Bus Advertising in Edenham

Get in touch

Bus Marketing in Edenham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Edenham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Edenham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Edenham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Edenham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Edenham (Lincolnshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Thorpe le Fallows The Castles Little Limber Willoughby Billinghay Gosberton Cheal Northlands Bracebridge Heath Wheelbridge Sandtoft Carrhouse Ashby Hill New Apley Clay Lake Sutton Bridge Bottesford Low Burnham Benniworth Saxilby Brandon Cold Hanworth Buslingthorpe Caenby Corner East Lound Friskney Tofts Osbournby Well Sandilands Carlton Scroop Great Coates Chapel Hill Deeping St James Scredington Holbeach Bank Westcliff Messingham Market Stainton Hibaldstow Hatcliffe Thorpe St Peter Wold Newton Pointon Wrangle Low Ground Fulletby Laceby Frampton West End North Carlton Osgodby Saracen's Head North Kelsey Moor Derrythorpe Aby Wyham Branston Horkstow Strubby Short Ferry Alvingham Claxby Holton le Clay Stoke Rochford Bridge End Swinethorpe High Toynton Haltoft End Dyke Cleethorpes Tealby Laughterton Hartsholme Welby Claydike Bank Cherry Orchard Alford Burton Corner Aisthorpe Mareham le Fen Timberland Barton Waterside East Torrington Tathwell West Ashby Bucknall Willoughby Hills Moor Side Pickworth Burringham Thimbleby Heckington Bratoft Blankney Normanby le Wold Little Welton Aisby Wybers Wood Normanby by Stow Bonthorpe North End Haugh Surfleet Seas End Ashby Southrey Brampton Burton Waters Scawby Brook Leverton North Hykeham Bishopbridge Welton le Marsh Yarburgh Sturton by Stow Bicker Gauntlet Fosdyke Bridge Fosdyke Wainfleet Bank Saltfleetby St Peter Holland Fen North Ormsby Low Risby Keddington Corner Stainsby Donna Nook Tanvats Brandy Wharf Troutbeck Risegate Boston West Honington Usselby Kelfield Bag Enderby Boston Tealby Thorpe South Ormsby Algarkirk Stallingborough Cawkwell Harrington Ketsby Newton on Trent Aisby Furzehills Ropsley Fishmere End Wilsford Amcotts Sutton on Sea Bilsby Partney Northorpe Saxby Stickford Addlethorpe Fordington Calceby Church Town Bracebridge Leverton Outgate Beltoft Martin New Boultham Horncastle Carlby Burton-by-Lincoln West Deeping Nunsthorpe Whisby Skegness Friesthorpe Moulton Seas End Eagle Moor Lincoln Gardens Cawthorpe Torksey Stragglethorpe Huttoft Walesby Grange Little Sutton Hougham Greatford Revesby Small End Normanton-on-Cliffe Ashby cum Fenby Scampton Wasps Nest Winthorpe Weston Benington Frieston Old Brumby Hilldyke Thealby Barkston Heath Thorpe Wragby Donington on Bain Toby's Hill Coates Saltfleetby All Saints Northorpe Langworth Brigsley Washingborough Anton's Gowt Asterby St Catherines Hallington Newstead Bucklegate Bracon Hall Hills Newtown Wykeham South Reston Gelston Newtoft Bleasby Irnham Bassingthorpe Freiston Shore Moorhouses Stockholes Turbary Thorpe le Vale Brocklesby New York Manton Foston Sutton St Edmund Horbling West Rasen Morton Fenhouses Brauncewell Welton Hill Atterby Friskney Eaudyke Maidenwell Kexby Cranwell Wroot Barnetby le Wold Walcott Keisby Little Steeping Farforth Waltham Island Carr Farlesthorpe Little London Boothby Pagnell Glentworth Osgodby Martin Moor Grange Loosegate West Firsby Hainton Searby Holbeach St Johns Flixborough Harmston Wainfleet Clough Thorpe Fendykes Pinchbeck Heighington Caistor Sleaford Little Carlton Blyborough Askerton Hill Weelsby Londonthorpe Lade Bank Colsterworth Heapham Spital in the Street Yaddlethorpe Kirton Holme Holme South Hykeham Stainton le Vale Boothby Sausthorpe Leverton Lucasgate Gunby Brothertoft Leadenham Park Croxby Top Scotter St Giles Croxton Low Barlings Fishtoft Drove Langton Cammeringham Freiston Skirbeck Quarter Skellingthorpe Keadby Boultham Belnie Gosberton Clough Withern Tetney Stainfield Clixby Fulbeck Silk Willoughby Keddington South Rauceby Grimblethorpe Uffington Westwoodside Timberland Dales South Thoresby Hannah Oasby Lutton Wrangle Lowgate South Kyme Asgarby Greetwell Harrowby Low Hameringham Faldingworth Caenby Careby Metheringham Burton Pedwardine Elsthorpe Counthorpe East Ravendale Owmby-by-Spital Pilham Burgh le Marsh Roughton Littlefield Westrum Stow Frodingham Lower Bassingthorpe North Witham Crowle Tattershall Bridge Pinchbeck West Skillington Great Sturton Nocton Bradley Grayingham Mawthorpe Sutterby Hop Pole Swayfield Langrick Goulceby Swinhope Tydd St Mary Austendike Reepham Park Springs Black Barn Holton le Moor Haltham Long Bennington Holbeach Clough Cackle Hill Kirkstead Reasby Maltby Willingham by Stow Grimoldby Edlington Sapperton Eskham Ingoldsby Midville Wildsworth Willoughton Ingham Earlesfield Weston Hills Haven Bank Friskney Halton Fenside Kirmington Croxby Grange de Lings Claythorpe Ulceby Swaby Wilsthorpe South Cockerington Prince Albert Gardens Winceby Wootton Gedney Hill Middle Rasen Anderby Creek Frithville Humby Hemswell Sedgebrook Thornton le Moor Wrawby Walesby Fen End Broughton Common Trusthorpe Sutton Sandholme Bicker Bar Hareby North Reston Fold Hill Little London Wood Enderby Caythorpe Nettleton Top Tothby Alkborough Beckering Evedon Temple Bruer North Cotes Birchwood South Witham Manor Hill Corner Tumby Woodside Scrub Hill Swinstead Stewton Redbourne Bitchfield Westborough Bigby Knaith Guthram Gowt Fulnetby Eagle Hall Scunthorpe Woolsthorpe-by-Colsterworth Toynton St Peter Manor Farm East Heckington Bonby Tattershall Thorpe Berkeley West Halton Ulceby Cross Glentham Rand Gedney Ewerby Thorpe Old Clee Blackjack Conisholme East Keal Newton Slackholme End Wispington West Keal Stowgate Ferriby Sluice Gayton le Wold Market Deeping Holywell Ermine Thorpe Tilney Keal Cotes Northgate New Bolingbroke Tunnel Pits Barkston Wainfleet All Saints Corringham Castle Carlton Eagle Will Row Woodthorpe Waddingham Tydd Gote Louth New Leake Beckingham Scartho Digby Kirkby la Thorpe Chapelgate Thoresway Withcall New Brumby Ulceby Frognall Thornton Saltfleet Low Fulney Somersby Scrafield Far Thorpe Dalderby Great Ponton Knaith Park Scopwick Grainthorpe Barnoldby le Beck Lea Dalby Scamblesby Kirkby Green West End Hasthorpe Brinkhill Leake Hurn's End Great Humby Wrangle Bank North Owersby Winterton Spilsby Barrow upon Humber Market Rasen Sudbrook Belchford Boughton Raithby by Spilsby Riddings Gate Burton Apley Brigg Reeds Beck Cowbridge Newton by Toft Scrane End Harlaxton Cadney Manthorpe Crowle Park Bransby West Marsh Castlethorpe North End Burgh on Bain Toft next Newton Frith Bank Aubourn Sudbrooke Park Northorpe Epworth Dembleby Hameringham Hundle Houses Rowston High Ferry Hedgehog Bridge Tumby Skendleby Wragholme Toft Hill Stroxton Barrow Hann Northbeck Threekingham Kingerby Halton Holegate Quadring Eaudike Holbeach Drove Byard's Leap Ailby Dovendale Burnham South Kelsey Listoft Old Leake Hawthorn Hill Scrivelsby Gunness Surfleet Coskills Haxey Carr Candlesby Leake Commonside Kettlethorpe Butterwick Seadyke Dickon Hills Deeping St Nicholas Potterhanworth East Halton Holbeach St Marks Westhorpe Hagnaby Donington South Ing Saltfleetby St Clement Culverthorpe Little Grimsby Fiskerton Hanthorpe Great Steeping Scotterthorpe Isle of Axholme Monksthorpe Martin Dales Muckton Bottom Corby Glen Howell Manton Warren Langtoft Althorpe Marton Markby Allington Woolsthorpe by Belvoir Thornton Curtis Rothwell Thoresthorpe Bishop Norton Fen End Somerby Barlings Grainsby Walcot Flixborough Stather Fleet Hargate Little Cawthorpe Tetford Aunsby Sots Hole Old Gate Rimac Otby Brotherhouse Bar Thorganby West Torrington Theddlethorpe All Saints Sibsey New Waltham Holbeach Hurn Wellow Braceborough Hogsthorpe Little Bytham Dowsdale Donington Ealand Immingham East Marsh The Rectory Great Limber Fillingham Croft Young Wood Ranby Hemswell Cliff Firsby Haceby Westwoods Worlaby Wargate Barrowby Shepeau Stow Walcot Dunsby Swarby Langton Witham on the Hill Yawthorpe Mablethorpe Sotby Medlam Halesgate Oxcombe Epworth Turbary Riby Potterhanworth Booths Tetley Guy's Head Sibsey Fen Side South Ferriby Raithby Sutton St James Claxby Pluckacre Grainthorpe Fen Owmby Asgarby Lenton Cuxwold Gosberton Rigsby Girsby Doddington Sixhills Langton by Wragby Strugg's Hill Tetney Lock Muckton Kirkby Fenside Kirton Hough-on-the-Hill Bardney Cold Harbour Graizelound Upton Haxey Brumby Bramble Hills Authorpe Row North Scarle Swaton Bilsby Field Hoffleet Stow Beesby Whaplode Drove Seathorne Langholme Legsby Dowsby Ingoldmells South End West End Woodhouse Lound Swineshead Skidbrooke North End North Killingholme Blyton Broughton Witham St Hughs Gedney Drove End Billingborough Skirbeck Hagnaby Lobthorpe Creeton Snelland Binbrook Barholm South Willingham Braceby Gonerby Moor Frampton Fen Ancaster New Barnetby Edenham Biscathorpe Ruckland Elsham Throckenholt Amber Hill Wressle Walkerith Horkstow Wolds West End Brand End Fotherby Low Toynton Morton Hall Gayton Engine Westby Dogdyke Great Gonerby Spanby Wainfleet Tofts Navenby Hubbert's Bridge Aswarby Reed Point Authorpe Crowle Hill Scawby Sturton White Pit Greylees Bassingham Stenigot Wyberton Fen Crosby Hagnaby Lock Bleasby Moor Ashby by Partney Cadeby Skendleby Psalter Whaplode Thurlby Brattleby Spridlington Langrick Bridge Riseholme Covenham St Mary Owston Ferry Kelstern Stow Peak Hill Ashby de la Launde Scotton Helpringham Winteringham Carlton-le-Moorland North Cockerington Tattershall Aslackby Broadholme Grey Green Keelby East Ferry High Risby Stubton Swinderby Leverton Highgate Cowbit Moulton Eaugate Waithe Eastoft Morton Birthorpe Horsington Stainton by Langworth Little Hale Martin Theddlethorpe St Helen Scremby West Barkwith Swallow Beck Kirmond le Mire South Owersby Beelsby Manthorpe Stapleford North Thoresby Hungerton Asserby Turn Frampton East Firsby Hemingby Belleau South Elkington Northfields Snitterby Goxhill Grebby Habertoft Heydour Stainfield North Rauceby Thorpe Culvert New Holland Dry Doddington Swanpool Burton Stather Mareham on the Hill Woodhall Spa Somerby Thurlby Kirkby Underwood Strubby North Ewster Graby Utterby Holdingham Healing South Killingholme Moulton Welbourn Wyville Sturgate Wickenby Ruskington Laughton Claxby St Andrew North End Helsey Canwick West Butterwick Harpswell Donington Eaudike Gedney Broadgate Tallington Sutterton Worlaby Grimsby Irby in the Marsh Seacroft Springthorpe Toynton All Saints North Elkington Marshchapel Normanby-by-Spital Gunthorpe Moortown Asperton Thurlby East Stockwith Laughton Pode Hole Hardwick Wyberton Scupholme Barrow Haven Old Bolingbroke Humberston Nettleham Anwick Leake Fold Hill Moulton Chapel Aunby Crossgate Coleby Revesby Bridge Kirkby on Bain Kirton End Sutton Crosses Norton Disney Panton Branston Booths Marston Gautby Stamford Baythorpe Stainby Fulney Asserby Quarrington Snarford Westgate Bulby Cherry Willingham Fleet Brookenby Legbourne Carlton Ashes Poplar Grove Hawthorpe Roxby Fenton Chapel St Leonards Kirton in Lindsey Coningsby Cumberworth Leasingham Ashington End Lusby Long Sutton Garthorpe Walmsgate Hatton Kirkby West Willoughby Grasby Aswardby Gipsey Bridge East Kirkby Gedney Dyke Folkingham Santon Mumby Gainsborough Howsham Morton Waddington Scottlethorpe Beesby Manby Hagworthingham Woodnook Saleby Anderby Bloxholm Wilksby Burwell North Kelsey Burton upon Stather Boswell North Greetwell Kingthorpe Dawsmere Stickney Bourne Crofton Welton le Wold Belton Castle Bytham Laceby Acres Mid Thorpe Gonerby Hill Foot Burtoft Wainfleet St Mary Claypole Roughton Moor Tarry Hill Little London Gibraltar Lutton Gowts Gayton le Marsh Saxby All Saints Tamworth Green Holbeck Barton-upon-Humber Easton Stenwith South End Haddington Spittlegate Holbeach St Matthew Old Somerby Boston Long Hedges Clark's Hill Minting Great Hale New Quarrington Galley Hill Bullington Baston Quadring North Willingham Benington Sea End Burton-le-Coggles Baumber Greetham Fen Side Hawerby Brant Broughton Garnsgate Irby upon Humber Denton Scott Willoughby Ewerby Fenton North Somercotes Goltho Hundleby Bicker Lincoln South Somercotes Ingleby Covenham St Bartholomew Fulstow Susworth Leadenham Scothern Grimsthorpe High Barn Coleby Tongue End Church End Thorpe on the Hill Haugham Driby Top Dragonby Austen Fen Wigtoft Hackthorn Wellingore Sempringham Fishtoft Old Woodhall Great Tows Obthorpe Lodge Eagle Barnsdale Calcethorpe Brauncewell Haconby East Butterwick Sandbraes Boultham Moor Twenty Appleby Sutterton Dowdyke Holbeach Skidbrooke Newball Normanby Broxholme Skeldyke Crowland The Hallands Thorpe Latimer Drayton Toynton Fen Side Humberston Fitties Three Bridges Holme Hill Rippingale Swallow Melton Ross The Willows Hanby Driby Nettleton Kelby Obthorpe Dunston Moorby Belton Habrough Ulceby Skitter Whitton Stixwould Orby Spalding Dunholme Maltby le Marsh Ludney Torksey Lock Dorrington Cabourne Heckdyke Whaplode St Catherine Grant Thorold Reedham Jerusalem Bradley Sudbrooke Birkholme Yarborough Welton Sutton Corner Eastville Miningsby Sloothby Ashby Puerorum Little Ponton North Kyme Sandy Bank West Ravendale Little Wisbeach Mavis Enderby Holton cum Beckering Ingham Cliff Tothill Carrington Aylesby Syston Little Coates Swineshead Bridge East Barkwith Pyewipe Great Carlton Wrangle Lissington Millthorpe Ludford Mill Place Bunker's Hill Grantham South Carlton Boothby Graffoe Waddingworth Ludborough Luddington Port Sutton Bridge Fockerby Toft Beeden Park Salmonby North End