Bus Advertising in Hinderwell

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Bus Marketing in Hinderwell

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hinderwell - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hinderwell - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hinderwell- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hinderwell - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Hinderwell (North Yorkshire)

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Kirkby Mills Rotherford Huby Garriston Norton-on-Derwent Lazenby Hambleton Thornton-le-Street Summerbridge West End Ganton Oaktree Hill Wensley Skipton-on-Swale Hutton Conyers Clifton Bewerley Caldwell Aiskew Upper Poppleton Duggleby Spring Gardens Yockenthwaite Middlecave Dishforth Kirby Wiske Linton-on-Ouse Bagby Grange West Park Holgate Sheepcote Hill Alne Station Sandybed Murton Sleights Towthorpe West Appleton Charlcot Farlington Dawker Hill Gristhorpe Redcar Sproxton Kearby Coulton Newton Morrell Middleton Carleton-in-Craven Streetlam Bulmer Stape Little Smeaton Burn Harome Airy Hill Goulton Amotherby Hutton Rudby Farnham Ilton Over Dinsdale Fadmoor Hutton Wandesley Arncliffe Byland Abbey Kiplin Newhay Littlebeck Eston Sowerby Kirby Knowle Guisborough High Hutton High Shaw Pickering Little Fencote Elvington Wheldrake Ellerbeck Mewith Head Hole Bottom Low Mill Cliffe Healey Greystonegill Staintondale Newland Kearby Town End Kilburn Gatenby Clifton Moor Foston Walden Stubbs Wapping Cross Hills Hellifield Warthill Sedbusk Airton California Conistone Staupes Simonstone Low Bradley North Lees Aysgarth Picton Berwick Hills Smelthouses Cloughton Newlands East Rounton Kirkby Malzeard Firby Silpho Grimston Biggin Birstwith Thoraldby Agglethorpe Walshford Hunsingore Youlton Ingleby Greenhow Warlaby Skyreholme Low Hawsker Stearsby Downholme Kirkby Fleetham Gilling East Woodhall Bramley Head Masongill Knavesmire Yarm Low Laithe Hirst Courtney Foxholes Sawley Fleets West End Grewelthorpe Long Drax Malton Beadlam Angram Hopperton Ravenscar Keld Wistow Lane Ends Low Field Middlethorpe Kirk Deighton Arkendale Barton-le-Street Drax Dallow Scosthrop Houlsyke Thorpe Fell View Irton Lastingham Monk End Kirby Sigston High Eggborough Langbaurgh Charltons Sutton Howgrave Stackhouse Stanghow Myton Hall Pateley Bridge Low Swinton West Heslerton West Knapton Marske West Layton Litton Moor End Bagby Brompton-by-Sawdon Melmerby Maltby Key Green Newport Calcutt Aldwark Norton Conyers Scaur Head Snainton Manfield Thistle Hill Harwood Dale Nunnington Ozendyke Leake Cowbar Danby Botton Nidd Kirby Hill Leppington Catterick Whitwell Sand Hutton Glaisdale Side Little Ayton Skewsby Selby Stillington Ingleby Arncliffe Ellerburn Green End Green Hammerton Hartlington Little Fenton Kirkham Settle Stapleton Marton Reighton Sands Wheatcroft Boosbeck Ugthorpe Oxton Barlow Braythorn Little Skipwith Moorside Farnhill Flasby West Rounton Leeming Burnsall Ribblehead Kellington Beckwith West Dyke Near Hardcastle The Holme Scampston Cold Kirby Oatlands Middlesmoor Clementhorpe Bedlam Middleton Heights Ampleforth Finghall Haxby Austwick Coneysthorpe Birkin Little Broughton Eldmire Newton Mulgrave Brookfield Reeth Bishopton Roxby Bridgehouse Gate Newby Wiske Appleton Roebuck Westerdale Whitewall Corner Nappa Scar Thormanby Ripon New Skelton Bullamoor Ringbeck High Leven Boroughbridge Yafforth Hambleton West Burton Pannal Tang Cowling Denton Flaxton Stainforth Allerston Kexby Skelton Knox Studley Royal Skelton Bellerby Padside Swincliffe Hemlington Balk Fishburn Park North Kilvington Bishop Thornton Church Fenton Booze Cubeck Theakston Easington Tunstall Applegarth Teesville Hardraw Muston Sawdon Butterwick Glusburn Low Whita Tanton North Deighton Langthwaite Routster Raithwaite Fewston Broxa Old Thirsk Danby Head Brough with St Giles Stean California Lind Head Hutton Bonville Fearby Cononley Woodside Hutton Hang York Littlethorpe Long Marston Kearton Hovingham Cowling Dalton Eshton Appletreewick Raygill Faceby Brawby Burnside Hutton Mulgrave Ouse Acres Warrenby Fylingthorpe Carperby South Bank Whaw Maunby Boulton Crofts West Haddlesey Bolton-on-Swale Hutton Gate Pickhill Brokes Park Bramelane Threshfield Cowthorpe Welburn West Lilling Boltby Borrage Green Moulton Catton Newby Silver Hill Filey Rathmell Marton Grove Mowthorpe Askwith West Ness Branton Green Foxup Dunsdale Street Houses Great Langton Wath Northstead Grangetown Lawkland Thorpe Caldbergh Brotherton Crimple Grafton Forcett Horse Close Uckerby Scalby Mills University Yearby Lothersdale Marton-in-the-Forest Selside Risplith Flaxby Oakdale Thornaby-on-Tees Hartwith Langdale End Layerthorpe Thornton Rust Middleton-on-Leven Carlton Husthwaite Little Sessay East Ayton Flixton Ings Bossall Cray Clint Colburn Feizor Balne Greenhow Wath Dringhouses North Grimston Linton Delves Little Ouseburn Stainton Hurgill Great Edstone Saltergate Bolton Abbey Storiths Carlton Brotton Burn Bridge Cowesby Deerstones Tholthorpe Wilton Village Helperby Camblesforth Lowna Sutton Grange Tancred Starbotton West Bolton Stockton on the Forest Beechwood Cross Lanes Burton in Lonsdale Roecliffe Huby Little Studley Wormald Green Clints Enterpen East Lutton Womersley Chapel-le-Dale Londonderry Nawton Marton Murton Grange Thixendale Liverton Mines Ainderby Quernhow Morton-on-Swale Crathorne East Hauxwell Fryton Whorlton Gammersgill Angram Langton Suffield Crakehill Fisher Green Whashton Swinton Appleton Wiske Skelton Alne Claxton Commondale Bishopthorpe The Groves Lingdale West Stonesdale Margrove Park Broom Hill Strensall Moor Monkton Harlow Hill Richmond Staithes Scagglethorpe Fangdale Beck Settrington Junction East Knapton Middleham Throxenby Riccall West Harlsey Primrose Valley Barton Hill Saltburn-by-the-Sea Belford Brawith Brown Bank Sexhow Wigglesworth Brompton Cockayne Brafferton Nunthorpe Ainthorpe Barrowby Staveley Aldborough Buttercrambe Helmsley Low Fremington Thruscross Fewston Bents Sicklinghall Hutton-le-Hole Thirlby Goldsborough Woodthorpe Beamsley Stone Head Lower Westhouse Gauber Askham Bryan Huntington Brambles Farm Northwood Close Aske Hut Green Ulleskelf Halton West Pallister Killinghall Easterside Castle Bolton South Milford Urra Ravensworth East Layton Seaves Glaisdale Barkston Ash Barrowcliff Temple Hirst Masham Bendgate Ganthorpe Asenby Sandhutton Rookwith Oldstead Market Place Little Langton Rosedale Abbey Cold Cotes Hardgate East Harlsey Wighill Sneatonthorpe Bridge Hewick 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Howsham Norton-le-Clay Seamer High Stakesby Glusburn Green Ellerton-on-Swale Normanby Threapland East Heslerton Ainderby Steeple Nunwick Sutton-under-Whitestonecliffe Naburn Coulby Newham Salton Danby Hawnby Saltergate Hill Hillam Ingleby Cross Great Ouseburn Osbaldwick Little Stainforth Sandsend Church Houses Tame Bridge Ulshaw Chapel Haddlesey Colsterdale Lackenby Crayke Bilton Knayton West Barnby Coniston Cold Lofthouse Birdsall Westhouse Hutton Sessay Newton Burneston Kilton Rufforth West Tanfield Hurst South Cliff Otterburn Newbiggin Stainburn Hunmanby Brompton-on-Swale Chop Gate Malham Arrathorne Cliffe Little Heck Dormanstown Greatwood East Appleton Helperthorpe New Earswick Hemingbrough Kettlesing Bottom Halton East Scrayingham Spaunton Lund Swetton Thornton-le-Clay Helm Burton Leonard Kildwick Laverton Castlelevington Ashfold Side Cobby Syke Dovenanter Huttons Ambo Nappa Langcliffe West End Ickornshaw High Skyreholme Glasshouses Holme Carlton in Cleveland Burniston Woodlands 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Smeaton Ingmanthorpe Catterick Garrison Rudby Ormesby Burton Salmon Bland Hill Leavening Killinghall Moor Heathfield Shipton Kirklevington Thoralby Waithwith Catterton Seamer Sherburn in Elmet Yedingham High Swinton Gunnerside Winterburn Westfield Park Westfield Ryther Goldsborough Carlton Toulston Girsby Thornton-le-Dale Copgrove Hornby Great Smeaton Briscoerigg Burdale Osgodby Stainsacre Briggswath Friars' Closes Gallows Hill Hanlith Marske-by-the-Sea Aislaby Bilton Haggs West End Cattal Pinchinthorpe Stalling Busk Whitley Stirton Northallerton Breckenbrough Minskip Ellingstring New Thirsk Muscoates Wharfe Seave Green Kepwick Levisham Grimston Marton-le-Moor Old Byland Satron Sutton-on-the-Forest Ingerthorpe Keldholme Marsett Brackenthwaite Thorganby North Ormesby Clifton Kirkby Thornton-le-Beans Newton-le-Willows Farnley Stapleton Osmotherley Melmerby Thornton-in-Craven Thorpe Green North Stainley Hesley High Worsall Lealholm Colton Staxton Whitley Bridge High Kilburn Low Hutton Normanby Wrelton Foredale Stanwick-St-John Acaster Selby Great Thirkleby Tockwith Spring End Hunmanby Moor Brayton Patrick Brompton Cargo Fleet Castley East Common Danby Wiske Osgodby Kirklington Langbar Newthorpe Hazlewood North Skelton Scarthingwell Leighton Swinton East Cowton Forest Moor Runswick Bay Burnt Yates High Bentham Yearsley Acomb West End Appleton-le-Moors Bedale Hunton Great Broughton Bilton in Ainsty Skipton Swinithwaite Newby Little Barugh Oswaldkirk Dunkeswick Wilsill Hudswell Thorns Green Coxwold Stillingfleet Eskdaleside Thorpe Willoughby New Town Cross Holme Brandsby Calton Countersett Studfold Rievaulx Tadcaster Exelby Newby Little Marfit Head Raikes Low Worsall West Ayton Lease Rigg Oulston Little Crakehall Rawcliffe Eldroth Askrigg Bainbridge Easby Newholm Thorpe Wood Cundall Bolton Percy Hetton Burtersett Anchorage Hill Egton Bridge Beckermonds Hawsker Ruswarp Marrick Sinnington Whixley South Otterington Cracoe Walkerville East Scrafton Carlin How Borrowby Sherburn Low Grantley Raskelf Beal Kirkby Overblow Sneaton Kirkbridge Ravenseat Bouthwaite Skirethorns Lovesome Hill Kirkbymoorside Hellifield Green Well Potto Winton Leathley Coatham Gayle Gerrick Flawith Smallways Shawfield Head Ivelet Upper Helmsley Crockey Hill Burrill Great Fencote Rylstone Hinderwell Woodlands Newsham Pannal Ash Goathland Folkton Rowden Felixkirk Loftus Dacre Banks Acklam Carlton Miniott Nun Monkton Copmanthorpe Low Ellington Cliffe Common Crackpot Bedlam West Scrafton St Nicholas Cliff New Marske Crowdon Everley Broughton Sharow Thirsk Horton in Ribblesdale Wydra Askham Richard Thimbleby North Moor Clotherholme Darley Town Head Clapham Green Weeton Old Malton Thornthwaite Raw Menethorpe Thwaite Ingleby Barwick Dry Gill Little Hutton North Duffield Kirkleatham Killerby Newton-on-Ouse Steeton Hawes Grosmont Deighton Lebberston Low Dalby Acklam Low Snaygill Spofforth Harlow Carr Speeton Elslack Towton Thorpefield West Marton Upper Settle Ugglebarnby Hew Green Newton under Roseberry Thornton Gargrave Coneythorpe Sessay Kellingley Swarcliffe Scaling Middlesbrough Catterick Bridge Great Busby Timble Wescoe Hill High Stittenham Marton Crambeck Newbridge Egton Lythe Edgehill Scotton Carlesmoor Nesfield Wigginton South Duffield Aldfield Moorsholm Bickerton Escrick Carthorpe Lawkland Green Thrintoft Foss Islands Blades Scotch Corner Skinningrove Scriven Whenby Old Bilton Boulby Hornby Esk Valley Westfield Swainby Howe Leyburn Hambleton Bolton Bridge Stainton High Farnhill Fawdington High Ellington Wharram Percy Battersby Darley Head Thorgill Heyshaw Great Habton Rossett Green Arkleside Sutton Ryton Heworth Long Preston Clapham Old Wennington Birdforth Linthorpe Appleton-le-Street Middleton Barden Saxton Wykeham Kirby Misperton Fulford Slapewath Fountains Abbey Low Bentham Bell Busk Skutterskelfe Bondgate Mill Fields Starbeck Kilnsey Wintringham Rainton Azerley Hackness Colton Lane End Easby Heathwaite High Entercommon Draughton High Hawsker Skeeby Wake Hill Scalby Acaster Malbis Tollesby Dalby Kettlesing Cloughton Crossgates Romanby Hubberholme Ladies Riggs Grove Hill Stokesley Firby New Park Winksley Cononley Bishop Monkton Langthorne Sheriff Hutton Monk Fryston Robin Hood's Bay Great Barugh Terrington Darnholm Miry Hole Nun Appleton East Ness Borrowby South Bank Ferrensby Low Mowthorpe Embsay Little Smeaton Braidley Lockton Broughton Hutton Village Carr End Welbury East Loftus Kilton Thorpe Earswick Skelton Green Holme Green Foxton Dalton West Lutton Yatts Grassington Eastby Follifoot Middle Skyreholme Thornborough Holly Hill Woodale Arkle Town Barton Flixton Tunstall Eastfield High Marishes Upper Dunsforth Horsehouse Healaugh North Rigton Great Ayton Battersby Junction Drebley Stocks Green Muker Wombleton Thornton in Lonsdale Birkby Lumby High Birstwith Normanby Preston-under-Scar Welburn Potter Brompton Aislaby Hutton Buscel Hessay Spacey Houses Thorntree Jennyfield Brearton Butterwick Warsill Thorpe Underwood Daw Cross Wass Kildale Liverton Lealholm Side Meagill Croft-on-Tees Harrogate Dunsley West Cliff Lower Dunsforth Moor End Field Hackforth Bilbrough Great Crakehall Gateforth Park Kettlewell Mickleby Wykeham Kelfield Old Saltburn Lady Edith's Copt Hewick Skipwith Upleatham Tang Hall Melsonby Bank Newton Wharram le Street Weston Low Row Keasden Low Green Milby Gillamoor Knapton Ruston Eryholme East Barnby Great Heck Giggleswick Kettleness Buckden Eavestone Holtby Chapel Fields Myton-on-Swale Summerscales Upsall Middleton Quernhow Ingleton Sandbeck Park End Port Mulgrave Skelton on Ure Warthermarske Brackenbottom Westow Middle Town Middleton Tyas Hartoft End Plumpton Rocks Moor Monkton Moor Gate Helmsley North Otterington Pockley Whinney Banks Gollinglith Foot Tollerton East Marton Lingerfield Dacre New Scriven Scackleton Keld Houses Blubberhouses Heslington Halton Gill Aldbrough St John Mearbeck Newlands Willerby Markington Knaresborough Weaponness Eppleby