Bus Advertising in Great Edstone

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Bus Marketing in Great Edstone

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Great Edstone - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Great Edstone - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Great Edstone- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Great Edstone - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Great Edstone (North Yorkshire)

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Great Ayton Little Crakehall Middlesbrough Speeton High Kilburn Burythorpe Crambeck Heathfield Woodthorpe Timble Folkton Layerthorpe Mickley Cundall West Heslerton Grove Hill Lowna Swetton Hutton Wandesley Asenby Hutton-le-Hole Stackhouse Beckwithshaw Thorpe Willoughby Amotherby Warrenby Wintringham Wharram le Street Swincliffe Tadcaster High Hawsker Fewston Bents Sheepcote Hill Low Fremington Stone Head Aysgarth Balne Lease Rigg Firby Yearsley Middleton Heights Ramsgill Hartwith West Ayton Pannal Ash South Cliff Port Mulgrave Hillam Westfield Sneaton Helwith Bridge Nunnington Gill Crowdon Cliffe Common Hebden Scawton Glusburn Sharow Cracoe Whitley Bridge Little Studley Ryther Baldersby Harwood Dale Kepwick Walshford Barton-le-Street Arrathorne Kirkbymoorside Gatenby Askwith Little Marfit Head Newby Cote Topcliffe Oatlands Stapleton Ellerburn Aldwark Barton Hill Markington Thorpe Barkston Ash Staintondale Farnley Farnhill Cargo Fleet Tanton Key Green Berwick Hills Great Fencote Grafton Ripley Howsham Hunton Chapel Haddlesey Ure Bank Towthorpe Eastby West Knapton West Layton Barlow Firby Low Entercommon Swinden Northallerton Shaw Mills East Lutton Ulleskelf Brown Bank Newsham Gayle Barton Arncliffe Barton-le-Willows Sutton-on-the-Forest Scaur Head Oakdale Cononley Hunmanby Stainton Moxby Skelton on Ure Bramley Head Burnsall Wistow Gillamoor Killinghall Shipton Thornthwaite Bordley New Houses Thornton-le-Moor Hemingbrough Willerby Bagby Leppington Conistone Clifton Moor Anchorage Hill Market Place Burton in Lonsdale Monk Fryston Holly Hill Richmond Colburn Ingleby Arncliffe Temple Hirst Cross Holme Wydra Ozendyke Countersett Cold Cotes Hampsthwaite Burdale Arkle Town Sutton Carlton Cononley Woodside Fawdington Marton-in-the-Forest Greystonegill Seave Green Upper Settle High Fremington Hackness Hilton Osgodby Keld Houses East Barnby Wigginton Dalton Stonegate Beadlam Busby Stoop Castleton Borrowby Little Skipwith Town Head Birkby South Holme West Lilling Long Drax Dry Gill Pateley Bridge Hawes Cockayne Reeth Flixton East Scrafton Great Thirkleby Morton-on-Swale Ebberston Clints Burnside Fewston Loftus Egton Bridge Burn Bridge Kirkby Fleetham Swinithwaite Foss Islands Ellingstring Whorlton Skelton Green Thornton in Lonsdale Tentergate Warthermarske Carlton East Loftus Welburn Goathland Carlton Miniott Swinton Acklam North Duffield Grangetown Newbridge Skipton-on-Swale Carlton Husthwaite Earswick Booze Bellerby South Milford Saltergate West Scrafton Kexby Stocks Green Howe Wensley Grewelthorpe Crakehill Ribblehead Tancred Hartforth Pockley Aldbrough St John West End Rookwith Darley Head Langthorpe Wass West Barnby Raygill Newby Ellerbeck Old Thirsk Walden Beamsley Coulby Newham Dacre Bickerton Whitley Thorpe Hutton Hang Sinnington Cross Lanes St Nicholas Cliff Middlecave Hornby Danby Head Bolton Abbey Saltburn-by-the-Sea Little Heck Sutton Grange Normanby Bedlam Minskip Hudswell Newhay Waithwith Horse Close Roecliffe Brookfield Marton Grove Hambleton West Ness Uckerby Brandsby Chop Gate Cloughton Newlands Park Haxby Moor Monkton Lealholm East Ness Ripon Farlington Street Houses Irton Skelton Cropton Hartlington Catterton Church Fenton Cold Kirby Hanlith Preston-under-Scar Byland Abbey Bondgate Briggswath High Harrogate Coxwold Coneysthorpe Saltergate Hill East Witton Littlebeck Langbaurgh Burneston Brafferton Low Whita Battersby Kirkby Mills West Haddlesey Appleton Roebuck High Swinton Barlby Marton Lindley Thorpe Underwood Copgrove Skeeby Potto Crayke Glasshouses Easby Nether Poppleton Lastingham Thorns Green Brawith Applegarth Middle Town Stockton on the Forest Hovingham Leeming Bar Thornton-in-Craven Chapel Fields Kettlesing Bottom West Cliff Foxup Little Smeaton Weston Downholme Clementhorpe Helperthorpe Yockenthwaite Kirby Misperton Great Crakehall East Hauxwell Westerdale Agglethorpe Guisborough Ryton Bishop Monkton Castlelevington Grosmont Thoresby Middle Skyreholme Long Ashes Plumpton Rocks Swineside Silver Hill Aislaby Ickornshaw Braidley Weeton Charlcot Low Row Gunnerside Kennythorpe Low Hutton Stainmoor Elvington Sneatonthorpe Acklam Stonegrave Sandsend Jennyfield Eldroth Old Byland Slingsby Great Smeaton Ugthorpe South Bank Sand Hutton Keld Selside Knapton Dunsley Hawnby Thornton Rust Clint Old Bilton Braythorn University Copmanthorpe Claxton Briscoerigg Oughtershaw Studley Roger Aiskew Cliffe Carleton-in-Craven Staithes Sessay Newton-on-Rawcliffe Cross Lanes Brotton Coneythorpe Biggin Pallister Storiths Settrington Lebberston Whaw Hutton Gate Moorside Clifton Grimston Primrose Valley Gargrave Great Barugh Ingleby Cross Low Bentham Wrelton South Kilvington West Burton Eryholme Aldfield Studley Royal Langcliffe Newton-on-Ouse Castle Bolton Nether Silton Constable Burton Thorganby Gale Stalling Busk Riccall Lofthouse Brackenbottom Easingwold Gilling East Bouthwaite Brawby Egton Allerston Oulston Fountains Abbey Kearby North Kilvington Gammersgill Nesfield Grimston Wilton Catton Ravenscar New Brotton 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Normanby Hardgate Thistle Hill Myton Hall Heathwaite Whitwell-on-the-Hill Greystone Aire View Spring End Beckwith High Hutton Easington Nun Monkton Knox Holme Wath Seaves Saxton Routster Westhouse Thoralby Fairburn Ainthorpe North Otterington Alne Station Broom Hill Horsehouse Street Middleton Esk Valley Norton Conyers East Newton Bedlam Tollerton Carlton Gayles Warthill New Thirsk Cridling Stubbs Wescoe Hill Junction Finghall Stean Strensall Butterwick Rossett Green Kirklington Shawfield Head Muston Kilnsey Naburn Kirkby Wharfe Flaxby Warsill Kellington East Heslerton Burnt Yates East Knapton South Duffield Terrington Wigglesworth Hutton Sessay Green End Fangdale Beck Raithwaite Scarthingwell Masham Newland Healaugh Summerscales Thornaby-on-Tees Upper Helmsley Glusburn Green Newton-le-Willows Teesville Huttons Ambo Normanby Kirby Hill High Bentham Middleton Low Green Healaugh West Lutton Iburndale Ellerton-on-Swale Well Hinderwell Aislaby Camp Close Appersett Tollesby Moke Hill 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Mulgrave Langton Grinton Hawkswick Gallows Hill Danby Great Broughton Newsham Marton Helm Clapham Green Little Broughton Colton Hambleton Sherburn in Elmet Brough with St Giles Newton Murton Sandybed Old Malton New Scriven Steeton West Harlsey Bainbridge Kilton Thorpe Rockwood New Marske Beechwood Newton under Roseberry Womersley Brearton Chapel Hill Rievaulx High Ellington Maunby Ferrensby Scalby Lazenby Sinderby Whenby Stanwick-St-John Marske-by-the-Sea Kirkby Malham Grassington Spennithorne Ainderby Steeple Bagby Grange Goldsborough Appleton-le-Street Osgodby Common The Groves Lind Head Boosbeck Bossall Skinningrove Exelby Hole Bottom South Bank Dunkeswick Baldersby St James Whashton Nunwick Hornby Threshfield Harlow Carr Stainsacre Blazefield Kettlewell Mewith Head Hackforth Chapel-le-Dale Galphay Kirby Hill Sexhow Dawker Hill Northstead Yatts Wykeham Thorpefield Sutton-under-Whitestonecliffe Barrowby Thorlby Muscoates Carperby Sutton-in-Craven Raw Darnholm Low Mowthorpe Over Silton Dormanstown Thirn Kelfield Birkin Spring Gardens West Park Cray Buttercrambe Dalton Deighton Flawith Scotch Corner Charltons Liverton Forest Lane Head Hartoft End Grantley Hall Norton-le-Clay Bolton Bridge North Deighton Little Ribston Old Wennington Hutton Rudby Borrage Green Lower Westhouse Thornton Watlass Birstwith Gollinglith Foot High Farnhill Sicklinghall Roxby Hazlewood Bridgehouse Gate Langbar High Stittenham Eppleby Thorganby Cubeck Feetham Leavening Woodlands Kiplin Pickering Padside Leeming Oxton Burton Salmon Snape Dallow Sutton Howgrave Azerley Bishopthorpe Youlton Aske Crosby Court Settle Meagill Brackenthwaite Smelthouses Brambles Farm Gauber Helperby Tame Bridge Netherby Kellingley West Tanfield Laverton Starbotton Butterwick Holtby Low Worsall Wykeham Hunsingore Kirk Deighton Skelton Rylstone Jack Hill Helmsley Fulford Oaktree Hill High Entercommon Bendgate Friars' Closes Low Mill Cotterdale Stainton Ivelet Nappa Scar Near Hardcastle Knaresborough Skutterskelfe West Appleton Fleets Runswick Bay Walkerville Ladies Riggs Binsoe Arkendale Potter Brompton Westow Winton Halton Gill Whixley Scalby Mills Fisher Green Skelton Nun Appleton Foredale Bulmer York Flixton Ings Brayton Escrick Hellifield Green Overton Stutton Marsett Woodale East Cowton Carlton Low Bradley Spacey Houses Angram Washfold Osmotherley Salton Nidd Thornton Steward Upper Poppleton Kearton Ringbeck West End Scosthrop Crambe Blades Wormald Green Filey Litton Fylingthorpe Lund Stanghow Stape Burtersett Copt Hewick Whitby Thornton Scaling Scagglethorpe Thorgill Beal Cowesby Snainton Sandhutton Wiganthorpe Melmerby Thrintoft Otterburn Everley Kirby Sigston Seamer Malton High Grantley Kirk Hammerton Bell Busk Broxa Studfold Little Ayton Kirkby Bishopton Thornborough Ellerby Breckenbrough West End Pinchinthorpe Carlton in Cleveland Moor End Field New Skelton Faceby Osbaldwick Wath Threapland Myton-on-Swale Lealholm Side Glaisdale Side Cayton Milby Pickhill Airy Hill Londonderry Rainton Swainby Ruswarp Cross Hills Cloughton Coverham Crockey Hill Farnham Eldmire Acaster Selby Raikes Winsley Wilton Ouse Acres Tunstall Little Stainforth Little Ouseburn Balk Darley Foston West End Dunsdale Camblesforth Kirklevington Great Ouseburn Sedbusk Newton Mulgrave North Skelton Oswaldkirk Sandbeck North Lees Burniston Starbeck West Witton Yearby Gateforth Park Boulton Crofts Lower Dunsforth Norton-on-Derwent Oldstead Sproxton Middleton Quernhow Brokes West Bolton Bullamoor Eavestone Over Dinsdale Carthorpe Woodhall Girsby North Ormesby Skyreholme Calton Rudby Barrowcliff Middleton-on-Leven Low Field High Bradley Roundhill Village Thimbleby High Leven West End Hutton Conyers Rowden Great Busby Stokesley Gristhorpe Wheatcroft Woodlands Dalton-on-Tees Beckermonds Moulton Leake Ugglebarnby Holme Green Kirkleatham Weaponness Boltby Theakston Reighton Winterburn Picton Woodhall Water End Borrowby Melsonby Branton Green Rosedale Abbey Little Sessay Denton Kirby Wiske Moorsholm Whitwell Green Close Welburn Airton Wayside Terrace Scruton Duggleby Stainburn Ravenseat Coniston Cold Carlin How Huntington Halton East Askrigg Kilburn Great Heck North Rigton Clapham Wapping Wilsill Moor End Patrick Brompton Sawdon Kildwick Beningbrough Burrill Glaisdale North Moor Raskelf New Park Walmgate Stray Langthwaite Dovenanter Low Garth Miry Hole Hunmanby Gap Ingmanthorpe Hubberholme Hawsker Cliffe Spaunton Margrove Park Little Hutton Acaster Malbis Coldpool Newton Kyme Hunmanby Moor Rotherford Streetlam Kirkbridge Seamer Newbiggin Lockton Throxenby Spofforth Cowling Hambleton Longscales Stillingfleet Harlow Hill Arkleside Newton Morrell Silpho Cleasby Bilton in Ainsty West Stonesdale Hetton High Birstwith Clotherholme Coatham Ampleforth Stapleton Deighton Scotton Great Langton Austwick Byram Padside Green East Ayton Northwood Close Greatwood Thirsk Walden Stubbs Appletreewick Kildale Murton Grange Thormanby Low Swinton Robin Hood's Bay Bedale Draughton Skirethorns Long Marston Norby Dalby Toulston Slapewath Staveley Upper Dunsforth Langdale End Green Hammerton Hutton Buscel Maltby Wharfe High Marishes Heslington Danby Wiske Appleton-le-Moors Skipwith Gate Helmsley Bilton Yedingham New Town Bewerley Birdforth Hutton Village Healey Harrogate Foxton Ganthorpe Simonstone South Otterington Long Preston Urra Cawthorne Whinney Banks Little Barugh Old Saltburn Sowerby Dacre Banks Huby Broughton Felixkirk New Earswick Drebley East Marton Hessay Bank Newton Moor Monkton Moor Wighill Warlaby Westfield Park Satron Tang Middlethorpe Hut Green Tockwith Whitewall Corner Carlesmoor Kettlesing Newby East Layton Redcar Low Marishes Risplith Monk End South Stainley Lingerfield Little Smeaton Little Fenton Hurgill Hopperton Thoraldby Blubberhouses Linton-on-Ouse Hampsthwaite Hollins Thornton-le-Street Middleham Swainby West Marton Swinton Kirk Smeaton Mill Fields Fadmoor Crathorne Sherburn Stirton Liverton Mines Lythe Linthorpe Catterick Garrison Scotton Coulton Forcett Gerrick Stainforth Kirkham Enterpen Nunthorpe Ashfold Side Linton Cowthorpe Towton Killinghall Moor Leathley Sheriff Hutton Upleatham Tang Hall Low Laithe Acomb Easby Newby Ingleton Greenhow East Harlsey West End Rathmell Feizor Lovesome Hill Mickleby Park End Fishburn Park Bilbrough Brompton Broughton Commondale Dringhouses Marton-le-Moor Muker High Stakesby Bridge Hewick North Grimston Hellifield Staupes Lane Ends Ilton North Cowton Scorton Skewsby Marton Littlethorpe Redmire Newthorpe Great Edstone Battersby Junction Huby Marrick Thruscross Stearsby Halton West Sleights Cawood Ingleby Greenhow Skipton East Common Boroughbridge Thorntree Wheldrake Cattal Hipswell Low Grantley Gateforth Newlands Greygarth Husthwaite Lackenby Melmerby Winksley Pannal Thornton-le-Beans Askham Richard Menethorpe Follifoot Manfield Keldholme Scackleton Forest Moor Rawcliffe Nosterfield Caldbergh West Rounton Rufforth Heworth High Shaw Nappa Angram Ingerthorpe Eston Ravensworth