Bus Advertising in Anchor Street

Get in touch

Bus Marketing in Anchor Street

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Anchor Street - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Anchor Street - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Anchor Street- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Anchor Street - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Anchor Street (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Morley St Peter Itteringham Common Merton Muckleton Stoke Holy Cross Sparhamhill Walcott Deopham Stalland Raveningham Thorpe Abbotts Moorgate Little Fransham Hickling Green Gunthorpe Thorpe Marriot Baynard's Green Cordwell Fundenhall Street Wereham Row Wolferd Green Honingham Quidenham Ashill Bircham Tofts Pettywell Burnham Overy Town Happisburgh Common Flordon Wimbotsham Thorpe Market Bridge Green Cobbler's Green Shimpling Old Buckenham Pilson Green Stokesby Swanton Abbott Crimplesham Harling Road West Tofts Walton Warren Burlingham Green Paston Cess Hempstead Workhouse Common Boyces Bridge Claxton Upper Guist Brookville Dowe Hill Swardeston High Common Lamas North Lopham Great Dunham Broomholm Litcham Trunch Costessey Park Tuckswood Fersfield Common Old Beetley Sutton Saham Toney Bird's Corner Toftrees Pooley Street Hainford Bedingham Green Burgh Castle Little Barningham Ashwellthorpe Houghton Lingwood Yaxham Catton Grove Frettenham Stalham Green Fritton Foulsham Thornage North End Little Ryburgh Westgate Street Bunwell Bottom Mile Cross Congham Butcher's Common Neaton Marham Sculthorpe Great Melton Middleton Blickling Little London Norton Hill East Beckham Barney Bengate Alby Hill Hargate Waterloo Pockthorpe Rockland St Peter Edingthorpe Tacolneston Crostwight Eccles Road Low Street Houghton St Giles Thornham Longham Howe Stibbard Fairstead Tasburgh Letton Green Stockton Hockwold cum Wilton Colby Watton West End Foxley Tumbler Hill Surlingham Little Snoring Brettenham Lordsbridge Bowthorpe Old Hall Street Methwold Gresham Upper Sheringham Blackwater Shropham Pennygate Brinton Collett's Br West Earlham Bagthorpe Mileham Hanworth Wickhampton Nordelph Corner Anchor Corner Billockby Shadwell Southwood East Bilney Darrow Green East Tuddenham Swannington Marlingford Mundham Common Woodgate Whitwell Lower Street Whinburgh Puddledock Horsey Scarning Tilney St Lawrence Grimston Bradenham Barnham Broom Billingford Burgh Stubbs Saham Waite Badersfield Bridgham Gayton Thorpe Alby Oxborough Sloley Croxton Oby Nordelph Upper Street Little Barwick Plumstead Green Daffy Green Potthorpe Hall Green St Olaves Holkham Rockland St Mary Bexfield Dunton Patch Downham Market Scole Common Coxford Baconsthorpe Carleton Forehoe Bale Walton Highway Northacre Saddle Bow Bedingham Corner Rougham Suton Denton Redcastle Furze Edingthorpe Green Great Walsingham Broadflash Saxlingham Nethergate Sustead South Acre Antingham Filby Paston Green South Lynn Horsey Corner Hengrave Tottenhill Row East Winch Long John's Hill Brampton Southrepps Newgate Corner Alburgh Billingford Primrose Green Binham Woodbastwick Erpingham Bittering Didlington Nogdam End Burgh St Margaret Little Marsh New Sprowston Sandringham Bawburgh Hindringham Sharp Street St John's Fen End South Raynham Babingley Morley St Botolph Dickleburgh Salle West Lexham Shouldham Thorpe Waterloo Hunt's Corner Reedham Buckenham Wheatacre Brancaster Runham Withergate Lushbush Lower Street Tatterford Thickthorn Hall Sheringham Stanfield Rockland All Saints Godwick Lundy Green Hardley Street Hevingham Ditchingham Hingham Gateley The Green Southburgh Shotesham Garlic Street Thrigby Foxhole Walpole Cross Keys Pentney Fersfield Weybourne Shipdham Upgate Street Wiveton The Drove Mill Hill South Wootton Halvergate Attleborough Strumpshaw Titchwell Shepherd's Port Heydon Ingworth Stow Bridge Easton Helhoughton Garboldisham Carleton St Peter West End Fring Sneath Common Queen's Hills Hemblington Corner Beckhithe Podmore Matlaske Feltwell Thorpe Downham Wighton Saxlingham Thorpe Hindolveston Gillingham Wreningham North Pickenham Mustard Hyrn Sidestrand Metton Sharrington Shingham Cley next the Sea Anchor Street Kelling Hoveton Jordan Green Happisburgh Great Witchingham Wormegay Little Walsingham Crowshill Belaugh Dilham Clenchwarton Pedham Little Dunham Thorpe End Silver Green Misery Corner Hawes' Green Cargate Common Bressingham Common Broom Green Wramplingham Ranworth South Green Burnham Westgate Stubbs Green South Runcton Barton Bendish Ludham Hapton Upgate Street Melton Constable Little London Hellesdon Stratton Strawless Gayton Thuxton Bustard's Green Low Common Suton Street Scole Gorleston-on-Sea Hempnall Castle Rising Church Field North Earlham Elsing Oulton Street Heacham Trimingham Little Thornage Temple Bar Caston Eaton Reymerston Gas Hill Swaffham South Denes Blakeney Fustyweed West Newton Edgefield Emneth Tivetshall St Mary Wood Dalling Browston Green Park Common Roydon Felmingham Colney Northwold Goose Green South End Worstead Taverham Dunston Brandon Bank Barford Westwick Loddon Outwell Barton Turf Skeyton Walpole Marsh Foundry Hill Little Hautbois Whimpwell Green Earsham Thorpland East Carleton Moulton St Mary Frenze Bircham Newton Rackheath Tivetshall St Margaret St James' End Tungate Dunburgh Mill Common Hillington Plumstead Tower End Cat's Common Bracon Ash Eccles on Sea Forncett End Ickburgh Browick Frankfort Low Common Coltishall Upton Green Wiggenhall St Mary the Virgin East Wretham Thorpe Hamlet Blofield Heath Snetterton Heath West Raynham Tunstead Kidd's Moor Smallburgh Tottington Morningthorpe California Wolferton Wortwell Short Green Blofield Shereford Witton Bridge New Catton Walcot Green Marsham Bush Estate New Buckenham Sea Palling Richmond Hill Florence Walk Snettisham Horstead North Green Crabgate Rushall Field Dalling Garvestone Chedgrave East Rudham Kirstead Green Little Plumstead Scoulton King's Lynn Knapton Runham Vauxhall Sporle Eastgate Watton Green Whitwell Street Mundesley Lyng Lynford Black Carr Castle Acre Ellingham Ashwicken Tuttington Thurning The Heath Hickling Heath Wash Dyke Carbrooke Edgefield Street Westfield Morton The Grove Piccadilly Corner Limpenhoe Hill New Rackheath Hemsby Toftwood Barningham Green Low Tharston Barmer Hardingham Norton Subcourse Langley Street Bradwell Threehammer Common Loddon Ingloss East Barsham Haddiscoe King Row Fordham Brock's Watering Thunder Hill Kirby Green Primrose Corner Calthorpe Street Mattishall Burgh Brakefield Green Hedenham Little Witchingham Keswick Great Moulton Three Holes Buxton Damgate Horning Skeyton Corner Sisland Keswick South Creake Wroxham Hyltons Crossways Bawburgh Hill Syderstone Tyegate Green Gasthorpe Wretton Spixworth Geldeston Guestwick Green Stanford Thetford Tilney cum Islington North Green Tyby Thurgarton Burston Acle Lessingham Northall Green Guist Coston East Ruston Denver Balsam Field Mill Green Brooke Salters Lode Ormesby St Michael Ingham Lower Street Wiggenhall St Peter Craymere Beck Damgate Furze Green Reepham New Holkham Burgh next Aylsham Smallworth Cranwich Stalham Great Ryburgh Danemoor Green Booton Burnham Overy Staithe West Head Mulbarton Ragmere Little London Dumpling Green Cliftonville Horningtoft Sparrow Green Tunstall Bow Street Letheringsett Weston Longville Ashby St Mary Stradsett Wood Street Pockthorpe Broomsthorpe Horsford Chequers Corner Swafield Chapelfield Grove Topcroft Street Sparham Foundry Corner Woodton Mount Pleasant East Walton Southgate Larlingford Langham Eaton Rise Weasenham St Peter Wacton Mount Pleasant Little Massingham Methwold Hythe Illington Attlebridge Calthorpe Wickmere Hardwick North End Bessingham Frogshall Wilney Green Hockering White Horse Common Great Barwick Great Snoring Bacton Salhouse Red Pits Brancaster Staithe Colegate End Upwell North Runcton Swainsthorpe Saxlingham Green St James Southgate Gimingham Kenninghall Drayton West Barsham Blackwater Ormesby St Margaret Oxwick Neatishead East Runton Trowse Millgate Crane's Corner Alburgh Street Kirby Cane Corpusty Low Common Tilney All Saints Welney Kirby Row Little Cressingham North Creake Caistor St Edmund Burgh St Peter Greensgate Hickling Forncett St Mary Holt Bergh Apton Fiddler's Green Thurlton Links Runham Silfield Weasenham All Saints Bellmount Cobholm Island Grub Street Setchey Seething Dickleburgh Moor Bradfield Frans Green Fritton West Rudham Runcton Holme Starston Ten Mile Bank Crowgate Street South Green Wicklewood Winfarthing Cromer Waterheath Fakenham Broomhill Eau Brink Whissonsett Alderford Briningham Stanhoe Egmere Bintree Brumstead Langmere East Lexham Kerdiston Walpole St Peter Irstead Street West Lynn Croxton Costessey Little London Long Stratton Crownthorpe Briggate Marshland St James Lenwade Thurton Bush Green North Elmham Harper's Green Foulden Mundford Old Hunstanton Pudding Norton Great Hockham Wood Norton Walpole Highway Cangate Beighton Fiddlers' Green Toft Monks West Dereham Hunworth Felbrigg Roudham Crostwick Pott Row Upper Street Bawdeswell Thorpe St Andrew Bodham Hethersett South Burlingham Ashmanhaugh Pockthorpe Thursford Long Row Tilney Fen End Pristow Green Hethel Needham Dunton Old Catton Pockthorpe Coslany Stonebridge Themelthorpe Heigham Grove Fritton Clint Green How Hill North Tuddenham Hemblington West Caister Forncett St Peter Mautby Docking Larling West Winch Filby Heath Drury Square Stody North Walsham Pound Corner Norton Corner Ingleborough Scratby Northrepps Highoak Catfield Woodrising Frost Row North Barsham Brewers Green Crossdale Street Blackmoor Row Wicken Green Village Toprow Beeston St Lawrence Great Green Burnham Thorpe Lower Easton Holme next the Sea Great Bircham The Street Holly End Yelverton Broadmoor Limpenhoe Workhouse Common Emorsgate Ditchingham Dam Town Green Great Hautbois Hoe Deopham Green Drymere West Walton Bull's Green Wattlefield Intwood Hackford Lower Tasburgh Panxworth Haverscroft Street Johnson Street Beckett End Rush Green East Somerton Newgate Potter Heigham Cockley Cley Pockthorpe Fen Street Fengate Warham West Runton Saham Hills Blofield Corner Old Lakenham Witton Easthaugh RAF Coltishall Aldeby Southery Penny's Green Barroway Drove Newton West End Briston Freeland Corner Salthouse Little Hale Shelfanger Lot's Bridge Wellingham Wereham Heckingham Burgh Common Terrington St John Trowse Newton Orange Row Thwaite St Mary Cringleford Irstead Heartsease Honing West Harling North Wootton Haveringland Colkirk Emneth Hungate Dockeney High Green Ivy Todd Whittington West End Thompson Oulton Harris' Green Pulham St Mary Postwick Lower Stow Bedon Tibenham Spooner Row Beachamwell Sedgeford Manson Green Blo' Norton Suffield Little Green Repps Kirby Bedon Cantley Lower Gresham Baconsthorpe Itteringham Newton St Faith Waxham Dam Green Aylsham Clippesby Guilt Cross Stratton St Michael Fincham Peaseland Green Ridlington Street Stiffkey The Arms Framingham Pigot Pollard Street Fen Street Glandford Stow Bardolph Hamrow Banningham Bressingham Little Ellingham Necton Alpington Gaywood West Poringland Fulmodeston Middle Harling Brandon Creek New Costessey Bawsey Stacksford High Kelling Upton Earlham Rise Saxthorpe Rushford Cranworth Hellington South Walsham Boughton Winterton-on-Sea Brundish Mundham Pottergate Street Watlington Overstrand Upper Brandon Parva Burnham Deepdale Great Ellingham Swanton Hill Scottow Hempnall Green Gaultree Burnham Norton Blackborough End Wiggenhall St Mary Magdalen Beeston Tattersett Mill Street Gooderstone Sprowston Eastmoor Cake Street Roydon New Hainford Tilney High End Redenhall Great Fransham North Barningham Martham Brisley Diss Hunstanton Little London Beeston Regis Framingham Earl Great Cressingham Thurne Broome Ingham Corner Deopham Tittleshall Caudlesprings Arminghall Hempstead Lyngate Bushy Common The Ling Shelton Dersingham Saxlingham Guestwick Lakenham Pulham Market Snetterton East Raynham Bunwell Hales Street Banham West Somerton Cat's Corner Burnham Market Meeting House Hill Kenninghall Heath Brandon Parva Lower Thurlton Ringland Old Brigg Hardwick The Banks Colton Flaxlands Mattishall Tottenhill Upper Street Cockthorpe Newtown Ingoldisthorpe Spa Common Thelveton Copy's Green Earlham Upper Hellesdon Bastwick Walcott Green Runhall Hilgay Bunwell Hill Sco Ruston Felthorpe Breckles Harleston Wilby Upgate Swanton Morley Nethergate Ketteringham Whitlingham Clippings Green Aylmerton The Lings Narrowgate Corner Westgate Arlington Fundenhall Wendling Wolterton Bodney Wiggenhall St Germans Gissing Suffield Park Lyngate Lower East Carleton Snow Street Great Yarmouth Wymondham North Lynn Westbrook Green Stalland Common Norwich Worthing Paradise Terrington St Clement Gressenhall Weeting Plaw Field Lyon's Green Welborne Common Brockdish Suspension Bridge Thursford Green Aslacton Three Cocked Hat Bramerton Lower Bodham Cawston Boyland Common Ringstead The Close Weston Green Hopton on Sea Ovington West Beckham Lyng Easthaugh Freethorpe Witton Lakes End Etling Green Flitcham Brundall Threxton Hill North Burlingham Stow Bedon Harpley Shammer Cucumber Corner Welborne Kimberley Morston West Acre West Bilney Sidestock Little London George Hill Thorpe Row Sheringwood Swanton Novers Fodderstone Gap Beetley Bexwell Walpole St Andrew Narborough Low Common Hockering Heath Southtown Cantley Corner Low Street Twyford St John's Highway Holme Hale Great Green Wells-next-the-Sea Shepherds' Gate Besthorpe Newtown Carleton Rode Broome Street South Pickenham Hungry Hill Belton Topcroft Great Plumstead Maypole Green Shernborne Upgate Fair Green Colby Corner South Green Waterden Hilborough Roughton Dereham Newport Caister-on-Sea Rollesby Highgate Hempton South Lopham Shouldham Newton Flotman Great Massingham Dam Brigg Poringland Horsham St Faith Road Green Thurlton Brandiston Wacton Common Upper Stoke The Common East Harling Waterloo North Denes Silvergate Heggatt Street Oxnead Ridlington Little Melton Aldborough Tharston Griston Kettlestone High Street Leziate Thorpe Marriott Stoke Ferry Hassingham Runcton Bottom Anmer Drabblegate Hellington Corner Hales