden Upper Walmer Staplehurst Chiddingstone Hoath Kingsnorth Kennington Henley Street Worth Great Pattenden Wootton Hosey Hill Queenborough Three Chimneys Darenth Valley Hawley Key's Green Garlinge Green Ripple Hook Green Rowling Street Barrow Green Harrietsham Hartlip White Oak Potman's Heath Egerton Forstal Underling Green Grove Park Danaway Langley Woodchurch Horton Kirby Sandown Park Lilyvale Radfall Buckland Southfleet Golford Plumtree Green Woodnesborough Church Whitfield Lynsted Whitehill Marine Town Kippington Woodland Hawkenbury Woodlands Wissenden Ham Green Hoath Corner Milton Brenzett Frogham Crowdleham Dunn Street Meopham Station Congelow Chartway Street Lower Island Sinkhurst Green Fairbourne Heath Worten Coldred Gore Temple Ewell Wilsley Pound Great Job's Cross Gibraltar Blue Bell Hill Pested Warden Blean Northdown Crabble Greet Snoll Hatch Hulberry The Forstal Lower Eythorne Well Head New Town West Yoke Tickenhurst Clapper Hill Hassell Street Sturry