Bus Advertising in West Caister

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Bus Marketing in West Caister

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in West Caister - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in West Caister - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in West Caister- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in West Caister - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover West Caister (Norfolk)

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Wendling Cantley Corner Harper's Green Snetterton Old Hunstanton High Green West Harling Shouldham Thorpe St John's Highway Whittington The Grove South Runcton Ashwicken Alderford The Heath Dilham Walcott Green Westbrook Green Swafield Swainsthorpe Bustard's Green Lower East Carleton Starston Field Dalling Low Common Yelverton Stubbs Green Great Moulton Nogdam End Weeting Silver Green Narborough Pockthorpe North Green Mileham Calthorpe Kenninghall Thornage Temple Bar Great Ellingham Shotesham Trowse Newton Burgh next Aylsham Swannington The Ling Lower Stow Bedon Southery Mill Street Ringland Bradenham Poringland Carleton St Peter Honing West Raynham Broom Green Town Green Walcot Green Rockland St Peter Wood Norton Muckleton Thorpe End Methwold Hythe Ickburgh Brewers Green Rollesby Bircham Newton Metton Crostwight West Winch Billingford Newtown Misery Corner Hyltons Crossways Thorpe St Andrew Hargate East Walton Whimpwell Green Old Hall Street Potter Heigham Thorpe Frankfort Rockland St Mary Bedingham Corner Wolterton Lower Tasburgh Lower Thurlton Thrigby Tivetshall St Mary Workhouse Common Bircham Tofts Mundham Gateley Bacton Beachamwell Little London Itteringham Darrow Green Aldeby Ranworth Worstead Bawdeswell Horsford Runham Vauxhall Broome Hopton on Sea Langley Street Runham Heggatt Street Dickleburgh Moor Watton St James' End Necton Holme next the Sea RAF Coltishall Illington Baynard's Green Lenwade East Winch Little London Crossdale Street Daffy Green Hellington Beckett End Sidestrand South End Three Holes Horstead Wiggenhall St Mary the Virgin Mile Cross West Bilney Colney Tyegate Green Mattishall Burgh Brampton Tungate Thurne Griston Bodham Limpenhoe Shepherd's Port Dowe Hill Marsham Smallworth Orange Row Badersfield Wicken Green Village Cawston Ormesby St Margaret North Walsham Reedham Gresham Hardwick Earsham Tilney All Saints Aldborough Anchor Corner Stalham Green New Rackheath Great Dunham Spooner Row Briston Edingthorpe Green Wolferd Green Haveringland Middle Harling East Lexham Burnham Overy Staithe Roudham Castle Rising Swanton Abbott Wood Dalling Framingham Pigot Bull's Green Limpenhoe Hill Ashill Scole Emorsgate South Green Anchor Street Barton Turf Lower Bodham New Costessey South Burlingham Low Street Hempstead Whitwell Foxhole Leziate West Somerton Roydon South Walsham Hellington Corner The Lings Ivy Todd Plaw Field Little Fransham Guestwick Green Waxham Old Brigg Hethersett Burnham Norton Meeting House Hill Broomholm Sco Ruston Eaton New Catton Hevingham Saham Waite Roughton Saxthorpe Sparrow Green Stanford Morley St Peter Ten Mile Bank Woodrising Eccles Road Dockeney Crabgate Wimbotsham Low Tharston Nordelph Moorgate Little Marsh Fundenhall Runhall Hainford Brinton Thorpland Stratton St Michael Hanworth Freethorpe Salters Lode Skeyton Corner Colby The Arms Burgh Common East Bilney Gas Hill Lower Gresham Bird's Corner Clippings Green Foxley Clippesby Crane's Corner Fiddler's Green Mattishall Upper Brandon Parva Fundenhall Street East Carleton Forncett End Fersfield Pound Corner Weasenham St Peter Salle Yaxham Burnham Overy Town Hethel Lundy Green Sandringham Marlingford Weston Green Spa Common Thurlton Links Cantley Horningtoft Breckles Blofield Heath Toftrees Kidd's Moor Fen Street Glandford Burnham Market Pollard Street Waterloo Panxworth Upgate Newgate Thornham Kimberley Tottenhill Jordan Green Shadwell Walpole St Andrew Great Yarmouth Blackborough End Setchey Cockthorpe Great Massingham Ingham Corner Low Common Stow Bedon Smallburgh Tittleshall South Lopham The Drove Ormesby St Michael Southwood Croxton Short Green Little Walsingham Catfield Lordsbridge Caudlesprings Knapton North Lopham Castle Acre Larling Flordon Grimston Buxton Wiveton Cordwell Broome Street Colby Corner Hedenham Little London South Green Tottington Heartsease Great Ryburgh Horsham St Faith Syderstone Gayton Thorpe Thorpe Marriott Woodton Beckhithe Longham Crownthorpe Hassingham Attlebridge Threehammer Common Harpley Saxlingham Green Booton Runcton Holme Low Common Claxton West Lynn Reymerston Ingleborough Crowgate Street Hickling Heath East Wretham Redenhall Brakefield Green Houghton St Giles Long John's Hill Fen Street Matlaske Quidenham Langmere Queen's Hills Ingham Whinburgh Kenninghall Heath North Burlingham Hoveton Antingham Saham Toney Heacham Bawburgh Hill Stonebridge Gaywood Marham Burgh Castle Belton Dereham Filby Thurlton Hales Street East Rudham Taverham Mundham Common Thorpe Hamlet Richmond Hill Whissonsett Ditchingham Dam Thorpe Marriot Dickleburgh Gasthorpe Spixworth Weasenham All Saints Scarning North Barningham Roydon Thunder Hill Northall Green West Lexham Overstrand Easthaugh Lynford Thursford Bellmount Northwold Baconsthorpe Earlham Rise Carbrooke Congham Burlingham Green Ellingham The Green Anmer Felbrigg Eau Brink North Wootton Ludham Keswick West End Edgefield Street Bradwell Suffield Salthouse Lingwood Lessingham Fersfield Common Burgh Stubbs Shelfanger South Pickenham Sloley Little Hale West Tofts Cobholm Island Foundry Corner Larlingford Ashby St Mary Bagthorpe Litcham Little London Kirby Bedon Blakeney Upper Sheringham Thorpe Row St Olaves Piccadilly Corner Hales Horsey Corner Brancaster Flaxlands Tharston Upgate Street Edgefield Gaultree Catton Grove Puddledock Old Buckenham Mill Hill Bow Street Aslacton Raveningham Heydon Bastwick Great Green Sisland Witton Bridge Snetterton Heath Tuttington West Walton Freeland Corner Brookville Upwell Barningham Green Cobbler's Green Deopham How Hill West End Stody Podmore Southgate Loddon Postwick Pockthorpe Bramerton Tilney cum Islington Mustard Hyrn Little Dunham Red Pits Maypole Green Plumstead Holkham Sharrington Great Witchingham Keswick Shipdham Methwold Briningham Newport Pulham St Mary Bintree East Tuddenham Tibenham Hickling Oxwick Holly End Heckingham Reepham West Newton Fair Green Stoke Holy Cross Deopham Green Highoak South Lynn Titchwell Winfarthing Baconsthorpe Shouldham Paston Balsam Field Halvergate 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Pickenham Edingthorpe Burston Chequers Corner Newtown Church Field Hockwold cum Wilton Thwaite St Mary Wellingham Brandiston Honingham Boughton Lyng Easthaugh Thelveton Lower Easton Suspension Bridge Alburgh Street Acle Thorpe Abbotts Gorleston-on-Sea Foulden Burnham Deepdale Blackwater Pristow Green Warham Damgate Sporle Merton Dunburgh Fustyweed Cranworth Oulton Street Drabblegate Saddle Bow North Barsham Erpingham Howe Outwell Wilby Foulsham Eastmoor Hingham Morningthorpe Pudding Norton Long Row Cockley Cley Walton Highway Woodbastwick Little Ellingham Crostwick Wymondham Ragmere Wheatacre Itteringham Common Threxton Hill Upper Street Topcroft Street Bessingham Gayton Scottow Mundford Redcastle Furze Swaffham Guist Emneth Hungate Little Melton Loddon Ingloss Cley next the Sea Hamrow Woodgate Cangate Little London Great Barwick Bush Estate Hunstanton Kirby Green Newgate Corner Sparham Banningham Hackford Repps Diss Fordham Wereham Pott Row Langham Caister-on-Sea Stanhoe Whitwell Street Upper Street Ovington Wroxham Sheringham Colegate End Tacolneston Guestwick Scole Common West Rudham Houghton White Horse Common Blackmoor Row Gressenhall Suffield Park Lyng Great Hautbois Stanfield Norton Corner Beeston St Lawrence Ingoldisthorpe Barford Cargate Common Great Green Waterloo Johnson Street Brisley Southrepps Bushy Common Garlic Street High Common Shimpling Great Snoring Runcton Bottom Great Melton Morley St Botolph Stiffkey Egmere Sheringwood Hilgay Geldeston Pedham Hunworth Calthorpe Street Boyces Bridge North Tuddenham Hockering Aylmerton Cake Street Worthing Colton Hempstead Browick Croxton Hawes' Green West Caister Welney Lower Street Rockland All Saints West Dereham Wood Street Crimplesham Fritton Great Fransham Bittering East Runton Little Green Felthorpe King's Lynn Ridlington Weybourne Three Cocked Hat Dunton Patch Newton Tyby Little Cressingham Caistor St Edmund Tatterford Besthorpe Stradsett Potthorpe Hockering Heath Shropham North Elmham Hellesdon Barton Bendish Brockdish Themelthorpe Tasburgh South Creake Fring Little Barningham Northacre Drymere Manson Green South Wootton Downham Morston Bunwell Hill Intwood Ingworth Frenze Low Common Old Beetley Kirby Row Mill Common Witton Wacton Common Fincham Rushford Sutton Rushall Colkirk Upgate New Hainford Pettywell Grub Street Coltishall North Denes Swanton Novers Waterheath Gimingham George Hill Terrington St Clement Burgh St Peter Suton Broadmoor Stalland Common Park Common Wreningham Hardley Street Old Lakenham Little Barwick Sculthorpe Wiggenhall St Peter Weston Longville Wighton Walcott Haverscroft Street Alpington Boyland Common Wilney Green Southtown Beetley Coslany Brandon Creek Florence Walk Silfield The Banks Westwick Highgate Eccles on Sea Denver Cess Little Massingham Bexfield Foundry Hill Pottergate Street Norton Subcourse Toprow Hemblington Corner Sparhamhill Happisburgh Common Chedgrave Goose Green St John's Fen End Gillingham Dersingham East Ruston Haddiscoe Walpole Highway Hindringham Butcher's Common Tuckswood Holt Hoe Holme Hale Great Plumstead Forncett St Peter St James Runham Primrose Green Nordelph Corner Hemsby Ridlington Street Westgate Sneath Common Skeyton Bergh Apton Gooderstone Chapelfield Grove North Lynn Etling Green Oulton Garvestone Hempnall Green Black Carr Happisburgh Attleborough North Runcton Hempnall Bridgham Sidestock Nethergate Wolferton Tilney High End Forncett St Mary Primrose Corner Pentney Thursford Green Coston Lyngate Stow Bridge Sprowston Wiggenhall St Mary Magdalen Paradise Southgate Hickling Green Buckenham Little Plumstead Pockthorpe Collett's Br Bracon Ash Silvergate Pulham Market Scoulton Lot's Bridge Fulmodeston Deopham Stalland Blickling Lower Street Pockthorpe Road Green Frans Green Alburgh Narrowgate Corner Bexwell Easton Corpusty Fiddlers' Green Waterloo South Acre Shingham Bodney Great Walsingham Fakenham Hilborough Walton Warren Caston Kirstead Green Peaseland Green Docking Cliftonville South Green Thurning Wells-next-the-Sea Helhoughton Aylsham Thickthorn Hall Stalham Snettisham Neaton Kelling Pooley Street Westfield Garboldisham Feltwell Salhouse Mautby Craymere Beck West End Fritton Harleston Watlington Brooke Marshland St James Hillington Tunstall Mill Green Stibbard Tivetshall St Margaret Pennygate Brumstead Felmingham Hengrave Blackwater Greensgate Ketteringham New Holkham Cucumber Corner Thompson Eaton Rise Hungry Hill Wicklewood Morton Cringleford Bowthorpe Saxlingham Seething Southburgh Upton Green The Street Wattlefield Carleton Rode Shepherds' Gate Lushbush Binham Wacton Beighton Bunwell East Somerton