Bus Advertising in Lynford

Get in touch

Bus Marketing in Lynford

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lynford - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lynford - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lynford- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lynford - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Lynford (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
South Green Broomsthorpe Narborough South Green Great Bircham Edingthorpe Costessey Three Holes Lower East Carleton Happisburgh Harpley Piccadilly Corner Topcroft Taverham South Green Wilby Saxlingham Upper Street Little Melton Binham Stoke Ferry Swanton Hill Whitwell Brandon Bank Hungry Hill Rockland St Mary Dumpling Green West Bilney Hempstead Martham Shadwell Forncett End Suffield Gaywood Felbrigg Primrose Green Intwood Bagthorpe Elsing Burnham Overy Staithe King's Lynn Witton Bridge South Lopham Tharston Claxton Weasenham All Saints Oby Swannington Emorsgate Toftrees Deopham Green Snettisham Broome Thorpe End Thurgarton Blickling Burnham Thorpe Tatterford Black Carr Pilson Green Yaxham Bawburgh Hill Bridge Green Foxley Bridgham North Lynn Pooley Street Lamas Downham Market Brancaster Hardley Street Walton Highway Sloley Great Cressingham Beckett End Alburgh Castle Acre Clenchwarton Colney Beeston St Lawrence Fakenham Suton Street Gorleston-on-Sea Ovington Snetterton Heath Welney Bow Street West End Bexfield Saham Hills Godwick South Runcton Eaton Fritton Terrington St John Thwaite St Mary Swafield Gressenhall Wacton Common Foulsham Mount Pleasant Morton Shouldham West Barsham Sustead Wicken Green Village Potter Heigham Weston Green New Holkham Witton Feltwell Bracon Ash Stanhoe Burgh Castle Morley St Botolph High Street Hemsby Skeyton Westgate Street New Buckenham Walcott Green Hellington Corner Downham Tower End Snetterton Mundham Thunder Hill Caston Burgh St Peter Loddon Wortwell Brandiston North Green New Sprowston Rougham Upwell Burnham Deepdale Walpole St Andrew Tottenhill Brakefield Green Kirby Bedon Whissonsett Briggate Damgate Flordon Bunwell Bottom Briston South Wootton Dunton Patch Temple Bar Dam Green Runham Fersfield Sea Palling Hunt's Corner Low Street Kettlestone Johnson Street Bawdeswell Dunton Lyngate Carleton Rode Thickthorn Hall Letton Green Gunthorpe The Close Southtown Broadflash Long Stratton Scottow Reymerston Butcher's Common Warham Great Walsingham Little Plumstead Brampton Bradenham Lordsbridge East Barsham Newtown Little London Shingham Frost Row Shotesham Dockeney Colton Pockthorpe Horsey Ickburgh Penny's Green Horning Crimplesham Neatishead Browston Green Old Buckenham Longham Brisley Baynard's Green Newtown Hanworth North Barsham Barney South Lynn Little Ellingham Congham Tilney All Saints Great Melton Scratby Little London Hawes' Green Blackborough End Primrose Corner Denver Brock's Watering Alpington Clippesby Welborne Common Thorpe Row Spixworth Old Brigg Long Row Glandford Grimston Whimpwell Green Roydon Ashill North Creake West End Thorpe Marriot Orange Row Gateley Banham Bintree Wendling Sandringham Keswick West Acre Wickmere Newton St Faith Eau Brink Great Moulton West Tofts Plumstead Pott Row Necton Saxlingham Nethergate Guilt Cross Eccles Road Rushall Brooke Tasburgh Dereham Calthorpe Street Tunstall Edgefield Street Little Snoring Little Fransham Forncett St Peter Swanton Abbott Crostwick Whitwell Street Brettenham East Tuddenham Crabgate Gas Hill St James' End Clint Green Plumstead Green Rackheath Upper Hellesdon Southburgh The Ling Hempnall Brockdish Nordelph Corner Short Green Ashwicken Crane's Corner Ingleborough Heigham Grove Letheringsett Earlham Mattishall Needham Oulton Cley next the Sea Balsam Field Lyng Easthaugh Hethersett North Earlham Garlic Street St Olaves Kirby Green Carbrooke Gillingham Marsham New Rackheath Oulton Street Stanford Clippings Green Town Green Spooner Row Brundall Lyng Stubbs Green The Drove Ringstead Winterton-on-Sea Forncett St Mary Woodton Newgate Old Beetley Tivetshall St Margaret Low Common West Earlham New Hainford Anmer Hales Street Hickling Green Frankfort Bircham Tofts Road Green Carleton Forehoe East Winch Walton Warren Silvergate Shepherd's Port Moulton St Mary Cantley Pedham Redcastle Furze Northrepps Low Common Plaw Field Lower Stow Bedon Old Catton Winfarthing Thorpe Abbotts Cringleford Bittering Costessey Park Crowshill Larlingford Upper Sheringham Banningham Little Hale Diss Workhouse Common Hamrow Lower Street Eastgate West Rudham Poringland Bush Estate Postwick Scole Common Chapelfield Grove Damgate Stalham Little Massingham Loddon Ingloss Coxford Norton Hill Smallburgh Wereham Row Waterloo Bush Green Moorgate Earsham Hoe Rush Green Norwich Tivetshall St Mary Beachamwell Ormesby St Michael Waterden Lower Street Sparham Twyford East Carleton Barton Bendish Cat's Corner Mileham Itteringham Arlington Wolferd Green Horningtoft Merton Acle Broadmoor Hardwick Thornham Shepherds' Gate Boughton Sculthorpe Low Common Ditchingham Dam Edingthorpe Green Salthouse Wood Street Barmer Paston Green Great Dunham Mill Green Pollard Street Whinburgh Shipdham West Runton Lot's Bridge South Raynham Smallworth Tyegate Green Lessingham Manson Green Foulden East Runton Watlington Irstead High Common Holly End Hargate Pockthorpe Sidestock Titchwell Thorpe Marriott Alburgh Street Stalham Green Kelling Buckenham Shereford Houghton Little Barningham Fiddler's Green Mautby Tottenhill Row Colkirk Suffield Park Arminghall Threxton Hill High Green Maypole Green Hunworth Edgefield Hockwold cum Wilton Harleston Walpole Highway Hoveton Ridlington Street Weasenham St Peter Worthing Church Field Upton Green Westgate West Raynham Thetford North Barningham Lynford Dunburgh Thursford Green Stanfield Wimbotsham Heacham Low Street Harris' Green Darrow Green Bawburgh Heartsease Bowthorpe Swanton Morley Wighton High Kelling Beckhithe Syderstone Great Hautbois Cucumber Corner Morston West Lexham Holme Hale Foundry Corner Cargate Common Nogdam End Wattlefield Rockland St Peter Burgh Stubbs Thornage Methwold Hythe Thorpe Hamlet Sco Ruston Old Lakenham West Harling Newgate Corner Fulmodeston West Dereham Lyon's Green Runcton Holme Bird's Corner Freeland Corner Copy's Green Ellingham Ashmanhaugh Strumpshaw Ragmere RAF Coltishall Antingham Hapton Shernborne Southrepps Pentney Etling Green Stiffkey Hickling Heath Blofield Corner Swardeston Alderford Beighton Browick Coston Lower Thurlton Thurne Little London Bustard's Green Richmond Hill Hunstanton Thurlton Links Guestwick Green East Raynham Hackford Tottington Honingham Frans Green Kidd's Moor Babingley Saxlingham Green Foxhole Illington Withergate Haveringland Mustard Hyrn Hyltons Crossways Boyland Common Thorpe Waterloo Briningham Buxton Holkham Matlaske Bressingham Common South Walsham Three Cocked Hat Wramplingham Deopham Stalland Hardwick Suton Ludham Holt Great Green Bradfield Bergh Apton Langley Street Woodrising Methwold Hindolveston Happisburgh Common Shimpling Highgate The Green Nordelph Easton Redenhall Eaton Rise North Pickenham Witton Wacton Hilgay Bacton Hopton on Sea Ashwellthorpe Dowe Hill Great Fransham West Walton Stody Cranwich St James Great Plumstead Badersfield Great Ellingham Haverscroft Street Aldborough Ingham Corner Erpingham Blackwater Heggatt Street Hall Green Corpusty Little London Wretton Craymere Beck Stow Bedon Blofield East Harling Bawsey Hockering Heath Broomholm Frettenham Wood Dalling Marham Upper Street Kirby Cane Wormegay Scoulton Low Tharston Limpenhoe Pockthorpe Tunstead Kerdiston South Creake Geldeston Croxton Booton Larling Westbrook Green Langham West Poringland Cess Yelverton Outwell North End Little London Dilham Brookville Gimingham Kenninghall Wheatacre Blackwater Beeston Regis Stibbard Great Hockham Silver Green Flitcham Brumstead Lushbush Cordwell Marshland St James Topcroft Street St John's Highway Watton Green Trunch Frenze Thelveton Bellmount Marlingford Rockland All Saints Thompson Great Massingham Stoke Holy Cross Nethergate Barroway Drove Eccles on Sea George Hill East Ruston Reepham Emneth Hungate Brandon Parva Kirstead Green Oxwick Honing Fen Street Oxborough Bexwell Felthorpe Fen Street Northwold Quidenham Thuxton Alby Bunwell Cangate Wymondham Fundenhall Fodderstone Gap The Street Morley St Peter Hainford Itteringham Common Billingford Worstead Upton Hellesdon Rushford Little Green Hillington Metton The Banks Daffy Green Catfield Swaffham Westfield Lakes End Pottergate Street Mill Street Baconsthorpe Blofield Heath Roudham West Caister Ingworth Fustyweed Hales Filby Walcott Mundford West End North Lopham Pristow Green Cantley Corner Fair Green White Horse Common Old Hunstanton Broome Street Salhouse Chequers Corner Whittington Cat's Common Brundish Wroxham Stow Bardolph Little London Hengrave Upper Guist Bastwick Framingham Pigot Kenninghall Heath Hemblington Morningthorpe Burnham Market Narrowgate Corner Red Pits Cockley Cley Hindringham Hickling Hempton Bedingham Green Crownthorpe Anchor Street Tattersett Upper Brandon Parva Anchor Corner Ten Mile Bank Fritton Horsford Lower Street Lakenham Mount Pleasant Trowse Newton Great Barwick Runham South Burlingham Tilney Fen End Walpole Marsh St John's Fen End Woodgate Wiggenhall St Peter Mile Cross The Lings Aylmerton Woodbastwick Pettywell Baconsthorpe The Grove Oxnead Guestwick Helhoughton Swainsthorpe Mill Common Kirby Row Tyby Colegate End Ingoldisthorpe Shropham Southgate Billingford Castle Rising Burlingham Green Tittleshall Hardingham Denton Bale Eastmoor Suspension Bridge Sedgeford Bushy Common Limpenhoe Hill Runhall Little Hautbois Skeyton Corner Gaultree Irstead Street Lower Tasburgh Ringland Tacolneston Workhouse Common Breckles Wood Norton Egmere Dersingham North Tuddenham Paradise Tibenham King Row Walpole St Peter Houghton St Giles Whitlingham Reedham Field Dalling Scole Welborne Tumbler Hill Aslacton Lower Gresham Waterloo Fundenhall Street Cobbler's Green Easthaugh Potthorpe Bressingham Stow Bridge Sporle Cake Street Horstead Hempnall Green Griston Tilney St Lawrence Wiggenhall St Mary Magdalen Newport South Denes Blo' Norton Saham Waite Stacksford Wicklewood Saxlingham Thorpe Brandon Creek Northacre Mill Hill Horsham St Faith West Head Burston Scarning Boyces Bridge Melton Constable North Walsham North Wootton Hingham Crostwight Burgh St Margaret Foundry Hill Tilney High End Waterheath Wells-next-the-Sea Beetley Roydon East Rudham Ridlington Little Ryburgh Hevingham Southery Hockering Furze Green Lower Easton Walpole Cross Keys Upper Stoke Blackmoor Row North Burlingham Cobholm Island Brewers Green Ketteringham Gresham Middle Harling Surlingham Colby Jordan Green Catton Grove Mulbarton Guist Danemoor Green Lower Bodham Toprow Keswick Little Cressingham Mundham Common Drayton Freethorpe Bedingham Corner Little Witchingham Weeting Halvergate Weston Longville Sprowston Meeting House Hill North Denes Sparhamhill Repps Starston Ingham East Bilney Hedenham Stratton St Michael Southgate Dickleburgh South Pickenham Bodney Attleborough Burnham Westgate Fengate Gasthorpe Setchey Upgate Gayton Dam Brigg Haddiscoe Fairstead Shammer Wereham Ormesby St Margaret Bodham Burnham Norton East Somerton Heckingham Stokesby East Walton Garvestone Langmere Cawston Lingwood Lundy Green Docking Pennygate Attlebridge Frogshall Croxton Toft Monks Harling Road Terrington St Clement Howe Shelton Sidestrand Runcton Bottom Wickhampton Park Common Didlington Kimberley Crossdale Street West End Cranworth Saddle Bow Earlham Rise Caudlesprings Garboldisham Mattishall Burgh Thorpland Roughton Misery Corner West Lynn Hethel Horsey Corner Hemblington Corner Dickleburgh Moor Toftwood Salters Lode Hempstead Runham Vauxhall Gooderstone Burgh Common Collett's Br Burnham Overy Town Stockton Sneath Common Little Marsh Barningham Green Tilney cum Islington Drury Square Calthorpe Bengate Barford Ditchingham Upgate Lenwade The Heath South Acre Burgh next Aylsham Thrigby Caister-on-Sea Ranworth Sharp Street Weybourne Upper Street Norton Subcourse Caistor St Edmund East Beckham West Somerton Upgate Street Alby Hill Low Common Themelthorpe Highoak Dunston North End Thurning Peaseland Green Wellingham New Catton Ashby St Mary West Beckham Tungate Brancaster Staithe Wiggenhall St Germans Newton Broomhill Knapton Great Witchingham Stonebridge Bessingham Gayton Thorpe Barnham Broom Tuckswood Upgate Street Coltishall Thorpe St Andrew Flaxlands Westwick Sheringwood Threehammer Common Harper's Green Panxworth Aylsham Podmore How Hill Wilney Green Thorpe Market Trowse Millgate Sharrington Wiveton Beeston Greensgate Old Hall Street Little Dunham Shelfanger Stalland Common Queen's Hills Great Ryburgh West Winch Norton Corner Carleton St Peter Bunwell Hill Sparrow Green Great Yarmouth Little Walsingham North Runcton Chedgrave Belton Southwood Drymere Bramerton Coslany Brinton Northall Green Bradwell West Newton Goose Green Little Thornage Blakeney North Elmham Wolterton Thurlton Barton Turf Deopham Swanton Novers Hassingham Trimingham Fring Cockthorpe Cromer Lyngate Bull's Green Holme next the Sea Silfield Felmingham Salle Muckleton Emneth The Common Overstrand Besthorpe Long John's Hill Spa Common Fritton The Arms Neaton Broom Green Waxham Thurton Fincham Litcham Paston Stratton Strawless Pockthorpe Sisland Filby Heath Watton Fersfield Common East Lexham Wash Dyke Wiggenhall St Mary the Virgin Fiddlers' Green Grub Street Billockby Fordham Seething Newton Flotman Pudding Norton Rollesby Hilborough Raveningham Framingham Earl Pulham St Mary Gissing Crowgate Street Pound Corner Sutton Great Snoring New Costessey Pockthorpe Little Barwick Heydon Puddledock Belaugh Pulham Market Mundesley Bircham Newton South End Walcot Green Hellington Stradsett East Wretham Saxthorpe Wolferton Middleton Tuttington Ivy Todd Wreningham Colby Corner Shouldham Thorpe Leziate Cliftonville Drabblegate California Thursford Aldeby Saham Toney Sheringham North Green Florence Walk Great Green Snow Street