Bus Advertising in North Denes

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Bus Marketing in North Denes

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in North Denes - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in North Denes - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in North Denes- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in North Denes - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover North Denes (Norfolk)

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Burnham Westgate Emorsgate Fordham Roydon Burnham Market Low Common Brockdish Stacksford Trunch Wiveton North End Mill Green Lower Easton Upwell Terrington St Clement Trimingham Scarning Ashwellthorpe Narborough Heydon Mill Hill Stow Bardolph Florence Walk Alburgh Damgate Burgh Stubbs High Common Swanton Hill Tuckswood Emneth Newton Flotman Pockthorpe Blofield Heigham Grove Welborne Griston Pollard Street Pettywell Eastmoor South Burlingham South Runcton West Dereham Shouldham Thorpe Rushall Newton St Faith Crostwight Broadflash Mattishall Sustead The Drove Clippesby North Barningham West End Westwick Pott Row Letheringsett Rockland All Saints Briston Lyon's Green Fiddler's Green East Lexham Fundenhall Street The Street Kenninghall Pedham Saxlingham Thorpe Downham South Creake Watton Green Arlington Claxton Walpole St Peter Sloley Shipdham Methwold Hythe Carleton Forehoe Carleton St Peter Ditchingham Dam Great Cressingham Little Snoring Crowshill West Lynn Bodney Hempnall Hales Street Weston Longville Thorpe End Drury Square Little Melton Walpole Cross Keys Catfield Witton Little London Baconsthorpe Nordelph Corner Swardeston Itteringham Common Paradise Intwood Thornham New Holkham Kirby Bedon Wicken Green Village Dunston Misery Corner Whissonsett Cess Suton West Beckham Blackwater Pennygate Bush Green North Tuddenham Wood Norton Blofield Corner Little Barwick Waxham Wroxham Hunstanton Brumstead Kerdiston Bramerton Spa Common Quidenham Heggatt Street Edgefield Salthouse Shingham East Winch Pentney Hyltons Crossways Walcot Green Bunwell Bottom Scottow Foxley Tittleshall Stody Piccadilly Corner Titchwell Helhoughton Bawburgh Hill Little Fransham Woodbastwick Tibenham Plaw Field Northwold New Catton Illington Haverscroft Street Egmere Horstead Brandon Parva Marham Anchor Street Suspension Bridge Spooner Row East Walton Nordelph Lower Tasburgh Broomsthorpe Deopham Woodgate Suffield Park Hindolveston Plumstead Green Tharston Orange Row East Ruston Field Dalling Peaseland Green Three Cocked Hat King's Lynn Watton Walton Warren Wortwell Wiggenhall St Mary the Virgin Weasenham St Peter Eaton Alpington East Barsham Little Dunham Hapton Easthaugh North Green West Bilney Bracon Ash Lushbush Gayton Felthorpe Cantley Upgate Barnham Broom Thorpe Row Thorpland Blackborough End Silvergate Mileham Stoke Ferry Hickling Green Lower East Carleton New Rackheath Spixworth White Horse Common Foulden Pockthorpe Bradfield Brundall St John's Fen End Wiggenhall St Peter Hoveton Smallworth Great Yarmouth Snetterton Heath Wymondham Hardingham Frenze Toftwood Hamrow Sedgeford Costessey Browick North Elmham Starston Little London Old Buckenham Briggate Costessey Park Repps Aldborough Whitwell Hellington Grub Street Southgate Southwood Ranworth Reymerston South Acre Raveningham Bow Street Horsham St Faith Thorpe Marriot Eastgate Lingwood Sprowston North Walsham Neatishead Beighton Little London California Waterloo Newport Cliftonville Dickleburgh Kettlestone Topcroft Street Halvergate RAF Coltishall Sutton Old Lakenham East Carleton Barton Turf Dunton Patch Dunton Loddon Northacre Weeting Castle Acre Panxworth Tilney cum Islington Newtown Little Ryburgh Gas Hill Drayton Glandford Rackheath Gorleston-on-Sea Roughton Short Green Ingham Corner Kelling Brock's Watering Larlingford Ovington Road Green South Lopham Langham Guestwick Southery Bagthorpe Thickthorn Hall Beeston St Lawrence Kirby Cane Framingham Earl Morningthorpe Walcott Moulton St Mary Broomholm Filby Heath Tungate Colegate End Sheringham Morley St Botolph Pristow Green Brancaster Staithe Geldeston Salle West Rudham Pottergate Street Keswick West Caister Marshland St James Lamas Low Common South Wootton West Acre Flordon Furze Green Shammer Beeston Northall Green Cangate Warham Potter Heigham Tilney High End Wash Dyke Burgh next Aylsham Cranworth Hempton Billockby Sharrington Hainford Nethergate Topcroft Framingham Pigot East Tuddenham The Green Cantley Corner Low Tharston Langmere Mulbarton Carbrooke Stratton Strawless Saxlingham Low Street Wimbotsham Wiggenhall St Mary Magdalen Frost Row Saddle Bow Overstrand Butcher's Common Tottenhill Row North Wootton Bustard's Green Wheatacre Nogdam End Walcott Green Tatterford How Hill Little Barningham Rushford Burnham Norton West End Wells-next-the-Sea Darrow Green West Winch Garvestone Tottenhill Swanton Novers Sco Ruston Walpole St Andrew Upper Street Attlebridge Salhouse Easton Setchey Great Plumstead Acle Meeting House Hill Ashby St Mary Ten Mile Bank Gillingham Houghton Wramplingham Colney Kirstead Green Freeland Corner Bridge Green Wolferton Woodrising North Creake Highoak Withergate Harpley Upper Guist New Buckenham Stanfield Wattlefield Hungry Hill Alby Middleton Bull's Green Mundford Stratton St Michael South Green Eccles on Sea Ketteringham Hindringham Edingthorpe Green Foundry Corner Daffy Green Horning Poringland Great Melton Castle Rising South Walsham Haddiscoe Wendling Buckenham Cringleford Great Hockham Blackwater Broadmoor Thwaite St Mary Attleborough Brookville Coslany Coxford St John's Highway Mill Street Caston Felbrigg Broome Street Maypole Green West Head Eccles Road Ormesby St Margaret Sharp Street Kidd's Moor Swafield Thompson Upper Street Reepham Stubbs Green Terrington St John Redenhall Thornage Lower Stow Bedon Shepherd's Port Upgate Kirby Green Morston Upper Brandon Parva Gresham Tasburgh Runham Vauxhall Fersfield Haveringland Lyngate North Burlingham Mundesley Colby Feltwell Barford West Harling Mount Pleasant Bedingham Green Horsey Corner Pockthorpe Ingoldisthorpe Lower Bodham Ridlington Street Breckles South Green South Lynn Brancaster Welney Black Carr St Olaves Frans Green Fring Shotesham Holme next the Sea Little London Tumbler Hill Crimplesham Newtown Heckingham Wolferd Green Denton Denver Grimston East Bilney Runhall Belton Horsford Little Walsingham Thetford Hall Green Twyford Alburgh Street Thurton Caudlesprings Lynford Pudding Norton Morton Great Massingham Pooley Street Billingford Broome Hockering Westfield Ickburgh Kirby Row East Wretham Binham Wormegay Cockley Cley Trowse Newton Guilt Cross Calthorpe Mill Common Plumstead Great Green Bircham Tofts Blickling Erpingham Barney Gressenhall Gateley Billingford Keswick Upton Congham Newgate Corner Caistor St Edmund Sculthorpe Ashill South Denes Beckett End Tunstall Bergh Apton Hemsby Anchor Corner Barmer Burston Sporle Newton South End Clippings Green Norton Corner Metton West Runton Earsham Mount Pleasant Southburgh Ridlington Little London Blo' Norton Garboldisham North Earlham Muckleton Low Common North Pickenham Harris' Green Oxwick Saham Hills Collett's Br Needham The Banks Middle Harling Limpenhoe Hill Ivy Todd Thursford Norton Subcourse Brandiston Elsing Kimberley Lower Street Brisley Whimpwell Green Dunburgh Earlham Rise Long Row Thorpe Marriott Great Ryburgh Harling Road Pulham St Mary Broomhill Fairstead Jordan Green Holly End Harper's Green Limpenhoe Wreningham Stow Bridge Burgh St Peter Howe North Runcton Swainsthorpe Low Street Fakenham Foulsham Ringstead Longham Wacton Wicklewood Thurne Stanford Lower Thurlton Holme Hale Foundry Hill West Barsham Cobbler's Green Tivetshall St Margaret Shepherds' Gate Coltishall Brandon Creek Ashwicken Johnson Street Outwell South Pickenham Hevingham Fritton Runham Wilby The Lings Toprow Baconsthorpe New Sprowston Cobholm Island Fritton Mattishall Burgh Threehammer Common Cat's Common Fodderstone Gap Swaffham Crownthorpe Clenchwarton South Green Hockering Heath Hardwick West End Barton Bendish Alderford Whittington Rougham Witton Fen Street Lyngate Hillington Weston Green Great Hautbois Thorpe Brooke Hoe Hargate Beeston Regis Etling Green Forncett St Peter Ingleborough Saxthorpe Larling Bellmount Dumpling Green Flitcham Southgate Lot's Bridge Hethel Briningham Houghton St Giles Gasthorpe Old Brigg Bessingham Guist Gissing Lyng Easthaugh Fersfield Common Bridgham Stockton Mile Cross Heartsease Brinton Belaugh Stonebridge Worstead Scratby Hemblington Old Catton Shouldham Bradwell Aylsham Westgate Puddledock Newgate Narrowgate Corner Merton Ingworth Three Holes Felmingham Hanworth Bird's Corner Tivetshall St Mary East Rudham Bintree Boughton Bowthorpe Tyegate Green Walton Highway Thelveton Anmer Scole Common Banningham Swanton Abbott Rollesby Hedenham Dersingham Fustyweed Dickleburgh Moor Cawston Roudham Bressingham Common Marlingford Southrepps Upton Green Norwich Upper Sheringham Burnham Thorpe Penny's Green Gooderstone Burgh St Margaret Swanton Morley Ashmanhaugh High Green Runcton Holme Shereford West Earlham Shernborne Horsey Bexfield Bale Walpole Marsh Stibbard Threxton Hill Weasenham All Saints Colby Corner Southtown Fincham Irstead Street Flaxlands Upgate Street Yelverton Lordsbridge Neaton St James Hempstead Bush Estate Hingham Gayton Thorpe Suton Street Bodham North Barsham Balsam Field Tacolneston Wood Dalling Corpusty Banham Little Marsh Moorgate Old Hall Street Snettisham Bawburgh Edingthorpe Matlaske Boyces Bridge Mundham Common Diss Surlingham Stow Bedon Gimingham Forncett St Mary Hilgay Waterloo Oxborough Honingham Crossdale Street Cake Street Thrigby Saxlingham Nethergate Thuxton Little Ellingham Sandringham Runcton Bottom King Row Brettenham Bedingham Corner Scole Chedgrave Ingham Badersfield Crowgate Street Forncett End Burnham Deepdale Little Hale Church Field Fulmodeston Paston Green Hilborough Horningtoft Podmore High Street Didlington Great Barwick Whitwell Street Thorpe St Andrew Brampton Clint Green Bengate Knapton Filby West Newton Stalham Winfarthing Shelfanger Blofield Heath Sparrow Green