Bus Advertising in Bridgham

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Bus Marketing in Bridgham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bridgham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bridgham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bridgham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bridgham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Bridgham (Norfolk)

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Hempton Gissing Balsam Field Foulsham Holt Northacre Harling Road Great Massingham Redcastle Furze Boyland Common West Dereham Irstead Boyces Bridge Paston Hall Green Yelverton Stow Bedon Swanton Hill West End Beckhithe Westgate Pockthorpe Hellesdon Little London Ovington Thorpe Hamlet Ingham Corner Cat's Corner Wramplingham Lordsbridge Swafield Tungate How Hill Puddledock Woodgate Ormesby St Margaret Calthorpe Hethel Bawburgh Hill Pulham Market Yaxham Castle Acre East Runton Marsham Lower East Carleton Lower Thurlton Heartsease Eccles on Sea Runham Vauxhall Burnham Deepdale West End East Somerton Runhall Marlingford West Beckham Tivetshall St Margaret Wereham Row Haddiscoe Tilney All Saints Eastmoor Bowthorpe Brookville Woodbastwick Gaultree Tharston Great Witchingham West End Haverscroft Street Great Ryburgh Horsham St Faith Cawston Westwick Hilgay Cranworth Gayton Thorpe Scole Common Pilson Green Lyngate Forncett End Brandon Parva Heigham Grove Great Melton Suton Street Intwood 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Estate Blackmoor Row Billockby Tumbler Hill Wiggenhall St Mary Magdalen Bergh Apton Mill Hill Easton Horsey The Close Weybourne Langmere Penny's Green Damgate Trowse Millgate Wickhampton Darrow Green Guist Deopham Green Wretton North Green Stibbard Cringleford Tower End Ridlington Bedingham Corner New Rackheath Westbrook Green Tunstead Reymerston North Lynn Shipdham Crownthorpe Topcroft Spooner Row North Denes Catfield Barford Bradenham Skeyton Corner Shereford Little London West Poringland Thelveton Itteringham Common Fersfield West Walton Watton Green Roughton Wroxham Oxnead Ragmere Snettisham Stradsett Mundham East Rudham Potter Heigham Hengrave Ashby St Mary Hemsby Colney Swanton Abbott Hopton on Sea Egmere Brandiston Upgate Street Roydon Panxworth Titchwell Claxton Cranwich Shammer Caistor St Edmund Stow Bridge Little Fransham Crane's Corner Gateley Newport South Green Poringland Suspension Bridge Terrington St John Whinburgh Great Walsingham South Creake Erpingham Honing Bastwick Plumstead Green Bushy Common Great Snoring Whitwell Street Colegate End Seething Bird's Corner Grimston Thorpland Frankfort Crostwight Shadwell Earlham West Runton Beeston St Lawrence Billingford North Earlham Bridge Green Beachamwell Welney Holme next the Sea Waterloo Morley St Peter Danemoor Green Saddle Bow Thetford Hoveton Fersfield Common Colton Frogshall Colby Wacton Common Swaffham Tilney cum Islington Westgate Street North Wootton Merton Low Street Didlington Kirby Cane Whittington Lower Bodham West Acre Thursford Wolterton Thornham Toftwood Lower Street Shingham Oulton Brockdish Little Barningham Methwold Hythe Upgate Street Bustard's Green Frost Row Plumstead Hales Swainsthorpe Bacton Collett's Br Morton Roydon Oxwick Trunch Old Hunstanton Wickmere Costessey Park Hemblington Corner Weasenham All Saints Upper Street Fordham Newgate Thorpe Market Illington Holme Hale Wheatacre Heggatt Street Stratton Strawless Old Hall Street Lundy Green South Lynn Aslacton George Hill Tibenham Bressingham Scottow Mattishall Burgh Honingham Little Melton Lower Easton Rollesby Threxton Hill Flaxlands North Barningham Southburgh Great Plumstead Brumstead Drymere Costessey Welborne Common Chapelfield Grove Mileham Dunton Dilham Low Common Great Hautbois Hickling Green Edgefield Sneath Common Dunston Waterden Saxlingham Green Peaseland Green Martham Lenwade Garlic Street Colby Corner Little Thornage Bengate Three Holes Wood Dalling North Creake Low Common Knapton Brewers Green Brampton Mundesley Ranworth Helhoughton Frenze Temple Bar Dersingham Fodderstone Gap Filby Heath Copy's Green Wolferd Green Whimpwell Green Brinton Fen Street Guestwick Newtown Overstrand Babingley Forncett St Mary Hellington Corner Burston Great Fransham Wortwell Witton Clippesby Northrepps South Walsham Shelton South Burlingham Chequers Corner Foulden Ketteringham Thwaite St Mary Acle Gressenhall Houghton Rockland All Saints West Lynn Cantley Corner Swanton Novers Wiveton Bircham Tofts Tottington Great Dunham South Denes Wells-next-the-Sea Rackheath Keswick Thorpe Marriott King Row Heckingham Broomholm Feltwell Melton Constable Litcham Letheringsett St John's Fen End Damgate Park Common Little Marsh Goose Green Ditchingham Dam Whissonsett Kimberley California Browick Crabgate Runcton Holme Crossdale Street Burnham Overy Town Felmingham New Hainford Stanfield Stacksford Hillington Nordelph Skeyton Hempstead Freethorpe Tuttington Short Green Aldborough Tilney Fen End Deopham New Holkham Kerdiston Old Brigg Long Stratton Hardwick Little Ryburgh Carleton St Peter Briston Brakefield Green Binham Spixworth Mundham Common Burgh Common Topcroft Street Burnham Overy Staithe Nogdam End Wilby Langham Bodney Narborough Sparrow Green Sandringham Silver Green Bittering Hickling Heath Hargate Little London Trimingham South Green Alderford Silfield Shouldham Edgefield Street Thompson Boughton Norton Hill Arminghall Broomsthorpe Reedham Croxton Griston East Wretham Kenninghall Swanton Morley Denton West Barsham Mill Green Felthorpe Upper Guist Southwood Sco Ruston Tyby Longham Blakeney Neatishead Low Street Godwick Horning Shernborne Fritton Matlaske Walcott Stoke Ferry Hockwold cum Wilton North Tuddenham Aldeby Little Green Bawsey Hardwick Larlingford Fundenhall Bunwell Watton Wendling Booton Richmond Hill Queen's Hills Winfarthing Sedgeford Potthorpe Docking North End West Harling Silvergate Raveningham West End Suffield Halvergate Lamas Rockland St Mary Corpusty Burgh Castle Little Cressingham Hempnall Green Pockthorpe Letton Green Lynford Caston Briggate Walpole Marsh Dumpling Green Pedham South Pickenham Coltishall Hindringham Scoulton Oby Ingworth Hawes' Green Antingham Hethersett Low Common South Wootton Blickling Old Beetley Guestwick Green Great Yarmouth Cromer West Tofts Old Catton West Newton The Arms South Acre High Street Colkirk Thorpe Abbotts Beighton East Harling Mount Pleasant Paradise Runcton Bottom Furze Green Wiggenhall St Germans East Ruston The Drove Cake Street Middleton Morley St Botolph Swannington Dowe Hill Thorpe Row Gayton Upper Brandon Parva Stanford Burgh St Peter Barroway Drove Wiggenhall St Mary the Virgin North Walsham Methwold Walpole Cross Keys Gasthorpe Snow Street The Street Barney High Common Cockley Cley Worstead Barton Turf East Tuddenham Redenhall Woodrising Blofield West Lexham Haveringland Carleton Rode Long Row Lower Stow Bedon Terrington St Clement Stody Cargate Common Fring Newtown Stockton Shepherds' Gate Road Green South End Syderstone Wacton Lyng Easthaugh Spa Common Craymere Beck Southtown Needham Upton Ivy Todd Pound Corner Rush Green Harper's Green Edingthorpe Bridgham Waterheath Itteringham Gaywood Carleton Forehoe Hamrow West Somerton Foundry Hill Norton Corner Baconsthorpe Thorpe Marriot Happisburgh Rushall Heacham Pockthorpe Morston Besthorpe Anmer Repps Pollard Street Thorpe End Snetterton Heath Whitlingham Sheringwood Florence Walk Little Barwick Pentney Moorgate Hilborough Dam Brigg Houghton St Giles Hungry Hill Gunthorpe Great Barwick Tilney High End Etling Green Lessingham Tacolneston Blofield Corner Lushbush Suffield Park New Sprowston New Costessey Ringstead Kirby Row Brundish Tunstall Wiggenhall St Peter Attlebridge Thurlton Links South Runcton Witton Bridge Lower Tasburgh Foxhole North Burlingham East Carleton West Winch Saxlingham Thorpe Southrepps Brandon Bank Belton Lower Gresham Hunworth Fritton Beckett End Northall Green Winterton-on-Sea Cangate Framingham Pigot Gas Hill The Green Sustead Greensgate Cordwell Downham Great Green Kirby Bedon Pockthorpe Ellingham Felbrigg Hainford Upwell