Bus Advertising in Stede Quarter

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Bus Marketing in Stede Quarter

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stede Quarter - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stede Quarter - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stede Quarter- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stede Quarter - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Stede Quarter (Kent)

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Cross Sarre North Street Each End Pluckley Hoppers Corner Henhurst Wierton Northgate Way Eastry Rhodes Minnis Goodnestone Boughton Corner West Street Brookland Millbank Tudeley Yalding Northfleet Green Chevening Wolverton East Farleigh Labour-in-vain Printstile Harvel The Leacon Childsbridge Ware St Michaels Chart Sutton Toy's Hill Wyebanks Sandling Gover Hill Chainhurst Twenties Queen Street Blue Bell Hill Meopham Station Cherry Orchard Dunn Street Horsalls Upper Goldstone Lamb's Cross Denny Bottom Little Mill Smarden Petteridge South Stour Boyden Gate Broomfield Aylesham Selsted Lydd-on-Sea Friningham Hildenborough New Hythe Lower Bitchet Livesey Street Platt's Heath Northfleet Swingfield Street Westwood Trottiscliffe Arpinge Newland Green Woodchurch Ryarsh Singleton Crossways Southernden Clarendon Petham Wye Martin Wilsley Pound Rough Common Swift's Green Holborough Scragged Oak Troy Town Margate Capel Cross Allington Exted Reading Street Rushenden Cooper's Corner Buckland Valley Stanford Troy Town Marshborough Newington Cheeseman's Green Durrant Green Broad Street Great Pattenden Gadshill Grove Rooting Street Poundsbridge Lower Cox Street Rainham Chegworth Buckhurst Little Chart Forstal Kippington Yardhurst Milstead Cop Street Maypole Eyhorne Street Grubb Street Lilyvale West Farleigh Upper Eythorne Barrow Green Lynsore Bottom Temple Hill Windmill Hill Stowting St Ann's Green Norton Ash Bullingstone St Stephen's Luddenham West Peckham Eastwood Honey Hill Four Throws Wombwell Park Dartford Marshes Perry Street North Halling Pipsden Otterden Place Hersden Peckham Bush Nelson Park Crowdleham Force Green Newnham Hamstreet East Malling Heath Garlinge Shalmsford Street Maplescombe Doddington Waterham Chattenden Fant Finberry Bloodden Farthing Green Winterbourne Cobham Christian Fields Bishopstone Loose Broadstairs Hassell Street Newington Dene Park Woolage Village Warren Street Langley Seaton Frindsbury Key Street Sevenoaks Bessels Green Perrywood Eythorne Heath 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Hougham Lower Haysden Hill Hoath Standen Davington Pootings Wilmington Coomb Hill Upper Rodmersham Lamberden Sheldwich Lees The Bridge Allhallows Snave Whatsole Street Thanington Paramour Street Coldred Hadlow Stair Staplestreet Deerton Street Maypole Well Hill Ansdore French Street South Darenth Greenhithe Broomhill Bank Northwood Field Green West Minster Sholden Plucks Gutter Betsham Westwell Leacon Barnes Street Painter's Forstal Otterham Quay Shelvingford Horns Cross Chequertree Radfield Lords Wood Northdown Willesborough Joyden's Wood High Knocke Bramling St Leonard's Street Oare Bearsted Knockmill Worms Hill Dover St Mary's Bay Bicknor High Halstow Swingfield Minnis Halfway Houses Camer Pluckley Thorne Sandhurst Willesborough Lees Bean Ash Westgate-on-Sea Potters Corner Wateringbury Marden Beech Church Hougham Sepham Heath Westwell Troy Town Tong Green Upper Fant The Park Hever Buckland New Ash Green Bax Brookfield Ickham Castle Hill Lower Green East End Knockholt Pound London Beach Townland Green Cold Harbour Grafty Green Challock Eynsford Mereworth Birchington Hartlip Pullington Branbridges Cooling Street Tudeley Hale Ashley Snoadhill The Quarter Rhode Common Dargate Key's Green Milton Regis Weddington Etchinghill Grain Kingswood West Hythe Haffenden Quarter North Eastling Poulders Gardens Shadoxhurst Stelling Minnis Wayfield Swanley Village Hickmans Green Mile Oak How Green Ham Hill Hawkenbury Dartford Bodsham Laddingford Denton Cross-at-Hand Leigh Green Rowling Bockhanger Bogle Hill Top Murston North Street Starvecrow Knox Bridge Shepway West Street Colliers' Green Palmer's Green Shipbourne Crouch Whitehill Donkey Street Mill Hill Marden Pye Corner Fosten Green Fawkham Green Stick Hill Richborough Port Shorne East Malling Frogholt Nettlestead Green Drellingore Patrixbourne Deans Bottom Ospringe Hale Wilgate Green Thurston Park Darenth Pegwell Speed Gate Standen Street Singlewell Sundridge Golden Green Wilsley Green Thong Roughway Monkton Newtown Lower Herne Tuesnoad Hall's Green Lower Stoke Carter's Hill Scotland Hills Chartham Little Mongeham Marine Town Borden Hill Canterbury Sevenscore Rodmersham Lenham Napchester Leybourne Neames Forstal Denton High Halden Golford Barnsole South Alkham Fig Street Seal Broad Street Hartley Hill Iwade Westmarsh Coxheath Rosherville Penenden Heath Brabourne Old Wives Lees Blue Town Bagham Marden Thorn Stowting Common Southborough East End Cellarhill Brook Street Selson Underling Green Marley Winkhurst Green Fostall Hartlip Hill Dunkirk Hook Green White Oak Herne Bay Wittersham Aldington Frith Bybrook Radfall Elms Vale Court-at-Street Hazel Street Nash St Radigund's Borough Green Hook Green Stocks Green Bekesbourne Hill Basted Lower Twydall Capel-le-Ferne Satmar Martin Mill Lyminge Maltman's Hill Upton Lower Higham Fleet-Downs Hoaden Gushmere Uplees Hernhill Smarden Bell Scrapsgate Four Wents Brooklands Denstroude Leigh Palmarsh Yelsted Cold Harbour Comp Bekesbourne Stubb's Cross Stonewood Kemsing 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Well Stowting Court Barham Ham Green Markbeech Hook Green Ivy Hatch Lunsford Throwley Forstal Kemsley Four Elms Halling Woodlands Bircholt Forstal Addlestead Lower Green Chatham Chillmill Styants Bottom Frith Little Betteshanger Moorstock Upper Postern Old Cryals Lower Walmer Chilton Newingreen Newington Durlock Twitham Bliby Blean Flemings Lower Eythorne Tovil Shatterling West Court Bedmonton Mowshurst The Harbour Round Street Stede Quarter West Langdon Lullingstone Woodside Green Great Job's Cross Hawthorn Corner Ashford Goddard's Green Marlpit Hill Erriottwood Ridge Row Naccolt Hollingbourne Istead Rise Langley Heath Leeds Charcott Harbourland The Lees Higham Platt Broad Street Stalisfield Green Yewtree Cross Whiteacre Upper Bush Lett's Green Brompton Wingmore Chiddingstone Causeway Molash Park Wood Bullockstone St Peter's Hothfield Coldharbour Cliffe Nethercourt Willington Ripple Teynham Bough Beech Tenterden St John's Maxted Street Grove Park Littlestone-on-Sea Elvington The Freehold Middle Deal St John's Sherwood Park Wickhambreaux Hastingleigh Gill's Green Farthing Corner Wissenden Brissenden Green The Quarter Linton Reculver Further Quarter Hamptons Hollybushes Stocker's Head Baker's Cross Nettlestead Haviker Street East Barming Monk's Hill Staplehurst Cooling Lewson Street Fletcher's Green Swalecliffe Hogben's Hill Powder Mills Hadlow Twitton Postling Barming Heath The Crook Pizien Well Wheelbarrow Town Swanley Wichling Burrswood St Mary Hoo Smallbridge Broomfield Finglesham Staple Withersdane Tanden Hunton Farningham Elmsted Barming Upper Hardres Horton Kirby Wrotham Bogden Seasalter Sole Street Yorkletts Bilting Boughton Street Burham Boughton Lees Plaxtol Beltring Garlinge Green Market Heath Cliffe Woods Buttsole High Brooms Stonehill Green Sole Street Hoo St Werburgh Bilsington Tubslake Waltham Preston Little Conghurst Marley Hampton Snargate Grange East Langdon Woodnesborough Lower Bush Hawkhurst Tylden Peters Village Camden Park Brattle Swanscombe Wallend Vigo Village New Town Hollow Street St Margaret's at Cliffe Hinxhill Rusthall Potman's Heath Brabourne Lees Lower Luddesdown Devil's Den Skeete Boxley Goudhurst West Cross Teston Whitley Row Bulleign Ringlestone Under the Wood Bonnington Meopham Chipstead Dean Street Gain Hill East Peckham Tilmanstone Chambers' Green Foxendown Marshside Culverstone Green Five Wents Woodland Camden Hill Hempstead Out Elmstead Stone Cross Yew Tree Green Hucking Harrietsham Herne Riverview Park Well Street Dumpton West Dumpton Sibertswold Greatness Cowden Mystole Crundale Woodsden Acol Wingham Green Egerton Hillborough Parkgate Henwood Green Gravesend Kings Hill Hawkenbury David Street Dungate Breach Westfield Sole Wigmore Ramsgate Church Whitfield Shoreham Lymbridge Green Shottenden Ightham Common Sheldwich West Cliffe Timbold Hill Brandfold Charing Heath Larkfield Knockholt Loose Hill Swattenden Capstone Lamberhurst Quarter Deans Hill Bethersden Southfleet Sly Corner Worten Offham Strood Boughton under Blean Hocker Edge Studdal Seacox Heath Yopps Green Chiddingstone Four Oaks Bishopsbourne Glassenbury Eddington Allhallows-on-Sea Cranbrook Peene Matfield Hook Green Ware Street Broom Street Yewhedges Romford Bobbing Godmersham Coursehorn Whitehill Chiddingstone Hoath Beltinge Kingsnorth Boughton Aluph Sandhurst Cross Crabble Woolage Green Goose Green Guilton Fordwich Lower Hartlip Bowmans Upper Deal Warden Hoo Ringlestone Fir Toll Ashurst Maxton Mount Pleasant Gosmere Howt Green South Street Luddesdown Hilden Park Chislet Highsted Upstreet Seabrook Mile Town Sharnal Street East Street Kennington Marsh Green Selgrove Modest Corner North Elham Brasted Snoll Hatch Ewell Minnis Lower Heppington Upper Hayesden Ditton Bredgar South Tankerton Hunters Forstal Kipping's Cross Brook Pepper Hill Wrotham Heath Lidsing Ram Lane Chalksole Cuxton The Moor Slade St Augustine's Ham Brasted Chart Great Cheveney Queenborough Orchard Valley St James Merryman's Hill Copton Harbledown Bedgebury Cross Nackington Meopham Green Potter's Forstal Hazel Street Darland Tonbridge Pineham Ightham Westbere Walderslade Red Hill Acton Aylesford Tyler Hill Coolinge Broad Oak Isle of Wight Tickham River Hythe Cooper Street Hanging Bank Shirkoak Sutton Valence Greet Hockley New Town Harman's Corner Seed Smart's Hill St George's Square Haine Stockland Green Leaveland Kenardington Greatstone-on-Sea Wetham Green Iden Green Potten Street Upper Walmer Rodmersham Green Mabledon Oversland Nevill Park Mockbeggar Colt's Hill Broadwater Down Lympne New Romney Newbarn Westenhanger Darenth Valley Eastling Highgate Hartley Kent Street Pratling Street Bredhurst Dymchurch Strood Newchurch Herne Common Ringwould Sutton at Hone Rooks Hill Ashbank Chart Corner Birling Windmill Hill Medhurst Row Elvington Gibraltar High Street Horselees Parker's Green Lamberhurst Warmlake Stonebridge Green Ridley Ottinge Otford Rowling Street Broadoak Royal Tunbridge Wells Walmer Eastwell Park Biddenden Green Millhall Lower Hardres Kilndown South Ashford Meresborough West Kingsdown Sandwich Leadingcross Green Charing Shorncliffe Camp Great Buckland Stone in Oxney Lydden Chislet Forstal Lower Halstow Church Street Hosey Hill Claygate Cross Westerham Durlock Sandown Park Nash Street Lenham Forstal Hammill Scarborough Oad Street Newenden Stonecrouch Bluetown Green Street Green Derringstone West Stourmouth Rabbit's Cross Chillenden Bromstone Ratling Nonington Sherwood Kingston Tunbridge Hill Clapham Hill Frittenden Wootton Moon's Green Farthingloe Littlebourne Densole Coppins Corner Pennypot Ridgeway Speldhurst Borstal Chart Hill Riseden Fairbourne Heath St Martin's Tutt Hill Brooks End Hearts Delight Crockenhill Badgers Mount Anvil Green Milebush Elham Old Romney Chalkwell Roseacre Snodland Worth Ide Hill Biddenden Breach Sandwich Bay Estate Church Street Dargate Common Marlpit Goathurst Common Dryhill Park Side Bidborough Upper Hardres Court South Willesborough Tonge Corner Lower Upnor Minster Brenchley Calcott Wanshurst Green Ruckinge Goose Green Appledore Selling Oldbury Orlestone Loyterton Frogham Salmans Frinsted Waterman Quarter Paddock Wood Statenborough Boughton Green Timberden Bottom New House Fenn Street Curtisden Green Dingleden Cheriton Bayley's Hill Daniel's Water Western Heights Hoath Corner Longfield Henley Street Whitfield Reading Street Hamlet of Shellness Collier Street Hale Street Minster Longfield Hill Little Chart The Quarter Lower Goldstone Lower Island South Street Folkestone Liverton Street Watt's Cross Leysdown-on-Sea Ebbsfleet Valley