Bus Advertising in Mowmacre Hill

Get in touch

Bus Marketing in Mowmacre Hill

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Mowmacre Hill - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Mowmacre Hill - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Mowmacre Hill- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Mowmacre Hill - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Mowmacre Hill (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Donington le Heath Loddington The Valley Enderby Glen Parva Easthorpe Sutton Cheney Kegworth Osbaston Hollow Cotes Hoton Hills Stathern Ashby Parva Glenfield Sharnford Gilmorton Drayton Carlton Great Glen Far Coton Albert Village Arnesby Broughton Lodges Beeby Measham Keyham Sileby Redmile Foxton Care Village Clarendon Park Hemington Whitwick Fenny Drayton Stanton under Bardon North Kilworth Outwoods Frog Island Asfordby Quorndon South Wigston Mowmacre Hill Wigston Leicester Tonge Newbold Heath Sulby Spinney Hills Field Head Atterton Plungar Oakthorpe Cadeby Mowsley Woodthorpe Tur Langton Pinwall Ratcliffe Culey Catthorpe Belvoir Ashby Folville Blackfordby Newton Harcourt Kirby Muxloe Stoughton Hoby Evington Thornton Owston Frisby Sproxton Potter Hill Cranoe Grimston Thorpe Arnold Shenton Welby Thorpe Langton Somerby Blaston Thurnby Lodge Nether Broughton Welham Knaptoft Wigston Harcourt Thurmaston Wykin Stoney Stanton Hugglescote East Norton Peckleton Common Church Town Kibworth Harcourt Newbold Brentingby Cold Overton Normanton Nether End Anstey Husbands Bosworth Hungarton West Langton Shellbrook Holwell Allexton Shepshed Melton Mowbray Desford Thurlaston Goadby Marwood Burrough on the Hill Bondman Hays Barkby Leire Greenhill Ab Kettleby Wanlip Harston Humberstone Lutterworth Barkby Thorpe Spring Cottage Agar Nook Harby Brascote John O'Gaunt Claybrooke Parva Market Harborough Rotherby Dunton Bassett Sapcote Cold Newton Diseworth Knighton Keythorpe South Croxton Market Bosworth Frisby on the Wreake Coleorton Swannington Asfordby Hill Aylestone Long Whatton Staunton Harold Fleckney Newton Burgoland Oaks in Charnwood Primethorpe Aylestone Park Muston Lubenham Castle Donington Dadlington Willoughby Waterleys Bescaby Billesdon Wilson Fosse Park Bruntingthorpe Rothley Upton Cropston Thurnby Moira Belgrave Stonesby Croft Little Twycross Nailstone Woodhouse Eaves Little Stretton Griffydam Osgathorpe Barrow upon Soar New Parks Scalford Swithland Ashby-de-la-Zouch Farm Town Nevill Holt Lockington Woolrooms Peatling Parva Orton-on-the-Hill Frolesworth Kibworth Beauchamp Marefield Gumley Coalville Thorpe Satchville Mountsorrel Sketchley Old Village Belton Snarestone Waltham on the Wolds Stoneygate Medbourne Ibstock Barlestone Horninghold Saddington Ashby Magna Gaulby Garthorpe Appleby Magna Old Dalby Stoke Golding Coston Wellsborough Rushey Mead Belcher's Bar Battram Swinford Bottesford High Cross Cotesbach Croxton Kerrial Seagrave Peckleton Congerstone New Swannington Stretton en le Field Littlethorpe Wyfordby Wymondham Newtown Unthank Earl Shilton Ullesthorpe Bringhurst North Evington Norris Hill Oadby Countesthorpe Higham on the Hill Ashby Woulds Church Yard Hathern Birstall Odstone Sheepy Parva Breedon on the Hill Gartree Witherley Lount Theddingworth Markfield Donisthorpe Shelthorpe Walton Hunt's Lane Bufton Three Gates Shearsby Twycross Wartnaby Walton on the Wolds Narborough Leicester Forest East Blaby Kirby Fields Newbold Verdon Woodhouse Ratcliffe on the Wreake Syston Nether Hall Barsby Houghton on the Hill Wymeswold Hose Potters Marston Upper Bruntingthorpe Prestwold Long Clawson Illston on the Hill Sutton in the Elms Bitteswell Upper End The Crescent Western Park Kirby Bellars Twyford Great Stretton Boundary Rowley Fields Barkestone-le-Vale Cavendish Bridge Tugby Packington Normanton le Heath Gelsmoor Sewstern Swepstone Stockerston Appleby Parva Ratby Eastwell Bardon Claybrooke Magna Great Dalby Burton Overy East Goscote Thurcaston Peggs Green Thringstone Knipton Loughborough Saxelbye Normanton Turville Bilstone Crown Hills Shawell Shoby Saxby Rolleston Buckminster Bagworth Halstead Chilcote Aston Flamville Ravenstone Boothorpe Humberstone Garden Whetstone Thrussington Wistow Stonton Wyville Withcote South Knighton Old Ingarsby Queensway Old Dalby Shangton Hoton Noseley Dishley Ringing Hill Eaton Ragdale Wycomb Knossington Newtown Linford Norton-Juxta-Twycross Wigston Parva Groby Smockington Sinope Sketchley Hallaton Burbage Worthington Lowesby Stapleford Great Easton Leicester Forest West Goadby Westcotes Misterton Acresford Foston Cossington Little Dalby East Langton Slawston West Knighton Bushby Sibson Edmondthorpe Pickwell Isley Walton Laughton Six Hills Osbaston New Found Pool Branston Rearsby Smeeton Westerby Barwell Skeffington Sheepy Magna Carlton Curlieu Freeby Copt Oak Queniborough Braunstone Town Stapleton Highfields Ellistown Cosby Church Langton Coleorton Moor Peatling Magna Wigston Magna Huncote King Street Buildings Great Bowden Launde Abbey Brooksby Burton on the Wolds Beaumont Leys Eyres Monsell The Brand Walcote Snibston Merry Lees Elmesthorpe Knighton Fields Little Bowden Black Friars Kilby Kirkby Mallory South Kilworth Burton Lazars Thorpe Acre Broughton Astley Tilton on the Hill Botcheston Scraptoft Heather Hollycroft Kilby Bridge Chadwell Saltby King's Norton Barton in the Beans Rothley Plain Glooston Gaddesby Braunstone Frith Kimcote Leesthorpe Nanpantan Hinckley Newbold Shackerstone Southfields