Bus Advertising in Caldbergh

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Bus Marketing in Caldbergh

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Caldbergh - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Caldbergh - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Caldbergh- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Caldbergh - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Caldbergh (North Yorkshire)

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Hill Lingdale Cold Kirby Bainbridge Farnham Pinchinthorpe Nappa North Rigton Rowden Great Ouseburn Winsley Ingleby Arncliffe Flaxby Carlton in Cleveland Everley Eggborough Falsgrave Scriven Foss Islands Crambe Kepwick Keld Houses Nidd Bishopton Scalby Carlton Miniott Marton-le-Moor Daw Cross Ellingstring Overton Cobby Syke Northstead Osbaldwick Thornton-le-Beans Nether Poppleton South Milford Caldbergh Bedlam High Leven Gauber Horse Close Bagby Grange Duggleby Knavesmire Burtersett Ladies Riggs Nun Monkton Brackenthwaite Towton East Common Hensall Hunmanby Gap Carlton Greygarth High Kilburn Northallerton Marske-by-the-Sea Gerrick Staveley East Knapton Elvington Maunby Risplith High Harrogate Old Byland Thimbleby Branton Green Whaw Monk Fryston Seamer Sneatonthorpe Fewston Thornton Rust Braidley Keld Seaves New Earswick East Rounton Westhouse Low Hawsker Dalby Airton Embsay Ruswarp Yatts The Groves Bellerby Great Busby Kirk Hammerton Stillingfleet Deighton Rotherford Harrogate Selby 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Liverton Winterburn Little Habton Beckwithshaw Danby Botton Austwick Greystonegill Colton Little Hutton Upper Poppleton Harome Burdale Sawley Little Marfit Head Hampsthwaite Grimston Danby Wiganthorpe Eskdaleside Hut Green Youlton Mill Fields Great Edstone Burton in Lonsdale Westerdale Scrayingham Stape Glaisdale Murton Grange Fulford Osmotherley High Stakesby Morton-on-Swale Garriston Wath Bedale Langcliffe Nosterfield Heyshaw Hellifield Green East Barnby Silpho Copgrove Yearsley West Stonesdale Hutton Village Barrowby Suffield South Stainley Beamsley Borrowby Arrathorne Padside Litton Studley Roger Warthill Newsham Broom Hill Bossall Copt Hewick Pannal Naburn Long Preston Bendgate Tollerton Sutton Newport Rudby Butterwick Marton-in-the-Forest Over Silton Pannal Ash Eppleby Swainby Little Broughton Thoresby Brokes East Marton Brearton Crackpot Rookwith Street Hutton Sessay Newbiggin East Newton Upper Settle Sutton Howgrave Nesfield Middleton Kearby Low Mill Wigginton Upper Helmsley Tancred Langdale End Pockley Flasby Carlton Husthwaite Beck Hole Dovenanter High Bentham Hovingham Hutton Bonville Roxby Wykeham Easby Crosby Court Eldmire Faceby Plumpton Rocks Holme Green End Cridling Stubbs Tunstall Weeton Pateley Bridge Exelby Bramley Head Balk Langton Greystone Cargo Fleet Warthermarske Staupes Thorpe Fell View Langbaurgh Liverton Mines Drax Broxa West Layton Kelfield Little Crakehall Norby New Thirsk Farlington Cropton Long Ashes Little Ribston Azerley West Witton Woodhall North Kilvington Great Broughton Low Swinton Mickleby Whitwell-on-the-Hill Easingwold Edgehill Sandsend Uckerby Blazefield Heslington Cliffe Common Woodthorpe Hackforth Enterpen Skelton Boosbeck West Marton Middlecave Slapewath West Bolton Dunkeswick New Houses Picton West Dyke Weaponness Esk Valley Barton Hill Low Snaygill Kirby Misperton Gateforth Darley Head Saltergate Sutton-in-Craven Acomb West Haddlesey Pallister Routster Thorpe Willoughby Kellingley Folkton Normanby Eryholme Carlton Rainton Harton Howsham Brough with St Giles Marton Killerby Melmerby Washfold Appleton-le-Moors Helperthorpe Moor End Field Farnhill Kildwick Silver Hill West Appleton Low Field Spaunton Braythorn Scotch Corner Aldborough Hetton Filey Aislaby Raikes Newlands Willerby Thirsk Rillington Broughton Carleton-in-Craven Ripon Primrose Valley Westow Rosedale Abbey Little Heck Thornton Steward Lawkland Crowdon Lindley Gristhorpe Flixton Ings Egton Rawcliffe Helperby Lawkland Green Scarthingwell Danby Wiske Swincliffe Dry Gill West End Hudswell Forest Lane Head Camblesforth Stackhouse Flaxton Kettlesing Arkendale Carlton Westfield Hanlith New Brotton Norton-le-Clay University Threapland Feizor Leeming Ulshaw Conistone Dunnington Gilling East Healaugh Foxup Lovesome Hill Barkston Ash Barlow Thruscross Iburndale Stainton Wheatcroft Ilton Ringbeck Hemingbrough High Entercommon Commondale Low Garth Danby Head Marsett Appersett Gunnerside Holme Green Great Smeaton Eldroth Hipswell Kirkby Snainton 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Great Ayton Fishburn Park Thorpe Wood Market Place Hornby Aislaby Temple Hirst Tang Hall Camp Close Myton Hall Wombleton Ainthorpe Chapel Hill Halton West Cotterdale Raw West Barnby Prospect Mount Osgodby Well Barton Askwith South Cliff Long Drax South Holme East Appleton Boltby Burythorpe Boroughbridge Lealholm Side Walkerville Birstwith Fangdale Beck Thornton Watlass Middlesbrough Hunsingore New Scriven High Fremington Scagglethorpe Spring Gardens Low Green Newton-on-Ouse Langthorpe Crossgates Flixton Ainderby Steeple Slingsby Patrick Brompton Swainby Ryther Threshfield Anchorage Hill Castley Preston-under-Scar Newthorpe Thorlby Aldfield Margrove Park Yearby Nappa Scar High Shaw Throxenby Ulleskelf Galphay Marton Thornton-le-Moor Crakehill Tadcaster East Loftus Stalling Busk West Knapton Port Mulgrave Brompton-on-Swale Burnside Middleton Tyas Dawker Hill Grantley Hall Skelton Green Church Fenton High Farnhill North Stainley Stanwick-St-John Felixkirk North Skelton Oakdale Swinton 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Beckermonds Crathorne Lind Head Shawfield Head Loftus Potto Grinton Birkin Battersby Oxton West Tanfield Wayside Terrace Levisham Beckwith Stocks Green Warrenby Clementhorpe Low Ellington Burton Salmon Worton Moorsholm Darnholm Helwith Sicklinghall Appleton-le-Street Kirkleatham Belford Scampston Swinithwaite Glaisdale Side Summerbridge Raithwaite Thorgill Middlesmoor Great Langton Brompton-by-Sawdon Ryton Welburn Boulton Crofts Coldpool Hutton Rudby Newbridge Howe Cleasby Keasden Bolton Bridge Ellerton-on-Swale Mearbeck Ellerburn Snape Longscales Sheepcote Hill Haxby Hambleton Bland Hill Little Stainforth Moke Hill Saltburn-by-the-Sea Ormesby Bilton in Ainsty East Heslerton Wilton Huntington Askham Bryan Dishforth Old Thirsk Melmerby Skeeby Yedingham Bordley Mickley Clint Linthorpe Ingleby Cross Leake Church Houses Dacre Marske California Scruton Foxholes Hole Bottom Leathley Goathland Langthorne Brown Bank Arkle Town North Moor Newholm Wheldrake Busby Stoop Lofthouse Littlebeck West End Newland Rathmell Carlin How Otterburn Stean East Witton Burn Bridge Walden Stubbs Norton-on-Derwent Scosthrop Sand Hutton Pickering Newton Egton Bridge Settle Kirkham Scorton Littlethorpe Clapham Keldholme New Town Green Close Bank Newton Broughton Thorns Green Huby Skinningrove Wescoe Hill Barden Moor Monkton Moor Killinghall Low Fremington Wighill Middle Town Darley Blubberhouses Gayles Bishop Monkton Lower Westhouse Sandhutton Coulby Newham Scotton Harwood Dale Bilbrough Bickerton The Holme Middleham Skipton-on-Swale Dunsley Cross Hills Wigglesworth South Otterington Winksley Deighton Kirkbridge Skelton Asenby Kirby Wiske Kirkbymoorside High Stittenham Yarm West Ayton Applegarth Upsall West Rounton High Birstwith Ellerby Hillam Cattal Skelton on Ure Hardgate Tunstall Thormanby Carr End Sheriff Hutton Ickornshaw Wormald Green Coniston Cold Kettleness Aldbrough St John Beadlam High Bradley Stillington Upper Dunsforth Whashton Kirklevington Old Wennington North Lees Leppington Great Crakehall Little Studley Hartoft End Near Hardcastle Moxby Low Harrogate Reighton Fleets Hurst Skelton Coneythorpe West End Berwick Hills Junction Grewelthorpe Low Marishes Kiplin Bolton Percy Healey Staintondale Thornton-le-Street Cray Thorpefield Scaur Head Thorpe Underwood Ugglebarnby Low Bradley Kirklington Myton-on-Swale Marton Grove Newby Cote Ure Bank Butterwick Stainforth Wilsill Hunton Ugthorpe Wharfe Kettlewell Newsham Scotton Wintringham Tollesby Bouthwaite Nunthorpe High Hawsker Norton Conyers Saltergate Hill Clifton Hutton Buscel Oulston Cockayne Nunwick Acaster Malbis Crambeck Weston Saxton Crimple Allerston Hartlington Little Fencote Castle Park Hambleton Ingleby Barwick Waithwith Cross Lanes Langbar Brookfield Fearby Toulston York Drebley Salton Easterside Cowbar Upleatham Beechwood Goldsborough Kellington Whinney Banks Masongill Melsonby Kettlesing Bottom Normanby Ashfold Side Sawdon Settrington Knox Primrose Hill Streetlam Layerthorpe Swarcliffe Marrick Newton Mulgrave Gayle Thorpe Green Horton in Ribblesdale Cawthorne Hurgill Glusburn Green Cowling Aske Woodhall Bishopthorpe Kirby Hill Smelthouses Northwood Close Bell Busk Lazenby Linton Stainsacre New Marske Easby Whitwell Bagby Teesville Low Laithe East Scrafton West End Rievaulx Hubberholme Calton Storiths Lastingham Kilton East Cowton Starbotton Ozendyke Wydra Wharram le Street Padside Green Clifton Raskelf Dacre Banks Clifton Moor Bilton Cononley Foredale Lady Edith's Stanghow Clints Swinton High Swinton Wharram Percy Lease Rigg Leavening Little Ayton Whitewall Corner Rockwood West Lutton Old Malton Bullamoor Little Smeaton St Nicholas Cliff Alne Potter Brompton Markington North Cowton Town Head Hunmanby Dormanstown Newton Kyme Skipwith Ebberston Girsby Arncliffe Lane Ends Sinnington Scalby Mills Ingerthorpe Key Green Tanton Great Thirkleby Oldstead Buttercrambe Gill Chapel Haddlesey Hawes Hemlington Burton Leonard Weaverthorpe Milby Tang Baldersby St James Goulton Menethorpe Cracoe Smallways Hessay Bridge Hewick Newby Wiske Old Saltburn Brackenbottom Jack Hill East Harlsey West Scrafton Pickhill Askham Richard Catterick Garrison Winton Firby Hutton-le-Hole Dalton Airy Hill Sessay Sexhow Sherburn in Elmet Beal Kennythorpe Brafferton Whitley Timble Brompton Cawton Leyburn Chapel-le-Dale Thorganby Gale Normanby Downholme Acaster Selby Lackenby Sutton-on-the-Forest Ruston Shaw Mills Burnsall Lealholm Walshford Richmond Satron Middlethorpe Roecliffe Gate Helmsley Westfield Park Sedbusk Beningbrough Little Fenton Sleights Lythe Crayke Welburn Hambleton Whitley Thorpe Nether Silton Malton Fawdington Battersby Junction Thixendale Bondgate Whitley Bridge Water End Cowling Gammersgill Ripley Ravenscar Balne Forcett Barlby Stokesley South Kilvington Street Houses Aire View Lockton North Otterington Hesley Escrick High Grantley Appletreewick Towthorpe Booze Stone Head Speeton Breckenbrough Wrelton Houlsyke Bolton-on-Swale New Park Cononley Woodside Redcar Kirkby Fleetham Thorganby Cross Lanes Alne Station Hebden Moor End North Deighton Ouse Acres Stonegate Dringhouses Fewston Bents Crockey Hill Kirby Sigston Low Grantley Thirn Hutton Conyers Low Worsall Moor Monkton Thornborough Stonegrave Staithes Fairburn Fountains Abbey Whorlton West Lilling Brawby North Grimston Spacey Houses Shipton Coverham Gargrave Newby Thornton Heathfield Goldsborough Oughtershaw Calcutt Brambles Farm Castlelevington Hunmanby Moor Cliffe Byland Abbey Brotherton Castleton Ivelet Skewsby Walden Charlcot Harlow Carr Low Dalby Ribblehead Dalton-on-Tees Thornton-in-Craven East Lutton Blades Little Langton Thornton-le-Dale Heworth Malham Cross Holme Woodlands Great Fencote Dunsdale Eavestone Bishop Thornton Rylstone Burniston Bewerley Flawith Mewith Head Gateforth Park Ganthorpe West Cliff Coneysthorpe Theakston Lowna Irton Steeton Harmby Catterick Bridge Wass Spring End Park End Gillamoor Finghall Romanby Ingmanthorpe Ingleby Greenhow Ingleton Little Sessay