Bus Advertising in Liverton Street

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Bus Marketing in Liverton Street

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Liverton Street - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Liverton Street - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Liverton Street- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Liverton Street - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Liverton Street (Kent)

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Trottiscliffe Twitton Loose Ottinge Longfield St Nicholas at Wade Maltman's Hill Naccolt North Eastling Barden Park Dover Castle Hill Parker's Green Lower Hardres Gushmere Bredhurst Underriver Tenterden Walderslade Otham Barrow Hill Wootton Park Side West Stourmouth Thurnham West End Grove Park How Green Ansdore Hill Top Newington Bateman Corner Nethercourt Whitstable Littlebourne Chestnut Street West Minster Iwade New Ash Green Watt's Cross Baker's Cross St Martin's Aylesford Hartley Hothfield Bessels Green West End Mile Oak Upper Halling Ulcombe Standen Street Boughton Monchelsea Swanscombe Summerfield Lynsted Cranbrook Roughway Medhurst Row Broom Street Western Heights Mystole Ruckinge Milstead Great Stonar Hersden Westenhanger Hulberry Eccles Great Mongeham Bullockstone Halfway Street Howt Green Camden Park Trench Wood Claygate Brasted Round Street Bramling Chart Sutton Romford Hempstead Aylesham Borden Chilton Chitty West Dumpton Shelvingford Hunters Forstal Bidborough Kennington Lees Ramsgate Little Mongeham Ramslye Plumtree Green Garlinge Green Slutshole Romney Street Force Green Charcott Camden Hill Ware Street Church Whitfield Burham Newtown Gravel Castle Erriottwood Grafty Green Swattenden Newingreen New Romney Newenden Broadstone Camer Stone Cross Riseden Kingsnorth Folkestone Lower Bitchet Colliers' Green Biddenden Meopham Green Bicknor Strood Folly Town Pettings Bromley Green Flete Wormshill Skeete St Margaret's at Cliffe Cliffe Woods Yewhedges The Forstal Selson Sinkhurst Green Marine Town Halfway Houses Crundale Gover Hill Farningham Lower Stoke Offham Wayfield Upper Goldstone Chestfield Warren Street Hamlet of Shellness Wittersham Ditton Radfield Stockbury Kippington Upper Hayesden Little Conghurst Boyden Gate Knatts Valley Oare Knox Bridge Beltinge Sandhurst Cross Dargate Monk's Hill The Valley Stowting Court Swingfield Street Knowlton Tickham Leeds Harman's Corner Beal's Green East Hill Buckland Stone Street Goddard's Green Copton Minster Newland Green Joyden's Wood Sheldwich Lees Lympne Park Wood Tyler Hill Timbold Hill West Yoke Sittingbourne Grain Frindsbury Liverton Street South Alkham Chequertree Saltwood Challock Martin Mill Key's Green Long Reach Cock Street Merryman's Hill Yopps Green Etchinghill Hucking New Barn Studdal Westgate-on-Sea Styants Bottom Bybrook Rodmersham Green Shottenden Priestwood High Knocke Dungeness Grove Green Hemsted Bluewater Yalding Crockhurst Street Linkhill Haine Shalmsford Street Four Elms St Margarets Haviker Street Mersham Broad Tenterden Satmar Hale Street Lower Walmer Wingham Chiddingstone Stonestreet Green Tonge Corner Bossington Tankerton Longfield Hill Upper Eythorne Worten Sarre Well Street Hartley New Town The Crook Riverview Park Warden Seacox Heath Lords Wood Chipstead Northdown Chilham Blacketts Ileden Ratling Little Chart Ashurst Broadstairs Orlestone South Ashford Mabledon Thong Coolinge Otterden Place Upchurch Wingmore Nettlestead Green Clap Hill Lenham Forstal West Cliffe Broadoak Benover Potter's Forstal Hillborough Snargate Bapchild Ide Hill Kemsing Walmer West Malling Westbere New Town Bedmonton Heath Side Sandling Marden Thorn Harvel Sandown Park Withersdane Newnham Roseacre Badlesmere Goodnestone Weller's Town Crowdleham Collier Street Ash Lower Herne Westerham Stodmarsh Rooks Hill Rosherville Hythe Milebush Rowling Street Hoath Corner Rusthall Red Hill Upper Hardres Court Chalksole Green Oldbury Plumford Sutton Valence Payden Street Shorne Ridgeway Barming Heath Bodsham Lade Whitehill Willesborough Forstal Wallend Yewtree Cross Flemings Dumpton Strood Penshurst Temple Ewell Pluckley Thorne Birchington Swanley Horsmonden Stone Corner Lower Twydall Well Hill Bishopstone Paddlesworth Hubbard's Hill Boughton under Blean West Hythe Great Buckland Hoppers Corner Hill Street Burlings Nash Street New Street Warehorne St Radigund's Weddington Labour-in-vain Boughton Street Sturry Stoke Foord Dunk's Green Hawkinge Dymchurch Elvington Lamberden Herne Pegwell Acol Lashenden Royal Tunbridge Wells Marden Mockbeggar Woodland Upstreet Badgers Mount Hales Place Hearnden Green Ridgeway Whitfield Bearsted Thanington Grove Thurston Park Nonington Hockley Stowting Kettle Corner Old Wives Lees Noah's Ark Luton Larkfield Townland Green The Pinnock Staplehurst Pipsden Halstead Herne Common Chalksole Hodsoll Street Burham Court Hawley Culverstone Green Broad Street Troy Town Kings Hill Sixmile St John's Preston Ebbsfleet Valley Milton Dartford Marshes Waltham Postling Pedlinge Mowshurst Cold Harbour Greet Neames Forstal Peening Quarter Great Job's Cross Crabble Guilton London Beach Caring St John's Breach Ridley Smart's Hill Fleet-Downs Small Hythe Staplestreet Great Chart Lower Goldstone West Street Sibertswold Kipping's Cross Brook Street Biddenden Green St Peter's Upper Postern Seed Canterbury Church Street Cranbrook Common Kings Farm Bean Garlinge Bagham Ripple Sevington Little Betteshanger Marlpit Millhall Southernden Twenties Bonnington Riverhead East End Rochester Densole Timberden Bottom Monkton Nash Lyminge Crockenhill Woolpack Corner The Quarter Ivy Hatch Hildenborough Bilsington Charing Crouch Davington Benenden Woodlands Markbeech Blue Town Knockholt Pound Fletcher's Green Stone Cross Pittswood Lett's Green Selsted Chatham Chalkwell Hawkhurst Darenth Valley Hollingbourne Printstile Barham Singlewell Iden Green Borden Hill Upper Hardres Ridge Row Gosmere Manston Bekesbourne Hill East End Scarborough Dunton Green Borstal Rolvenden Paramour Street Fairbourne Heath Congelow South Willesborough Green Street Green Well Head Scotland Hills Yardhurst Modest Corner Hazel Street Walter's Green Bredgar Moon's Green Swanton Windmill Hill Haffenden Quarter Cheriton Capel Buckland Valley Snoadhill Faversham Tickenhurst Hocker Edge Greatness High Halden Plucks Gutter Snowdown Keycol Egerton Forstal Iden Green Broad Ford Twitham Farleigh Green Tuesnoad Cooling Street Chilmington Green Hinxhill Sole Street Milton Regis Marshborough Guston Street End East Stourmouth Buttsole Potters Corner Lower Hartlip Seasalter Woodchurch Winterbourne Seabrook Breach Foxendown Botolph's Bridge Eddington Hollybushes West Court South Street Alkham Upper Upnor Leybourne Wanshurst Green Brasted Chart Stone Cross Saint's Hill South Darenth Perry Street Farthing Corner Wheelbarrow Town Eastry Sly Corner Palmarsh Chalk Exted Egerton Chiddingstone Causeway Cobham Murston Wingham Well Marsh Green Finglesham Shadoxhurst Pearson's Green Golford Sevenscore Boughton Lees Rolvenden Layne Shorne Grigg Coombe Bough Beech Painter's Forstal Lenham Doddington Peene Deans Bottom North Lyminge Gibraltar Crockham Hill Ashley Yelsted Frinsted Eyhorne Street South Green Dean Street Buckhurst Tutt Hill Godden Green Molash Knockholt Otham Hole Queenborough Hilden Park Crossways Under the Wood Fleeden Newington West Cross Church Hougham Lower Rainham Field Green Maypole Ightham Common Reading Street Perry Whatsole Street High Halstow Stansted Middle Deal 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Town The Park Wombwell Park Crouch Teynham North Elham Chesley Hoo St Werburgh Bowmans Beltring Ripper's Cross West Hougham Finberry St Ann's Green Luddenham Bloodden Tilmanstone Rough Common Durlock Deans Hill Greenhithe Richborough Port Leadingcross Green Cranbrooke Common North Halling Coldharbour Sepham Heath Highstreet Cooling Mereworth Maxted Street Sheerness Fir Toll Dunn Street The Brents Chart Hill West Street Old Tree Drellingore White Oak Stonewood Bluetown Selgrove Linton Broomhill Northwood Westbrook Tylden Sherwood Park Ewell Minnis Otford Wrotham West Farleigh Dargate Common Frogholt Bulleign Coppins Corner Ickham Charing Heath Millbank East Peckham Lower Halstow Gun Green Elmsted Darenth Chartham Hatch Cross-at-Hand Clarendon North Street Hicks Forstal Wilsley Green Pested Kingsnorth Bethersden Knave's Ash Smarden Bell Southborough Woolage Village Henwood Green Swingfield Minnis Denny Bottom Glassenbury Paddock Wood Bekesbourne Addlestead Burmarsh Chart Corner Claygate Cross Stocker's Head Danaway Martin Sandwich Bay Estate Lower Eythorne Troy Town Capstone Brissenden Green Chiddingstone Hoath Mountain Street Throwley St Leonard's Street Honey Hill Hoath Whiteacre Herne Bay Petteridge West Peckham Mount Pleasant Lower Fant Rainham Allhallows Frogham Shoreham Sandwich Leysdown-on-Sea Ford Key Street East Farleigh Ospringe Meopham Station Branbridges Four Oaks Fawkham Green Pembury Round Green Burrswood Sharnal Street Clapper Hill Eastwell Park Pepper Hill Way Deerton Street Knockhall Meopham Loose Hill Fant Kearsney Waterham Chillenden Boughton Aluph Tovil Brookfield Newbarn David Street Stocks Green Kingsgate Hammill Cage Green Shorncliffe Camp Harbourland Three Chimneys Stonebridge Green Snave East Barming North Street Stede Quarter Chillmill Wickhurst Cowden Queen Street Boughton Malherbe Windmill Hill Speldhurst Lamberhurst Appledore The Quarter Hogben's Hill Eythorne Northfleet Snipeshill The Quarter Four Throws French Street Warmlake Isle of Wight Ashbank Herne Pound Littlestone-on-Sea Park Wood Bladbean Grubb Street Slade Cliftonville Salmans Higham Wood Hawkenbury Arpinge St Mary's Bay Kemsley Great Bower Henhurst Sevenoaks Kingsdown Ashford Froghole New Hythe Harrietsham Lower Higham Wissenden Wye New Town Shatterling Stockland Green Stone Lynsore Bottom Lamb's Cross Betteshanger Kit's Coty Borough Green Woodchurch Gadshill Kent Street Gore Street Hazel Street Underriver Ho Chambers' Green Pootings Seaton Stubb's Cross Addington Kilndown Chartway Street Ightham Three Tees Mundy Bois Hawthorn Corner Wigmore Gill's Green Cuxton Lydd-on-Sea Peters Village Peckham Bush Gore Uplees Westwell Pineham Luddesdown Tonbridge Weavering Street Mud Row Elmstone Otterham Quay Barnsole Bogden Aycliff Gravesend Goose Green West Kingsdown Horselees Tubslake Staple Horsalls Middle Stoke Lower Luddesdown Hosey Hill Tudeley Hale Langton Green Dingleden Hanging Bank Heaverham Bayley's Hill Selling Cheeseman's Green Studd Hill New Pound Farthingloe Allington Elham Horns Cross Lower Island Goodley Stock Bircholt Forstal Stelling Minnis Margate Bullingstone Northfleet Green Hamptons Bromstone Penenden Heath Temple Hill Starvecrow Sutton Sheldwich Kingston Faversham Lakes Hale Acrise Hastingleigh Bax Tower Hamlets Ware Hartlip Hill Chattenden South Street The Harbour Perrywood Stanhope Goat Lees Fosten Green Kemsley Street Harbledown Whetsted St James Whitley Row Friningham Sundridge Winchet Hill Westfield Sole Stanford Silver Street Curteis' Corner Coldred Ringlestone Brook Sandling Hadlow Fig Street Elvington Hill Hoath Tudeley Istead Rise Dryhill Lower Green Toy's Hill Broomfield Ram Lane Northgate Sandgate Lilyvale Nelson Park Carter's Hill New House Barrowhill Livesey Street Bitchet Green Blean Greatstone-on-Sea Sevenoaks Common Royal British Legion Village Seal Swalecliffe Stowting Common Crit Hall High Street Lenham Heath East Street Farthing Green Womenswold St Stephen's East Studdal Childsbridge Cellarhill Green Hill Cooper's Corner Preston North Foreland Bobbing Fordwich Winkhurst Green Rhodes Minnis Calcott Comp Reading Street Wildernesse Marden Beech Hearts Delight The Moor Orchard Valley Broad Street Chislet Whitehall St George's Square South Stour Scragged Oak Maxton Basted Patrixbourne South Street Middle Quarter The Leacon Hook Green Ryarsh Upper Deal Petham Kempe's Corner Morehall Underling Green Hever Noke Street Oversland Smeeth Greenhill Bexon Pean Hill Aldington Frith Tunbridge Hill Court-at-Street Blue Bell Hill Wilmington The Stocks Kenardington Rodmersham Tong Green Eastwood Oad Street Sholden Mockbeggar Wyebanks Newington Great Pattenden Palmer's Green Hungershall Park Lower Heppington Goudhurst East Malling Heath Swanton Street Stonecrouch Coursehorn Ash Statenborough The Lees Lunsford Great Cheveney Napchester Boughton Green Fenn Street Old Romney Hook Green Hall's Green Stick Hill Coxheath Little Frith Chevening Brabourne East Langdon Highgate Bishopsbourne Sandway Hoo Nettlestead Whitehill Stiff Street Bossingham Donkey Street Bilting Clement Street Charing Hill Eastchurch Godmersham Derringstone Sole Street Brooklands Shirkoak Hook Green Daniel's Water Willington Paddock Upper Rodmersham West Street Devil's Den West Langdon Hawkenbury Snoll Hatch Wrotham Heath Hartlip Maplescombe Leigh Gain Hill Maypole Denton Pye Corner Marlpit Hill Further Quarter Hassell Street Elms Vale Sellindge Headcorn Meresborough Eastling South Street Hartley Hill Wateringbury Hunton Detling Barnes Street Platt Betsham Plaxtol East Malling Woolage Green Lymbridge Green Bridge Colt's Hill Upper Harbledown Bogle Pennypot Horton Kirby Westwood Fostall Dene Park Deal Norton Ash The Pound Langley Lydden Smarden Goathurst Common Wichling Kennington Tower Hill Poulders Gardens Pratling Street Newchurch Old Cryals Broad Street Smallbridge Tanden St Mary Hoo Yorkletts Reculver Teston Twydall Allhallows-on-Sea Brabourne Lees Maidstone Little Mill Broad Oak Henley Street Capel-le-Ferne Aldington Culmers Poundsbridge Troy Town Brattle Lidsing Wilgate Green Edenbridge Moorstock Christian Fields Powder Mills Fordcombe Durlock Dane Street Singleton Shepway Wierton Westwood Cold Harbour Ivychurch Upper Ifield Hadlow Stair Hampton Adisham Little Chart Forstal Longford Boxley Broomhill Bank Felderland Anvil Green Lydden Leaveland Boughton Corner Dunkirk Fairseat Lower Bush Ringlestone Marley Upton Potten Street New Town Brookland Sevenoaks Weald Speed Gate Chainhurst Lydd Swanley Village Hoaden Parrock Farm Shuttlesfield Frith Vigo Village Brook Street