Bus Advertising in West Bilney

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Bus Marketing in West Bilney

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in West Bilney - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in West Bilney - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in West Bilney- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in West Bilney - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover West Bilney (Norfolk)

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Themelthorpe Alderford Swafield Oulton Street Sharp Street Orange Row Diss Bircham Newton Winfarthing Little Hale Cat's Corner King's Lynn Methwold Burgh Stubbs Stockton Morley St Botolph Arminghall Lyng Easthaugh Hargate Yelverton Rushall Bunwell Cley next the Sea Blofield Corner Brandon Bank Harper's Green Wheatacre Great Dunham Bush Estate Old Hall Street Wacton Guestwick Lyng Wicklewood Barnham Broom Little Melton Swanton Abbott Broadmoor Honing Norton Subcourse Tittleshall Shropham Paradise Babingley Burgh Castle Matlaske Besthorpe Jordan Green Catton Grove Lakenham Brakefield Green Tuttington South End Shipdham Bowthorpe Ridlington Gasthorpe Beighton Hellington Sutton Langley Street Brock's Watering Eastmoor Newton St Faith South Pickenham Wiveton Lenwade Itteringham Calthorpe Whissonsett Framingham Pigot The Ling Reedham Foxley Lower Thurlton New Holkham Wood Street Bush Green Mundham Common Temple Bar Kirby Bedon Little Fransham High Green Alburgh Street Swanton Novers Walcott Green Thorpe Abbotts Lower East Carleton Burnham Overy Staithe Gillingham Heartsease Tottington Irstead Street Hockering Heath New Costessey King Row East Tuddenham Little London Worstead Pennygate Bunwell Hill Hardley Street Morston Shereford Fulmodeston Weasenham All Saints Tower End Buckenham Flitcham Reepham Larling Beetley Newtown Topcroft Cobbler's Green Starston Dockeney Lundy Green Crowgate Street Weeting Mundham Road Green Upton Mill Green South Acre Threehammer Common Crossdale Street Foulsham Burston Peaseland Green Bracon Ash Woodton Upper Hellesdon Tivetshall St Mary Ingham Bexfield Old Brigg Buxton Bessingham Bradfield East Carleton Suton Street Hockering Little London Maypole Green Neaton Fen Street Pudding Norton Stoke Ferry Cockley Cley Newport Frost Row Redenhall Marsham Hungry Hill Merton Wiggenhall St Germans Beckhithe Thursford Nogdam End Worthing Bale Crowshill Kelling Geldeston South Green Silfield Plumstead Green Guist High Street Gorleston-on-Sea Alby Little Barningham Glandford Wolferton Blickling Rockland All Saints Bird's Corner Nordelph Swaffham Hempstead South Burlingham Whitwell Thorpe Hamlet Thornage Kettlestone Illington Lot's Bridge Bircham Tofts Burgh St Peter Wellingham Dickleburgh Frettenham Florence Walk Welborne Hyltons Crossways Ranworth Little London Earlham Hickling East Raynham Brinton Holme Hale Suffield Park Pott Row West Head Upgate Street Drymere Pottergate Street Fritton Wormegay Brewers Green Clippings Green Stow Bridge North Pickenham Greensgate Paston Oby North Elmham Mattishall Burgh Necton Stonebridge Hardwick Ragmere Dickleburgh Moor Garvestone How Hill Ashwellthorpe Shouldham Thorpe Bressingham Foxhole Knapton Edgefield Runcton Holme Wreningham Sheringwood Gaywood Heigham Grove Northacre Roydon Cargate Common Thurning Swannington Weasenham St Peter Overstrand Cliftonville Irstead Tyby South Green Drayton Bow Street The Common Pollard Street Wiggenhall St Mary the Virgin Little London Cobholm Island Highoak Weybourne Cess Stanfield Great Green Martham Pulham Market Rougham Ovington Grimston South Wootton Burgh Common Hemsby Fersfield Swanton Morley West Acre Saxlingham Thorpe Heckingham North Barningham Bridgham Cake Street Kirby Green Pockthorpe Neatishead Stokesby Aldborough Nethergate West Dereham Eau Brink The Arms Hales Bawburgh Hill Walpole Marsh Withergate Breckles Belaugh Fordham Lynford Shammer Cordwell Heydon Horsey Guestwick Green Frenze Hellesdon Tatterford Mundesley Upper Brandon Parva Stalham Green Little Walsingham Felmingham White Horse Common Scarning West Harling Wiggenhall St Mary Magdalen Hedenham Lower Street Sisland Lower Stow Bedon Old Buckenham Wilney Green Burnham Deepdale Thorpe Marriot The Green Frans Green Colegate End Burnham Westgate West End Great Ryburgh Darrow Green Meeting House Hill Binham Claxton Hempstead Dunburgh Stacksford Hempton Stow Bedon Morley St Peter Weston Green Skeyton Corner Muckleton Burnham Market Snettisham Suton Shingham Woodbastwick Coslany East Winch Wolterton Middle Harling Castle Rising Drabblegate Southrepps Foulden Cockthorpe Upgate Street Wimbotsham Pentney Hindringham Upton Green Old Catton Flaxlands Horstead West Newton Ellingham Roudham Northall Green West Tofts Mustard Hyrn Barmer Brancaster Ludham Honingham Wymondham Happisburgh Common Ingoldisthorpe Richmond Hill Low Street North Denes Dersingham Thuxton Fundenhall Emorsgate Bengate Thurgarton The Drove Saxlingham Green Hockwold cum Wilton Bodham Pound Corner Harris' Green Butcher's Common Collett's Br West Runton Barney Billockby Saxthorpe Snow Street Primrose Green Horning Egmere Melton Constable Itteringham Common Gimingham Booton Brisley Broomhill Misery Corner Lower Easton Walcot Green Clint Green Cranwich Moorgate Westfield Snetterton Norton Corner Dam Green Tibenham Toftwood Oxwick Mileham Shepherds' Gate North Runcton Kidd's Moor Burgh next Aylsham Tuckswood Thrigby Runhall North End The Close Bawburgh Little Marsh Mile Cross Stiffkey Stalham Little Hautbois Scratby Shelton Stody Hackford Hainford Tunstall Colkirk Little Barwick East Beckham Great Melton RAF Coltishall Brookville Ingham Corner Goose Green Gresham Brundall Outwell Holt Hillington Chapelfield Grove Ormesby St Michael Tivetshall St Margaret Sedgeford Clippesby Saxlingham Nethergate Brundish Langmere Thompson Lower Tasburgh Brampton Burgh St Margaret Workhouse Common Winterton-on-Sea Wereham Howe Barroway Drove Witton Colton Banham Waterheath Thursford Green Stradsett Ashwicken Gayton Thorpe Hunstanton Beeston West Somerton Thwaite St Mary Hilborough Primrose Corner Danemoor Green Bodney Thurne Great Walsingham Quidenham North Burlingham Briggate Colby Wash Dyke Fring West End Anchor Corner Caston Sneath Common Ormesby St Margaret Eccles on Sea Harpley Shotesham Thorpe End Rush Green West Raynham Ingworth South Green Long John's Hill Watlington Broome Street West Lexham East Wretham Blakeney Bellmount Cat's Common Dowe Hill Pedham East Somerton Field Dalling Great Hautbois Threxton Hill High Kelling Strumpshaw Shouldham South Raynham Crownthorpe Hardwick Bradenham Sporle Broomsthorpe Hickling Green Welney Intwood Barningham Green Tilney cum Islington Hawes' Green Fakenham Hales Street Brandon Creek Thorpe Row Baynard's Green Low Street Colby Corner Upgate Sparrow Green East Ruston Houghton St Giles Johnson Street Edgefield Street East Walton George Hill Kerdiston Penny's Green Newton Cromer Brandon Parva Thetford Hamrow Sprowston Pulham St Mary Sculthorpe Wroxham Crostwight Pockthorpe Castle Acre Broom Green Sloley Cantley Corner Ditchingham Marshland St James Suffield Briston Freethorpe Catfield Whitlingham Bawdeswell Dunton Runham Old Hunstanton Thurlton South Walsham Paston Green Pettywell Forncett End Boyland Common Northwold Sidestrand Stubbs Green Sea Palling New Hainford Deopham Great Fransham Holly End Warham Ashby St Mary Denton Crostwick North Wootton North Tuddenham Garboldisham Caudlesprings Anchor Street Hunworth Saddle Bow Witton South Runcton Gunthorpe St James Town Green Balsam Field Drury Square Long Row Costessey Marlingford West Poringland Great Cressingham Aylsham North End Attleborough Blo' Norton Brettenham Stow Bardolph Etling Green Helhoughton St John's Fen End Hempnall Green Little London Roughton Saxlingham Thorpe St Andrew Sharrington Coltishall Tottenhill Guilt Cross Chedgrave Northrepps Sandringham Gateley Shadwell Cucumber Corner Upwell Tharston Tungate Burnham Thorpe Wells-next-the-Sea Upper Stoke Yaxham Bedingham Corner Eaton Hempnall Lyngate Waterloo Bedingham Green Caistor St Edmund Great Hockham Stalland Common Morton Thelveton Mount Pleasant Haverscroft Street Ringstead Little Ellingham Black Carr Norton Hill Mill Street Scoulton North Lopham Wattlefield Edingthorpe Green Carleton Rode Walcott Hanworth Bunwell Bottom Forncett St Peter Little Massingham Ridlington Street Bressingham Common Billingford North Barsham Mulbarton Filby Brockdish Bushy Common Kimberley West Earlham Tunstead Saham Hills Browick Horsford Marham Anmer Scottow Whitwell Street Beeston St Lawrence Trimingham Tilney St Lawrence Wickmere Dereham Repps Cantley Middleton Raveningham Long Stratton Cangate Horningtoft Bull's Green Low Tharston Thorpland Park Common Bittering Salters Lode Ketteringham Kenninghall Heath Emneth Pockthorpe Wolferd Green Wiggenhall St Peter Larlingford Dunston Runham Hengrave Dilham Copy's Green Fairstead Gressenhall Loddon Houghton Lamas Great Bircham Fiddlers' Green West Barsham Earlham Rise Alpington Salhouse Wereham Row Letton Green Briningham Bradwell Griston South Creake Old Lakenham Newtown The Street Silvergate Broadflash Rushford Kirby Cane Hindolveston Frankfort Eccles Road Walpole St Andrew Broomholm Deopham Stalland Frogshall Tacolneston Haddiscoe Erpingham Kirby Row Ashmanhaugh Ditchingham Dam Scole Hethel Fustyweed West End Bramerton Stanhoe Upgate High Common Potter Heigham New Catton Crimplesham Blackmoor Row Stratton Strawless Broome Short Green North Creake St John's Highway Witton Bridge Toftrees Saham Toney Felbrigg Leziate Belton Low Common Rackheath Runcton Bottom Wighton Lyngate Trowse Millgate Puddledock Fundenhall Street Furze Green Little Dunham West Walton Westbrook Green Church Field Gas Hill Spooner Row Halvergate Antingham Smallworth Coston Low Common Wicken Green Village Gooderstone Felthorpe Ickburgh Nordelph Corner Aslacton Hethersett Waterloo The Lings Hoveton Cawston Hapton Toprow Workhouse Common West Beckham Thickthorn Hall Tattersett Narborough Three Holes Pockthorpe Titchwell Fodderstone Gap Gayton Fengate Beeston Regis Congham