Bus Advertising in Diss

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Bus Marketing in Diss

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Diss - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Diss - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Diss- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Diss - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Wash Dyke Thurne Kettlestone Gunthorpe Moulton St Mary Snetterton Maypole Green South Pickenham Bawburgh Hill Morningthorpe Yelverton Bedingham Corner Oulton Holt Tunstead Whinburgh Ingworth Bridgham Dunston Cobbler's Green Frogshall Thornage Bergh Apton East Lexham Thorpe Row Little Hautbois Beckhithe Stanhoe Oby Salle St James Stow Bridge Hickling Green Bodham Houghton St Giles West End Booton Thorpe Marriot Bacton Hardley Street Beeston St Lawrence Cockley Cley Burgh Castle Broadflash Great Ryburgh Pennygate Piccadilly Corner Felbrigg Themelthorpe Little London Lakenham Hindolveston Paston Green Woodton New Costessey Fincham Potter Heigham Ingoldisthorpe Shelton Skeyton Upgate Shimpling Westgate Hackford Crane's Corner Downham Clint Green Frettenham Weeting Boyland Common Gasthorpe Fulmodeston Holly End Brampton North Wootton Meeting House Hill Spixworth Little Walsingham Pulham Market Trunch Lingwood North End The Common Lower Street Eaton Colegate End Martham Gooderstone Upper Street Morley St Botolph Stratton St Michael Thorpland The Green Colby Corner Forncett End Tilney Fen End Mundesley Coston Cake Street Rougham Wortwell Pockthorpe Ashwellthorpe Great Bircham Baynard's Green Stratton Strawless Neaton Methwold Southburgh Gas Hill Sprowston Howe Darrow Green Dickleburgh Costessey Blo' Norton East Barsham Tivetshall St Mary Eastgate Plaw Field Walpole Highway Mundham Common Fengate Newton St Faith Eaton Rise Neatishead Kenninghall Sedgeford Great Massingham Pulham St Mary Larlingford North Lopham East Beckham Wreningham North Runcton Saxlingham Green Nordelph Chedgrave South Green Dereham Colkirk New Buckenham Brancaster Kirby Row Keswick Mill Common Shepherds' Gate South Lopham Wolterton The Ling Necton Swannington Topcroft West Runton Panxworth Brandon Bank North Lynn Burgh St Margaret Shernborne South Burlingham New Hainford Aylmerton Stody Garvestone Breckles Fritton Ringland Badersfield Shereford West Raynham Acle Nogdam End North Green Mill Hill Reedham Brumstead Narrowgate Corner Hickling Fritton Runhall Bircham Tofts Barroway Drove Antingham Tower End Wretton Suton Street Gaywood Norton Hill Alpington Thrigby Nordelph Corner Bexfield Broome Street Ashby St Mary Waterden Red Pits Stonebridge Newtown Wereham Row Moorgate How Hill The Arms Walcott Green Easton Wolferd Green Merton Lordsbridge Crossdale Street Whitlingham Aldborough Plumstead Dunburgh Sheringham West Tofts South Raynham Cranwich Gillingham Mundford New Sprowston Itteringham Lynford Mattishall Burgh Topcroft Street Norton Subcourse Horsey Corner Primrose Green Little London Tyegate Green Briggate Carbrooke Grub Street Brooke Burgh Common Southtown Bintree Upper Street Primrose Corner Narborough Horsham St Faith Low Common East Winch Northrepps Blackwater Scole Common South Runcton Swafield Reepham Sneath Common The Close Bellmount Thorpe St Andrew Strumpshaw Lower East Carleton Haddiscoe Houghton Barford Sharp Street Holkham Paston Heckingham High Street Heydon Chequers Corner West Lexham Crownthorpe East Ruston Barmer Tilney All Saints West Harling Godwick Grimston High Common Arlington Highgate Wellingham Swaffham Westfield Brewers Green Rockland St Mary East Rudham Blackborough End Thorpe End Castle Rising Fring Ludham East Bilney Trowse Millgate Hassingham Upwell Guestwick Melton Constable Great Fransham West Winch Little London Hemsby Furze Green Penny's Green Thornham South Lynn Little Barningham Newton Postwick Threehammer Common Docking Brundall Old Hunstanton Pentney Great Snoring New Catton Hilborough Metton Potthorpe Hunworth Old Buckenham Tilney St Lawrence North Creake West Dereham Framingham Pigot Three Holes Flaxlands Thurton Bunwell Bottom Great Plumstead Pott Row Damgate Scratby Danemoor Green Pedham Blickling Little Plumstead Saham Toney Crowgate Street Great Ellingham Attlebridge Terrington St Clement Jordan Green Sustead Deopham Stalland Erpingham Bow Street Hales St James' End Hunt's Corner Mustard Hyrn Highoak Mileham Hopton on Sea Great Walsingham Lower Street Bush Green Walton Highway Pudding Norton Foulsham Short Green Weasenham St Peter Etling Green Hindringham Titchwell Long John's Hill Alburgh Street Ingham Corner Worthing Wickmere Welborne Aslacton Ragmere Mautby North Walsham Flitcham North Pickenham Limpenhoe Baconsthorpe Lundy Green Hethel Harris' Green Crowshill Stibbard Walpole Marsh Low Tharston Black Carr Thickthorn Hall Walpole St Andrew Pollard Street Roughton Brinton West Poringland Eau Brink Clenchwarton Southwood Manson Green Leziate Thorpe East Tuddenham Little Green Cringleford Congham Eccles on Sea Upper Guist Sutton Cat's Corner Hockering Tattersett Snetterton Heath Anchor Street Terrington St John Alburgh Haveringland The Banks West Bilney Newgate Stoke Holy Cross Overstrand Stoke Ferry Hargate Little Snoring Old Lakenham The Street King's Lynn Loddon Ingloss Swainsthorpe Beckett End Hockering Heath Taverham Fairstead Great Melton St John's Highway Thurlton Witton Bridge Needham Blackwater Roudham Oxwick Tottington Queen's Hills Forncett St Peter Tunstall Colton Watton Bawdeswell Sloley Horstead Kerdiston Fiddler's Green Park Common Filby Bramerton Pristow Green Glandford Whitwell Street Lower Gresham Walcott Ormesby St Michael Witton Ranworth Felthorpe Roydon Wheatacre South Walsham Upper Hellesdon Collett's Br Helhoughton Dunton Patch Ingham Great Hockham Wereham Swanton Morley Puddledock Salhouse Ingleborough West End Cangate Wiggenhall St Mary Magdalen West End Outwell Lower Street Waxham Brandon Parva Catfield Mulbarton Earlham Rise South Creake Little Hale Dickleburgh Moor Hardwick Hempstead Fundenhall Hunstanton East Somerton Briston Crostwight Swanton Hill West Walton Wilney Green Crimplesham Thurlton Links Matlaske Field Dalling The Grove Toftrees West Newton Wroxham Edgefield Street Shropham Freethorpe Stradsett George Hill Belaugh Irstead Street Billockby Hempstead Runcton Holme Hoveton Brettenham Caston Woodgate Whimpwell Green Colby North Barsham Cromer Pilson Green Syderstone Stalham Upper Brandon Parva Little Marsh Drabblegate Welborne Common Burnham Thorpe Nethergate Newport Stockton Eastmoor East Walton Brockdish Attleborough Letton Green Broomholm Northacre St John's Fen End Brancaster Staithe Rackheath Great Green St Olaves Hingham Diss Tatterford Daffy Green Dam Green Salthouse Runham Earsham Spa Common Great Green Thurgarton Knapton Poringland Burnham Norton Wramplingham Great Moulton Burnham Overy Town Westgate Street North Earlham Bressingham Sharrington Toftwood Stow Bardolph Ashill Wood Street Lot's Bridge Bowthorpe Peaseland Green North End Billingford Horsey Tottenhill Foxhole Heartsease Dunton Broomhill Litcham Sparrow Green South Wootton Croxton Lower Stow Bedon Lyng Bexwell Mount Pleasant Boyces Bridge Burnham Deepdale Mount Pleasant High Green Watton Green Shepherd's Port Morton Westwick Weasenham All Saints Bengate Sisland Fen Street Garboldisham Upper Stoke Morston Hyltons Crossways Foundry Corner Edgefield Brock's Watering Thursford Green Buxton Blofield Quidenham Brookville Stalland Common Wacton Common Wickhampton Carleton Forehoe West Somerton Downham Market Earlham North Burlingham Hales Street Hamrow Norwich Old Beetley Langley Street Barney Newtown Garlic Street Pockthorpe Southgate Calthorpe Wicken Green Village Harper's Green Swardeston Coslany Balsam Field Harleston Babingley Bustard's Green Suffield Park Silvergate Sheringwood Hempnall Green Alby Dilham Kirby Cane Toft Monks Easthaugh Great Barwick Frankfort Bawburgh Ovington Paradise Hellington Corner Fordham Upton Green Cliftonville Pockthorpe North Barningham East Raynham Deopham Swanton Abbott Tilney cum Islington Suspension Bridge Tottenhill Row Bessingham Horsford Richmond Hill Pockthorpe Fodderstone Gap East Harling Sculthorpe Hapton Middleton Old Brigg Langham Pettywell Walton Warren West Earlham Dowe Hill Saxlingham Lyon's Green Clippesby Holme Hale Craymere Beck Claxton Walcot Green Little Massingham Hungry Hill Copy's Green Griston Snow Street Denton Shouldham Sandringham Crostwick Tacolneston Burston Catton Grove Misery Corner Edingthorpe Stiffkey Thompson Cantley Kelling Foundry Hill East Runton Colney Upgate Threxton Hill Thelveton Wendling Dockeney Great Yarmouth Mill Street Marsham Limpenhoe Hill Sidestock Little Melton Alderford Foxley Toprow Castle Acre West Caister Bush Estate Pound Corner Goose Green Frost Row Thorpe Marriott Upgate Street King Row Bagthorpe Brakefield Green Weston Green Hillington Plumstead Green South Denes Suffield Ridlington Street Elsing Framingham Earl Cargate Common Butcher's Common Hengrave Harling Road Johnson Street Aldeby Fersfield Scoulton Filby Heath Banningham Newgate Corner Workhouse Common Letheringsett Ormesby St Margaret Browick Happisburgh Tasburgh Irstead Waterloo Little Ryburgh Keswick Southery Banham Drayton Lenwade Dumpling Green Bradenham Tivetshall St Margaret Wymondham Seething Wiveton The Drove Guist Fersfield Common Ditchingham Saham Waite Road Green Walpole St Peter West Acre Fair Green Tyby Town Green Wacton Hickling Heath Ridlington Heigham Grove Denver Fustyweed Frenze Runcton Bottom Burgh Stubbs Damgate Stanfield Caister-on-Sea Winfarthing Wiggenhall St Germans Blofield Corner Ketteringham Starston Boughton Repps Thetford Bale Old Hall Street Barton Turf Crabgate Brisley Ickburgh White Horse Common Foulden Marlingford Middle Harling Hemblington Drymere Hevingham Dersingham Pooley Street Rush Green Bushy Common Hilgay Shelfanger Hellington Gimingham Hall Green Carleton Rode Felmingham Hoe Binham Twyford Skeyton Corner Three Cocked Hat Little Cressingham Happisburgh Common Stokesby Smallworth Tilney High End Mill Green Cockthorpe Eccles Road Shotesham Great Witchingham Old Catton Itteringham Common West Rudham Cat's Common Guestwick Green Oxborough Ten Mile Bank Ashwicken Edingthorpe Green Hawes' Green Upper Street Reymerston Southgate Tittleshall Forncett St Mary Gresham Thorpe Hamlet Sco Ruston Snettisham Walpole Cross Keys Heacham Thwaite St Mary Hethersett Emorsgate Horning Emneth Rockland St Peter Horningtoft RAF Coltishall Hedenham Mundham Great Dunham Kenninghall Heath Shadwell East Wretham Whissonsett Stacksford Flordon Swanton Novers Hardingham Clippings Green Workhouse Common Thurning Holme next the Sea Thursford Waterloo Didlington Hockwold cum Wilton Sidestrand Wiggenhall St Peter Guilt Cross Gaultree Temple Bar Florence Walk Bracon Ash Little Fransham High Kelling Alby Hill Smallburgh Low Common Hemblington Corner Hempnall Wilby Kirstead Green Besthorpe Little London Trowse Newton New Holkham South Acre Redcastle Furze Lower Bodham Beeston Regis Lakes End Chapelfield Grove Lamas Arminghall North Elmham West Barsham Northall Green Burnham Westgate Wattlefield Wimbotsham Little Dunham Coxford Tumbler Hill Harpley Emneth Hungate Wood Dalling Newton Flotman Woodrising Scole Cucumber Corner Aylsham Egmere Low Street Honing Burnham Market Deopham Green West Head Ellingham Whitwell Calthorpe Street Broomsthorpe Great Cressingham Cantley Corner Sparhamhill Northwold Mile Cross Saddle Bow Stanford Long Stratton Wighton Suton Beetley Lower Easton Cobholm Island Burgh St Peter Lower Tasburgh Ringstead Browston Green Shingham Spooner Row Caistor St Edmund Bodney Wood Norton South Green Waterloo Freeland Corner Blofield Heath Fakenham Little Ellingham Bunwell Little Thornage Silver Green Barton Bendish Waterheath Little Witchingham West Lynn Woodbastwick Lushbush Cranworth Worstead Belton Coltishall Surlingham Thorpe Market Upton Sparham Anmer Weston Longville Shouldham Thorpe Weybourne Bawsey Gayton Hanworth Tharston Rockland All Saints Morley St Peter Saxlingham Nethergate Watlington Trimingham Thorpe Abbotts Lyng Easthaugh Feltwell Runham Witton Stubbs Green Little London Low Common Church Field Corpusty Lower Thurlton Little London Norton Corner North Green North Denes Blackmoor Row Whittington Low Common Costessey Park Welney Lyngate Low Street Longham The Heath Gorleston-on-Sea Gressenhall Upgate Street Tibenham Oulton Street Bird's Corner Rushford Illington Shammer Stow Bedon Mattishall Saxlingham Thorpe Croxton Frans Green Gissing Lyngate Redenhall Runham Vauxhall Brandiston Hardwick Oxnead Burlingham Green Fundenhall Street Salters Lode South End Ashmanhaugh New Rackheath Little Barwick Broadmoor Greensgate Bradwell Scarning Sporle Langmere Fiddlers' Green Methwold Hythe Cley next the Sea Hempton Fritton Barnham Broom Kimberley Rollesby Ditchingham Dam Rushall Saxthorpe Lessingham Bastwick Thuxton West End Halvergate Kirby Bedon Wells-next-the-Sea Beachamwell Cordwell Drury Square Cess Wolferton Westbrook Green North Tuddenham Dam Brigg Upper Sheringham Gayton Thorpe Intwood Marham Honingham West Beckham Broome Setchey Carleton St Peter Orange Row Saham Hills Bull's Green Tungate Warham Tuttington Caudlesprings Kirby Green Wormegay Long Row Burgh next Aylsham Ivy Todd Shipdham Haverscroft Street Bridge Green Beeston Cawston California Pockthorpe Bircham Newton Great Hautbois Brandon Creek Brundish Scottow Southrepps Silfield Sea Palling Fen Street Buckenham Anchor Corner Stalham Green Larling Roydon Withergate Loddon Bradfield Bressingham Common Beighton Wicklewood Pottergate Street Hellesdon Heggatt Street Marshland St James East Carleton Muckleton Burnham Overy Staithe Barningham Green Bunwell Hill Geldeston Gateley Bittering Kidd's Moor Podmore Raveningham Blakeney Briningham Thunder Hill Wiggenhall St Mary the Virgin Yaxham Billingford Tuckswood Broom Green South Green Winterton-on-Sea Bedingham Green The Lings Hainford Baconsthorpe