Bus Advertising in Riseden

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Bus Marketing in Riseden

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Riseden - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Riseden - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Riseden- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Riseden - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
How Green Broad Ford Worms Hill Watt's Cross Hill Top Istead Rise Westwell Leacon Three Chimneys Whitehill Hoath Corner Cold Harbour Mowshurst Troy Town New Town Tovil Marshborough Coldred Bateman Corner Stonecrouch Walderslade Crabble Lower Walmer Bearsted Chart Corner Harman's Corner Lynsted Greatness Frogholt Leeds Clapper Hill South Stour Boughton Monchelsea Laddingford Ash Mile Oak Drellingore Brook Street Queenborough Kippington Chalksole Five Oak Green Little Betteshanger Addlestead Romford Rhodes Minnis Selgrove Hextable Bagham North Foreland Smarden Knockhall Thurnham Ruckinge Upton Merryman's Hill Boxley Kenardington Woodside Green Fig Street Tong Green Gold Street Palmarsh Burlings Singleton Bliby Darenth Valley Priestwood Green Wilgate Green Goodnestone Round Street Mockbeggar Eastwell Park Marden Thorn Seabrook Colliers' Green Ridley Frindsbury Bessels Green Maxton Curteis' Corner Wierton Stodmarsh Joyden's Wood Brenchley Gravel Castle Barfrestone Tuesnoad Tonge Corner 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under Blean Hartlip Weller's Town Charing Hill Well Street Herne Speldhurst Dungeness Lower Bush Chillenden Bayley's Hill Horseshoe Green The Park Finglesham Great Cheveney St Leonard's Street Breach Luddesdown Allington Highgate Barden Park Lamb's Cross Petteridge Manston Reading Street Cliftonville Newchurch Hockley Loyterton Capel-le-Ferne Chattenden Lydd Chestfield Mud Row Wingmore Marden Allhallows-on-Sea Barming Shalmsford Street Brasted Chart Hillborough Hawthorn Corner Hartlip Hill Rough Common Stowting Court Ringwould Slutshole Cliffs End Maypole Stansted The Pinnock Sharnal Street Tunbridge Hill Blue Bell Hill Little Mill Priestwood Hogben's Hill Aylesham Hempstead Bishopsbourne Mockbeggar Hale Street Summerfield Oldbury Greenhithe Barnsole Plumford Knowles Hill Derringstone West End Wainscott Leigh Sundridge Cherry Orchard Longfield Hill Elms Vale Swanley Village Greet Rosherville Ringlestone Temple Hill Five Wents Bulleign Skeete Headcorn Blue Town Marsh Green Stone Hill Thong Walter's Green Otterham Quay Nethercourt Cage Green Plucks Gutter Higham St George's Square Ham Hill Upper Eythorne Sissinghurst Newington Force Green Clement Street Winterbourne South Street Hales Place Fordcombe Martin Mill Staplehurst West Street Round Green Cheeseman's Green Old Tree Badlesmere High Brooms Heronden Worten Hook Green Maidstone Lower Green The Brents Dunkirk Acton Langley Heath Ashurst Brabourne Lees Hartley Coldharbour Sheldwich St Michaels Ripple Southernden West Cross Buckhurst Camden Park Ewell Minnis West Peckham East End Great Buckland Fletcher's Green Lower Higham Dryhill Hever Upper Deal Selsted Bottom Pond Perry Cooper Street Kingsgate Upper Walmer Well Hill Eddington Tanden Pepper Hill Henhurst Chilton Northwood Tilmanstone Tankerton Iden Green Conyer Golden Green East Hill Burmarsh Gill's Green Great Pattenden Swanton Paramour Street Hearts Delight Charing Newington Park Side Selson East Street Chalk Whitfield Upstreet Molash The Harbour Lower Hardres Key Street Chilmington Green Statenborough Little Frith Canterbury Harbledown Rainham Bidborough Aldington Hartley Hill Key's Green Hill Hoath Mabledon Upchurch Bitchet Green Halling Wilsley Pound Ratling Forstal Exted Hilden Park Westbere Standen Bloodden South Ashford Cellarhill Whatsole Street Lett's Green Shuttlesfield Pineham Darenth Timberden Bottom Erriottwood Whitehall Clap Hill Adisham Rooks Hill Wormshill Bramling Burmarsh Ebbsfleet Valley Knave's Ash Sherwood Betteshanger South Street Throwley Forstal Hoaden Winkhurst Green Pratling Street Throwley Shadoxhurst Markbeech Wootton Whetsted Bluetown Palmstead Lynsore Bottom Broadwater Down Cock Street Dartford Marshes Platt Yew Tree Green The Quarter Saltwood Challock Whitley Row Ash Ashford Sandhurst Cross Eythorne Cliffe Woods Mount Pleasant Oversland West Farleigh Four Wents Queen Street Tylden Eastling Monkton Davington Beltinge Ford Sandling Woolage Green Scrapsgate Burham Court Halfway Street Loose Bossingham Leaveland Littlebourne Fosten Green Crockenhill Wichling Clarendon Boughton Aluph St Ann's Green St Mary Hoo Fordwich Lower Goldstone Stowting Common Potter's Forstal Durlock Dingleden Seacox Heath Yewhedges Hollybushes Ramsgate Sevenoaks Weald Guston Bluewater Tudeley Chestnut Street Parkgate Wittersham Little Mongeham Luton Old Cryals Church Whitfield Scragged Oak Roseacre Brandfold Crockhurst Street New Pound Windmill Hill Borough Green Anvil Green Shelvingford Liverton Street Gushmere Kit's Coty Elvington Satmar Bobbing Knowlton Longford Twitham Pluckley Thorne Leadingcross Green Betsham Brooks End Hythe Thurston Park New Town Oare Yardhurst Hubbard's Hill High Halden East Langdon Bicknor Etchinghill Wingham Lenham Heath Boughton Green Brook Chart Hill Monk's Hill Minster Pizien Well Knockholt Crouch Hamstreet Murston Crundale Labour-in-vain Each End Broad Street Sarre Kennington Ryarsh Winchet Hill Reculver Upper Upnor Orlestone Westwell Waterman Quarter Tickham Peene Wigmore Swingfield Street Upper Bush Goathurst Common Lower Green Ashbank Robhurst David Street Penshurst Wilsley Green Denton Newbarn Bowmans Copton Old Romney Nash Dean Street Ottinge Birling Sherwood Park Appledore Heath Salmans Wissenden Milton West End Rochester Upper Hayesden Preston Otham Cranbrook Barming Heath Goddard's Green Elvington Broom Street Shepway Ham Green Green Hill Garlinge Green Grove Green Pembury Western Heights The Leacon Hawkenbury Broomfield Goodley Stock Shipbourne Powder Mills Hawkhurst Borstal North Halling Littlestone-on-Sea Long Reach Stocks Green Cooper's Corner Cheriton Woodnesborough Lower Herne Brenzett Hampton Thanington Snargate Hazel Street Preston Morehall Great Job's Cross Pett Bottom Sandway Ivychurch Knox Bridge Cold Harbour Woolage Village Wayfield Dargate Chiddingstone Hoath Chalksole Green Kings Farm Hunters Forstal Hawley Appledore Park Wood Rabbit's Cross West Yoke Church Street Little Conghurst Dartford Twydall Market Heath Chislet Forstal Ware Street Paddock Horn Street Chartham Hatch Dymchurch Biddenden Peckham Bush Margate Halstead Denny Bottom North Elham Pegwell East Studdal Small Hythe Westmarsh Stone Cross Chevening Goose Green Yalding Vigo Village Warden Brompton Pearson's Green Sinkhurst Green Millbank Kempe's Corner Three Tees Tyler Hill Goat Lees Woolpack Corner West Hythe Bedgebury Cross Woodlands West Court West Minster Maplescombe Oakhurst Deans Bottom Hodsoll Street Highsted St John's Westwood Seal The Forstal Snoll Hatch Hamptons Meopham Green Teynham Wye New Town The Valley Palmer's Green Horns Cross Hook Green Stalisfield Green Grigg Roughway Hook Green Little Chart Pootings Ripper's Cross Dene Park South Green Pipsden Badgers Mount St Margaret's at Cliffe Edenbridge Slade West Street Cobham Upper Goldstone Lewson Street Iden Green Stockbury Maltman's Hill Tower Hill Hicks Forstal Ansdore Comp Beaver Chambers' Green Swanscombe Great Chart New House Golford Frittenden Radfield Mile Town Sandgate Pullington Plaxtol Rhode Common Noke Street Radfall Parrock Farm Newington Leysdown-on-Sea Hersden Halfway Houses Bredgar Peters Village Bilsington Northdown Upper Hardres Court Kingston Hickmans Green Claygate St Mary in the Marsh Troy Town Kearsney Southborough Buttsole Cliffe Ridgeway Isle of Wight Newtown Westfield Sole St Margarets Seed Reading Street Aylesford Scotland Hills Cooling Street French Street Chiddingstone Dunn Street Godmersham Snave Gun Green High Street Milton Regis Stonestreet Green Wrotham Milebush Bogden Wingham Green Lilyvale Swanley Stone Cross Danaway Neames Forstal Plumtree Green Chainhurst Loose Hill Lashenden Wallend Parker's Green Haviker Street New Town Chiddingstone Causeway Grange Sly Corner Otford Wheelbarrow Town Stanhope Coxheath Bossington Baker's Cross Glassenbury Upper Fant Upper Postern Fostall Stowting Sellindge Ashley Newingreen Moor Street Bladbean Dungate High Halstow St Nicholas at Wade Sutton Valence Sandwich Bay Estate Four Throws Smallbridge Rooting Street Otham Hole Snowdown Aycliff South Tankerton Hernhill The Lees Gibraltar Bexon Iwade Lunsford Stonewood Rodmersham Green Starvecrow Hall's Green Penenden Heath Chatham Potters Corner Offham Royal British Legion Village Burrswood Knockmill Shatterling Underriver Kingsnorth Marley Marden Beech Devil's Den Clapham Hill Street End Longfield Elmstone Swalecliffe Potman's Heath Warehorne Crockham Hill Knatts Valley Smeeth Durlock Pye Corner Haffenden Quarter Shorne West Doddington Hanging Bank Bromley Green Weddington Graveney Chilham North Lyminge Bredhurst Townland Green Meopham Station Colt's Hill Yelsted Sutton Richborough Port Platt's Heath Deal Sepham Heath Lamberhurst Quarter St James Addington The Pound Harvel Hammill Wickhurst Maypole Tunstall Potten Street Stone Cross Warmlake Tickenhurst Harbourland Barrow Green Lympne Ulcombe Northfleet Farthing Green Stick Hill Teston Bax Faversham Lakes Rowling Folly Town West Hougham Curtisden Green West Kingsdown Swingfield Minnis Seasalter Lower Rainham Sibertswold The Crook Out Elmstead Bridge Sholden Hadlow Blean Lower Upnor Finberry Saint's Hill Chipstead Herne Pound South Street Sturry Withersdane Friningham Wouldham Flete Whitehill Snipeshill Eastry Wetham Green Hollow Street Luddenham Mountain Street Holborough Westerham Ringlestone Crouch Howt Green South Alkham Romney Street Perry Street Red Hill Patrixbourne Coombe Hunton Broad Street Broadstone Bilting Poundsbridge Bekesbourne Hill Grubb Street The Freehold Knockholt Pound West Malling Hareplain East Farleigh Bircholt Forstal Pettings Brissenden Green Yopps Green Heath Side Chartway Street Trench Wood Broomhill Bank Aldington Frith Hoo Swift's Green London Beach St Augustine's Livesey Street Bromstone Silver Street Capel Ham Modest Corner Pean Hill Chartham Chart Sutton Froghole Napchester Broad Oak Cooling Upper Ifield Higham Wood Lodge Lees Kilndown Tower Hamlets Deans Hill Tudeley Hale Stubb's Cross Mundy Bois Moon's Green Troy Town New Street Park Wood Farthingloe Sevenscore Nevill Park Woodland Bapchild Charing Heath Lower Stoke Nelson Park Kennington Lees Kemsley Biddenden Green Naccolt Teynham Street Walmer Sole Street Haine Christian Fields Chequertree East Malling Temple Ewell Westenhanger Fawkham Green Court-at-Street Wyebanks Hazel Street Little Chart Forstal Printstile Tubslake Weavering Street Middle Deal Childsbridge Brooklands East Barming Breach Wildernesse Beltring Selling Lydden Hoppers Corner Sevenoaks Caring Crit Hall Horton Kirby Crossways Kent Street Oad Street Minster Petham Sheerness Lamberhurst