Bus Advertising in Benhilton

Get in touch

Bus Marketing in Benhilton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Benhilton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Benhilton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Benhilton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Benhilton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Benhilton (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Derry Downs Whitechapel Hornchurch Wealdstone Tower Hill Walham Green Bush Hill Park Harefield West Norwood Trinity Buoy Wharf New Beckenham Mortlake Hill End Harmondsworth White City Stamford Hill Balham Upper Tooting Highams Park West Hackney Crofton Park Monken Hadley North Sheen North Finchley Denham Cowley Homerton Southgate Unity Place Gunnersbury Tufnell Park Tooting Graveney Little Ilford Broad Green Hatton Frank Whipple Estate New Southgate Raynes Park Hanwell The Borough East Barnet Collier Row Deptford Kensington Upton Park Osidge Hainault Nine Elms Hacton St Giles South Woodford Tavern Quay Woodside Park Plumstead Common Coldharbour Tottenham Merton Park Primrose Hill Highwood Hill St John's Wood Dalston Bromley Park Maitland Park Locksbottom Belmont Grove Park Nash Becontree Heath Staples Corner South Kensington Charlton Dudden Hill Creekmouth Coalmakers Wharf Dulwich Hampstead Garden Suburb Earl's Court Hampton Court Copse Hill Hackney Covent Garden North Cheam Northwood Clapham Park Royal West Barnes Honor Oak Cottenham Park Cranley Gardens Finsbury Park Bounds Green West Wickham Single Street Northwood Hills Kevingtown Riddlesdown Whitehall Edgware Horn Park Brimsdown Roxeth Belgravia Highlands Village Bandonhill Blendon Anerley North Wembley Dollis Hill Central Parade Kingston Hill Marylebone Aldgate Wimbledon Park Strand on the Green Upper Shirley New Malden Haggerston Belsize Park Kensal Rise Bromley Fullwell Cross Harefield Grove Catford Kingston upon Thames Woodford Green Crook Log South Acton Dormer's Wells West Drayton Collier's Wood Barnsbury Chelsea Kingsland Hitchin Square Enfield Lock World's End Elstree Park Manor House Nunhead Slade Green Canons Park Oval Spring Park Chadwell Heath Chislehurst Tulse Hill Highgate Hockenden Bulls Cross Northumberland Heath Barking Riverside Croydon Woodford Bridge Albany Park Headstone Cheam Canning Town Biggin Hill The Hyde Chinatown Barkingside Stonebridge Sydenham Hill Elephant and Castle Queensbury Benhilton Shoreditch Petts Wood Cann Hall Chipping Barnet South Hornchurch South Tottenham Worcester Park Dulwich Village Tooting Sidcup Blackheath Royal Standard Hallsville Quarter Ponders End Widmore Furzedown Newbury Park Gipsy Hill Clerkenwell Brondesbury Park Eastcote Village Hayes Town Tottenham Green Wallington Bexley Castle Green Lesnes Abbey Upper Edmonton Kenley Rush Green Queen's Park North Acton Barbican Brockley Newington Twickenham Wormwood Scrubs Goddington St Luke's Golders Green King's Cross Hayes End Clayhall Neasden Barnet Chessington Blackfriars Foxbury Tokyngton Woodford Wells North Woolwich Crofton Aldborough Hatch Earlsfield Wallend Hampstead Heath Harlington Park Langley Putney Vale Highbury Walthamstow Village St Paul's Cray Beddington Corner North Southwark Wandle Park Chelsfield Lee Chase Village The Wrythe Beckton Botany Bay Barnes Ruislip Gardens Hackney Wick Sutton Bell Green Streatham Vale Waddon Pimlico Acton Green Upper Belvedere Vale of Health Farnborough Chislehurst West West Dulwich Enfield Highway Forestdale Woolwich Orpington Plashet Greenford Isle of Dogs St John's Little Stanmore Little Venice Loxford Oakleigh Park Coney Hall Upton Kensal Town Ardleigh Green Blackheath New Cross Rushmore Hill Hammersmith Elm Park Erith Wembley Park Brook Green Wallington Square Streatham Fairlop St George in the East Clapton Park West Hendon Rowley Green Clapham Junction North Kensington Lessness Heath Hounslow North End Belvedere West Ruislip Enfield Sundridge East Finchley Brunswick Park Well Hall Silvertown Clock House Tower Gardens Canonbury Plaistow Alperton Soho Seething Wells Mill Meads Brentford End Woodside Gidea Park Ratcliff Farthing Street Kilburn Hazelwood Hillingdon Heath Hounslow West Streatham Hill Harold Hill Snaresbrook Berrylands Forty Hill St Helier College Park Rosehill Edmonton Brentford Tolworth Bethnal Green Ham Norbiton Plumstead Morden Honor Oak Park St Johns Lower Clapton Welsh Harp Romford Bow Common West Harrow Muswell Hill East Dulwich Middle Park Stoke Newington Harringay Kentish Town Bostall Woods Kingston Vale Leamouth Enfield Island Village Hampstead North Feltham Selhurst Festubert Place Kew Maze Hill East Bedfont Southwark Cranbrook Barking Wharf Square Little Britain Manor Park Hackney Marsh Fulham Downe Uxbridge Cockfosters West Hampstead Stratford Marsh Cowley Peachy Gallows Corner Shacklewell Kennington Knight's Hill Crossness Denmark Hill Cyprus Morden Park Lea Bridge Craven Walk Farringdon Winchmore Hill Aperfield Parsons Green Beckenham Victoria Poverest Paddington Crooked Billet Arpley Square Grove Park Lower Belvedere Clapham Park South Wimbledon Southbury Goodmayes Emerson Park Maypole Cudham East Sheen Osterley Dagenham Upper Walthamstow Belmont Coulsdon Malden Rushett Holland Park Chalk Farm Plaistow Kensal Green Chingford South Hampstead Camden Town Battersea Bushey Mead East Ham Sipson Willesden Monks Orchard Feltham Wanstead Seven Sisters Bopeep Barnehurst Beddington Roundshaw Ruxley Church End South Bromley Forest Gate Ickenham Westcombe Park Whitton Penge Lamorbey Stepney Bankside West Kensington Yiewsley Brent Cross South Hackney Knightsbridge Archway Gants Hill South Street Rainham Fulwell Limehouse Alexandra Park Hornsey Vale Blackwall Old Malden Hampton Wick Swiss Cottage Hadley Finsbury Finchley Shortlands Carshalton on the Hill Southfields Ilford Hadley Wood Marks Gate Mitcham Angel West Acton Addiscombe Maryland Brompton Hayes The Mews Hampton Hill Custom House Wapping Barking Lower Edmonton Millbank Totteridge Camberwell Freezy Water Westminster Hornsey Bostall Heath Brondesbury New Cross Gate Woodcote Green De Beauvoir Town Woodford Southend Cubitt Town Little Woodcote Ladywell The Burroughs Lower Sydenham Lampton Coombe Stockwell Temple Ruislip Manor Thornton Heath Downham Carshalton Beeches Chingford Hatch Chinbrook Spring Grove Green Street Green Wanstead Flats Colindale Mill Hill Chingford Green West Thamesmead Lower Morden Elmstead Royal Arsenal West Colney Hatch Cole Park Enfield Town West Kilburn Wandsworth Common London Gospel Oak Alderwood Terrace Hook Colyers Longlands Stanmore Higham Hill Pratt's Bottom Hanworth Brent Park Enfield Wash Maida Vale Yeading Northolt Somers Town Southborough Falconwood Herne Hill Harrow on the Hill Fairlawn Cottage Vauxhall Shadwell Old Ford Lambeth Little Heath Merton Whetstone Rise Park Pentonville Kingsbury Eel Pie Island Hounslow Heath Aldersbrook Norbury Corbets Tey Avery Hill Forest Hill Brixton Welling St James's Southborough Holborn Seven Kings Lower Feltham Putney Heath Upper Elmers End Leaves Green Cranham Pinnerwood Park Greenhill Crouch End Holloway West Heath Norwood New Town Chase Cross Luxted Friday Hill Heston Keston Mark Palmers Green Kidbrooke Temple Fortune Clapham Common Wood Green North Ockendon Cricklewood Stroud Green Rotherhithe Tooting Bec Common Putney Hither Green Lower Holloway Union Mews Bowes Park Harold Wood Ealing Bow Harlesden Strawberry Hill Edgware Bury Parliament Hill North End Noel Park Isleworth Turnpike Lane Mile End Wimbledon Common North Harrow Ruislip Leyton Marshes West Green Grahame Park Pinner Teddington St Pancras Harrow Harold Park Stratford Barnet Gate Bedford Park Hatch End Perivale Childs Hill Woodcote Ducks Island Surbiton Sands End Upper Holloway Cranford Old Oak Common Noak Hill Aldwych West Brompton The Hale South Croydon Poynders Parade Preston Crews Hill Stratford New Town Chelsfield Kenton Barnes Cray Walworth Motspur Park Lisson Grove Upper Clapton North Cray Redbridge Shooters Hill Poplar Temple Mills Hoxton Westbourne Green South Ruislip Friern Barnet Burnt Oak South Lambeth Walthamstow Forest Blackheath Park Carshalton Keston Docklands Rayners Lane Acton Crystal Palace Sudbury Coldblow Hendon Tottenham Hale Cambridge Heath Brownswood Park Hackbridge North Hillingdon Newyears Green South Beddington Upminster Bridge Notting Hill Fitzrovia South Norwood Sanderstead Roehampton Upper Norwood Southall Arnos Grove St Mary Cray Regent's Park Tooting Bec Chiswick Bullsmoor East Wickham Willesden Green Streatham Park Wimbledon Addington Crayford Hale End Wandsworth Bromley Fortis Green Underhill Norwood Green Hillingdon Russell Hill South Harefield Eastcote Lower Place Upper Sydenham Islington Colham Green Wembley Thamesmead Berry's Green Wennington Longford Ruislip Common West Ham Uxbridge Moor Woodlands Petersham Charing Cross Cowley Peachey Old Coulsdon St Margarets Holders Hill Grange Park Repton Park Coldfall West Ealing Church End Millwall Surrey Quays Bexleyheath New Addington Canary Wharf Hackney Central Leyton Bromley Common Upper Ruxley Harrow Weald Eden Park Havering-atte-Bower Shirley Abbey Wood Walthamstow Arkley Broom Hill East Acton Blackfen Mottingham Leytonstone Spitalfields Dartmouth Park Summerstown Old Bexley New Barnet Brockwell Park Peckham Hampton Risley Close Foots Cray Sydenham Oakwood Globe Town Richmond Mayfair Becontree Bloomsbury North Greenwich North Hyde South Harrow Frognal Bellingham Castelnau Elmers End Strand Selsdon Shepherd's Bush Greenwich Hayes Bayswater Lewisham New Charlton Ramsden Hyde Park Corner Purley Horns Green Bermondsey Bickley Upminster Pinner Green Eltham New Eltham