Bus Advertising in Skeyton

Get in touch

Bus Marketing in Skeyton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Skeyton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Skeyton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Skeyton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Skeyton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Skeyton (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Burnham Overy Staithe Great Melton Sporle Frankfort North Denes Gaywood Red Pits Witton Hempnall Green Briggate Northacre Broomsthorpe Tottenhill Garvestone Tivetshall St Mary Wolterton Great Moulton Stalham Green Yelverton Sco Ruston Thorpe St Andrew South Burlingham Chedgrave Pockthorpe Wheatacre Old Beetley Methwold Hythe Aldborough Kenninghall Bintree East Tuddenham Norton Subcourse South Pickenham Burnham Thorpe Upper Guist Hemsby Merton Bunwell Hill Walpole St Peter Ludham Upper Sheringham Blackwater Shammer Salters Lode Butcher's Common Little Dunham Tatterford Crownthorpe Gaultree Carleton St Peter Salhouse Waterden Poringland Orange Row Lamas Wickhampton Warham Brandon Creek Keswick Carleton Rode Marshland St James Limpenhoe Chapelfield Grove Fundenhall Street West Winch Old Hunstanton Hempnall The Grove Forncett St Peter Great Hautbois Flaxlands Little Massingham Alby Hunstanton Little Walsingham Ickburgh Hellington Corner Castle Acre Framingham Earl Fiddlers' Green Cockley Cley Ivy Todd Wattlefield Great Plumstead Queen's Hills Cangate Low Common Freethorpe Erpingham New Costessey Sheringham Bexfield Frettenham Clint Green Little London Sutton Thorpe Hamlet Newton Ketteringham Trunch The Ling Scarning Saham Toney Brandiston Lushbush Flitcham Tunstead Dam Green Rockland St Peter Thrigby Tuttington Scratby West Bilney Rockland St Mary Eastgate Northall Green Little Barwick Horstead Runham Wellingham Lyng Easthaugh Kenninghall Heath Wiggenhall St Mary Magdalen Pockthorpe Beeston Regis Hoveton Gillingham Garlic Street Cantley Fersfield Common Newgate Corner Walcott Green Westfield Bird's Corner New Rackheath Lessingham Thorpe Row Colton Starston North Earlham Overstrand Workhouse Common Mundham Common Hopton on Sea Thorpe Abbotts Brookville Piccadilly Corner Tunstall Haverscroft Street Bedingham Corner Horningtoft Gooderstone Mundford Rush Green Brampton Blo' Norton Pedham Hickling Green Bressingham Stradsett Bawburgh Hill Illington Diss Booton Wacton Common Southery Topcroft Street Norton Hill Winterton-on-Sea Bressingham Common Morton Ringland Stacksford Boyland Common South Green Tilney Fen End Burgh next Aylsham Bunwell Waterloo Great Yarmouth Thurlton Shropham Billingford Sedgeford Paston South Acre Eaton Rise Aslacton Wood Norton Pooley Street Blakeney Ditchingham North Green Wereham Row Bawburgh Barford Lynford Upper Street The Banks Barney Scole Common Hackford Dickleburgh Moulton St Mary Arminghall North Walsham Three Holes Long Row Banningham Thursford Green Horsey Upper Brandon Parva Elsing Geldeston Dilham New Hainford Breckles Fulmodeston Denver Ashby St Mary Beachamwell Middle Harling Ranworth Ingham Corner Penny's Green North Lopham Rollesby Haddiscoe Burnham Overy Town Brock's Watering Old Buckenham Houghton St Giles North End Bellmount Bawdeswell Whimpwell Green Castle Rising Hempstead Drymere Loddon The Green Lordsbridge Denton Colkirk Twyford Tuckswood Cargate Common Copy's Green Narborough Heigham Grove Neatishead Wimbotsham Rackheath Sparrow Green Dam Brigg Holkham Pentney Salle Southgate Wolferton Sidestock Whittington Arlington Blofield Corner Hardingham West End Hilgay Weasenham All Saints Wash Dyke Primrose Corner Framingham Pigot Lot's Bridge Eastmoor Watton Waxham Corpusty Sparhamhill Moorgate Old Lakenham Bexwell Upgate Kirby Bedon North Wootton Great Bircham West Earlham Godwick Highoak Low Tharston Upgate Brewers Green Crabgate Burnham Norton Sculthorpe Lyngate Frenze Stanhoe Pollard Street Crostwick Bridge Green Cat's Corner Collett's Br Brandon Parva Coslany Lower East Carleton Whissonsett Marham Newtown Belton Little Green New Buckenham North Barsham Frans Green Plumstead Green Caister-on-Sea Itteringham Common Forncett End Kidd's Moor Buxton Stockton Upton Strumpshaw Pockthorpe Florence Walk Ten Mile Bank Guilt Cross Runhall Whitwell Wickmere Beckhithe North Creake Scole Haveringland Black Carr Gateley Blackborough End Whitlingham Heckingham Emneth Hungate Saxlingham Thorpe Pockthorpe Thelveton Bull's Green Meeting House Hill Suspension Bridge Stratton Strawless Houghton Marsham Hingham Walpole Highway Trimingham St John's Fen End Costessey Park Gressenhall Lower Street Maypole Green Deopham Harris' Green West Newton Browick Thursford East Winch Flordon Wendling Cockthorpe Barton Bendish Eccles on Sea Thuxton Wymondham West Tofts Burgh Common Upper Stoke Clippesby Pudding Norton Tyegate Green Swardeston Reymerston Stow Bridge Mundesley Shepherd's Port Filby Mill Green Shingham Welborne Common Langmere West Dereham Great Ryburgh Gorleston-on-Sea Lower Easton Barmer Bircham Newton Oxborough Brettenham Walton Warren Shipdham Bradfield Wretton West End Gayton Cobholm Island Snettisham Felthorpe Edgefield Street Woodbastwick Thorpe Market Briningham North Runcton Brockdish Westbrook Green Necton Walcott Spa Common Shelton Cantley Corner Feltwell Low Common Bowthorpe East Ruston Grimston Pulham Market Downham Market Saxlingham Nethergate Morley St Peter Blofield Heath Anmer South Green Glandford Clippings Green Harpley Foxley Martham St Olaves Caudlesprings Newport Hethersett Runcton Bottom Great Walsingham Shelfanger Wiggenhall St Mary the Virgin Freeland Corner Colby Hickling Great Fransham South Wootton Witton Bridge Swanton Novers Honingham Tilney All Saints Thornham Welney Nogdam End Wolferd Green Stalland Common Snetterton Reedham Morningthorpe Wiggenhall St Germans Thurgarton Wacton Great Green Saxthorpe Fustyweed Baynard's Green Workhouse Common Stanford Hyltons Crossways Hockering Heath Knapton Lyngate Park Common Oxwick South Creake Swainsthorpe Mattishall Ingworth Hevingham Neaton Low Street Tilney High End Ashwicken Horsham St Faith The Arms Mautby Trowse Newton Sneath Common Tivetshall St Margaret Hockwold cum Wilton Beeston St Lawrence White Horse Common Wereham Ormesby St Michael Swanton Hill Oby Ingleborough Methwold Thornage Anchor Corner Spixworth Middleton Sandringham East Lexham Ditchingham Dam Ashill Broadflash Southrepps Catton Grove Pockthorpe Mount Pleasant Intwood Bracon Ash Newtown Fritton Greensgate Silver Green Alby Hill Lundy Green Broom Green Wormegay Ringstead Hassingham Shimpling Litcham North Tuddenham Boyces Bridge Waterloo West End Buckenham High Street Clenchwarton Lower Stow Bedon Jordan Green Coxford Spooner Row Dunston Blackwater Great Witchingham Old Catton Redcastle Furze Bow Street Carbrooke Tilney cum Islington Wilney Green Thurning Terrington St Clement Wood Street Withergate Terrington St John Tacolneston Newgate Little Cressingham Holly End Crossdale Street Alpington Weasenham St Peter West Poringland How Hill Smallburgh Kerdiston Rockland All Saints Fodderstone Gap Wramplingham Great Snoring Gasthorpe Grub Street Hall Green Hainford Little Witchingham West Caister Runcton Holme High Common RAF Coltishall Oxnead Attlebridge Burgh Castle Claxton North Lynn Syderstone Tibenham Blickling New Sprowston Toprow Dickleburgh Moor Brundall Hindolveston Tower End Shadwell Fairstead Stody Hungry Hill Upper Street Thickthorn Hall Great Ellingham Horning South Raynham Horsey Corner Weston Longville West Barsham Hardley Street Stubbs Green Sharrington Salthouse Ormesby St Margaret Westgate Street Manson Green The Lings Bessingham Waterheath North Barningham Burlingham Green Hilborough Thorpe Marriot Mustard Hyrn Fundenhall Ingham Threxton Hill Tungate Rushall Broadmoor Swanton Morley Roughton Larlingford Edingthorpe Green Walpole Cross Keys Hempton Lower Thurlton Swanton Abbott Upper Street Johnson Street Bradwell Mileham Irstead Street Thorpe Marriott Little London Ingoldisthorpe West End Gissing East Wretham Primrose Green Fordham Wells-next-the-Sea Toftwood Earsham Upgate Street Little Hale Suton Street Briston Filby Heath Langham Caistor St Edmund Plaw Field Westwick Browston Green Skeyton South Lynn Pound Corner North Green Northwold Hindringham Tattersett Bridgham Low Common Walcot Green Wiggenhall St Peter Hapton Scottow Leziate Eau Brink Baconsthorpe Little Snoring Potthorpe Barroway Drove Mile Cross Panxworth Gunthorpe King Row Pettywell Burnham Westgate Crimplesham Smallworth West Somerton Runham Vauxhall Fersfield Tottenhill Row Needham Shotesham Westgate Cawston Sheringwood Beighton Pottergate Street Hales Street Bastwick Happisburgh Banham Norton Corner Alburgh Fen Street Hickling Heath Ridlington Narrowgate Corner Tilney St Lawrence Blackmoor Row Longham Hellington Ashmanhaugh Thompson Lyng Letton Green Little Melton Belaugh Hengrave New Holkham Melton Constable Oulton Bodney Mill Street East Harling Hemblington Emorsgate Attleborough Langley Street Lower Street Three Cocked Hat Foundry Corner Peaseland Green Foxhole Low Street Bodham Bawsey Limpenhoe Hill High Kelling West Acre Sloley South End Gayton Thorpe Bramerton Colegate End Stow Bardolph Upwell Shereford Paston Green Lower Street Edgefield Paradise Etling Green Cucumber Corner St James Costessey Bushy Common West Lynn Frogshall Saxlingham Nordelph Upper Hellesdon Bircham Tofts Sprowston Thurlton Links Harling Road Ashwellthorpe Outwell Shernborne St James' End Cat's Common Darrow Green Coltishall Catfield Weybourne Easthaugh St John's Highway North Elmham Thetford Hillington Snow Street Fring Brakefield Green Dockeney Newton St Faith Stoke Ferry Repps Loddon Ingloss Aylmerton Hardwick East Carleton The Close Bale Mount Pleasant The Heath Weeting Temple Bar South Runcton Guestwick Potter Heigham Heacham Thorpe Great Massingham Church Field East Rudham Sparham Taverham Saham Waite Trowse Millgate Puddledock Brandon Bank Earlham Rise Antingham Thurne Dunton Patch East Runton Lower Bodham Highgate Holme Hale Bacton Coston Wighton Halvergate South Green The Drove Kelling Hanworth Burgh St Peter Oulton Street Cringleford East Walton Kirby Green Cranworth Kimberley Woodgate Shepherds' Gate Old Hall Street Downham Wicklewood Colney Weston Green Titchwell Little Barningham Thwaite St Mary Dowe Hill Lower Tasburgh Great Cressingham Sidestrand West Head Tittleshall Thorpe End Wilby Gas Hill Waterloo Cromer Norwich Suffield Snetterton Heath Cliftonville Matlaske Foulsham Roudham Damgate Mundham Field Dalling Stokesby Watlington Richmond Hill East Bilney Furze Green Bush Green Great Dunham Shouldham Beeston Mill Hill Low Common Congham Podmore East Barsham Craymere Beck Short Green West Beckham The Common Gresham Besthorpe Sharp Street Stoke Holy Cross Helhoughton Ragmere Thorpland Anchor Street Drury Square Kirstead Green Bradenham Bittering Burston Croxton Fincham Little Plumstead Hargate Postwick Ovington Whitwell Street Carleton Forehoe Silvergate Stonebridge Stratton St Michael Wood Dalling Swannington Crowgate Street Kirby Row Bengate Cess Eaton Topcroft Scoulton Holt Calthorpe Street Badersfield Road Green Swafield Silfield Croxton Brinton Beetley Hemblington Corner Winfarthing Brisley Lyon's Green Walpole St Andrew Great Hockham Burnham Market Harleston Beckett End Fengate Gimingham Itteringham Ridlington Street Northrepps Fen Street Forncett St Mary Drabblegate Aylsham Plumstead Bagthorpe King's Lynn Letheringsett Broome Street Woodrising Threehammer Common Tyby Nethergate Felmingham Roydon Misery Corner Dersingham Hales Toft Monks Swaffham Dunton Heggatt Street Raveningham Aldeby Cley next the Sea Frost Row Wortwell Hawes' Green Setchey Little Ellingham Drayton Daffy Green Morley St Botolph Lakenham North Burlingham Marlingford North End East Somerton Bedingham Green Hethel Dunburgh Stiffkey Brumstead Burgh St Margaret Stow Bedon Hardwick Hunt's Corner Little London Pulham St Mary Barningham Green Worstead Broome Tumbler Hill Stibbard Mulbarton Tottington Damgate West Runton Hempstead West Harling Broomhill Pott Row North Pickenham Saxlingham Green Guestwick Green Lingwood Great Green Keswick Southwood Harper's Green Great Barwick Skeyton Corner Caston Heartsease Metton Surlingham Old Brigg Wicken Green Village Happisburgh Common Welborne Seething Fritton West Raynham Shouldham Thorpe Garboldisham Hockering Burnham Deepdale Worthing Little London Morston Wroxham Baconsthorpe Fair Green Saddle Bow Brancaster Barnham Broom Fakenham Redenhall Foundry Hill Roydon Witton Suton Felbrigg Guist Billockby Kirby Cane West Rudham East Raynham Fiddler's Green Tasburgh Walton Highway Upton Green Quidenham Cobbler's Green Lower Gresham Dumpling Green Cranwich Stalham Hoe Lakes End Southburgh West Walton Bunwell Bottom The Street Barton Turf Balsam Field Wiveton Broomholm Larling Crostwight Calthorpe Burgh Stubbs Kettlestone Little Marsh Stanfield Little Hautbois Cake Street Eccles Road Griston Egmere South Lopham Edingthorpe Heydon Easton Docking High Green Pennygate Mattishall Burgh California Rougham Honing Didlington Little London Little London Crane's Corner George Hill Binham Earlham Southgate Walpole Marsh Hamrow Hedenham Thunder Hill Blofield West Lexham Saham Hills Brancaster Staithe Little Fransham Lenwade Chequers Corner Dereham Rushford Brooke Colby Corner Little Thornage Goose Green Long Stratton Hellesdon Bergh Apton Holme next the Sea Wreningham Fritton Little Ryburgh Town Green Sustead Woodton Muckleton Alburgh Street Themelthorpe South Walsham Howe Upgate Street South Denes Tharston Reepham Irstead Emneth Thurton Crowshill East Beckham Sisland Deopham Stalland Nordelph Corner Foulden Billingford Whinburgh Hunworth New Catton Alderford Boughton Deopham Green Newton Flotman Babingley Acle Bustard's Green Bush Estate Cordwell Southtown Horsford Ellingham Long John's Hill Brundish Mill Common Sea Palling Danemoor Green Pristow Green Toftrees Pilson Green Suffield Park Watton Green Runham Yaxham