Bus Advertising in Walmsgate

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Bus Marketing in Walmsgate

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Walmsgate - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Walmsgate - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Walmsgate- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Walmsgate - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Stickford Claxby Pluckacre Bullington Ashby de la Launde Riddings Pickworth Snelland Biscathorpe East Ferry Wigtoft Little Welton Stickney Galley Hill Toby's Hill Girsby Welton Hill Brand End Culverthorpe Legsby Colsterworth Gate Burton Saltfleetby St Peter Winceby Haceby Lutton Gowts Hardwick Northbeck Louth Woolsthorpe-by-Colsterworth Fishtoft Thorpe Latimer Sturton Calceby Stixwould The Rectory Buslingthorpe Candlesby Dyke Benington Sea End Langton Langtoft Folkingham Westgate Walcot Lower Bassingthorpe Temple Bruer Trusthorpe Laceby Acres South Carlton Covenham St Bartholomew Leverton Outgate Denton Brauncewell Marton North Reston Maltby le Marsh Stainsby Hasthorpe Orby Fosdyke Bridge Brant Broughton Nettleton Top Spittlegate Gayton le Wold Wilsthorpe Hawthorn Hill Blyborough Covenham St Mary Roxby Reeds Beck Stowgate Wrangle Low Ground Fishmere End Riseholme North Kelsey Moor North Elkington Thorpe St Peter Lenton Thurlby Holdingham Baythorpe South Thoresby Stamford Wrangle Lowgate Ketsby Gonerby Hill Foot Thornton Curtis Swineshead Bridge Donington Crowle Park Bag Enderby Yarburgh Aisby Kelby Newtown Moor Side Langton Old Somerby Dalderby Risegate Driby Scotterthorpe Carrington West Deeping Hagworthingham Swinstead Irby upon Humber Scupholme Halton Holegate Metheringham Willoughton Laughton Amcotts Harmston Beckering Swallow Beck South Willingham Blankney Brotherhouse Bar Skeldyke Owmby-by-Spital Helpringham Ropsley Searby Low Toynton Baumber Scartho Haxey Quadring Eaudike Barlings Reasby Creeton Thornton le Moor Frithville Cleethorpes Frodingham Great Humby Holton le Moor Pinchbeck West Kingerby Thornton Normanton-on-Cliffe Donington South Ing Beeden Park Tunnel Pits Sots Hole Wildsworth Firsby Gosberton Clough Saracen's Head Wrawby Dembleby Thorpe Fendykes Toynton Fen Side Marshchapel Thoresthorpe Stenwith Wyville South Owersby Scrivelsby Ingoldsby West End Yaddlethorpe Seathorne Port Sutton Bridge Tattershall Thorpe Sandbraes North Greetwell Willoughby Freiston Church End Friskney Eaudyke Eagle Hall Spalding Crowland Barrowby Carlton-le-Moorland Manor Hill Corner Fen End Chapelgate South End Market Stainton Lade Bank Dowsdale Hainton Tealby Thorpe North Kyme Baston Fold Hill Althorpe New Apley Belleau South Rauceby Keddington Gautby Far Thorpe Osgodby New Waltham Barnoldby le Beck Sutton St James Thorganby Morton Ashby cum Fenby Holbeck Fleet Hargate Claypole Tumby South Ormsby Coleby Dunholme Bonthorpe Small End Isle of Axholme Low Hameringham Wykeham Stockholes Turbary Kirmington Manthorpe Leadenham Park Scawby West Ravendale Kirkby Scrafield Keal Cotes Grant Thorold Normanby le Wold Surfleet Morton Obthorpe Manor Farm Greetwell Brandon Sutterton Dowdyke Eastville Weelsby Santon Croxby Top Low Barlings Moorhouses Deeping St Nicholas Martin Moor Westhorpe Marston West Torrington Great Carlton Ruckland Springthorpe Old Leake Huttoft Thorpe Culvert Benington Grayingham Toft next Newton Market Rasen Digby Sutton Bridge Eagle Burton Pedwardine Gipsey Bridge Bracebridge Cowbit Bottesford Friesthorpe Little London Boughton Algarkirk Easton Cackle Hill Bicker Gauntlet Haugham Bransby Ancaster Blyton Chapel St Leonards Weston Mumby Lutton Caenby Corner Frognall Riby White Pit South Hykeham Swinethorpe Skidbrooke Alvingham Dorrington Oxcombe Asgarby Asperton Graizelound Hungerton St Catherines Barrow Hann Stubton Scunthorpe Goulceby Rigsby Stainfield Keddington Corner Tamworth Green Waltham Crowle Hill Slackholme End Newtoft Welton le Marsh Cherry Willingham Messingham Burgh on Bain High Toynton Ulceby Cross Prince Albert Gardens Quadring Boston Little Bytham Holbeach St Marks Raithby by Spilsby Burton Stather Hartsholme Skirbeck Quarter Clark's Hill Gedney Broadgate Manby North Killingholme Broughton Birkholme Furzehills Toynton All Saints Grainthorpe Fen Walmsgate Obthorpe Lodge Timberland Beckingham Westwoods Carlton Scroop North Ewster Claxby St Andrew Waithe South Witham Halton Fenside Loosegate Wybers Wood 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South Elkington Skirbeck Broxholme Fulney Old Brumby Peak Hill New Quarrington Bucknall Stenigot Kirton Glentham Waddingworth Kirkstead Bloxholm North End Stallingborough Great Tows Sedgebrook Waddington High Barn Thurlby Castle Carlton Walkerith Dickon Hills Grange de Lings Somerby Mablethorpe Beesby Bicker Leverton Fenton Little Wisbeach Cherry Orchard Bridge End Langrick Bridge Gunness Lusby Swayfield Gonerby Moor Hundleby Mid Thorpe Scamblesby Winterton Counthorpe Sutton Crosses Sudbrook Great Coates North Witham Hibaldstow Horsington Corringham Greatford Bradley Utterby Tetney Lock Hatton Swineshead Melton Ross Tarry Hill Saltfleetby All Saints Revesby Bridge Sutterton Pyewipe Stainfield Mawthorpe Wressle South Reston West Keal Belnie The Hallands Elsthorpe Kirkby Fenside Grange Helsey Barrow upon Humber Reepham Austen Fen Sudbrooke Park Hough-on-the-Hill Twenty Withern Leasingham Otby Harrowby Atterby Dunsby Humby Newton on Trent Ingham Cliff Leverton Lucasgate Grainsby Strubby Austendike Markby Bleasby Farforth Hagnaby Lock Theddlethorpe All Saints Haltoft End Bilsby Field Scampton Gosberton Cheal Heckington Careby Low Fulney Little London Morton Ashby Hill Wargate Fen Side Boultham Billinghay Belchford Miningsby Saltfleet Osgodby Manthorpe Seadyke Claydike Bank Asserby Cuxwold Bicker Bar Swaby Halesgate Spridlington Scopwick Evedon Wood Enderby Dry Doddington Laughterton Saleby High Risby Haugh Gayton le Marsh Frith Bank Fiskerton Dovendale Carlton Ashes Kirton in Lindsey Stroxton Jerusalem Moulton Eaugate Grebby Torksey Lock Knaith Park Burton Corner West Marsh Elsham Byard's Leap Sempringham Long Sutton Somersby East Marsh Kirkby on Bain Sleaford Bunker's Hill Moulton Chapel Dalby Kingthorpe Leake Hurn's End Westwoodside North Rauceby Little Cawthorpe Langworth Strugg's Hill Sibsey Tattershall New Brumby Braceby Raithby Owston Ferry Canwick Saxilby Habrough Wispington Clay Lake Whaplode St Catherine Waddingham Brothertoft Hatcliffe Butterwick Roughton Moor Lissington Normanby-by-Spital New Barnetby Sotby Northorpe Scotton Cawkwell Hougham Aswardby Hop Pole Low Risby Pointon Nettleham Castle Bytham Little Sutton Fotherby Silk Willoughby Ashby Stewton Wellow Tathwell Coningsby Washingborough Kirton End Bishop Norton Luddington Burgh le Marsh Wold Newton Hackthorn Kelstern Worlaby Woodnook Stainton by Langworth Stow Swaton Claxby New York Donington on Bain Northfields Wragholme Bassingthorpe Birthorpe Listoft Cammeringham Oasby Donington Eaudike Healing Kelfield East Heckington Bilsby Hubbert's Bridge Little Coates Witham on the Hill Pode Hole Kirkby Underwood Martin Fenton Black Barn Ulceby Scotter Yawthorpe Drayton Kirkby Green Ludney Fockerby Burringham Thimbleby Holbeach St Johns Harpswell Benniworth Howell Horkstow Wolds Toft Hill Hoffleet Stow Knaith Holbeach St Matthew Wyham Binbrook Guthram Gowt Sutton on Sea Newball New Boultham Holywell Humberston Fitties Southrey Scothern Stainby Scawby Brook Dragonby Hareby Caythorpe Stainton le Vale Aubourn Birchwood Westcliff Sibsey Fen Side Clixby Norton Disney Beltoft Ewerby Thorpe Sausthorpe Will Row Aisthorpe Brampton Langholme Aisby Irnham Ingleby Syston Kirton Holme North End Young Wood Deeping St James Asserby Turn Boswell Holbeach Drove Bracebridge Heath Wilksby Redbourne Martin Cawthorpe Garthorpe Moorby West End Harrington Brauncewell Skendleby Psalter Aby Wainfleet Bank Hameringham Mareham on the Hill Saltfleetby St Clement Kirkby la Thorpe Navenby Langrick Barton-upon-Humber Epworth Old Gate Edenham Little Ponton Fulletby Horbling South End Faldingworth Legbourne Little Carlton Honington Frampton West End Howsham Fosdyke Fulnetby Hemswell Cliff Frampton Grantham Dunston Grimsthorpe Haltham Boultham Moor Surfleet Seas End Crossgate Sandholme Manton Warren Ailby Burnham Wootton Broadholme Owmby Anderby Creek Bracon Lincoln Gardens Whaplode Thurlby Flixborough West End Hundle Houses Bucklegate Edlington Gedney Dyke Croxby North Cotes Gibraltar Kexby Thorpe on the Hill Woodthorpe Newton Troutbeck Gedney Drove End Thealby Newton by Toft Haven Bank Alkborough Laceby South Kelsey Snarford Wroot Conisholme North Kelsey Well Heighington Panton Horkstow East Kirkby Saxby Weston Hills Ferriby Sluice Brattleby Holbeach Bank Leadenham Mavis Enderby Aylesby Bigby Asterby Leverton Highgate Grainthorpe Burton upon Stather Dowsby Hannah Rowston High Ferry Beesby Tumby Woodside Garnsgate Fleet Haconby Coates Freiston Shore Hagnaby Gosberton Saxby All Saints Scrub Hill Osbournby Frampton Fen Hagnaby Nettleton Londonthorpe East Butterwick Mill Place Sloothby Aswarby Little Limber Long Bennington Crowle Middle Rasen Crosby Skegness Morton Hall Eastoft Sandtoft Cranwell Beelsby Caistor Aunby Driby Top Holbeach Clough Seacroft Boston Long Hedges Wainfleet All Saints Gelston Tydd St Mary Sturgate Fordington Sutton Woodhall Spa Scottlethorpe Tothill Whisby Gainsborough Amber Hill Grimblethorpe West Ashby Quarrington Strubby Appleby North Carlton New Holland Carlby South Somercotes Tetney Thorpe le Fallows West Butterwick East Torrington Wilsford Friskney Tofts Kirmond le Mire Leake Commonside Midville Barkston Branston Booths Sutton St Edmund West Firsby Kettlethorpe Susworth Wrangle Bank East Firsby Tetford Gayton Engine Anton's Gowt Ulceby Ingoldmells North Cockerington North Willingham Thorpe le Vale Swarby South Killingholme Lea Brigg Rippingale Askerton Hill Willingham by Stow Island Carr Sutton Corner North Scarle Great Sturton Tydd Gote Cold Hanworth Burton Waters Ewerby Alford Keelby Manton Toynton St Peter Hedgehog Bridge Park Springs Hemingby Stoke Rochford Ruskington Braceborough Woolsthorpe by Belvoir Caenby Bulby Hemswell Swanpool Ranby Great Gonerby Grimoldby Authorpe North Hykeham Wainfleet Tofts Tallington Grimsby North Owersby Tetley Berkeley New Bolingbroke Heckdyke Horncastle Hawerby Tanvats Belton Authorpe Row Hanthorpe Barrow Haven Usselby Broughton Common Graby South Ferriby Old Bolingbroke Reedham Brinkhill Great Limber Bitchfield Wragby Ludford Tothby Holton cum Beckering Burton-by-Lincoln Brigsley Fillingham Allington Muckton Bottom North Somercotes Habertoft Humberston Wheelbridge Skillington Pilham Hawthorpe West Rasen Ingham Eagle Moor West Halton Boothby Pagnell Spanby Old Woodhall Sixhills Eskham North Thoresby Snitterby Withcall Welby Brocklesby Fulbeck Hilldyke Cold Harbour Newstead Anderby Fulstow Torksey Potterhanworth Cowbridge Northorpe Gunby Heydour Nunsthorpe East Keal Great Ponton Sandy Bank Little London Walesby Grange Threekingham Great Steeping Bradley Winteringham Moortown Normanby Bassingham Welbourn Burwell Barkston Heath Holbeach Hurn East Barkwith Gedney Glentworth Scrane End Sturton by Stow Little Steeping Barnetby le Wold Ealand Corby Glen East Stockwith Maidenwell South Cockerington Heapham Swallow Asgarby Derrythorpe Spilsby Laughton Thoresway Whaplode Drove Fishtoft Drove Tealby Great Hale South Kyme East Ravendale Holland Fen Earlesfield Toft Croxton Donna Nook Addlethorpe Northorpe West Barkwith Burtoft Doddington Goxhill Billingborough Welton East Lound Low Burnham Frieston Flixborough Stather Fen End Guy's Head Medlam Hanby Calcethorpe Mareham le Fen Keadby Wellingore Upton Aslackby Tattershall Bridge Wyberton Fen Scredington Whitton Chapel Hill The Willows Burton-le-Coggles Anwick Revesby Aunsby Church Town Little Hale Cabourne Ulceby Skitter Poplar Grove Bleasby Moor Hall Hills Holbeach Wainfleet St Mary Normanby by Stow Sandilands North End Grasby Sutterby Eagle Barnsdale Ashby by Partney Spital in the Street Coleby Cadney Wickenby Ermine Brandy Wharf Partney Moulton Seas End Northgate Northlands Bourne Barton Waterside Swinhope Dogdyke Lincoln Holme Hill Ludborough Wainfleet Clough Boston West Bonby Boothby West Willoughby Haxey Carr Potterhanworth Booths Lound Epworth Turbary Walcot Haddington Lobthorpe Dawsmere Fenhouses Bratoft Friskney Grey Green Martin Dales Harlaxton Salmonby Scremby Westby East Halton Little Grimsby 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