Bus Advertising in Nettlestead

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Bus Marketing in Nettlestead

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Nettlestead - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Nettlestead - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Nettlestead- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Nettlestead - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Sandling Lyminge Hungershall Park Greenhithe Thurston Park Marlpit Cross-at-Hand Hoo Larkfield Waterham Sheldwich Lees Elvington Coolinge Bishopstone Tubslake Swanscombe Nonington Tonbridge Sharnal Street Palmstead Biddenden Brasted Chart Glassenbury Hodsoll Street Flishinghurst Selsted Kenardington Stone Cross Staplestreet Harman's Corner Ashford Sutton Valence Dunton Green Park Wood Claygate Cross Meopham Green Gover Hill Mile Oak Acton Brissenden Green Ram Lane New Town Orlestone Yewhedges Goddard's Green Molash West Street Milton Regis Faversham Sittingbourne Hilden Park South Alkham Chart Sutton Bean Meresborough Bogle Kipping's Cross East Peckham East Street Sandown Park Statenborough Knox Bridge Westbrook Borden Hill Shorne Great Pattenden The Pound Kilndown Shottenden Sheldwich Luton Lymbridge Green Stonewood Sherwood Well Head Knockhall Nettlestead Green Dean Street Trottiscliffe Southernden Sandwich Bay Estate Smallbridge Priestwood West Cliffe Speldhurst Rainham Hammill Dymchurch Folly Town Cranbrook Whitehill Moon's Green Cuxton Well Hill Moorstock Kingsnorth Bax Lamberhurst Godden Green Milstead Mountain Street Willington Hicks Forstal Coxheath Queenborough Frittenden Botolph's Bridge Hareplain Bromley Green Bowmans New Hythe Lydd-on-Sea Broomhill Bank Womenswold The Moor Swift's Green East Studdal The Freehold Reculver Wichling Ottinge Radfield Mabledon Leadingcross Green Western Heights St Mary in the Marsh Chambers' Green Wierton Boughton Green Ruckinge Meopham Hoppers Corner Whiteacre Woodsden Hextable Boughton Lees Studdal The Park Grove Park Caring East Langdon Linton Rooks Hill Barming Brabourne Lees Isle of Wight Chart Corner North Street Kempe's Corner Singleton Force Green Upper Rodmersham West Hythe Each End Stocker's Head Walderslade West Yoke Borden St Mary Hoo Oad Street Knockmill Bogden The Brents Nettlestead Tickham Upper Fant Clapham Hill Stubb's Cross Deans Bottom Canterbury Seal Rowling Street Harbourland Tilmanstone Cherry Orchard Standen Hawkenbury Platt's Heath Wrotham Heath Swingfield Street Lower Haysden Maidstone Froghole Troy Town Tuesnoad Goose Green Shirkoak St Mary's Bay Swanley Village Farthingloe Broad Ford Buckland Valley High Street Darenth Valley Hulberry Hale Street Church Whitfield Hacklinge Mud Row Donkey Street Temple Hill Payden Street Moor Street Stonecrouch Shipbourne Napchester Park Wood Hothfield Cheriton Parker's Green Hinxhill Goathurst Common Allhallows Chillmill Mystole Boyden Gate Ringwould Lodge Lees Doddington Golden Green Herne Pound Studd Hill Saltwood Arpinge Ansdore Mowshurst Elms Vale Tonge Corner Hosey Hill Blacketts Salmans Eccles Seabrook Printstile Warden Paddlesworth High Knocke Adisham Hawthorn Corner Alkham Westgate-on-Sea Swanton Street Shalmsford Street Eastry Westfield Sole Iwade Camden Hill West Court Fleeden Chegworth Pittswood Gillingham Bayley's Hill Brattle Upper Walmer Ware Street Lenham Heath Nethercourt West End Brompton Denton Well Street Rolvenden Layne Pineham Westmarsh Clap Hill Pested Detling Grove Green Bidborough Rhodes Minnis Romney Street Gain Hill Church Street Hassell Street Tudeley Modest Corner Highstead Farthing Corner Bobbing Satmar Eyhorne Street Chesley Exted Hartley Birchington New Town Wingham Well Upper Goldstone Borstal Singlewell Wingham Green Golford Ditton Aldington Broomfield Throwley Forstal Otterden Place Saint's Hill Four Throws Sandway Speed Gate North Foreland Northwood Rhode Common Dargate Common Boughton Malherbe Lower Twydall Swanley Hawkenbury Newington Westwood Scotland Hills Whatsole Street Newington Goodley Stock Gosmere Hucking Herne Buckland Collier Street Keycol Buttsole Mundy Bois Hazel Street Henwood Green Sholden Wickhurst Frogholt Beltring Littlestone-on-Sea Allhallows-on-Sea Roughway Yalding Chartham Bagham Hall's Green East Farleigh Kemsley Street Lower Herne Barden Park Capel-le-Ferne Lower Rainham Crundale Marley Sly Corner Maplescombe Dover Twitham How Green Pean Hill Snoadhill Stiff Street Milton Whetsted Millbank The Leacon Fenn Street Ripple Appledore Heath Newenden Kingsgate Lower Green Eastwood Nelson Park Marlpit Hill Coppins Corner Petteridge Matfield Boughton Street Copton Timberden Bottom Lynsore Bottom Greatstone-on-Sea Stone Street Offham The Pinnock Wingham Five Oak Green Market Heath Ightham Common Godmersham Shadoxhurst South Green Frindsbury Kent Street Hernhill Barrow Green Wilsley Pound Troy Town Grove Worms Hill Woolpack Corner Bladbean Halstead Sandgate Deans Hill Postling Tower Hamlets Chiddingstone Hoath Waltham Great Mongeham Capel Cross Rodmersham Shorncliffe Camp Farleigh Green Sellindge Oare Upper Hardres Peene Newingreen Martin Mill Hamlet of Shellness Red Hill Basted Underling Green Hempstead Clarendon Lade Eastwell Park Rabbit's Cross Yardhurst Smarden Bell Denstroude Marshborough Richborough Port Gill's Green Poundsbridge Newbarn Brenchley Tovil Weddington Brabourne New Barn Petham Darland Westwell Leacon St George's Square 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Farm Throwley Deal St John's Penshurst Maxted Street Plumtree Green Brooks End Sturry Guilton Silver Street Tylden Lower Cox Street Snipeshill Hale Lydden Broad Street Hartley Lower Bitchet Otford Hoaden Horns Cross Bullockstone David Street Egerton Forstal Troy Town Slade Twitton Tutt Hill Boughton Corner Bossington Hook Green Plucks Gutter Whitehill Shepway Rosherville Grain Upper Eythorne Roseacre Mile Town Warehorne Blue Town Frogham Newington Staple Manston Sarre Colt's Hill Bullingstone Boxley Oldbury Great Stonar Sutton at Hone Joyden's Wood St Radigund's Whitfield Foxendown Longfield Hill Warmlake Mersham Christian Fields Littlebourne Hawkinge St Nicholas at Wade Lower Fant Scrapsgate Pye Corner Tower Hill Etchinghill Ridley Herne Common Stansted Medhurst Row Luddesdown Ash Biddenden Green Pedlinge St Martin's Lower Island Egerton Morehall Cooper Street Ashbank Iden Green Sundridge Chestnut Street Upper Upnor The Harbour The Valley Lilyvale Highsted East End High Halden Four 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Cross Mockbeggar Loose Hill Lunsford Cliffs End Stelling Minnis Rochester Greatness Longfield Lower Hardres Whitstable Cellarhill Stone Cross Acrise Broadoak Darenth Cranbrooke Common Ivychurch Pluckley Thorne Elmstone Crossways Little Conghurst Westwood Gushmere Ashley Wormshill Hunters Forstal Old Cryals Wrotham Lett's Green Lower Stoke Elmsted Halfway Houses Smarden Dunn Street West Kingsdown Daniel's Water Kingswood Great Cheveney Mill Hill St Peter's Platt Bramling Brandfold Knowlton Townland Green Whitley Row Church Street Chitty Hocker Edge Leaveland Lullingstone North Lyminge Chainhurst Out Elmstead Church Hougham Burmarsh Thanington Bethersden Great Job's Cross Street End Tanden Shorne West Stockland Green Chestfield Lashenden Pizien Well Dingleden Sevenoaks Gravel Castle Three Chimneys Eddington Acol South Street Woodchurch Stonebridge Green Ryarsh Fordwich Swanton Devil's Den Blue Bell Hill Newchurch Pett Bottom Strood Dartford Marshes West Langdon Woolage Green The Forstal Worten Bicknor Chevening Lower Higham Horselees Temple Ewell Upper Harbledown Parrock Farm Cock Street Standen Street Dunn Street Upper Halling Teynham Street Seasalter Wissenden Perrywood Park Side Riverhead Henley Street Swalecliffe Crit Hall Lower Green Forstal Riseden Nash Hollow Street Rolvenden Kennington Lees Westwell Stalisfield Green West Street Sole Street Lamb's Cross Three Tees Hartley Hill Bay View West Minster Priestwood Green Bromstone West Cross Chilmington Green New Romney South Willesborough Hamstreet Swingfield Minnis Buckhurst Edenbridge Longford Branbridges Crockham Hill Henhurst Middle Quarter Loose East Malling Heath St Dunstan's Upper Hayesden Newland Green Breach Nackington New Town Ham Comp Aycliff Wilsley Green Sinkhurst Green Charing Heath Southfleet Chatham Broadstairs Chiddingstone Causeway Horseshoe Green Betteshanger Goat Lees Northfleet Green Way Hales Place Tankerton Riverview Park Benenden Wickhambreaux Bilting Noah's Ark Fairseat Rodmersham Green Gravesend Hazel Street Betsham East Stourmouth North Street Court-at-Street Sibertswold Appledore South Tankerton Selson Reading Street Aylesham Woodland Graveney Haffenden Quarter Perry Weavering Street Westbere Under the Wood Challock Bluewater Linkhill Waterman Quarter Cliffe Chiddingstone Thurnham Slutshole Sixmile Oakhurst Uplees Capel Mereworth Bishopsbourne Snoll Hatch Martin Sevington Ringlestone St James Durrant Green Kemsley Grigg Boughton Aluph Underriver Ho Smart's Hill Marsh Green Ramslye Sheerness Coomb Hill Snargate Field Green Chart Hill Bough Beech Cooper's Corner The Bridge Pipsden Four Oaks Green Hill Penenden Heath Higham Beaver South Street Aylesford Brook Street Whitehall Chalksole Monkton Tong Green Sevenoaks Weald Stocks Green Loyterton Tenterden Cranbrook Common Southborough Leeds Clement Street Burrswood Green Street Green Wayfield Lower Bush Castle Hill Winterbourne Fawkham Green Wigmore Lenham Forstal The Lees Northbourne Murston Stonestreet Green Bearsted West Peckham Newtown Faversham Lakes Old Tree Cheeseman's Green Allington Holborough Benover Lynsted Guston Densole Styants Bottom Boughton Monchelsea Claygate Ivy Hatch Flemings Great Buckland Fir Toll Maypole St Margaret's at Cliffe East Malling Yelsted Yewtree Cross Woodside Green Bessels Green Marshside Great Chart Bapchild Elham Smeeth Pullington Lamberden Tunstall Sutton Hollingbourne Dane Street Brook Danaway Oversland Sevenscore North Elham Langton Green Radfall Ham Hill Little Mongeham Shoreham Wanshurst Green Greet Cage Green Grange Margate Walmer London Beach Beal's Green Crockhurst Street Liverton Street Further Quarter Cop Street Ratling Woodlands Gore Kemsing Farningham South Street South Street St Margarets Maypole New Town Howt Green Patrixbourne Headcorn Sissinghurst Vigo Village Chalksole Green Folkestone Bockhanger Pluckley Meopham Station Marden Tickenhurst Hoath Corner Four Wents Drellingore Brooklands Thong Middle Deal Pearson's Green Reading Street Wallend Curteis' Corner Cliftonville St Stephen's Bitchet Green Northdown Chalkwell Lords Wood Stowting Court Beltinge West Dumpton Hoath Stick Hill Tunbridge Hill Barrowhill Cowden Plaxtol Erriottwood Woolage Village Breach Goose Green Ringlestone Bonnington Harbledown Postling Green Burham Harrietsham Broad Oak Burlings Chislet Forstal Bliby Hartlip Hill Gibraltar Barnsole Poulders Gardens Lympne Barfrestone Yew Tree Green Cold Harbour Crabble Sherwood Park Fleet-Downs Heaverham Stone in Oxney Foord North Eastling Westerham Knockholt Pound South Darenth Addlestead Borough Green Stanford Ide Hill Crouch Nash Street West Stourmouth Wye Millhall Ridgeway Hersden Mount Pleasant Hickmans Green Bluetown Chilham Upper Ifield Burham Court Fant Marine Town Culverstone Green Chislet Windmill Hill Wittersham Brenzett Green Birling Staplehurst Preston Rowling Wootton Lenham Shelvin Finglesham Bredgar Hildenborough Ashurst West Farleigh Warren Street Camden Park Chartham Hatch The Stocks Snodland Colliers' Green Bircholt Forstal Seaton Iden Green Broomfield Coursehorn Bybrook Conyer Laddingford Hollybushes Yopps Green Baker's Cross Broadstone Chilton Queen Street Woodnesborough Ospringe The Quarter Kearsney Greenhill Hastingleigh Wetham Green Nevill Park Wainscott Hemsted Potters Corner Dartford Swattenden Middle Stoke Stodmarsh Little Mill Woodchurch Frinsted Hook Green Dargate Crouch Wombwell Park Stone Cross Twenties Rough Common Barming Heath Highstreet Fosten Green Stone St John's Lidsing Gold Street New Pound Pembury Sepham Heath Bedmonton Dungate Ewell Minnis Key's Green Stowting White Oak Little Frith Pennypot Blean Sandwich Goodnestone Tudeley Hale Heronden Trench Wood Lower Walmer Wouldham Long Reach Otterham Quay Hunton French Street Ickham Romford Royal British Legion Village Knave's Ash East End Grubb Street Luddenham Norton Ash Stone Hill Hythe Rooting Street Fig Street Ridge Row Yorkletts Camer Coldharbour Chartway Street Timbold Hill Dene Park Minster St Augustine's Brasted Pratling Street Kit's Coty Sandhurst Leigh Hearnden Green Ramsgate Ford Kings Hill Lower Eythorne Withersdane Hartlip Frith Key Street Peening Quarter Wyebanks Snowdown Pembles Cross Hawkhurst South Ashford Peters Village Boughton under Blean Horn Street Sandhurst Cross Bulleign Lamberhurst Quarter Pegwell Powder Mills Selgrove Halling Bekesbourne Hill Kingston Markbeech Mockbeggar Sandling Garlinge Coombe Ash Congelow Knowles Hill Brookfield Haviker Street Northgate Hill Street Ightham Bottom Pond Newnham Denton Westwood Hamptons Five Wents Langley Heath Heath Side