Bus Advertising in Southtown

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Bus Marketing in Southtown

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Southtown - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Southtown - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Southtown- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Southtown - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Southtown (Norfolk)

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Other locations available for bus advertising
Fengate Fritton Wereham Lower Thurlton East Wretham Haveringland Wendling Bramerton Great Plumstead Broomholm Methwold Bagthorpe Gayton Twyford Methwold Hythe Clippesby Sisland Old Beetley Pettywell Baconsthorpe Thornham Heacham Beeston Regis Matlaske Wormegay Kimberley East Beckham Ashmanhaugh Tungate Hardwick Flordon Little London Roughton Earlham Metton Claxton Nogdam End Plumstead Green Caudlesprings Clint Green Easthaugh The Arms East Raynham Thorpland Kelling Brumstead Upper Sheringham Old Catton Long John's Hill Little Massingham Garlic Street Mile Cross Bexwell Filby Heath Tilney St Lawrence Thorpe Marriot South Burlingham Roudham Burlingham Green North Green Wood Dalling Cat's Common RAF Coltishall Hedenham Tivetshall St Margaret Wilby Houghton St Giles Ashby St Mary Ragmere Honingham Watlington Swannington Stacksford Scratby Shadwell Fordham Billingford Cranworth Aylsham St John's Highway Great Ryburgh North Denes Southrepps Fustyweed Lower Street Rushall North Green Forncett End Sharrington Shelfanger Upper Brandon Parva Erpingham Stokesby North Pickenham Broom Green Godwick California Pockthorpe Eau Brink Fen Street Briggate St James Stibbard The Close Threehammer Common Gressenhall Costessey Neatishead Trowse Newton Brisley Trimingham Hawes' Green Daffy Green Damgate Snetterton Sloley Gas Hill Hockering Swanton Morley Marsham Little Fransham Lordsbridge Lamas Caston Woodgate Hoveton Drymere Suffield Swainsthorpe Bintree North End Middle Harling North Wootton Itteringham Common Church Field Bellmount Moorgate Toprow East Barsham Little Ryburgh Tyby Panxworth Wiggenhall St Peter Itteringham Beachamwell Brandon Creek Hardwick Newtown Melton Constable South Green The Common Walcott Green West Winch Upton Green South Raynham Suton Street Walcott Thursford Elsing Barmer Croxton Tatterford Docking Edgefield Street Ranworth Croxton Paston Green Lower Street South Creake Stoke Ferry Upton Burgh St Peter Darrow Green Old Hunstanton Fundenhall Street Burnham Overy Town Crane's Corner East Runton Brancaster Staithe Shropham Postwick Weston Green Bawburgh Shelton Repps Foxhole Roydon Wicken Green Village Thrigby Irstead Street North End Hempnall Green Boyces Bridge Cockley Cley Bird's Corner Swafield Tumbler Hill Little Melton Fair Green Fersfield Yelverton Hilborough Buckenham Anchor Street Upper Hellesdon Stanfield Thorpe Hamlet Thorpe Row Waterloo Brewers Green Pottergate Street Stow Bridge Peaseland Green Yaxham Ormesby St Margaret Cockthorpe Sedgeford Blackmoor Row Bedingham Green Badersfield Bergh Apton Horstead Flitcham Upper Street Rockland All Saints Marham Forncett St Mary Congham Thickthorn Hall Attleborough West Earlham Norwich Whittington Lower Easton Hemsby Low Tharston Hanworth Rockland St Peter George Hill Moulton St Mary Upwell New Holkham Workhouse Common Upper Street Scole Anmer Low Common Alby Coxford Ivy Todd King Row Stanford Salhouse East Ruston Sidestrand Great Hautbois The Ling Glandford Cat's Corner Fincham Oxborough Wolferton Bawsey Little London Stalland Common Northall Green Martham Irstead Broadmoor Rougham New Hainford Brock's Watering Stalham Boyland Common Deopham Stalland Lyngate Letheringsett Barton Bendish The Grove West Bilney Stonebridge Babingley Dersingham Tharston Walpole Cross Keys Dickleburgh Redcastle Furze Deopham Broomhill Dunton Patch Bawdeswell Silfield Great Witchingham Oxwick Mundford Bull's Green Lyngate Drury Square Fritton Carleton Forehoe Ketteringham Little London Browston Green Suspension Bridge Taverham Guestwick Green North Creake Holme Hale Saxlingham Thorpe Kirby Bedon Needham Beckhithe Shouldham Thorpe Misery Corner North Barsham Crowgate Street Eastmoor Narrowgate Corner West Poringland Broome Wighton Upper Guist Walton Highway Broomsthorpe Kidd's Moor Eaton Rise Low Common Little Hale Hilgay Lenwade Colegate End Chapelfield Grove Newport Great Barwick Besthorpe Holly End Stoke Holy Cross East Tuddenham Stradsett Gresham Gayton Thorpe Cucumber Corner North Tuddenham Barton Turf Tivetshall St Mary Great Ellingham Wood Street South Wootton Shepherd's Port Crostwight Wiveton Heydon Oulton Bush Green Mulbarton Hickling Stubbs Green Rollesby Thorpe Little Ellingham Brampton Filby Wreningham Rush Green Pollard Street Great Snoring Frans Green Shipdham The Street Baconsthorpe Swardeston Ingham Corner Brookville Butcher's Common Hopton on Sea Runham Saham Toney Breckles Frogshall Little Marsh Little Walsingham Bawburgh Hill Threxton Hill Great Dunham Lyng Briston Hickling Heath Hempstead Burgh Castle Larlingford South Lopham Newton Cawston Morley St Peter Hales Coston Baynard's Green Long Stratton Belton Frenze Langmere Black Carr Reedham Ridlington Aylmerton Thurgarton Gimingham The Drove Ormesby St Michael South Walsham Woodbastwick Gunthorpe Kirby Green Brinton Loddon Ingloss Dilham Pockthorpe Silver Green Toft Monks Howe South Lynn Oxnead Shingham Cliftonville Broome Street Lyon's Green West Dereham Earlham Rise Great Green Bustard's Green Drayton Outwell Thursford Green Gillingham Weasenham All Saints Holt Terrington St John Deopham Green Brundall Hassingham Welborne Common Mattishall Horsham St Faith West End Mount Pleasant Wood Norton Cantley Corner Little Barwick Lower Street Colby Fairstead Themelthorpe Shouldham Colton Lower Bodham Little Snoring Witton Fundenhall Blo' Norton Fen Street Lyng Easthaugh Balsam Field Thurning North Burlingham Great Melton Tilney Fen End Wilney Green Woodton Lessingham Mill Street St James' End Mount Pleasant Browick Hengrave Edingthorpe Green Potter Heigham Little Barningham Longham Egmere Bressingham Common High Green The Banks Waterheath Felthorpe Thetford Holme next the Sea Warham Kirby Cane Kerdiston Mill Green Tilney All Saints Reymerston Griston Langley Street Lot's Bridge Scole Common Calthorpe Westgate Nordelph Corner Roydon Dowe Hill Upgate Great Walsingham Reepham Bengate Wells-next-the-Sea Whissonsett Broadflash Runcton Bottom Whitwell Red Pits Sutton Haddiscoe Walton Warren Eaton Thorpe Marriott Sheringham Saxthorpe South Acre Oulton Street Eccles Road Stody Wacton Common Crownthorpe The Green Great Cressingham Hoe Limpenhoe Sea Palling Middleton Antingham Pulham St Mary Highoak Upgate Street Pedham Arminghall Felbrigg Blofield Heath Etling Green Chedgrave Tacolneston Hethersett Walpole Marsh South End Lower Tasburgh Lower East Carleton Plumstead Dunston Welborne Gaywood Larling Hunt's Corner Framingham Pigot Bale Carleton St Peter Seething Burnham Market Primrose Corner Bow Street Bressingham Framingham Earl Fiddler's Green Blakeney St Olaves Bradwell Syderstone Great Fransham Salle Winfarthing Whitlingham Bridgham West Walton Dickleburgh Moor Sustead New Catton Pilson Green Furze Green Pooley Street Colby Corner Sparham Nordelph Walcot Green Paston Crowshill Stanhoe Old Brigg Worthing Thurlton Links Chequers Corner Orange Row Beeston Old Buckenham Little Dunham Hardingham Lower Gresham Thorpe St Andrew Aldborough Hackford Guilt Cross Barnham Broom Oby Little Green Short Green Scarning Gateley High Street Beighton Three Holes Thurlton West Lexham Lakes End Burnham Deepdale Kenninghall Heath Mustard Hyrn Costessey Park Temple Bar Harpley Beckett End Ingoldisthorpe Bowthorpe Halvergate Bradfield Wellingham Watton Green Geldeston Ditchingham Dam Hardley Street Raveningham Beeston St Lawrence Poringland Horning Buxton Hales Street Grimston Fakenham Pristow Green Eccles on Sea Horsey Corner Cangate Overstrand Rockland St Mary West Raynham Knapton Hethel Watton Kirby Row Morningthorpe Thwaite St Mary Diss North Earlham Low Street Wramplingham Mautby Shepherds' Gate South Green Barford Tyegate Green Damgate Gasthorpe Dunburgh Thurton Florence Walk Drabblegate Upgate North Elmham Sneath Common Newgate Edingthorpe Dam Brigg Little Witchingham Bessingham Skeyton Corner Bush Estate Ovington How Hill North Walsham Wymondham Great Green Terrington St Clement Smallworth Thornage Goose Green South Denes Newton St Faith Litcham East Somerton Attlebridge Grub Street Suffield Park Little London Shammer Swanton Hill Ingham Emneth Hungate Shotesham Ickburgh Lushbush Thorpe Abbotts Wiggenhall St Germans Ashwellthorpe Blackwater Runhall Fersfield Common Primrose Green Tunstall Guestwick Surlingham Wolterton Carbrooke Horsford Gorleston-on-Sea Potthorpe Ridlington Street New Sprowston Heggatt Street Denton West Newton Wacton Sco Ruston Hempnall New Costessey Denver Titchwell Neaton Hingham Saham Hills Craymere Beck Coltishall Beetley Alby Hill Silvergate East Carleton Brancaster Runham Hall Green Barroway Drove Banham Thompson Keswick Saxlingham Nethergate West End Hunworth Hockering Heath West Lynn Barningham Green Harleston New Buckenham Hemblington Corner Bacton Ditchingham Three Cocked Hat Redenhall Kirstead Green Coslany Garvestone Bodham Fulmodeston Boughton Honing North Runcton Winterton-on-Sea Thuxton Snettisham Westgate Street Fritton Old Hall Street Great Moulton Cake Street West Head Norton Corner Bunwell Hill Southtown Ludham Upper Stoke Blofield Corner Little London Hickling Green Gissing Horningtoft Spixworth Manson Green Caister-on-Sea Hindringham Stiffkey Fiddlers' Green Sheringwood Cess Welney Catfield Tottenhill Row Great Bircham Bittering Merton Southgate Southery Hapton Weeting Bracon Ash Blickling Wickhampton Johnson Street Sprowston Wickmere Southburgh Pockthorpe Brettenham Hyltons Crossways Helhoughton Upgate Street Aldeby Morston Woodrising Marshland St James Copy's Green Whitwell Street Cringleford Corpusty Horsey Forncett St Peter Edgefield Danemoor Green The Lings Happisburgh Northacre Lundy Green Podmore Bradenham Little Thornage Stow Bardolph Pentney Bircham Tofts Houghton Workhouse Common Witton Little Plumstead Rackheath Saxlingham Westbrook Green Kenninghall Swanton Novers Suton Sculthorpe Hungry Hill Caistor St Edmund Withergate Stockton Belaugh East Bilney Richmond Hill Scottow Morley St Botolph Brandon Parva Hargate Highgate Dunton Mundham Wattlefield Holkham Tower End Hainford Dockeney Little Cressingham Bunwell Tilney cum Islington Cobbler's Green East Walton Fodderstone Gap Hevingham Foulsham Mill Common Toftwood Pott Row Hamrow Crostwick High Common Spooner Row South Green Alpington East Harling Gooderstone Thunder Hill Wiggenhall St Mary the Virgin Sharp Street Narborough Low Street White Horse Common Smallburgh Mileham Easton Felmingham Didlington Dumpling Green Waterden Arlington Burgh Common Brockdish Heartsease Guist Fring The Heath Aslacton Snetterton Heath Bexfield Cromer Freeland Corner Hellesdon Sporle Old Lakenham Runcton Holme West End Road Green Alburgh Street Dam Green Park Common Plaw Field Bedingham Corner Tottenhill Pockthorpe Brooke Bridge Green Greensgate North Lynn Cantley Clenchwarton Bircham Newton Downham Market Norton Subcourse Kettlestone Bastwick Cargate Common Loddon Wortwell Great Massingham Jordan Green Wash Dyke Runham Vauxhall Tibenham Haverscroft Street West Beckham Billockby Crossdale Street Lynford Lingwood Necton Blackwater Keswick Paradise Ten Mile Bank Downham Whinburgh Wolferd Green Strumpshaw Lakenham Billingford Ashill Topcroft Foundry Corner Leziate Mundesley Walpole Highway Pulham Market Trunch Saham Waite Hempton Burston Limpenhoe Hill East Winch Hellington East Rudham Garboldisham Waterloo Carleton Rode Weybourne South Pickenham Scoulton Earsham Hemblington Low Common Burgh next Aylsham Sparrow Green Queen's Hills Penny's Green Westfield Pennygate Quidenham Tilney High End West Tofts Shimpling Morton Feltwell Town Green Stow Bedon Field Dalling Bushy Common Burnham Thorpe St John's Fen End Brundish Illington Trowse Millgate Sparhamhill Hockwold cum Wilton East Lexham Shereford Blackborough End Harper's Green Heckingham Newtown Hellington Corner Salters Lode Brandiston Snow Street Cobholm Island Castle Acre Southwood Spa Common Ellingham Burnham Norton Walpole St Andrew Sandringham Banningham Great Hockham Burnham Westgate Nethergate Wheatacre Anchor Corner Long Row Burgh Stubbs Brakefield Green Pockthorpe New Rackheath Wroxham Whimpwell Green Colney Cranwich Low Common Setchey Salthouse Ingleborough Heigham Grove Thelveton Little Hautbois Piccadilly Corner Swaffham Hindolveston Pudding Norton Booton Rushford Letton Green Wiggenhall St Mary Magdalen Worstead Witton Bridge West Caister Great Yarmouth Gaultree Puddledock Ashwicken Thorpe Market Ingworth Crimplesham Binham Tasburgh West Rudham Muckleton Skeyton Saddle Bow West Harling Starston Topcroft Street Alburgh Westwick Briningham Newton Flotman Eastgate Ringstead Maypole Green Marlingford Sidestock Frost Row Catton Grove Foundry Hill West Somerton Tattersett Hunstanton West Runton Tuckswood Southgate Blofield Burgh St Margaret Acle Freethorpe Waterloo Wicklewood Stratton Strawless Mill Hill Mundham Common Langham Weston Longville Mattishall Burgh West End Castle Rising Ringland Pound Corner Upper Street Tottington Swanton Abbott Crabgate Brandon Bank Wimbotsham Clippings Green Harling Road High Kelling Norton Hill Tunstead Hillington Little London West Barsham Frankfort Happisburgh Common Saxlingham Green Burnham Overy Staithe Cley next the Sea Collett's Br Cordwell Hempstead Northwold Flaxlands Bodney Colkirk Emorsgate Stratton St Michael Weasenham St Peter South Runcton Frettenham Foulden Shernborne Alderford Calthorpe Street Tuttington Northrepps Wretton King's Lynn Toftrees Bunwell Bottom Tittleshall Barney Meeting House Hill Stalham Green Newgate Corner North Lopham Walpole St Peter Dereham Lower Stow Bedon Thurne West Acre North Barningham Thorpe End Foxley Intwood Harris' Green Waxham Emneth Wereham Row