Bus Advertising in Great Hockham

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Bus Marketing in Great Hockham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Great Hockham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Great Hockham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Great Hockham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Great Hockham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Great Hockham (Norfolk)

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Other locations available for bus advertising
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Brandon Parva Upgate Street Bawdeswell Hingham Muckleton Upgate Street Sloley Eaton Rise Shropham Gasthorpe Hockwold cum Wilton Bergh Apton Scole Tilney All Saints Northacre Anchor Street Castle Acre Fundenhall Street Blickling Irstead Walpole Cross Keys Shouldham Low Tharston Colton Wattlefield Blofield East Runton Pound Corner Beetley Foxhole Shammer Whinburgh Shelfanger Taverham Dickleburgh Brookville Upgate Bagthorpe Colby Tyegate Green Runham Vauxhall Swanton Hill Snetterton Heath Tasburgh Costessey Frans Green Waxham Ranworth Dilham Sparrow Green Crane's Corner Welborne Common Suffield Oulton Street Catfield Kirby Cane Hanworth Belaugh Ten Mile Bank Rushall Pott Row Brettenham Bunwell Helhoughton Felbrigg Upper Brandon Parva Lot's Bridge Frettenham Kidd's Moor Pentney Bawburgh Hill Cley next the Sea Whitwell Street Burlingham Green Suffield Park Westfield Frogshall Primrose Corner Danemoor Green Saham Waite New Hainford Morley St Botolph Bushy Common Metton Hickling Green Walton 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Calthorpe Saddle Bow Baconsthorpe Gayton New Costessey Gressenhall Low Common Kelling Tunstead Blackwater Mile Cross Beighton St James Cobbler's Green Colkirk Cake Street Loddon Ingloss Tilney cum Islington Paston Hungry Hill Colegate End Earlham Witton Tharston East Lexham Smallburgh Wiggenhall St Mary Magdalen Carleton St Peter Barmer Horstead Sneath Common Little London Great Witchingham Wood Street Cromer Crowgate Street Binham Bexwell The Arms Cawston Upton Briningham Beeston Regis Mill Street Saxlingham Thorpe Great Cressingham Shimpling Mundford Fiddlers' Green Surlingham Queen's Hills West Raynham Cranworth Walpole Marsh Wolferton Ashwellthorpe Bush Estate Hempstead Coxford Hethel Roydon Hoe Horsey Strumpshaw Bramerton Saham Hills Workhouse Common Thorpe Row Mill Common Dersingham West Head Hargate Buxton Saxlingham South Lopham Bracon Ash Wroxham Didlington Plaw Field Catton Grove North Barsham West End Long John's Hill Johnson Street Brancaster Staithe Great Hockham Pedham 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Street Ditchingham Dam Happisburgh Fairstead Scoulton Whittington Little Barningham Houghton Stow Bridge Upper Guist Neatishead Bridge Green Guilt Cross Little London Southburgh Belton Pockthorpe Reedham Aylmerton Beachamwell Little London Larling Harris' Green Forncett St Mary White Horse Common New Holkham Letheringsett Hellesdon Crowshill Oxwick Beckhithe Snow Street Little Snoring Threehammer Common Forncett St Peter Thetford Walpole St Andrew Blo' Norton West Acre Swanton Morley Coslany Lundy Green Upper Sheringham Hillington Hilgay Lyngate Stonebridge Lamas Eaton Stacksford Ingleborough Norton Subcourse South Wootton Filby Little Massingham Morton Damgate Flaxlands Guist Dunburgh Oulton Holme Hale Hempnall Weasenham All Saints Bodney Deopham Green Kerdiston East Carleton Shouldham Thorpe West Poringland Pudding Norton Holt Methwold Tuttington Hapton Hevingham Lyng Wortwell Suton Street Runhall Broadmoor Fordham Upgate Sisland West Tofts Foundry Corner Old Lakenham Stibbard Norton Hill South End Baconsthorpe West Dereham Kimberley Little Cressingham Clint Green Kirby Row Brock's Watering Lower Tasburgh Bircham Tofts Pockthorpe Lower Stow Bedon Eastmoor Wiggenhall St Mary the Virgin Potthorpe The Street Podmore Halvergate Worthing Little Green Leziate Brinton Alburgh Street East Barsham Dunston Pettywell Cantley Corner Garvestone Ormesby St Margaret Gayton Thorpe Copy's Green Drymere Wimbotsham Woodgate Winterton-on-Sea Welney Thrigby Gas Hill Threxton Hill Pristow Green Bradfield Mattishall Burgh Broomhill Bawburgh Dickleburgh Moor Thursford Newton St Faith North Runcton Swaffham Howe Bedingham Green Little London Little London Blackwater Manson Green Lenwade Hempnall Green Thorpe Toftrees Upper Street Ludham Thorpland Little Hautbois Church Field Terrington St Clement Diss Bressingham Common East Harling Keswick Nogdam End Low Common Collett's Br Pockthorpe Barton Turf Twyford Rackheath Congham Claxton Middle Harling Nordelph Caston Framingham Earl Castle 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Brandiston Lower Thurlton Reepham Westgate Highgate Harleston Low Street Old Hall Street Wellingham Heckingham Stalland Common Filby Heath Salle Newgate Runham Barton Bendish Deopham Stalland The Banks Wighton Lynford The Green North Barningham Burgh Castle Lyng Easthaugh Thurgarton East Raynham Langham Tivetshall St Mary Richmond Hill Shotesham Flitcham Broomsthorpe Tottenhill Necton Baynard's Green Rockland All Saints Horning Honing Denver Dam Brigg Fakenham West Newton Hardwick Whitwell Overstrand Croxton Thorpe Hamlet Hunt's Corner Old Hunstanton Hunworth Reymerston Waterden Temple Bar North Creake Fen Street Emorsgate Oby Stokesby Fersfield Downham Market Sparham Stalham Green Themelthorpe Shelton Tuckswood West End Skeyton Eccles Road Bunwell Hill Great Hautbois Watton Green Hopton on Sea Quidenham Thickthorn Hall St Olaves RAF Coltishall Dowe Hill Alby Toft Monks Framingham Pigot Thorpe St Andrew Low Street Foundry Hill Darrow Green Stody Upper Street Methwold Hythe Penny's Green Ingoldisthorpe North Walsham Maypole Green Brooke Walpole Highway Tibenham Heacham Blackborough End Kettlestone Colby Corner Heigham Grove Hamrow Chequers Corner Scratby Bird's Corner Egmere Cangate Wickhampton Hemsby North Burlingham Heydon Upper Hellesdon Stoke Ferry Short Green Happisburgh Common South Acre Hawes' Green Fulmodeston Little Barwick Weybourne New Sprowston Carbrooke Tottenhill Row Bellmount The Lings Bodham Grub Street Florence Walk Saxthorpe Gaywood Sidestrand Warham Cobholm Island Bexfield Etling Green Haveringland Bedingham Corner Badersfield Tottington Thorpe Market Ovington Shepherd's Port Stanhoe Balsam Field Lower Easton Wacton Blakeney Burnham Market Newport Burnham Overy Staithe Saxlingham Green Southgate Litcham Tittleshall Tumbler Hill Shingham Upton Green Scottow Freethorpe Stratton St Michael Carleton Rode Watton Coston Lyngate Potter Heigham Snetterton Craymere Beck Silvergate Puddledock Limpenhoe Hill Norwich Woodton Great Yarmouth West Somerton Runham Butcher's Common Chapelfield Grove Little Hale Fritton Hackford Westgate Street Winfarthing The Common Crostwight Silfield Bush Green Stubbs Green Sea Palling Wicklewood Bessingham Blofield Heath Walcot Green Itteringham Scole Common Ivy Todd Saham Toney Narborough East Beckham California Drayton Horsey Corner Thornage West Earlham South Green Crossdale Street Thursford Green Wacton Common Marshland St James North Wootton Heggatt Street Hellington Hoveton Bastwick Hemblington Great Plumstead Gateley Barningham Green Lingwood Mill Hill Thurne Shadwell Ragmere Besthorpe Frankfort Lakenham High Street Old Catton Swainsthorpe Redcastle Furze Stanford Southery Sco Ruston Town Green Burnham Overy Town Ingham Corner Plumstead Green Dereham Tacolneston West Runton Fengate Spixworth Great Moulton North End West End Toprow Dockeney Ickburgh Mattishall Thorpe Marriot Acle Little London Broom Green King's Lynn Langmere Gimingham Tungate Oxborough Thurlton Links Hellington Corner Little Plumstead Northrepps Aldborough Scarning Bengate Thorpe End Rockland St Mary Field Dalling Bressingham Fincham Highoak Wood Dalling Mulbarton Sheringwood Wramplingham Witton Bridge Ashby St Mary Hethersett Melton Constable Swafield South Walsham Wickmere South Burlingham Wells-next-the-Sea Sedgeford Cringleford Swanton Novers Carleton Forehoe Fiddler's Green Hindolveston Hickling Heath Deopham Newton Guestwick West Winch Thorpe Abbotts Morston Frenze Lyon's Green Nethergate Bradenham Hengrave Attleborough Hunstanton Burnham Thorpe Brandon Creek Calthorpe Street Foulden Cat's Common Roughton Titchwell Earsham Ellingham Boughton Hockering Bircham Newton Cordwell Bradwell Holly End Bacton Edingthorpe Green Repps Runcton Holme Colney Wilney Green Wymondham Cranwich Newtown Saxlingham Nethergate Hempton Clippesby North Pickenham Hales Stratton Strawless Stockton Cantley Pollard Street Honingham Wendling North Lynn Browston Green Intwood Lower Street Flordon Fring Witton Arminghall Fodderstone Gap Morley St Peter Edgefield Street Brewers Green Edingthorpe East Somerton Spooner Row Wood Norton South Pickenham Gaultree Arlington Haddiscoe Great Fransham Eccles on Sea Sustead Buckenham Banningham Kirstead Green Sandringham Woodbastwick Griston Mill Green Langley Street Aslacton Burgh St Peter Coltishall Daffy Green Tunstall Bawsey Welborne Hempstead Cockley Cley Wreningham Fritton Sharp Street Northall Green Thorpe Marriott Wolterton Walton Highway Ashwicken Wereham Row Tatterford Easthaugh Fustyweed West End Dam Green Wiggenhall St Germans Thelveton Boyces Bridge Barnham Broom Mundham New Buckenham