Bus Advertising in Great Edstone

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Bus Marketing in Great Edstone

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Great Edstone - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Great Edstone - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Great Edstone- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Great Edstone - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Great Edstone (North Yorkshire)

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Sawdon Whitby Harrogate East Newton Eavestone Grewelthorpe West Lutton Scosthrop Applegarth Ilton Leathley Stirton Gauber Sneatonthorpe Holly Hill Low Marishes Feetham Grantley Hall Hackforth Leavening Hornby Bainbridge Guisborough Wharram le Street Sandsend Masongill Pateley Bridge Kellington Beningbrough Sinnington Middle Skyreholme Greatwood Glaisdale Side Scalby Mills Great Ouseburn Prospect Mount Elslack Kirkby Mills Beamsley Toulston Selly Hill Littlebeck Eston High Birstwith Ouse Acres Stainsacre Colton Lane End Stearsby Leighton Sedbusk Exelby Settle Gerrick Norton Conyers Swarcliffe Healaugh Booze Newby Heslington Leake Hopperton Yatts Lebberston Little Fencote Starbotton Thornton-le-Dale Beckwith Heathfield Moulton Leppington Castleton Birkin Crackpot Hartoft End Filey Greenhow Mowthorpe Barton Thornton-le-Street Osbaldwick High Worsall Raygill Cropton East Rounton Thorganby Gale Cowling Hudswell Upper Poppleton Scotton Pinchinthorpe Scarthingwell Acklam Crowdon Barden Morton-on-Swale Lockton Huntington Little Stainforth Catton Thoraldby Catterick Bridge California Bishop Monkton Foss Islands Nosterfield Picton Angram Scrayingham Skipton-on-Swale Saltburn-by-the-Sea Airton Junction West Layton Sawley Brackenthwaite Woodthorpe Seamer Ingleby Barwick Dovenanter Thornthwaite High Grantley Hutton-le-Hole Birdforth East Hauxwell Agglethorpe Linton-on-Ouse Calcutt Green Hammerton Ickornshaw Saltergate Hill Helm Hutton Bonville Halton East Cowthorpe Lofthouse Old Saltburn Newton Thornton-le-Beans West End Myton-on-Swale Winterburn Wormald Green Plumpton Rocks Hunmanby Moor Dallow Cross Holme Harmby Woodlands Yearsley Heworth North Moor Wilton Newthorpe Braythorn Rillington Newby Robin Hood's Bay Kirkby Wharfe Pannal Ash Belford Kearton Helperby Old Bilton Wheatcroft Kirby Hill Cotterdale Monk Fryston Knaresborough Beckermonds Moxby Port Mulgrave Towton Forest Moor Little Broughton Old Wennington Bolton Percy Sand Hutton Gammersgill West End Green End Thoralby Dunkeswick Pannal Skelton Old Byland Over Dinsdale Ellerton-on-Swale Colburn Muscoates Middlesmoor West Scrafton Sowerby Thornaby-on-Tees Wilton Village Stainburn Carlton Huttons Ambo Levisham Kepwick Scorton Coatham Chapel Hill Oatlands East Harlsey Easby The Groves Crakehill Ozendyke Yedingham Newton Kyme Walden Jennyfield Helwith Bridge Allerston Goldsborough Boosbeck Falsgrave Aldborough High Leven Otterburn Aske Newby Kellingley Clints Low Swinton South Duffield East Witton Timble Ryton Spring Gardens Myton Hall Park Pallister Bilton in Ainsty Forest Lane Head Ellerbeck Leeming High Stakesby West Appleton Nunwick Hartwith South Holme Goldsborough High Swinton Ugthorpe Scampston Langcliffe Primrose Valley Little Smeaton Kirkbridge Clapham Hazlewood Flaxton Tholthorpe Fewston Bents West End Hole Bottom Drebley Long Ashes Cawton New Scriven Hawsker Little Ouseburn Goathland Ulleskelf Thorntree Cross Lanes Sandhutton Thwaite Wighill Cleasby Lower Westhouse Oaktree Hill Flasby Carperby Threshfield Hartlington West Ayton Masham Langbaurgh South Bank Great Fencote Easby Danby Botton Sessay Killerby Bilbrough Crathorne Uckerby Cononley Linton Lind Head South Cliff Healey Low Fremington High Eggborough Roundhill Village Spennithorne West Dyke Long Marston Hambleton Brawith Cockayne Killinghall Moor New Houses Nunnington Danby Head Moor Monkton Wykeham Gatenby Brokes New Brotton Everley Long Preston Garriston Colton Ripon Coniston Cold Lund Stanwick-St-John Woodhall High Bentham Askham Bryan Castlelevington Lealholm Side Worton Stillington Countersett Padside Green Lingerfield Coulton Dacre Norby Newsham Hutton Gate Tancred Foredale Tockwith Flixton West Tanfield Rockwood Swinton Little Langton Low Whita Murton Grange Street Houses Crambeck Birstwith Ganthorpe Westfield Theakston Silpho Bishopton Starbeck Monk End Loftus Kelfield Grosmont Coneythorpe Caldwell Warthill Lady Edith's Hawkswick Cargo Fleet Helwith Escrick Throxenby Glusburn Green Studley Royal Bland Hill Mill Hirst Coxwold Whenby Cridling Stubbs Wombleton Egton Bridge Enterpen East Scrafton Thorpe Wood Richmond Lealholm West End Helmsley Staveley Lane Ends Burnsall Hubberholme Langdale End Pockley Overton Clotherholme Low Green Bickerton Womersley Hessay Farlington Sneaton Eppleby Brookfield North Otterington Barlow Cray Low Grantley Nidd Hetton Sherburn in Elmet Lawkland Green Old Malton Mickley Whitley Bridge Cross Lanes Kiplin Woodhall Potto Wiganthorpe Middleton Tyas Silver Hill Smallways Preston-under-Scar Girsby New Skelton Bilton Haggs Catterick Menethorpe Runswick Bay Lazenby Towthorpe Anchorage Hill Walmgate Stray Sutton Grange Coulby Newham Holme Hemlington Normanby Cliffe Common Whitwell-on-the-Hill Greystone Smelthouses Middleton Quernhow Nether Poppleton Appletreewick Low Mill Newport Marton-le-Moor Newbridge Kettlesing Chop Gate Mill Fields Cobby Syke Gill Dawker Hill Welbury Northallerton Hurgill Minskip Great Crakehall Ribblehead Newby Wiske Barrowby Whitewall 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Primrose Hill Fewston East Common Upper Settle Sproxton Osmotherley Broughton West Witton Grafton Eryholme Osgodby Low Hutton Hackness Huby Great Ayton Calton Tadcaster Charltons Knapton Tunstall Ainderby Quernhow Willerby North Duffield Key Green Brompton-on-Swale Marton Reeth Irton Harlow Carr Hesley Thornton-le-Moor Esk Valley Maltby Kennythorpe Hartforth Buckden Cowesby Austwick Darnholm Borrowby Satron Sicklinghall Wayside Terrace Kirkby Foxton Boroughbridge Birdsall Newland Skelton Scaling Daw Cross East Ness Riccall Burtersett Thorpe Underwood Bridge Hewick Hutton Sessay Selside Edgehill Whitley Carlton Miniott Litton Sutton Bewerley Harton Knavesmire Healaugh Ladies Riggs Near Hardcastle West Haddlesey Wigginton Dunsley North Rigton Spacey Houses Lothersdale Hinderwell East Cowton Thirsk Church Houses Beal Aldbrough St John Deerstones Little Barugh Wistow Stocks Green Stone Head Swinithwaite Carlton Busby Stoop Askham Richard Baldersby Snainton West Marton Wilton High Ellington 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Kettleness York Redcar Kirkby Malzeard Low Bradley Hillam Fountains Abbey Simonstone Whashton Claxton Moorside Weaponness Bordley East Marton Little Studley Grove Hill Fleets Keld Glasshouses Hambleton Risplith Stean Westow Ivelet Pickhill Middleton-on-Leven Skelton Green Hawes Langthwaite Butterwick Fishburn Park Sheriff Hutton Scruton Stokesley Thornton Watlass Hardgate Foxholes Beadlam Summerbridge Great Heck Ingerthorpe Acaster Selby Galphay Cloughton Newlands Bilton Eldroth High Entercommon Firby Nun Appleton Little Ayton Little Ribston Little Fenton Glaisdale Urra Stonegate Milby Street Temple Hirst Great Broughton Mearbeck Aiskew Little Habton Balk Newbiggin Laverton West Park Oxton Briscoerigg Bagby Grange Woodlands Marrick West Bolton Fulford Ingleton Wapping Tollesby Swincliffe West Harlsey Threapland Airy Hill Beckwithshaw Blades East Barnby New Thirsk Marton-in-the-Forest Chapel-le-Dale Eastby Burniston New Park Ingmanthorpe Barrowcliff Bishopthorpe Burythorpe Gunnerside 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Wath Dry Gill Warsill Margrove Park Kirby Misperton Camblesforth Oakdale Great Busby Bedlam Sandbeck Well Haxby Hornby Lovesome Hill Deighton Carlton Husthwaite Mewith Head Hemingbrough Warlaby Osgodby Nawton Long Drax Acklam West End East Appleton Horton in Ribblesdale Burnt Yates The Holme Thoresby Burnside Butterwick Naburn Houlsyke Hutton Hang Newsham Chapel Haddlesey Newhay South Bank Wharram Percy Buttercrambe Grimston Brompton-by-Sawdon Kirkham High Skyreholme Suffield Spaunton Nunthorpe Skewsby Ferrensby Cold Cotes Borrage Green West Knapton Barton-le-Street Middlecave Battersby Burn Rookwith Skirethorns Copmanthorpe Ramsgill Allerton Mauleverer Linthorpe Middleham Greystonegill Sharow Studley Roger Knayton Beechwood East Heslerton Londonderry South Stainley Bagby Foston Carr End Hawnby New Earswick Shipton Staintondale Middlesbrough Boulton Crofts Scriven Birkby Hirst Courtney Weston Farnhill West Heslerton Brawby Summerscales Harlow Hill