Bus Advertising in The Quarter

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Bus Marketing in The Quarter

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in The Quarter - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in The Quarter - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in The Quarter- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in The Quarter - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover The Quarter (Kent)

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Street Hythe Penenden Heath The Crook East Studdal Cowden Yewhedges Lade Throwley Forstal The Bridge Powder Mills Milebush Selson Mockbeggar Ash Ryarsh Meopham Green Hazel Street Dartford Marshes Hadlow Stair Aldington Frith Yardhurst Lympne Bockhanger White Oak Curteis' Corner Pipsden Broad Oak Hersden Weller's Town Thurnham Patrixbourne Barham Ware Rainham Selgrove Beltring Bloodden Swift's Green Swanley Bexon New Town Elvington Whitehall Gore The Lees Slade Wanshurst Green Brasted Borough Green Southborough Chartway Street Highstead Grain Newtown Stansted Poundsbridge Ripple Ham Chiddingstone Causeway Rodmersham Loose Hill Westgate-on-Sea Hazel Street Boughton Monchelsea Mystole Eastwood West Court Four Throws Hubbard's Hill Oare Hanging Bank Cold Harbour Darland Little Chart Broad Ford Wingham Green Garlinge Green High Street Ashbank Selsted Great Job's Cross Wrotham Heath Forstal Walmer Crowdleham Markbeech Rhode Common Farthing Green Lidsing Richborough Port Bulleign Norton Ash 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Modest Corner Congelow Fleeden Church Street Morehall Grove Green Clap Hill Shorne Ridgeway St Stephen's Charing Bayley's Hill Lower Walmer Bromley Green Northdown Thong Lydd Otham Hole Hook Green Sevington Shatterling Acrise Betteshanger Great Bower Grange Crockenhill Leaveland Lewson Street Hodsoll Street Snoadhill Middle Quarter South Tankerton Harman's Corner Buttsole Bough Beech Ash The Moor Lower Island Lyminge Tubslake Wormshill Rusthall London Beach Tickenhurst Poulders Gardens Strood Heronden Cooling Street Warden Gover Hill Five Oak Green Harbledown Round Street Higham Wood Stone Cross Elms Vale Nonington Dartford Newingreen Kenardington Hook Green Gore Street Murston Clement Street Stonecrouch Lamberden Hawkhurst Nethercourt Queen Street Birling Church Whitfield Tunbridge Hill Fordcombe Dunk's Green Sandown Park Hawkenbury Lamberhurst Camden Hill Castle Hill Danaway Bidborough Westenhanger Howt Green Sly Corner Blue Town Biddenden Green Nelson Park Pittswood Lydd-on-Sea Court-at-Street Chestnut Street Woodsden East Malling Heath East End Istead Rise Small Hythe Appledore Heath North Halling Boughton Malherbe Blean Lower Hartlip Styants Bottom Lower Green Standen Queenborough Chillenden Boughton Corner Blue Bell Hill Beltinge Wouldham Cliffe Loyterton Woodchurch Sheldwich Lees Park Wood Bearsted Knowles Hill North Street Whitehill Beaver Tutt Hill Goudhurst Hadlow Capstone Pratling Street Cellarhill Camer Bekesbourne Burmarsh French Street Eastry Middle Stoke Bitchet Green Sholden Kings Hill Foxendown Horns Cross Chatham Shorncliffe Camp Hemsted Barming Heath St Mary in the Marsh Borstal Eddington Chillmill Cranbrooke Common Hosey Hill Plumford West Stourmouth Sole Street Starvecrow Lashenden Withersdane Horn Street Uplees Watt's Cross Pizien Well Wissenden East Street Eythorne Kingsdown Aycliff Hall's Green Addington Woolage Green New Ash Green Eastling Wickhambreaux Knowlton Chalkwell Fairbourne Heath Botolph's Bridge Iwade Snoll Hatch Stone Cross St Radigund's Great Cheveney West Hougham Bethersden Larkfield Broad Oak Stiff Street Bromstone Brompton Well Street Priestwood Green Little Betteshanger Denstroude Wateringbury Cold Harbour Satmar Newchurch Bircholt Forstal Leigh Gillingham Hollow Street Hamptons West Kingsdown Lullingstone Maypole Westwell St George's Square Crockham Hill Biddenden Postling Chartham Hatch Pluckley Lamb's Cross Sandhurst Farthing Corner The Forstal Haviker Street Kent Street Froghole Dunkirk Hempstead Westbrook Loose East Peckham Bluetown Potters Corner Marlpit Hill Studdal Folly Town Branbridges Worten Robhurst Westwood Matfield Whitstable The Pound Fawkham Green Pean Hill Warren Street Great Pattenden Upper Rodmersham Clapper Hill Kennington Western Heights Claygate Cross Dunn Street Wingmore Shoreham Knockholt Pound Pootings Swanley Village Longford Crockhurst Street St Ann's Green Wootton Betsham Rochester Minster Twitham Denton New Town Newnham East Malling Horton Kirby Fleet-Downs Basted Twenties Ivychurch Carter's Hill Bybrook Stodmarsh Ditton Sixmile Baker's Cross Scrapsgate Durrant Green Great Stonar Kingston St Dunstan's Beal's Green St John's Lett's Green Potter's Forstal Moon's Green Dunn Street Badgers Mount Colt's Hill Hawkenbury Petham Greenhithe Luton Broomhill Bank Capel Waterman Quarter Mowshurst Gold Street Wombwell Park New Town The Harbour Rooting Street Broadoak Halling Neames Forstal Bluewater Guston Chartham Bishopsbourne Garlinge Gain Hill Peene Elmstone Denton Stone Hill Chattenden Friningham Chilham Colliers' Green Potman's Heath Knockmill Wichling Ridgeway Thurston Park Laddingford Swanton Street Willesborough Faversham Lakes Little Chart Forstal Round Green Bagham Brissenden Green Wilmington Lenham Forstal Painter's Forstal Palmer's Green Kennington Lees Bean Harvel Pineham Stanford East Farleigh Lilyvale Westwood Burham Court Ivy Hatch Nash Stone Street Sandwich Bay Estate Perry Street Labour-in-vain Newenden Sutton at Hone Stone in Oxney Iden Green Monk's Hill Bilsington Otterden Place Studd Hill Chambers' Green Four Wents Bossingham Charcott Platt's Heath Finglesham Chesley Paddock Maltman's Hill Preston Key's Green Fir Toll Winkhurst Green Broomfield Ewell Minnis Appledore Parker's Green Gibraltar North Foreland Fletcher's Green Goose Green Teynham Street Upper Upnor Sturry Mountain Street East Langdon North Lyminge Winchet Hill Troy Town Boughton Lees Coombe Ringlestone Upper Deal Coursehorn Collier Street Troy Town Shorne West Weddington Heath Side Pearson's Green Dane Street Coppins Corner Lower Rainham Timberden Bottom Goddard's Green Bedmonton Winterbourne Eynsford Grafty Green Herne Silver Street Plaxtol Maxted Street Upper Halling Pluckley Thorne Highgate Bessels Green Tyler Hill Gushmere Church Street Rough Common Dargate Common Upstreet Adisham Folkestone Deal New Hythe Kingsgate Stocks Green Seabrook Sherwood Chipstead Peters Village Green Street Green Breach Joyden's Wood Gill's Green Brook Street Henley Street Dungate Paddock Wood Woodnesborough Goose Green Northbourne Ripper's Cross Headcorn Ileden Sutton Hassell Street New House Cheeseman's Green Martin Mill Golford Margate Park Side Underling Green St Michaels Drellingore Stubb's Cross Culverstone Green Hastingleigh Wolverton Staple Foord Aylesham Upper Walmer The Quarter Upper Postern Parkgate Way Chalksole Rodmersham Green Church Hougham Dingleden Stone Cross Wickhurst Capel-le-Ferne Deerton Street Tanden Guilton Barrowhill Hothfield Swingfield Minnis Tower Hill Brookland Hook Green Halstead Sevenoaks Weald Shorne Ringlestone Eccles Pennypot Newington Shuttlesfield Shelvingford Graveney Clarendon Burmarsh Tonbridge Cherry Orchard Godden Green Newbarn Cobham Stone Wye Mile Town Eastchurch East Stourmouth Sepham Heath Hearnden Green Parrock Farm Scragged Oak Perrywood West Cliffe Reculver Maplescombe Brandfold Ospringe Sibertswold Cranbrook Common Upper Hardres Court Hickmans Green Scotland Hills Stowting Common Hartley South Street Ringwould Vigo Village Shepway Greet Lydden Hampton Sheldwich Ruckinge Davington Exted Hill Top Doddington Hearts Delight Allington Ratling Flete Marley Standen Street Golden Green West Farleigh West Peckham Stonewood Yelsted Egerton Eastwell Park Borden Stone Corner Chegworth Plumtree Green Peckham Bush Old Tree Ram Lane Seacox Heath Roseacre Brooklands Tenterden Brattle Skeete Cop Street Sole Street Sandwich Godmersham Whetsted Tong Green Sandling West Hythe Crouch Sandway Liverton Street Brooks End Upper Harbledown Milton Regis Bobbing Dene Park Culmers West End Worth Cage Green Seed Milstead Buckland Valley Charing Hill Mabledon Lower Hardres Henhurst Lords Wood Ashley Upper Bush Cranbrook Pullington Tankerton Key Street St Mary's Bay East Barming Farningham Oversland Lower Herne Coldred Broomfield Snave Rabbit's Cross Horsmonden Rhodes Minnis Fostall Conyer Kipping's Cross Woodchurch Lower Upnor Addlestead Hoo St Werburgh Windmill Hill West Street Luddesdown Walter's Green Marlpit Goodley Stock Chislet Forstal Perry North Eastling Highstreet New Romney West Minster Maxton Barming Long Reach Stelling Minnis Tilmanstone Hartlip Hill River Pembury Middle Deal Lower Cox Street Three Tees Yalding Grigg Stalisfield Green Hicks Forstal Bishopstone Keycol Snowdown Townland Green Little Frith Thanington Boughton under Blean Nettlestead Detling Boyden Gate Upper Hayesden Staplehurst Knave's Ash Priestwood South Green Livesey Street Flemings Frittenden Blacketts Dover Singlewell Hunters Forstal Badlesmere Honey Hill Lower Haysden Wainscott Smarden Woodland Denny Bottom Chequertree Salmans Darenth Hollingbourne Cliftonville Northgate Hawkinge Marine Town Broadstairs Sarre Faversham Sandling Lower Eythorne Bossington Kippington Southernden Well Hill Kettle Corner St Mary Hoo Stanhope Lenham Heath Bullockstone Stonehill Green Paramour Street Hocker Edge Statenborough Sandhurst Cross Ramslye Mile Oak Rolvenden Stoke Finberry Lower Halstow Barden Park Nash Street Monkton Ridley Hinxhill Plucks Gutter Sinkhurst Green Langley Broadstone Stowting Court Upper Goldstone Bonnington Wallend Linton Isle of Wight Fordwich Upchurch Ightham Common Broomhill Chart Hill Goat Lees Stockbury Smart's Hill Red Hill Stede Quarter Sevenscore Westwood Marden Hillborough Womenswold Rowling Street Acton Wrotham Lower Fant Yewtree Cross Radfall Broad Street Snodland Marden Thorn Market Heath Bogle Haffenden Quarter Troy Town Bodsham Bogden Crouch Roughway Darenth Valley Seal Lymbridge Green Haine Millhall Grubb Street Sharnal Street Tunstall Bax Yew Tree Green