Bus Advertising in Eastwood

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Bus Marketing in Eastwood

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Eastwood - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Eastwood - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Eastwood- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Eastwood - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Eastwood (Kent)

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Lower Walmer Flete Headcorn Bobbing Durlock Perry Street Broomfield Lamberhurst Quarter Paddock Wood Styants Bottom Knox Bridge Eccles Salmans Preston West Dumpton Eyhorne Street Greenhill Oldbury St Martin's Lade Deans Hill Lower Haysden Otham Lower Green Temple Hill Hicks Forstal Shelvingford Ware Bossingham Fant Wheelbarrow Town Ottinge The Brents Chitty Romney Street Pizien Well Sarre Botolph's Bridge Tenterden Richborough Port Woodchurch Chiddingstone Barham Swanley Highstead Dunkirk Bloodden Brasted Chart Mersham The Park Bearsted Paddlesworth Bexon Densole Cooling Palmer's Green Livesey Street Maidstone Kit's Coty Bapchild Capstone Elms Vale Frith Chillenden Fleet-Downs Cliffe Woods Winchet Hill Pembury Kingsdown Mereworth Goat Lees St Mary Hoo Northgate Barnsole Stone Cross Weller's Town Dumpton Mill Hill Keycol Buckland The Moor Hastingleigh Winterbourne West End Blean Swift's Green Lower Heppington Istead Rise Woodnesborough Kearsney Kenardington Hadlow Pluckley Thorne Ham Green Ringlestone Seal Loose Ham Hill Lower Bitchet Wildernesse Denton Millhall Burmarsh Detling Postling Green Key's Green Marsh Green Hoaden Yorkletts Lamberden Loose Hill Kingsnorth Dargate Common St Stephen's Womenswold Satmar Broomhill Cranbrook Common Great Chart Kipping's Cross Marshborough Court-at-Street Sevington Red Hill Manston Gillingham Rochester Potman's Heath Hockley South Darenth Wichling Acton Littlestone-on-Sea Gore Four Oaks Green Street Green Kettle Corner Market Heath Bessels Green Moor Street East Studdal Hoppers Corner Woolage Green Devil's Den The Pinnock Sevenoaks Frittenden Goodnestone Larkfield Faversham Lakes East Langdon Willesborough Lees Brabourne Hampton Shatterling Aycliff Ebbsfleet Valley Hearnden Green Chestnut Street Boughton Aluph Chilham Stowting Court Leeds Postling Waterham Roseacre Claygate Cross Nevill Park West Cliffe Hanging Bank St Ann's Green Blue Town Lower Island Lymbridge Green Cliffe Force Green Boughton Street New House Donkey Street 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Hoath Brattle Swingfield Minnis Hartlip Hawthorn Corner Frogholt Bossington Sandgate Bekesbourne Hill Coxheath Challock Parkgate Ewell Minnis Hollow Street East Peckham Breach Higham Wood Calcott Farthingloe Egerton Forstal St John's Marden Beech Paddock Singleton Coomb Hill Bethersden Ripple Stubb's Cross New Hythe Hamlet of Shellness North Eastling Dartford Marshes Biddenden Rushenden Copton Milebush Weddington Carter's Hill Oad Street East Farleigh Grange Sutton Wyebanks Twitton Newington Folkestone Poulders Gardens Elmsted Bliby Otham Hole Mockbeggar Medhurst Row Northwood Shorncliffe Camp Gold Street Snoll Hatch Hernhill Fosten Green Hungershall Park Christian Fields Upper Postern Crundale St James Ivy Hatch Stoke Waltham Wye Royal British Legion Village Deans Bottom Anvil Green Bulleign Stonehill Green Lords Wood Sly Corner Herne Pound Danaway Yewhedges Liverton Street Brooks End Sutton at Hone New Town Labour-in-vain Preston Tunbridge Hill Four Wents Barrow Hill Palmarsh Twydall 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Ash Smeeth Pegwell Teynham Street Brooklands Lenham Markbeech Lilyvale Noah's Ark The Bridge Green Hill Gibraltar Lydden Rowling Capel Westbrook Stansted Sevenscore Collier Street West Farleigh Summerfield Plucks Gutter Swalecliffe Bowmans Joyden's Wood Hacklinge Ridley Modest Corner South Stour Maplescombe Brook Claygate Gore Street Bottom Pond Noke Street Ripper's Cross Eastchurch Finglesham Sandhurst Milstead Castle Hill High Brooms Boyden Gate Rooting Street Ansdore Staple Barden Park Lower Hardres Hareplain Brook Street Sherwood Park Broadstone Drellingore Hollybushes Withersdane Lydden St Leonard's Street Allington Selsted Whatsole Street Darenth Hunters Forstal Hassell Street Ileden Upper Ifield Cherry Orchard Lower Higham Tovil Ridgeway Kempe's Corner Hadlow Stair Tonge Corner Wickhambreaux Morehall Grain Garlinge Green Maltman's Hill Darenth Valley Leigh Hextable Sibertswold Gadshill Hearts Delight Minster Hale Street Chesley Well Street Harbledown Hoath Corner Moorstock Stone North Foreland Yopps Green Hartlip Hill Maxted Street Priestwood Green Iwade Milton Hazel Street Cliftonville Brenzett Timbold Hill Fordwich Bean Borstal Great Buckland Horseshoe Green Warren Street Chart Hill Comp Shorne West Charing Hill Swanton Street Sutton Valence Highstreet Upper Bush Dungate Boxley Three Tees Stone Cross Bybrook Whiteacre London Beach Sissinghurst Park Side Westenhanger Stone Hill Bishopsbourne Colt's Hill Holborough Camden Park Upper Walmer Felderland Knockholt Slutshole Bockhanger Vigo Village The Stocks Nash Foxendown Dunk's Green Greet Monkton St Margaret's at Cliffe Luddesdown Lower Bush Wolverton Hamstreet Each End Church Whitfield Beltring Well Head Stonewood Bullingstone French Street Wateringbury Broad Street Selling Goodnestone Brasted Tylden Cooper's Corner Loyterton Herne Common Bramling Barrowhill Warehorne Stiff Street St Dunstan's Harvel Western Heights Capel Cross Kennington Hook Green Singlewell Old Wives Lees Ulcombe Temple Ewell Weavering Street Wetham Green Sandwich Bay Estate Bateman Corner Betteshanger Alkham Sheerness Round Green Tower Hamlets South Street Stonecrouch Heaverham Upton Wingham Well Moon's Green Small Hythe Bidborough South Willesborough Chalksole Green Etchinghill Round Street Sandown Park Southernden Shadoxhurst Stocks Green Faversham Worms Hill Boughton Corner Coursehorn Appledore Heath Longfield Lower Green East Hill Hucking Finberry Stelling Minnis Rainham Upper Harbledown Tyler Hill Longford Payden Street Gill's Green Minster Thong Wissenden Bluetown Hartley Bayley's Hill Scragged Oak Shepway Nettlestead Green Bekesbourne Wootton Brenzett Green Stede Quarter Eddington North Street Sherwood Little Mongeham Oare Barrow Green Deal Rodmersham Green Cranbrook Maypole East Malling Heath Mile Town St Michaels Bax Newingreen Knave's Ash Littlebourne Bullockstone Westwell Pineham Hoo Park Wood Scotland Hills Hickmans Green Dane Street Old Cryals Trench Wood Yardhurst Gosmere Upper Hardres Court Colliers' Green Burrswood Hildenborough The Lees Lamb's Cross Barming Heath Hosey Hill Hartley Marden Thorn Marlpit Benover Bilting Longfield Hill Ham Tower Hill Boughton under Blean Wouldham Neames Forstal Coldred Rowling Street Marden Bredhurst Goddard's Green Hamptons Lower Upnor Brabourne Lees Rodmersham Lydd Orchard Valley Westgate-on-Sea Worten Watt's Cross Martin Crit Hall Wingmore Poundsbridge Skeete Crouch Henley Street Farthing Green Underriver Plumford Hoo St Werburgh Conyer Teynham Chartham Hatch Mount Pleasant Halfway Houses Woodsden Timberden Bottom Marley Snodland Silver Street Chilmington Green Wombwell Park Fordcombe Tunstall Capel-le-Ferne East End Snowdown Worth Hales Place The Forstal Yewtree Cross Eastry Chartway Street Townland Green Hill Top West Street Edenbridge Hever Brandfold Ickham How Green Ford Marley Seasalter Clapham Hill Burham Kent Street Hollingbourne Wanshurst Green Saltwood Troy Town Gravesend Toy's Hill Lenham Heath Erriottwood Godden Green Broad Street Birling The Quarter Higham Hale Newbarn Lower Luddesdown Fir Toll Northbourne Dunn Street Cheriton Shipbourne Chiddingstone Causeway Beltinge Smarden Camden Hill Wierton Rosherville Hersden Henhurst Sole Street Mystole West Malling West Kingsdown Sholden South Tankerton Iden Green Grove Park Whitehill Betsham Dymchurch Stone Street Boughton Lees Caring Kings Hill Tankerton Lullingstone Sellindge Peening Quarter Barnes Street Chalkwell Eythorne Borden Hill Bedmonton Pullington South Street Platt's Heath Ivychurch Buckland Valley Davington Camer Chart Corner Stodmarsh Winkhurst Green Bridge Kings Farm Pested New Town Denstroude Garlinge Godmersham Hulberry Mockbeggar Woodland Leigh Green Froghole Starvecrow Sixmile Cooper Street St Peter's Clement Street Swingfield Street North Street Woodside Green Lower Rainham Church Street Maypole Bishopstone Chequertree Tanden Wittersham Chegworth Broad Street David Street New Street Forstal Harbourland Windmill Hill Middle Quarter Brookland Four 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