Bus Advertising in Saddle Bow

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Bus Marketing in Saddle Bow

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Saddle Bow - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Saddle Bow - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Saddle Bow- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Saddle Bow - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
North Denes Bradenham Red Pits Long Row Ringstead Potthorpe Bressingham Common Docking Mattishall Stow Bedon Easton Neaton Flaxlands Swainsthorpe Tivetshall St Margaret Little Marsh Mill Green Fritton Lot's Bridge Denver Honingham St Olaves Ditchingham Dam Holme next the Sea Workhouse Common Snettisham Sandringham Gayton Thorpe RAF Coltishall Great Green Swaffham Sporle Plaw Field Wiggenhall St Peter Silvergate Walpole St Andrew Irstead Eastmoor North Lynn West Poringland Bacton Limpenhoe Hill Scoulton Hedenham Etling Green Three Holes Fulmodeston Swanton Abbott Great Bircham Trunch Titchwell Congham Low Common Stanford Bintree Blackwater The Grove Helhoughton Suton Kerdiston Rockland St Mary Grub Street Guilt Cross Drymere Eaton Rise Dam Green Pott Row Rushford Outwell Collett's Br Bedingham Green West Bilney Wolterton Nogdam End Tatterford Saxlingham Nethergate Gresham Wood Norton Spixworth Alburgh Yaxham Anmer Brampton Old Catton Limpenhoe Sco Ruston Eccles Road Shimpling Norton Corner Weasenham All Saints Brock's Watering Suffield North Green The Arms Holme Hale Southwood Upper Brandon Parva Kirby Row Pooley Street Trowse Millgate Hellington Low Street Fersfield Common Bridgham Methwold Hythe Rush Green Seething Foulsham Primrose Corner Harpley Honing Marham Hempstead Bircham Tofts Wiggenhall St Germans Copy's Green Leziate Lyng Easthaugh Harper's Green Boyces Bridge Stalham Cucumber Corner Barmer Fersfield Northwold Bawburgh Hill Mill Common Crossdale Street Drury Square Westbrook Green Swanton Novers Gissing Wicklewood Wroxham Forncett St Peter Lower Gresham Walpole Highway West Newton Chapelfield Grove East Runton St James' End Langmere Lower Street Starston Westwick Burgh Stubbs Tuttington Thursford Green Tungate Orange Row Sparhamhill Hillington Hempstead Wimbotsham Kelling Gayton Fiddler's Green Whitwell Street Pockthorpe Sidestrand Bellmount Clint Green Billingford Heckingham Wilney Green Ingoldisthorpe Cley next the Sea Griston Drabblegate Plumstead Green Deopham Green Cake Street Stonebridge Maypole Green Mattishall Burgh Clippesby Hoveton North Runcton West Lexham Spa Common Dickleburgh Newgate Fen Street Letton Green Garlic Street Woodgate Twyford Ridlington Dunston Shereford Brakefield Green Haverscroft Street Horsham St Faith North Pickenham Salhouse Calthorpe Street George Hill Scarning Colby Corner Waterloo Redcastle Furze Flordon Harris' Green Little Melton Stoke Holy Cross Happisburgh Pennygate Bush Estate Barnham Broom Richmond Hill Costessey Park Sloley Mundham South End Carleton Forehoe Long Stratton Mileham Cobbler's Green Fring Stanfield Hindolveston Bagthorpe East Ruston Beeston Fustyweed Bawburgh Gas Hill Blakeney Cockthorpe Ashwellthorpe Wolferton Edingthorpe Green The Lings Waterloo Ludham Threxton Hill St John's Fen End Kettlestone Little London Newgate Corner Ketteringham Morston Gaultree Cockley Cley Oulton Street Witton Tuckswood Swafield Burston Old Hall Street Lundy Green Brewers Green Ashby St Mary Winfarthing East Walton Hemblington Corner Deopham Stalland Fritton Scratby Briston Thorpe Abbotts Great Walsingham Beckett End Bracon Ash Johnson Street Wramplingham Croxton Pulham Market Hingham Little Fransham Belaugh Wiveton Pettywell Darrow Green Fodderstone Gap Happisburgh Common Upper Sheringham Longham Dilham Wood Dalling Spooner Row Haddiscoe Itteringham Common Ridlington Street Cat's Common Hellesdon New Holkham Bircham Newton Smallburgh Stratton St Michael Manson Green Walcott Green Bush Green Pound Corner Hales Street Sisland Moorgate Piccadilly Corner Arlington North End Diss Little Ryburgh Whinburgh Freeland Corner Booton Low Tharston Yelverton Hemblington Hainford Hickling Broadflash Marshland St James Lower Tasburgh Bowthorpe Little Thornage Anchor Street Buxton Loddon Eaton Bastwick Earlham Frost Row Roydon Knapton Hemsby Great Melton Hempnall Houghton St Giles Town Green Southrepps Brandon Creek Walcot Green Brookville Matlaske Reedham Sutton Cringleford Besthorpe Burnham Westgate Balsam Field Great Hockham Felbrigg Wretton Postwick Damgate Coslany Little London Pentney Lyngate Little Hale Stokesby Kirstead Green Gateley Thompson Castle Acre Lyng South Walsham Horsford Sparham Sea Palling Gorleston-on-Sea Cat's Corner Harleston Fundenhall Highgate Saddle Bow Clippings Green Bradfield Bunwell West Runton Low Common Hethel Saham Hills Newton Wash Dyke Hempton Goose Green Short Green Welborne Toftwood Hethersett Oulton Beighton South Lopham Blackwater Little Hautbois Tattersett Garboldisham Horsey Colby Neatishead Thorpe Row Halvergate Toprow North Walsham Framingham Pigot Cranwich Crimplesham Norwich Crane's Corner High Common Sharrington Kenninghall Westfield New Catton Great Ryburgh Beeston St Lawrence Crostwick Stody Walpole Cross Keys Dunburgh Ormesby St Margaret Kimberley Lenwade King's Lynn Haveringland North Earlham Fiddlers' Green Alby Hill The Ling Low Common Rackheath Sprowston Wighton Pristow Green West Beckham Crowshill Panxworth Great Cressingham Salthouse Thurton Great Fransham Woodton Paradise Rushall Aldborough Thorpe Marriott West End Morley St Peter Eastgate Tacolneston West Earlham North End Pockthorpe Kidd's Moor West Winch Little Green West Raynham East Tuddenham Cromer Eau Brink Whitwell Downham Market Cordwell Ashwicken West Walton Tyby Paston Green Caudlesprings Middle Harling Dockeney Upgate Street Little Cressingham Elsing Foundry Corner Billockby Swannington Walton Highway West Caister Westgate Street Loddon Ingloss Fair Green Burnham Deepdale White Horse Common Holkham Filby Costessey Cawston Hall Green Kenninghall Heath Broom Green Mundham Common Upton Green Norton Subcourse Upper Guist Aslacton Carbrooke Mulbarton Earsham Hengrave Barroway Drove Aylmerton Flitcham Plumstead Little Massingham Freethorpe Saham Waite Wereham Frenze Lower Stow Bedon Tilney cum Islington Larlingford Southgate Geldeston Badersfield Attlebridge Crowgate Street Upton Wicken Green Village Upgate Silver Green Repps Frogshall Tottenhill Row Great Snoring Holly End Moulton St Mary Melton Constable Southgate Thorpe End Upper Stoke Reepham Old Beetley Heydon Horsey Corner Intwood Egmere Hockering Beckhithe Witton Itteringham Muckleton South Acre Mount Pleasant Walpole Marsh Runham Danemoor Green Morningthorpe South Wootton Lushbush North Wootton High Street Crabgate Scole Puddledock Gillingham Suton Street Watlington Tunstead Antingham Beetley Colkirk Ormesby St Michael Runcton Bottom Mundford Salle Cantley Corner Fundenhall Street Burnham Overy Town Blackborough End Craymere Beck South Green Easthaugh Chequers Corner Shropham Brooke Snow Street Suspension Bridge Boughton Edingthorpe Drayton Claxton Oby Newport Marsham Poringland Field Dalling Lakenham Cliftonville Crostwight Brandiston Emorsgate Bengate Runhall Fordham Hamrow Snetterton Heath Wormegay Caston Burgh Castle Broomsthorpe Hardingham Great Moulton Fritton Nordelph Corner High Green Waterheath Fincham Thurning Nethergate Lessingham Furze Green North Creake Snetterton Gressenhall Pockthorpe Bridge Green Brandon Parva Thorpe Hanworth Burgh St Margaret Fen Street Beachamwell Florence Walk Skeyton Corner Taverham Tibenham Letheringsett Thornage Carleton St Peter Bexfield Blackmoor Row Bawsey Ditchingham Pilson Green Pockthorpe Waterloo Grimston Little Plumstead New Sprowston Emneth Hungate Filby Heath Hindringham Thetford North Tuddenham Caister-on-Sea Thuxton Guist Little Dunham Bittering North Burlingham Saxlingham Green Felmingham Little Walsingham Acle Baconsthorpe South Green Tyegate Green New Hainford Bale Whitlingham Methwold Tivetshall St Mary Little Barningham Meeting House Hill Burnham Overy Staithe Lower Thurlton Hassingham Greensgate Little Ellingham Toftrees Swanton Morley Wacton Broomhill Trimingham Saxlingham Thorpe Damgate Podmore Stubbs Green East Somerton Merton Bodney Mill Street Runcton Holme Great Barwick Southery Tottington Baconsthorpe Thorpe St Andrew Church Field Alburgh Street Low Common Lyngate Shouldham Mustard Hyrn Little Snoring Rockland St Peter Brinton Brisley Hales Wacton Common Sedgeford Keswick West Head Bull's Green Frans Green Brancaster Barford Sharp Street East Barsham Morton Tower End Framingham Earl Great Hautbois Suffield Park Dersingham Walcott Whittington Overstrand Bradwell West Barsham Weybourne Brockdish Topcroft Street Wellingham Stalland Common West Tofts Upgate Upper Street Cangate Tilney High End Great Massingham Bergh Apton Bessingham Ingleborough Coston The Banks Thurne Tasburgh North Green Fakenham Hapton Hawes' Green Thwaite St Mary Hackford Foxhole Scottow Stanhoe Blo' Norton Wereham Row Shipdham Hilborough Setchey Weeting Warham St John's Highway Dereham Raveningham Binham Trowse Newton Broomholm Heigham Grove Blofield Northall Green Upgate Street Stibbard Dunton Gunthorpe Stockton Illington Browick Brundall Little London East Carleton Thorpe Hamlet Croxton Hockering Heath Cantley Woodbastwick Wymondham Coxford Broadmoor Saham Toney Sparrow Green Sheringham Stow Bardolph Foulden Litcham Ingham Corner Smallworth Watton Bedingham Corner Hevingham Colton Hunworth Walpole St Peter Cargate Common Shepherd's Port Pulham St Mary Barney Westgate Gaywood Lakes End Ranworth Ashill Corpusty Roudham Winterton-on-Sea Themelthorpe King Row Burgh Common High Kelling Hellington Corner Kirby Green East Lexham Low Street Pedham Waterden West End Old Buckenham Irstead Street Boyland Common Lyon's Green Bushy Common Lower Easton Hardley Street Cranworth Mautby Little London Shotesham Sneath Common Great Witchingham Bressingham Northrepps Mill Hill West Dereham Welborne Common Pudding Norton Temple Bar Garvestone Witton Bridge Calthorpe Clenchwarton Shelton Primrose Green Metton Stratton Strawless Denton Barton Turf Ringland Thursford Narborough North Barningham West End Lynford Paston Heggatt Street Blofield Corner Crownthorpe Old Lakenham Burlingham Green Billingford Emneth Horningtoft Browston Green Langham Burnham Thorpe Bow Street Mundesley Jordan Green Terrington St Clement North Barsham Marlingford Ellingham Heacham Houghton Penny's Green East Beckham Hopton on Sea South Denes Upper Street Syderstone The Green Tunstall Bird's Corner Upwell Hardwick Road Green Banham Anchor Corner Foundry Hill Gasthorpe Hyltons Crossways Ingworth Newtown Shepherds' Gate Blofield Heath Wortwell Edgefield Street Park Common Gooderstone West End Peaseland Green Beeston Regis Saxthorpe East Wretham Brumstead Tilney St Lawrence Ivy Todd Kirby Bedon Bunwell Bottom Great Plumstead Lower Bodham Little London Hempnall Green Dowe Hill Arminghall Colney Barningham Green Rougham Wreningham Shernborne Tilney Fen End St James Edgefield Waxham Ickburgh Colegate End Burnham Norton East Rudham Aldeby Guestwick Runham Misery Corner Burnham Market Black Carr Briningham Barton Bendish Queen's Hills Harling Road Horning Whimpwell Green Kirby Cane Coltishall Hilgay Bustard's Green Babingley New Rackheath Briggate Lower East Carleton Carleton Rode Martham Tilney All Saints Old Brigg Swardeston Tittleshall Southtown Great Dunham Aylsham Hickling Heath Morley St Botolph Holt Little Barwick Woodrising Wattlefield Stradsett Middleton California Whissonsett Deopham South Raynham Alby Terrington St John Thornham Glandford Baynard's Green Wiggenhall St Mary Magdalen Brettenham Horstead Oxwick Blickling New Costessey Stacksford Broome Street Northacre Eccles on Sea Weston Green Dunton Patch Alderford Stoke Ferry Earlham Rise Wilby Daffy Green Skeyton Ashmanhaugh Thelveton Wendling Godwick Shouldham Thorpe Withergate Toft Monks Southburgh Thorpe Marriot Fengate Alpington Howe Brancaster Staithe Hoe Catton Grove Roughton Breckles Rockland All Saints Surlingham Cess Langley Street Old Hunstanton Bexwell Silfield Dickleburgh Moor Heartsease East Winch Wickmere Castle Rising South Creake Worthing Guestwick Green Lower Street Worstead South Burlingham Needham Wickhampton Thurlton Links The Heath Hunt's Corner Scole Common Dumpling Green Redenhall West Rudham Frettenham Rollesby Upper Hellesdon Shammer Forncett End North Elmham Bramerton Tottenhill Thrigby How Hill Bodham Wiggenhall St Mary the Virgin Lordsbridge Foxley Buckenham Sustead Gimingham West Lynn Reymerston Workhouse Common West Acre Erpingham Highoak Weston Longville Narrowgate Corner Tharston Saxlingham West Somerton Felthorpe Hickling Green Lower Street Topcroft Feltwell Sidestock Hargate Norton Hill Burgh next Aylsham Hungry Hill The Street Thunder Hill Mile Cross Great Green East Harling Little London Frankfort Swanton Hill Wheatacre Ingham South Runcton Hunstanton Nordelph The Drove Long John's Hill Broome Butcher's Common Newtown Keswick Thurlton Thurgarton Great Yarmouth Attleborough Ragmere Oxnead Tumbler Hill Welney Cobholm Island Burgh St Peter Upper Street Thorpland Downham Lingwood Stiffkey Larling Strumpshaw Quidenham Runham Vauxhall Shelfanger Catfield East Raynham Caistor St Edmund South Pickenham Forncett St Mary Brandon Bank Wells-next-the-Sea Ovington Stow Bridge West Harling Three Cocked Hat Oxborough Chedgrave Shadwell Sheringwood Lamas Pollard Street Great Ellingham Salters Lode Shingham Weasenham St Peter Wood Street Watton Green Dam Brigg The Common Bawdeswell Fairstead Pottergate Street Walton Warren Didlington Thorpe Market Wolferd Green Mount Pleasant Bunwell Hill South Green Roydon The Close Hockwold cum Wilton Hardwick Necton Brundish Belton Potter Heigham Newton St Faith Banningham Threehammer Common Ten Mile Bank Stalham Green North Lopham Sculthorpe Little Witchingham New Buckenham East Bilney Thickthorn Hall Newton Flotman South Lynn Pockthorpe