Bus Advertising in Tardy Gate

Get in touch

Bus Marketing in Tardy Gate

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tardy Gate - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tardy Gate - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tardy Gate- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tardy Gate - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

Other locations available for bus advertising
Royshaw Hill Cockerham Entwistle Goodshaw Chapel Wood Top Warbreck Glasson Anchorsholme Galgate Cribden Side Lower Heysham Ribby Moor Side Tardy Gate Town Head Stalmine Moss Side Dalton Ingol Haighton Top Adlington Park Heasandford Caton Green Halsall Hoyle Bottom Penwortham Lane Lower Audley Bulk Preston Worden Quernmore Shorey Bank Salterforth Pickup Bank Higher Constable Bashall Town Brownside Longridge Street Caton Cabus New Longton Barber's Moor Brookhouse Haslingden Far Banks Little Singleton Priest Hutton Trawden Raikes Hall Carr Burnley Dam Side Peel Eccleston Fulledge Edgeside Foulridge Ashton Bank Bamber Bridge Winmarleigh Bispham Borwick Great Eccleston Cowan Bridge Ryelands Saltcotes Hampson Green Trough Gate Goodshaw Old Langho Little Marton Shirdley Hill Hawes Side Heapey Mossy Lea Nar Grindleton Skitham Garstang Capernwray White Coppice Clayton-le-Woods Farringdon Park Wilpshire Appley Bridge Forest Holme Freckleton Whitworth Yealand Storrs Woodplumpton Waterslack Bretherton Cuddy Hill Milnshaw Ward Green Cross Whittlefield Fishwick Lower Bartle Hey Houses Hale Nook Grimsargh Chorley Edgworth Moor Weeton Holland Lees Grimshaw Leyland Paythorne Rishton Ribchester Worsthorne Green Bank Nelson Livesey Fold Fold Head Stubbins White Moss Clayton-le-Dale Sandylands Norden Higher Heysham Green Belgrave Great Harwood Weir Pendleton Southward Bottom Rivington Churchtown Lower Darwen Withnell Fold Lostock Hall Swarthdale Lucas Green Longton Clow Bridge Royal Oak Hillock Vale Hartwood Skerton Out Rawcliffe Lancaster Wrightington Tarleton Moss Marshaw Church Clough Primet Bridge Moss Side Mellor Brook Anchor Mythop Pool Hey Forest Becks Higher Ballam Millhead Great Marton Higher Copthurst Robin Hood Shadsworth Hardhorn Lumb Alleytroyds Mereside Brockhall Village Westby Pot House Morecambe Newton Holden Whitefield Turner Green Little Plumpton Lower Fold Hesketh Moss Upper Thurnham Blackpool Ulnes Walton Hollins Lane Crossgill Chapels Grange Harwood Bar Heaton Moorlands Ramsgreave Bull Hill Whittlestone Head Spring Side Siss Clough Holland Slack Bare Coates Hesketh Bank New Lane Ellel Newton Green End Lower Green Bank Nether Burrow Holt Green Langho Howgill Blaguegate Gallows Hill Pincock Church Fulwood Cherry Tree Dinckley Lenches Bleasdale Cowling Ring o' Bells Crag Foot Radford North Shore Foxhill Bank Lane Heads Little Town Smithy Lane Ends Brownhill Miller Fold Darwen Guide Lower Ballam Red Bank Syke Side Crossmoor Hambleton Croft Red Scar Treales Heysham The Wrangling Whinny Heights Norcross Claughton Fleetwood Strongstry Pilling Lane Stydd Cockden Botton Head Midge Hall Constable Lee Broadfield Long Ing Grimshaw Green Shawforth Burnley Wood Higher Bartle Over Kellet Bashall Eaves Pudding Pie Nook Digmoor Acre Brunshaw Walton Summit Brandwood Clayton Brook Warton Higherford Great Marton Moss Bank Houses Tarlscough Samlesbury Bottoms Pilling Much Hoole Moss Houses Withnell Waddington Huttock Top Laund Little Layton Lytham Love Clough Roby Mill Yealand Redmayne Scout Lane Ends Turpin Green Ashton-on-Ribble Slyne Cowpe Broadfield Knuzden Brook Queenstown Hurstwood Osbaldeston Green Whittle-le-Woods Irwell Vale West Gillibrands Bowgreave Ashurst Copster Green Chorley Moor Nab's Head Top o' th' Lane Newburgh Lower Penwortham Hill Dale Whin Lane End Over Leck Wharles Holmes Hollins Grove Elston Moorgate Hunger Hill Mere Syke Marsh Wallbank Higher Cloughfold Town's Moor Bispham Green Thistleton Bastwell Farleton Cuerden Bangor's Green Scarth Hill Daisyfield Cold Row Melling Four Lane Ends Over Burrow Bilsborrow Lane Bottom Lowerford Maudlands Ireby West Bradford Cleveleys Parbold Preesall Park Monkroyd Weld Bank Limbrick Norbreck Newtown Waterside Well Bank Millgate Flax Moss Staynall Peel Hill Waterloo Blacko Carleton Wrayton Brookhouse Jack's Mere Lower House Bescar Newton Cuerden Green Moss Edge Aughton Park Close Wheelton Spen Brook Halton Potters Brook Waterfoot Earby Crow Trees Pimlico White Stake Pike Hill Kirkham Longshaw School Lane Eskrigge Holden Vale Riverside Docklands Newton Stoneyholme Fern Gore Low Moor Wray Dill Hall Goosnargh Nook Haighton Green Poulton-le-Fylde Pheasant Wood Sough Helmshore Lane Head North Holme White Lund Within Grove Longholme Marton Fold Sykes Heaton's Bridge Reedley Moor Side Whinny Edge Blackburn Water Hoghton Eccleshill West Pimbo Fence Marton Moss Side Snape Green Copp Barton Shireshead Sough Bolton Houses Brighouse Green Holmeswood Calder Vale Feniscowles Coppull Jack Green Edgworth Yealand Conyers Reeds Holme Hawkshaw Adelphi Hugh Mill Hole House Boarsgreave Higher Broad Clough Sunderland Booth Fold Clifton Burscough Bridge Rawtenstall Nateby Bruna Hill Lea Hollins Moor End Adlington Rossall Beach Kelbrook Waverledge Earnshaw Bridge Harle Syke Burnley Lane Blackamoor Oakenclough Chapeltown Butt Yeats Inglewhite Larbreck Grunsagill Coup Green Scale Hall Hoghton Bottoms Stake Pool Stalmine Four Lane Ends Much Hoole Town Common Edge Cliffe Skippool Barrow Stanley Gate The Greaves Stock Squires Gate Nog Tow Cloughfold Bank Fold Little Poulton Warton Great Knowley Leck Nooklands Roach Bridge Walker Fold Harrop Fold Stanley Johnson's Hillock Lumb Lower Fold Haskayne Colne Edge Anderton Cadshaw Tockholes Read Catforth Aughton Park Farington Moss Enfield Wesham Whittingham Hutton Five Lane Ends Towngate Stanah Higher Change Rufford Horrocksford West End Over Town Newton Pleckgate Up Holland Cocker Bar Shaw Clough Brierfield Sollom Edge End Hambleton Moss Side Worston Lewth Rose Grove Winmarleigh Moss Beverley Penwortham Sandham's Green Scronkey Whitewell Bank Hey Hoddlesden Hall Green Marsh Side Farm Cob Wall Hey Ryal Fold Scaitcliffe Oakenshaw Bracewell Newsham Revoe Highfurlong Moss Bridge Baxenden Little Marsden Height End Red Bridge Sunnyhurst Rake Foot Spring Green Walthew Green Crawshawbooth Sabden Inskip Abbeystead Fosters Green Pennylands Ansdell Sunny Bower Huncoat Little Marton Moss Side Sherfin Little Hoole Moss Houses York Oakenhead Wood Brindle Nun Hills Ratten Row Bowerham Carnforth Ridge Barnoldswick Bolton-le-Sands Whalley Samlesbury Little Knowley Knott End-on-Sea Croston Wiswell Becconsall Spring Vale Wycoller Trunnah South Shore Burscough Hundred End The Straits Balderstone Ollerton Fold New Gate The Row Lowgill Easington Waterbarn Andertons Mill Helmcroft Scotforth Mellor Tewitfield Haverbreaks Whitehall Much Hoole Higher Walton Accrington Carry Bridge Aldcliffe Whitewell Bottom Stopper Lane Bacup Crawford Heskin Green Roseacre Duncombe Bolton-by-Bowland Town Centre Birkacre Wrea Green Beardwood Hare Appletree Moss Side Barton Woodsfold Hollin Bank Brock Black Pole Standen Hall Astley Village Fisher's Row Rimington Wymott Primrose Arkholme Newlands Bank Top Myerscough Larkholme Bickerstaffe Whiteholme Staining Gisburn Cotes Little Thornton Billington Waterside Broad Clough Eagland Hill Hapton Fairhaven Habergham Shaw Green Greenfield Holme Slack Frenchwood Nether Kellet Haggate Cantsfield Hollin Hall Middleton Barrowford Medlar Waterloo Laneside Stacksteads Gregson Lane Clayton-le-Moors Bowker's Green Newton-with-Scales High Cross Brinscall Stanhill Riley Green Higher Wheelton Elmers Green Brown Edge Hest Bank Colne Meal Bank New Hall Hey Broadgate Runshaw Moor Walmer Bridge Hoohill Bailrigg Great Plumpton Mill Hill New Town Dowbridge Banks Town Green East Pimbo Thornton Tunstead East Gillibrands Catlow Bolton Town End Great Altcar Cadley Knowle Green Howick Cross Ortner Tanterton Middleforth Green Lower Copthurst Little Carleton Blackleach Hurst Green Birch Hall Whittington Downholland Cross Corner Row Skelmersdale Newby Singleton Abbey Village Whalley Banks Chipping Whitechapel Waterside Hurlston Higher Croft Smallwood Hey Euxton Hesketh Lane Dunnyshop Bank Top Hey Head Scarisbrick Broughton Booth Bridge Salesbury Wensley Fold Farington Greenhalgh Wennington Drummersdale Belthorn Thursden Farington Sower Carr Hothersall Chatterton Silverdale Golgotha Newsholme Kingsfold Gisburn Stodday Hareholme Overton Bonds Higher Broadhalgh Thorpe Green Goodshaw Fold Lea Town Rake Head Freehold Spring Hill Little Moor End Sawley Twiston Padiham Nethertown Hurlston Green Little Harwood Little Eccleston Bradley Claughton Hindle Fold Marsh Houses Walton-le-Dale Cliviger Grimeford Village Moss Side Lammack Oswaldtwistle Cotton Tree High Moor Newchurch Newchurch in Pendle Fairview West End Wrightington Bar Hyndburn Bridge Cote Holme Intack Chapel House Crag Bank Queen's Park Cow Ark Ewood Marsden Height Larches Hala Rose Hill Sharoe Green Green Haworth Lower Baxenden Myerscough Smithy Hardhorn Village Tarleton Windy Harbour Higher Penwortham Green Lane Belmont Silverdale Green Sowerbutt's Green Clitheroe Kellamergh Lower Cloughfold Avenham Heath Charnock Higher Hogshead Higher Audley Cottam Simonstone Park Place Primrose Facit Higher Baxenden Warton Bank Nova Scotia Barnfield Waterfoot Greave Lathom Lane Side Pleasington Longshoot Ewood Bridge Sharneyford Layton Westhead Townsend Fold Wheatley Lane Turn Charnock Green Willacy Lane End Wade Hall Laneshaw Bridge Dolphinholme Witton Halton Green Bolton Green Higham Burn Naze Elmslack Bottom of Hutton Tanhouse Bay Horse Mere Brow Elswick Leys Lower Lee Barley Brook Whitebirk Piercy Cumeragh Village Carr Hall Tatham Knowley Chatburn Hoscar Osbaldeston Smith Green Charnock Richard Roe Lee Hud Hey Horton Peel Bank Slaidburn Ford Green Great Mitton Tottleworth Winewall Pinfold Lower Thurnham Whalleys Knotts Roughlee Inskip Moss Side Tunstall Pippin Street Preesall Ormskirk St Michael's on Wyre Bunkers Hill Bay Gate Earcroft Fulwood Row Stubbins Coppull Moor Altham Aughton Seed Lee Turton Bottoms Hornby Matshead Lytham St Anne's Salwick Cow Hill Ribbleton Rush Bed Newbridge Edenfield Edge Fold Brookfield Thorney Holme Lightfoot Green Woodnook Dunnockshaw Hall Cross Barrow Nook Carr Cross Tarnbrook Golden Hill Staghills Mawdesley Rising Bridge Blacksnape Conder Green Rockliffe Goose Green Feniscliffe Little Bispham Lomeshaye Scorton Sand Side Ribbleton Hall Wapping Mereclough Normoss Hare Runs Mere Side Bryning Tosside Elswick Catterall Swillbrook Forton Grimshaw Park Sherwood Mowbreck Walker's Hill Holme Chapel St Anne's Abraham Heights Gressingham Downham Torrisholme Overtown Balladen Breedy Butts Esprick Glen Top Revidge Dunsop Bridge Deepdale Southfield Clayton Green Seven Stars