Bus Advertising in Stowgate

Get in touch

Bus Marketing in Stowgate

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stowgate - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stowgate - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stowgate- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stowgate - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

Other locations available for bus advertising
Coleby Hawthorpe Church End Middle Rasen Gosberton Clough Wyberton Fen Heckington Asgarby Frampton Fen Northorpe Little Coates Brigsley Wildsworth Manton Glentham Revesby Lutton Gowts Low Barlings New Apley Careby Little Hale Moulton Kettlethorpe Thimbleby East Keal Snarford Leadenham Park Holbeach Clough Swaton Norton Disney Sleaford Frampton West End Hagnaby Donington on Bain Flixborough Stather Fenton West Deeping Sudbrooke Brigg Sutton on Sea Harpswell Aisby Ashby cum Fenby Spridlington Whaplode North Killingholme Castle Bytham Friesthorpe Somerby Donington South Ing Grimoldby Harlaxton Lusby Frodingham Swallow Beck Welbourn Bag Enderby Gelston Owston Ferry Billinghay Barnoldby le Beck Winceby Boughton Wragholme Grimblethorpe Carlton Scroop Cherry Willingham Fosdyke Bridge Sutton Bridge Westcliff Mareham on the Hill Grimsby Owmby Barrow Haven Stowgate Carlton Ashes White Pit Ewerby Deeping St Nicholas Moortown Fenhouses Markby Coningsby Melton Ross Old Clee Brumby Boston Calcethorpe Chapel Hill Walcot Woolsthorpe by Belvoir New Quarrington Swayfield Thorpe Tilney Laceby Gedney Grange de Lings Barlings Great Limber Little Cawthorpe Strubby Tarry Hill Gibraltar Thornton le Moor Medlam Canwick Cherry Orchard Beckingham Ealand Tunnel Pits Algarkirk Messingham Burton Pedwardine Farforth Susworth Byard's Leap North Hykeham Dry Doddington Saltfleetby St Clement Riseholme Anderby Creek Reed Point Muckton Woodhouse Ingham Cliff Ashby Hill Thorpe on the Hill Morton Freiston Leake Fold Hill Swallow Park Springs Claxby St Andrew Springthorpe Wasps Nest Black Barn Westborough Low Toynton Spilsby Uffington Asserby Turn Kirkby on Bain Bramble Hills Willoughton Hartsholme Barton-upon-Humber Holme Sutton Crosses Culverthorpe Shepeau Stow Kexby Lade Bank Tothby Millthorpe Santon Holbeach St Matthew Donna Nook Moorby Thurlby Coleby Rowston Dyke Low Fulney Raithby Birchwood Candlesby Grainthorpe Fen Great Hale Skellingthorpe Foston Wrangle Low Ground Thurlby Scottlethorpe Broughton Haxey Woodthorpe Seathorne Stoke Rochford Kirkby Fenside Ludborough Driby Holton cum Beckering North Kelsey Knaith Binbrook Burton upon Stather Witham St Hughs Manthorpe Aylesby Brattleby Calceby Holbeach St Johns Hainton Wyham Market Deeping Worlaby Swaby Edenham Girsby Legsby Grimsthorpe Marton Westgate Moorhouses Troutbeck Obthorpe Lodge Yarburgh Bicker Gauntlet Wellingore Brauncewell Dovendale Thorpe Fendykes Amber Hill High Toynton Normanby Timberland Blyton Belton Hemswell Epworth Turbary Crowle Hill Ailby Stow Tothill Belnie Hameringham Helsey Gainsborough Humberston Eagle Barnsdale Birkholme Haugh Digby The Hallands Woodhall Spa Deeping St James Butterwick Langtoft Haconby Thorpe Culvert Barrow Hann Gayton le Wold Fenton South Ormsby Winterton Midville Covenham St Mary Kirton Holme Langton Bucklegate Kirton Roughton Martin Leverton Fulnetby Faldingworth Caenby Clark's Hill Anwick Harmston Boston West Apley New Barnetby New York Earlesfield Crowle Park Horkstow Laughton Westwoodside Scrane End Laughterton Mid Thorpe Burwell Leake Hurn's End Austen Fen Branston Gautby Crowle Saltfleet Keddington Corner Caenby Corner Ulceby Newball Metheringham Hundle Houses South Elkington Bitchfield Saxby All Saints Tydd Gote Rippingale Dalderby Cawthorpe Humberston Fitties Thealby Coskills Little London Authorpe Northgate Winthorpe Corringham South Reston Toby's Hill Winteringham Quarrington Fulstow Croxby Top Hall Hills Weelsby Wellow Whaplode St Catherine Sandtoft Oasby Bracebridge North Scarle Stainfield Gipsey Bridge Thorpe Latimer Haven Bank West Ravendale Burton-by-Lincoln Boston Long Hedges Manby Burton Corner Osbournby Hungerton Thorpe North Carlton Castlethorpe Great Steeping Tanvats Boswell North End Wrangle Lowgate North Owersby Bracebridge Heath Little London Ancaster Chapelgate West Ashby Boultham Moor Riddings Holbeach Anton's Gowt Kelstern Great Ponton Reasby Dunston Cadeby Oxcombe Baumber Hardwick Wragby Northlands South Willingham Hoffleet Stow Harrowby New Boultham Crosby Wood Enderby Little Sutton Skeldyke Lincoln Gardens Wrangle Saxby Hannah Hagnaby Austendike Denton Scotterthorpe Healing Aswardby Stallingborough Langworth Saxilby Frampton Elsham Gayton le Marsh Cleethorpes Great Carlton Whitton Hough-on-the-Hill Partney Great Gonerby Little London Holbeach Drove Revesby Bridge Swarby Bonthorpe Ruskington Wargate Swinderby New Leake West Butterwick Dunholme Newstead Peak Hill Mill Place Heapham Althorpe Beltoft Hemingby Roughton Moor Corby Glen Stainton by Langworth Howell Yarborough Skendleby Psalter Donington Eaudike Firsby New Brumby Fillingham West Torrington Usselby Edlington Westhorpe Habertoft Braceborough Sixhills Amcotts North End Welton le Wold Fosdyke North End Thornton Curtis Kirton End Brandon Port Sutton Bridge Moulton Eaugate East Stockwith Newton on Trent Bracon Westwoods Gedney Hill Dowsdale Dowsby Sturgate Scopwick Claydike Bank Claxby Pluckacre Bishop Norton Askerton Hill Walcot Mavis Enderby Will Row Stroxton Garnsgate Anderby New Bolingbroke Ruckland Welby Theddlethorpe St Helen West Barkwith Furzehills Tattershall Leverton Outgate Swineshead Bridge Panton Doddington Quadring Eaudike North Witham Asterby Welton Hill North Elkington East Lound Coates Normanby le Wold Scampton East Ferry Westby Bullington Cold Hanworth Berkeley Washingborough Langrick Bridge West Marsh Dogdyke Horkstow Wolds Leake Commonside Minting Martin Dales Isle of Axholme Carrington Tattershall Bridge Listoft Pinchbeck Scartho Newton by Toft Brant Broughton Short Ferry Hougham Normanby by Stow Long Bennington Guy's Head Luddington South End Haceby Scawby Brook Horncastle Toft next Newton Scott Willoughby Wrangle Bank Stainby Ingoldmells Fulbeck Southrey Ulceby Skitter Mawthorpe Stenigot Aunsby Kirmington Osgodby Laughton South Somercotes South Killingholme Chapel St Leonards Scredington South End Ludney Morton Hall Wootton Osgodby Tamworth Green Goxhill Little Carlton Freiston Shore Dunsby Appleby Little Limber Whaplode Drove Croft Lissington Harrington Grange Monksthorpe Skegness Biscathorpe Toft Hill Kingthorpe Bigby Swineshead Keelby Ferriby Sluice Old Bolingbroke North Rauceby Leverton Highgate Aubourn East Kirkby Atterby Goulceby Martin Moor The Willows Manor Farm Derrythorpe Wigtoft Wickenby North Kelsey Moor Pode Hole Gosberton Cheal Twenty South Hykeham Stickford Counthorpe Skillington Asperton West Keal Sutterton Northbeck Beelsby Habrough North Ormsby Small End Dorrington Worlaby Conisholme Little Welton Sloothby Frognall Swinstead Willoughby Saleby South Kyme Moor Side South Owersby North End Welton le Marsh Toynton Fen Side Brocklesby Stockholes Turbary Wilksby Lobthorpe Scrivelsby Fiskerton Tathwell Stow Glentworth Newtoft East Heckington Cranwell Alford Rigsby Potterhanworth Booths Bilsby Young Wood Grant Thorold Dickon Hills Skidbrooke Hagnaby Lock Thorpe le Vale North Reston Rand Belleau Lenton Fotherby Helpringham Elsthorpe Ingleby Manton Warren Fen End Mumby Halesgate Leadenham Beeden Park Bilsby Field Greetwell Roxby Sudbrooke Park Reedham Gonerby Hill Foot Great Sturton Snelland Salmonby Miningsby Nettleton Hop Pole Martin Timberland Dales Fishtoft Tealby Saltfleetby All Saints Bishopbridge Grayingham Brotherhouse Bar Kingerby Hedgehog Bridge Northorpe Swinethorpe Ropsley Baythorpe Seadyke Haugham High Ferry Scremby Mablethorpe Gedney Drove End Wainfleet All Saints Hanby Caistor Horbling Lea Bloxholm Holbeach Bank Brandy Wharf Newtown Croxton Kirkby la Thorpe Keddington Authorpe Row Rothwell East Marsh Bradley Barholm Burton-le-Coggles Sandy Bank Aisby Irby upon Humber Quadring South Kelsey Tetney Marshchapel Thoresthorpe Walesby Croxby Scothern Claythorpe Utterby West Rasen Normanby-by-Spital Garthorpe Thornton Langholme Manthorpe Sandilands South Carlton Theddlethorpe All Saints Newton Ingoldsby Threekingham Clay Lake Kirkby Green Colsterworth Fordington Little Wisbeach Wyberton South Cockerington Claxby Bicker Hawthorn Hill Immingham Cowbridge Manor Hill Corner Willingham by Stow Birthorpe Northorpe Fold Hill Friskney Eaudyke Toynton All Saints Skidbrooke North End Nettleham Gedney Dyke Barton Waterside Brookenby East Firsby Goltho Blankney Cadney Wainfleet Tofts Pointon Greetham Old Gate Holbeach Hurn Wilsford Low Hameringham Weston Torksey Seacroft Market Rasen High Barn Stainsby Haltoft End Witham on the Hill Owmby-by-Spital Westrum Syston Fishtoft Drove Swinhope Bunker's Hill Langrick Hogsthorpe Tumby Woodside Addlethorpe Trusthorpe Far Thorpe Maltby le Marsh Jerusalem Poplar Grove Braceby Sandbraes Skirbeck Maltby Baston Toft Barrow upon Humber Hundleby Hasthorpe Riby Broadholme Sutterton Dowdyke Orby Stenwith Loosegate Lower Bassingthorpe Barrowby Laceby Acres Ermine Tetford Wyville Ashington End North Willingham Tallington Old Woodhall Waddington Wressle Irby in the Marsh Fen Side Ewerby Thorpe Crowland North Kyme Moulton Chapel Aby Asgarby Holton le Clay Morton Burton Stather Humby Wispington Keisby Wybers Wood Spittlegate Boothby Pagnell Drayton Little Steeping Hawerby Bratoft Huttoft Gunby Great Humby Surfleet West Firsby Market Stainton Holme Hill Dembleby Lincoln Burnham Hackthorn Aswarby Broxholme Driby Top Fleet Bridge End Hallington Stragglethorpe Walesby Grange Fulletby Eagle Carrhouse Burtoft Little Ponton Eastoft Tumby Wainfleet St Mary Holywell Kirkby Tetley Crossgate Barkston Waddingworth Sempringham Asserby Fishmere End West End Willoughby Hills Brauncewell Friskney Tofts Greylees Eagle Moor Fockerby Throckenholt Low Burnham Snitterby Mareham le Fen Pilham Somersby Burton Waters Upton Honington Bardney Covenham St Bartholomew Wainfleet Bank Toynton St Peter Normanton-on-Cliffe Haxey Carr South Witham Walcott Little Bytham Skendleby Haltham Hagworthingham Ludford Pickworth Sturton by Stow Boothby Gedney Broadgate Skirbeck Quarter Waltham Dalby Burringham North Somercotes Dragonby Three Bridges Epworth Brand End Langton Bleasby Rimac Gunthorpe Bassingham Legbourne Littlefield Leverton Lucasgate Louth Morton Nocton Tydd St Mary North Greetwell Scotton Eskham West Halton West End Graizelound Ashby by Partney Frieston Sausthorpe Farlesthorpe Bottesford Kirkstead Silk Willoughby Saltfleetby St Peter Wold Newton Friskney Blackjack Walkerith Boothby Graffoe Tongue End Flixborough Langton by Wragby Long Sutton New Waltham Howsham Galley Hill Bransby Sutton St Edmund Obthorpe Sots Hole Bicker Bar Londonthorpe Low Risby Sotby Spital in the Street Torksey Lock Halton Holegate Tetney Lock Gate Burton Sutton Heckdyke Ranby Gayton Engine Yawthorpe Creeton Caythorpe Hatton Carlby Wrawby Bulby Scotter Frith Bank The Rectory Stixwould Brampton Easton East Butterwick Cawkwell Lutton Kirkby Underwood Walmsgate Eastville Broughton Common Wykeham Sibsey Branston Booths Sedgebrook Spalding Benniworth Grasby Surfleet Seas End Raithby by Spilsby Island Carr Gosberton Ashby de la Launde Ulceby Cross Reeds Beck Cumberworth Church Town Strugg's Hill Carlton-le-Moorland Sapperton Moulton Seas End Welton Greatford North Cotes Belchford Alkborough Northfields Barkston Heath Kelfield Alvingham Cabourne Heighington Cowbit Hanthorpe Pyewipe Holbeck Strubby Bourne Navenby Sutton Corner Barnetby le Wold Sibsey Fen Side Cuxwold Sudbrook Aisthorpe Graby Slackholme End Saracen's Head Nunsthorpe Little Grimsby Stickney Eagle Hall Marston St Catherines Cammeringham Grebby Withcall Thurlby Scupholme Hibaldstow The Castles Well Yaddlethorpe Thorpe St Peter Cold Harbour Evedon Thorganby Grey Green Scamblesby Thorpe le Fallows Withern Castle Carlton Stainton le Vale Maidenwell Clixby East Halton Claypole Temple Bruer Otby Beesby St Giles New Holland Boultham Woodnook Prince Albert Gardens Swanpool Waddingham Folkingham West Willoughby Redbourne Bucknall Hemswell Cliff Scrub Hill Beesby Fen End Leasingham Keal Cotes Frithville Belton Billingborough Weston Hills Gonerby Moor East Barkwith Holdingham Old Brumby Reepham Great Tows Knaith Park Grainsby Old Somerby Sandholme Scunthorpe Heydour Sutton St James Tealby Thorpe Kirmond le Mire Scrafield Ulceby Hubbert's Bridge Benington Sea End Holbeach St Marks Irnham Burgh on Bain Benington Spanby Stainfield Donington Haddington Thoresway Potterhanworth Brinkhill Aslackby South Thoresby Woolsthorpe-by-Colsterworth Nettleton Top North Cockerington Wroot Bradley Halton Fenside Crofton Scawby Guthram Gowt Holton le Moor Grantham Lound Ashby Sutterby Horsington Hatcliffe West End Old Leake Kirton in Lindsey Pinchbeck West Beckering Wheelbridge South Rauceby Stapleford Holland Fen Great Coates East Ravendale Brothertoft Muckton Bottom Somerby Cackle Hill Keadby Burgh le Marsh Hilldyke Gunness Risegate Grainthorpe Tattershall Thorpe Stewton Searby South Ferriby Bleasby Moor Bonby Allington Kelby Sturton Stubton High Risby Aunby Ketsby Buslingthorpe Fleet Hargate Stamford Blyborough Ingham Whisby Fulney Wilsthorpe Waithe Wainfleet Clough East Torrington Hareby North Ewster Bassingthorpe North Thoresby Dawsmere Ashby Puerorum