Bus Advertising in Bengate

Get in touch

Bus Marketing in Bengate

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bengate - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bengate - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bengate- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bengate - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Bengate (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
The Drove Felthorpe Hapton Matlaske Ashill Westgate Guestwick Green Bexwell St John's Highway Geldeston Hingham Wacton North End Mundford Brewers Green Walton Highway Lakenham Tilney cum Islington Little Green Saxlingham Nethergate South Walsham Garvestone Sharrington Silver Green Besthorpe Beeston Regis Mustard Hyrn Woodbastwick Pockthorpe Foxhole East Rudham Tasburgh Sloley Dowe Hill Sparham Melton Constable Gas Hill Mill Green Thrigby Thickthorn Hall Trowse Millgate Clippings Green Happisburgh Furze Green Thwaite St Mary West Somerton Carleton St Peter North Barningham Walcott Green Wendling Ickburgh Hengrave Edingthorpe Lyngate Heartsease Emorsgate West End Heydon Sandringham Felmingham Gooderstone Moorgate Whittington East Lexham Great Green Sco Ruston Erpingham Emneth Hungate West Caister Barroway Drove Sporle Lower East Carleton Freethorpe Hilborough Letheringsett Tattersett Barton Turf Beckhithe Little Dunham Cockley Cley Holme Hale Smallworth Frankfort Copy's Green Hempstead Brookville Pound Corner West End Holly End Stoke Ferry Bushy Common Redcastle Furze Norton Corner Great Witchingham Reymerston Emneth Stanfield Short Green Felbrigg Wighton Catton Grove Wormegay South Green Sisland Workhouse Common West Lynn Gasthorpe Westgate Street Great Yarmouth East Walton Bessingham Bush Estate Great Walsingham Pennygate Wicklewood Bressingham Common Hevingham Stalham Sheringwood Holme next the Sea East Tuddenham Walcot Green Waterheath Elsing Tilney Fen End Barnham Broom Little Cressingham South Creake The Street Hoveton Fordham Houghton Pristow Green Sea Palling Field Dalling Workhouse Common Hempnall Hethel Frost Row Ridlington Park Common Hindolveston Thompson Bradenham Three Cocked Hat Great Massingham Calthorpe Street Upgate Street Frans Green Beeston Muckleton Lessingham East Winch Hempton Cantley South Lynn Rollesby Etling Green Threehammer Common Suffield Arminghall Anmer Blickling Drury Square Worstead Suspension Bridge Low Street Welney Bow Street Shelfanger Hardingham Old Lakenham Hales Street Bintree High Street Ashwicken South Lopham Florence Walk Drabblegate Rockland St Mary Warham Broom Green How Hill Lower Gresham Nogdam End East Harling Thorpland Tacolneston Great Fransham Belton Mount Pleasant Harpley The Common Eastgate Stratton St Michael Stradsett Cantley Corner Witton Marshland St James Keswick Litcham Maypole Green Dam Brigg Hellington Rushall Hanworth Foxley Neaton Redenhall Mulbarton Northrepps Wickhampton Filby Heath Honingham Dersingham Collett's Br Damgate Upgate Ten Mile Bank Danemoor Green Toftwood Strumpshaw Burnham Westgate Barford Watlington Wheatacre Hackford Wood Norton Threxton Hill Fulmodeston Boyland Common Ridlington Street Bircham Newton Downham Bagthorpe Upper Street Carleton Forehoe Leziate Coslany Brundall Dilham Saham Toney Needham St John's Fen End Hardwick Glandford Rougham Swanton Abbott South Pickenham Wreningham Heckingham Brandon Parva Nethergate Stonebridge Thorpe Market Wacton Common Hyltons Crossways Smallburgh Newton Tilney St Lawrence Potter Heigham Stow Bridge East Carleton Barmer Misery Corner Setchey Greensgate Walpole St Andrew Daffy Green Swannington Horsham St Faith Bird's Corner Trunch Northwold High Kelling Tumbler Hill Great Plumstead Colegate End Newport Rushford Blofield Heath Kirby Row Little London Hemblington West Bilney Blofield Corner Thorpe End Lower Street Boughton Great Hockham Great Ellingham South Denes Denver Horsey Corner Little London Brettenham Little Melton Runcton Bottom Browston Green New Rackheath Bush Green Pockthorpe Bridge Green Lower Bodham Burnham Market Craymere Beck Newgate Corner Thurlton Links White Horse Common Pilson Green Crownthorpe Fairstead The Close Heggatt Street Scole Seething Ingworth Fengate Burnham Overy Town Upgate Street Edingthorpe Green Ditchingham Norton Subcourse Shimpling Paradise Middle Harling Shingham Houghton St Giles Tower End Pedham Pockthorpe Puddledock Weasenham All Saints Cobholm Island Terrington St Clement Edgefield Street Fritton Congham Themelthorpe Brampton Johnson Street Norton Hill Poringland Bull's Green Kirstead Green Ormesby St Michael Costessey Park Foundry Hill Blackmoor Row Great Ryburgh Ovington Shadwell Easthaugh Dickleburgh Moor Swanton Morley Sharp Street Low Tharston Roughton Thornham Crossdale Street Wiggenhall St Mary the Virgin Newton Flotman Road Green Bridgham Oulton Neatishead Foulden Dumpling Green Wiggenhall St Mary Magdalen Toft Monks Three Holes West Tofts Stow Bedon Heacham Morton Harper's Green Silvergate Alby Hill West Poringland Blofield Paston Green Thurning Earlham Tittleshall Egmere Stratton Strawless Horning Eastmoor Pockthorpe Pooley Street Starston South Acre Upper Street Garlic Street North End Overstrand Badersfield Lingwood Helhoughton Holt Lushbush Bastwick Withergate Little London Little Hale Balsam Field Burgh Stubbs North Wootton St James' End Earlham Rise Hickling Heath Coston Hunworth Claxton Beetley Coltishall Plumstead Green Stockton Broome Saxlingham Thorpe Yelverton Brisley Crostwight Booton Deopham Green Brockdish Swanton Novers Gateley Skeyton Castle Acre Southtown Nordelph Corner Gissing Calthorpe Colkirk Rackheath Aylmerton Thursford Harleston Spa Common Costessey Bradfield Old Hunstanton Long John's Hill Burlingham Green Swanton Hill Tivetshall St Mary Tyegate Green Fincham Hockering Cockthorpe Ormesby St Margaret Fustyweed Caister-on-Sea Aldeby North Pickenham Kenninghall Heath Low Common Arlington Lyng Easthaugh Lower Stow Bedon Damgate East Wretham West Barsham Taverham Burnham Thorpe The Banks Irstead Street Cordwell Fersfield Common Hickling Green Goose Green Cake Street RAF Coltishall Itteringham Common Shouldham Thorpe Boyces Bridge Keswick Great Cressingham Crane's Corner Old Catton Tottenhill Row Crabgate Manson Green Wramplingham Deopham Wattlefield Toftrees Wiggenhall St Germans Guist Limpenhoe Thurne Whimpwell Green Flaxlands Ingham East Ruston Tungate Heigham Grove St Olaves Walton Warren South Burlingham Witton Bridge Spooner Row Babingley Carbrooke Haverscroft Street Panxworth Hellesdon Thurton Wellingham Welborne Common Wroxham Honing Brinton West Harling Little Marsh Chapelfield Grove Broadflash Tunstall Upper Hellesdon Peaseland Green Woodgate West Winch Hall Green Lower Easton New Buckenham Saham Hills Cley next the Sea The Grove Wood Street Stalland Common Attlebridge Richmond Hill Pollard Street Bittering Fen Street Marlingford Butcher's Common Thuxton Wash Dyke Cobbler's Green Kerdiston Blo' Norton Colton Oxborough Worthing Aldborough Mattishall Burgh East Somerton Outwell Dam Green Oxnead Burgh Castle Ashby St Mary Piccadilly Corner Guilt Cross Edgefield Crimplesham Postwick Langham Aslacton Sidestock Freeland Corner The Green Hethersett West Beckham Lower Tasburgh Scoulton Kimberley Chequers Corner Brandon Bank Harling Road Lyngate Upton Little Barwick Woodton Darrow Green Mundham Cangate Beachamwell Mundham Common Guestwick Whitwell Street Filby Illington Tilney High End Mundesley Grub Street Clenchwarton Ivy Todd Tottington West Walton Briston Middleton Weybourne Waterloo Ranworth Aylsham Brancaster Potthorpe Low Common Little Massingham Newtown Lamas Shereford St James Limpenhoe Hill Lyon's Green Scottow Hawes' Green Whitwell Itteringham Burgh next Aylsham Watton Green Winterton-on-Sea Bustard's Green Great Barwick Thornage Pottergate Street Methwold Hythe Tottenhill Fair Green Yaxham Runcton Holme Lenwade Walpole St Peter George Hill Bedingham Corner Kirby Bedon Norwich Weasenham St Peter Forncett St Peter Silfield Low Street Primrose Corner Thunder Hill Runham Vauxhall Marham Shropham Easton Bunwell Primrose Green Ashmanhaugh Bedingham Green Hellington Corner High Common Barney Clippesby Swafield Little Snoring Lyng Lower Street New Hainford Tuttington Walpole Cross Keys Watton Fritton Upper Guist Saxlingham Green Bradwell Orange Row Bircham Tofts Cess Hoe Little Fransham Narborough Morley St Botolph Dickleburgh Hemblington Corner Chedgrave Highoak Whitlingham Billingford Scole Common Hopton on Sea Deopham Stalland Whinburgh Croxton Alderford Diss Lower Street Fundenhall Street Wilby Long Stratton Tuckswood Clint Green Shipdham Stacksford Tyby Roydon Burgh Common Penny's Green Welborne Syderstone Westwick West Newton Upper Sheringham Bawburgh Wiggenhall St Peter Titchwell Whissonsett Ketteringham Pulham St Mary New Sprowston Gaultree Newgate Bunwell Hill Pockthorpe Dockeney North Walsham Woodrising West Lexham Lundy Green Wereham Row Shotesham North Lynn West Runton North Green Happisburgh Common Cringleford Brock's Watering Rockland All Saints Salle Flordon North Creake Tatterford Catfield Sneath Common Skeyton Corner Upper Stoke Little London Cromer King Row Repps Fundenhall Eaton Westfield South Wootton Kirby Green Barton Bendish Thurlton Ingham Corner Broome Street Ringland Tilney All Saints Blackborough End Stanhoe Ringstead Kirby Cane Buckenham Wolferton Baconsthorpe Brundish Thurgarton Bengate Bodham Crostwick New Catton Bramerton Topcroft Old Beetley Hempstead Podmore Brakefield Green Saham Waite Thetford Burnham Overy Staithe Snow Street Hassingham Snettisham Beeston St Lawrence Griston Shelton West Rudham Rush Green Oulton Street Hemsby King's Lynn Loddon Hungry Hill Lordsbridge Eccles on Sea South Raynham Brancaster Staithe Southburgh Ditchingham Dam Lot's Bridge Broomholm Fiddlers' Green North Runcton Gunthorpe Pulham Market Burnham Norton Mill Street Howe Hockwold cum Wilton Red Pits Billockby Pentney Martham Wood Dalling Reepham Gillingham Saddle Bow Mile Cross Morley St Peter Great Dunham Gayton Thorpe Cargate Common Wilney Green Highgate Meeting House Hill Lakes End Walpole Highway Eccles Road Alpington Alburgh Great Hautbois Sutton Southgate Sparrow Green Pettywell Marsham Spixworth Bellmount Shernborne Gressenhall Framingham Pigot Mautby Raveningham Lower Thurlton Caistor St Edmund Sedgeford Salhouse Hardley Street Alby Old Buckenham Thorpe Marriot North Green Longham Burston East Raynham North Denes Little Hautbois Paston Tharston Brandon Creek Weston Green Wereham Old Brigg Bracon Ash Cat's Common Broadmoor Topcroft Street Bressingham Little Plumstead Tibenham Long Row Kettlestone Holkham Mill Hill Dunburgh Stalham Green Toprow Stibbard Westbrook Green Stiffkey Loddon Ingloss Crowshill Ashwellthorpe Trimingham Horstead Hales Salthouse Buxton Fersfield Low Common Upgate Church Field Alburgh Street Great Green Winfarthing Moulton St Mary Thorpe Row Wymondham Dunton Patch North Barsham Wimbotsham Beighton Briggate Fakenham Knapton Colney Dereham Castle Rising Earsham Fiddler's Green Witton North Burlingham Upper Brandon Parva Blakeney Mill Common Thorpe Hamlet Caston Wolterton Thelveton Cliftonville Banham Stow Bardolph Waterloo Cawston Burgh St Peter Northall Green Great Snoring Brumstead Horsford Little Barningham Frogshall West Earlham Sidestrand West End Frenze Great Bircham Narrowgate Corner Caudlesprings Forncett St Mary Southrepps Bexfield Saxthorpe Anchor Corner Hargate Belaugh Morningthorpe Bergh Apton Hilgay Thorpe Abbotts North Earlham Wretton Dunston Waterloo Gaywood Ellingham Didlington Wolferd Green Wiveton Colby Forncett End Ingoldisthorpe Plumstead Broomhill Stody Quidenham Horsey Harris' Green Foundry Corner Stoke Holy Cross Little London Fritton Browick South Green Shammer Cranwich Irstead Weeting Bacton Dunton Upper Street Binham West Acre Bunwell Bottom Black Carr Kenninghall East Barsham Framingham Earl Shouldham Twyford Feltwell Larlingford The Heath Runham Frettenham Oby Cat's Corner Trowse Newton Hunt's Corner Sustead Fen Street Great Melton Halvergate Bodney Baynard's Green Walcott High Green Walpole Marsh Hindringham Suffield Park Langley Street Letton Green Barningham Green Crowgate Street Burgh St Margaret Suton Street South Green Tivetshall St Margaret Breckles Gresham Temple Bar Fring Hempnall Green Billingford Scratby Upton Green Burnham Deepdale Hainford Corpusty Hardwick Newton St Faith North Elmham The Ling North Lopham Suton West End The Lings Haddiscoe Haveringland Mattishall Wells-next-the-Sea Little Witchingham Thorpe St Andrew Mount Pleasant East Runton Gimingham Shepherd's Port Coxford Gayton Methwold Roydon Waterden Runhall Langmere Ludham Hickling East Beckham Garboldisham Snetterton Heath Southgate Weston Longville Hillington Anchor Street Beckett End Runham Larling Brandiston Fodderstone Gap Banningham Eau Brink New Costessey Thursford Green Rockland St Peter Drayton Little Thornage Lynford Pott Row Salters Lode Roudham The Arms Terrington St John Town Green California Pudding Norton Queen's Hills Acle Old Hall Street Plaw Field Little Walsingham Carleton Rode Upwell Southwood Sheringham West Raynham Godwick North Tuddenham Wicken Green Village Blackwater Saxlingham Intwood Swaffham Scarning Stubbs Green South End Swardeston Wickmere Colby Corner Newtown Little London Southery Low Common Little Ellingham Drymere Kidd's Moor Thorpe Sprowston Bawsey Necton Morston Kelling Surlingham Downham Market Bawburgh Hill Denton Ragmere Sculthorpe Ingleborough Sparhamhill Hamrow Snetterton Gorleston-on-Sea Briningham Foulsham South Runcton Reedham Bawdeswell Little Ryburgh Cranworth Baconsthorpe Antingham Eaton Rise Great Moulton Grimston Blackwater Horningtoft Docking Jordan Green Bowthorpe Croxton Nordelph Wortwell Stanford Hockering Heath Oxwick Waxham Metton Mileham Swainsthorpe Brooke Flitcham New Holkham Broomsthorpe Tunstead Attleborough Hunstanton Hedenham Northacre Stokesby Shepherds' Gate East Bilney West Dereham Thorpe Marriott West Head Merton Cucumber Corner Bale